September Hong Kong Jewellery & Gem Fair
Survey Summary Total number of visitor 54,142 Total number of collected onsite survey 1,116 Onsite survey response rate 2.06% [1,116/54,142] Total number of online survey successfully sent out 21,077 Total number of collected online survey 834 Overall survey response rate 1.54% [834/54,142] Total number of collected survey (onsite + online) 1,950 (excl.14 duplicated) Overall response rate 3.6% [1,950/54,142] Schedule: The date of online survey started 26 September The date of 1 st reminder sent 3 October The date of 2 nd reminder sent 10 October The date of online survey closed 17 October The date of submission of the report 16 November 2
Visitor s nature of business(es) No of Respondents: 1,826 No of Skipped: 124 No of Respondents: 1,638 No of Skipped: 45 Manufacturer / Supplier Importer Exporter Wholesaler Buying Agent Retailer Jewellery Designer Department / Chain Store Mail Order House / E-Tailer Gift Shop Gem Laboratory / Gemologist Jewellery Trade Association Private Jewellery Collector Publication 2% (33) 2% (39) 3% (54) 2% (33) 3% (48) 2% (35) 1% (24) 1% (19) 3% (53) 3% (56) 5% (94) 4% (67) 5% (89) 5% (85) 8% (142) 9% (151) 19% (341) 19% (346) 20% (324) 23% (417) 24% (393) 31% (506) 30% (540) 33% (609) 37% (605) 36% (596) 34% (622) 37% (605) 0% 5% 10% 15% 20% 25% 30% 35% 40% Manufacturer/Supplier, Retailer and Wholesaler were the top three business nature among visitors, followed by Importer. 3
Are you visiting this exhibition for the first time? No of Respondents: 1,805 No of Skipped: 145 No of Respondents: 1,642 No of Skipped: 41 36% (643) 33% (539) 64% (1162) 67% (1103) First-time visitor Repeated visitor First-time visitor Repeated visitor Comparing to last year, there were more First-time visitors and less Repeated visitors. There was a 3% increase in First-Time visitors whereas a 2% drop of Repeated visitors. 4
Overall, how would you rate your satisfaction with your experience at September Hong Kong Jewellery & Gem Fair? (0 = Extremely dissatisfied; 10 = Extremely satisfied) No of Respondents: 1,886 No of Skipped: 64 No of Respondents: 1,603 No of Skipped: 80 30% 25% 29% (540) 26% (424) CSAT 7.8 20% 19% (299) 18% (339) 15% (281) 21% (390) 18% (291) CSAT 7.5 15% 15% (237) 10% 5% 1% (16) 1% (14) 2% (27) 2% (36) 2% (27) 7% (117) 7% (141) 7% (115) 6% (113) 0% 1% (15) 1% (24) 1% (17) 1% (15) 1% (11) 0 1 2 3 4 5 6 7 8 9 10 Customer Satisfaction level in the Fair was relatively high this year with a great increase from 7.5 in to 7.8 in. In, 90% exhibitors gave the rating 6 10. In, 85% exhibitors gave the rating 6 10. There was a 5% rise in total. 5
Satisfaction rating by visitors - Breakdown of the responses between First-time visitor and repeated visitor (0 = Extremely dissatisfied, 10 = Extremely satisfied) First-time visitors: No of Respondents: 639 No of Skipped: 4 Repeated visitors: No of Respondents: 1148 No of Skipped: 14 30% 25% 29% (184) 28% (326) 25% (158) First-time visitors CSAT: 8.1 20% 15% 8% (96) 19% (216) 17% (107) 16% (101) 18% (205) 14% (166) First-time visitors Repeated visitors CSAT: 7.6 10% 5% 0% 7% (80) 7% (43) 0 1% (6) 1% (11) 1% (17) 1% (9) 1% (13) 0% (0) 0% (2) 0% (3) 1 2 3 1% (6) 4 5 1% (9) 5% (29) 6 7 8 9 10 Repeated Visitor 6 The CSAT of First-time visitors (8.1) was higher than repeated visitors (7.6), it shows that the first-time visitors in general found their experience satisfying at the Fair while repeated visitors expects more from the Fair. Most visitors were satisfied with the experiences gained in the Fair. 94% of First-time visitors gave rating 6 10, while 87% of Repeated visitors gave rating 6-10.
How likely would you be to visit September Hong Kong Jewellery & Gem Fair again in the future? (0 = Not at all Likely, 10 = Extremely likely) No of Respondents: 1,874 No of Skipped: 76 No of Respondents: 1,599 No of Skipped: 84 45% 44% (710) 40% 43% (802) 35% 30% 25% 20% 15% 19% (363) 17% (274) 18% (331) 15% (235) Loyalty score 8.59 Loyalty score 8.42 10% 5% 0% 9% (172) 6% (90) 9% (147) 5% (87) 1% (23) 1% (20) 4% (66) 1% (9) 1% (10) 1% (15) 4% (74) 1% (10) 0% (7) 1% (11) 0% (8) 0% (9) 0 1 2 3 4 5 6 7 8 9 10 This year the Fair got a slightly higher loyalty score with 8.59 comparing to last edition with 8.42. It indicates that the majority of visitors intended to visit again. 94% of visitors gave rating 6-10 this year, where 89% of visitors gave rating 6-10 last year. 7
Loyalty to attend again - Breakdown of the responses between First-time visitor and repeated visitor First-time visitors: No of Respondents: 632 No of Skipped: 11 45% Repeated visitors: No of Respondents: 1142 No of Skipped: 20 44% (498) 40% 35% 40% (255) Loyalty score Firsttime visitors 8.49 30% 25% 20% 15% 19% (221) 20% (124) 18% (113) 18% (203) First-time visitors Repeated visitors Loyalty score Repeated visitors 8.62 10% 5% 0% 5% (34) 9% (57) 9% (103) 5% (33) 0% (4) 1% (9) 0% (5) 0% (5) 1% (5) 5% (52) 0% (3) 0% (2) 0% (2) 1% (4) 3% (37) 0% (5) 0 1 2 3 4 5 6 7 8 9 10 Repeated visitors high loyalty score is slightly higher to that of First-time visitors. The majority of visitors, including both returning and new, had high loyalty to the Fair, include 95% of repeated visitors and 92% of first-time visitors gave rating 6-10. 8
How likely are you to recommend September Hong Kong Jewellery & Gem Fair to a friend or colleague? (0 = Not at all likely; 10 = Extremely likely) No of Respondents: 1,852 No of Skipped: 98 No of Respondents: 1,600 No of Skipped: 83 40% 35% 30% 25% 20% 21% (390) 21% (340) 36% (673) 36% (575) NPS Average 8.34 NPS Average 8.07 15% 11% (181) 19% (352) 14% (223) 10% 5% 0% 5% (96) 10% (183) 6% (103) 2% (28) 1% (23) 1% (20) 1% (15) 1% (18) 5% (74) 5% (85) 1% (18) 1% (21) 0% (8) 0% (9) 1% (17) 0 1 2 3 4 5 6 7 8 9 10 NPS Average has a slight rise from last year, with 0.27 increase. Visitors who gave rating 6 10 were very high at 91%, with an 4% increase from. 9
How likely are you to recommend the fair? - NPS Calculation (0 = Not at all likely; 10 = Extremely likely) No of Respondents: 1,852 No of Skipped: 98 NPS 42 Scale # of respondents Ratings Breakdown % NPS 32 0 21 1.13% 1 8 0.43% 2 9 0.49% 14% (254) 3 17 0.92% 4 18 0.97% 5 85 4.59% 6 96 5.18% 55% (1025) 31% (573) Detractors Passives Promoters 7 183 9.88% 8 390 21.06% 9 352 19.01% 10 673 36.34% The NPS score for visitors was 42, which is considered as great and shows that the reputation of the fair was quite good among visitors. Promoters got the highest percentage of 55% which means that there were more positive comments than negative among the visitors. 10
How did you learn about this exhibition? No of Respondents: 1,782 No of Skipped: 168 No of Respondents: 1,484 No of Skipped: 199 Advertisement Organiser s printed mail Organiser s email Organiser s Website 14% (242) 16% (232) 9% (157) 12% (182) 17% (311) 26% (384) 16% (290) 15% (228) Invitation from exhibitor 6% (95) 27% (488) Search engine Social Media 7% (127) 8% (115) 8% (143) 28% (410) Word of mouth / Referral from industry friend 39% (687) 43% (635) At other exhibitions 4% (73) 8% (120) 0% 10% 20% 30% 40% 50% The top 3 channels are Word of mouth / Referral from industry friend, Invitation from Exhibitor and Organiser s email. The percentage on Invitation from exhibitor was much higher than it was in. 11
How did you learn about this exhibition? - Types of Advertisement No of Respondents: 251 No of Skipped: 1,699 No of Respondents: 467 No of Skipped: 1,216 Trade publications 62% (156) 68% (318) Mass media 30% (142) 38% (95) Outdoor 12% (31) 12% (56) 0% 10% 20% 30% 40% 50% 60% 70% Same as last year, Trade publications is the top source of advertisement to serve the purpose of promotion, however comparing with last year, there is a 6% drop. There is an 8% increase for Mass media as compared with last year while outdoor advertising was still the least effective type of advertisement. 12
How did you learn about this exhibition? - Search Engine No of Respondents: 208 No of Skipped: 1,742 No of Respondents: 473 No of Skipped: 1,210 Google 77% (161) 90% (428) Yahoo 9% (19) 14% (64) Bing Baidu 0% (1) 1% (7) 12% (24) 4% (18) Sogou 1% (3) 1% (4) 0% 20% 40% 60% 80% 100% Google remains a the dominant search engine in. 13
How did you learn about this exhibition? - Social Media No of Respondents: 200 No of Skipped: 1,750 No of Respondents: 348 No of Skipped: 1,335 Facebook 36% (72) 54% (188) Twitter 1% (2) 17% (58) Linkedln 3% (5) 1% (4) Wechat 4% (13) 19% (37) Google+ 23% (46) 16% (54) Weibo 6% (11) 41% (143) Instagram 5% (17) 14% (27) 0% 10% 20% 30% 40% 50% 60% The official Facebook Fan page of the Fair remains the most effect channel to reach visitors, however, comparing with last year, there is an 18% drop. There is a significant percentage increase for WeChat and Instagram, 15% and 9% increase respectively. Google+ remains the second most effective. 14
Have you upgraded your visitor badge to Trade Buyer ID? No of Respondents: 1,792 No of Skipped: 158 No of Respondents: 1,547 No of Skipped: 136 TBID is user-friendly 56% (1004) 44% (788) Upgraded Not yet Yes No 6% (57) 1% (12) 94% (862) 99% (800) 0% 20% 40% 60% 80% 100% Intention to recommend to peers 47% (723) 53% (824) Upgraded Not yet Yes No 6% (56) 2% (15) 94% (880) 98% (785) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 44% of the visitors have upgraded their visitor badge for TBID, experienced a 9% decrease from. 94% of them are happy with the experience of being a TBID holder and are likely to recommend it to peers. More promotion for TBID is required. 17
To what extents have your objectives for visiting this exhibition being achieved? (N/A ; 1 = Did not achieve at all ; 5 = Fully achieved) No of Respondents: 1,799 No of Skipped: 151 2% Response Count Find new suppliers 6% 23% 36% 26% 7% 1,757 Seek franchisors / principals 4% 6% 2% 20% 30% 17% 22% 1,638 Source new products 5% 21% 38% 29% 6% 1,730 Place orders 4% 6% 1% 17% 36% 25% 11% 1,695 Collect market information 4% 2% 17% 38% 35% 5% 1,724 Consolidate contacts with suppliers/ business partners 5% 16% 36% 34% 8% 1,704 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1 (Did not achieve at all) 2 3 4 5 (Fully achieved) N/A Visitors found that their objectives in Collect market information are fully achieved, followed by Consolidate contacts with suppliers/business partners and Source new products. 16
Objectives achievement level - Comparison of combining Ratings 4 & 5 [N/A ; 1 = Did not achieve at all ; 5 = Fully achieved] No of Respondents: 1,799 No of Skipped: 151 No of Respondents: 1,465 No of Skipped: 218 Find new suppliers 62% (1093) 62% (905) Seek franchisors / principals 28% (407) 47% (771) Source new products 67% (1161) 60% (882) Place orders 47% (690) 61% (1042) Collect market information 73% (1256) 67% (976) Consolidate contacts with suppliers/ business partners 69% (1183) 61% (894) 0% 20% 40% 60% 80% Visitors objective of Collect market information had the highest achievement level this year, followed by Consolidate contacts with suppliers/business partners and Source new products and. The achievement level of Find new suppliers was also satisfactory. 17
To what extent are you satisfied with the fair in the following aspects? [N/A ; 1 = Did not achieve at all ; 5 = Fully achieved] No of Respondents: 1,761 No of Skipped: 189 Response Count 1% Quality of exhibitors 2% 15% 46% 34% 1% 1757 1% Quantity of exhibitors 2% 14% 43% 38% 2% 1742 1% Service of exhibitors 2% 18% 43% 34% 2% 1734 1% Exhibit range 3% 17% 41% 37% 2% 1731 Exhibit price 1% 6% 25% 35% 27% 5% 1720 Pre-fair information from the organiser 1% 4% 19% 37% 35% 3% 1728 Service from the Organiser 1% 4% 17% 39% 35% 3% 1721 Onsite information, services, 1% 4% signage and decoration, etc. 17% 39% 35% 3% 1717 Registration experience 3% 5% 16% 35% 38% 4% 1712 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1 (Not satisfied at all) 2 3 4 5 (Extremely satisfied) N/A It is very encouraging to discover the visitors are extremely satisfied with the Quantity of exhibitors, followed by Registration experience. 18
Satisfaction level on the exhibition - Comparison of combining Ratings 4 & 5 [N/A ; 1 = Did not achieve at all ; 5 = Fully achieved] No of Respondents: 1,761 No of Skipped: 189 No of Respondents: 1,439 No of Skipped: 244 Quality of exhibitors 81% (1419) 81% (1160) Quantity of exhibitors 82% (1423) 82% (1173) Service of exhibitors 77% (1339) 75% (1073) Exhibit range 78% (1342) 75% (1069) Exhibit price Pre-fair information from the organiser 48% (684) 62% (1073) 72% (1244) 66% (941) Service from the Organiser 74% (1276) 66% (945) Onsite information, services, signage and decoration, etc. 75% (1281) 69% (977) Registration experience 73% (1250) 64% (909) 0% 20% 40% 60% 80% 100% Quantity of exhibitors remained the highest satisfaction level among visitors comparing to, followed by Quality of exhibitors which has also a higher satisfaction level comparing to last year. 19
How important are the following to you in your planning to visit this exhibition? [N/A ; 1 = Did not achieve at all ; 5 = Fully achieved] No of Respondents: 1,738 No of Skipped: 212 Response Count 3% Invitation from the organiser 4% 18% 36% 35% 5% 1725 Invitation from your suppliers exhibiting at the exhibition 3% 4% 21% 37% 29% 6% 1714 1% 2% Who will be exhibiting at the exhibition 19% 38% 35% 5% 1697 What products will be exhibited 1% 2% 15% 36% 41% 5% 1694 Making appointment with the exhibitors before the exhibition 2% 6% 22% 32% 30% 9% 1690 2% Networking opportunities 5% 19% 33% 35% 7% 1671 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1 (Not important at all) 2 3 4 5 (Extremely important) N/A Visitors found that What products will be exhibited in the Fair was the most important factor in their planning to visit the Fair, followed by Invitation from the organiser, Who will be exhibiting at the exhibition and Networking opportunities. 20
Level of Importance on Visitors Planning - Comparison of combining Ratings 4 & 5 [N/A ; 1 = Did not achieve at all ; 5 = Fully achieved] No of Respondents: 1,738 No of Skipped: 212 No of Respondents: 1,348 No of Skipped: 335 Invitation from the organiser 70% (1216) 68% (910) Invitation from your suppliers exhibiting at the exhibition 66% (1129) 61% (824) Who will be exhibiting at the exhibition What products will be exhibited 73% (1236) 72% (963) 77% (1312) 76% (1023) Making appointment with the exhibitors before the exhibition 61% (1036) 51% (688) Networking opportunities 67% (1120) 57% (766) 0% 10% 20% 30% 40% 50% 60% 70% 80% Refer to the combined ratings 4 & 5, What products will be exhibited was the top factor in visitors planning, followed by Who will be exhibiting at the exhibition, in both editions of the September Fair. 21
What pavilions did you visit? (Tick more than one when appropriate) at Hong Kong Convention & Exhibition Centre No of Respondents: 1,414 No of Skipped: 536 No of Respondents: 1,114 No of Skipped: 569 Antique & Vintage Jewellery Pavilion 31% (442) 38% (426) Asian Fine Jewellery Pavilion 50% (709) 57% (631) Bridal Jewellery Pavilion 19% (263) 25% (282) CORE Pavilion 15% (212) 26% (286) Designer Arena Pavilion 34% (481) 38% (426) Fei Cui Gallery 19% (273) 19% (212) Fine Design Pavilion 30% (427) 48% (535) Hong Kong Pavilion 35% (496) 49% (546) International Fine Jewellery 48% (684) 59% (658) International Premier Pavilion 25% (355) 40% (451) Jewellery Accessories 29% (417) 42% (468) Packaging, Tools & Equipment 29% (412) 49% (548) Pearl Jewellery Pavilion 30% (422) 36% (402) Silver Jewellery Pavilion 26% (367) 38% (421) Other Finished Jewellery Pavilion 13% (190) 24% (264) Other Group Pavilion: 4% (62) 1% (45) 0% 10% 20% 30% 40% 50% 60% The most visited pavilion at HKCEC was the Asian Fine Jewellery ; followed by International Fine Jewellery. 22
What pavilions did you visit? (Tick more than one when appropriate) at AsiaWorld-Expo No of Respondents: 1,375 No of Skipped: 575 No of Respondents: 996 No of Skipped: 687 Diamond Pavilion 68% (940) 71% (704) Fine Gem Pavilion 50% (681) 63% (624) Gemstone Pavilion 54% (746) 70% (693) Pearls Pavilion 42% (578) 52% (515) Other Pavilion: 3% (45) 5% (45) 0% 10% 20% 30% 40% 50% 60% 70% 80% Amongst all pavilions at AWE, Diamond Pavilion and Gemstone Pavilion were the most popular pavilions. 23
How many days will you spend at the September Hong Kong Jewellery & Gem Fair for sourcing? No of Respondents: 1,702 No of Skipped: 248 No of Respondents: 1,333 No of Skipped: 350 One day 7% (124) 7% (87) Two days 17% (230) 21% (359) Three days 23% (393) 23% (301) Four days 18% (313) 20% (261) Five days 17% (283) 18% (241) Six days 14% (230) 16% (213) 0% 5% 10% 15% 20% 25% Same as last year, most of the visitors plan to stay for three days for the September fair. 24
September Hong Kong Jewellery & Gem Fair and the September edition of the Asia s Fashion Jewellery & Accessories Fair are held concurrently at AWE each year. Do you think this arrangement is beneficial for your company? No of Respondents: 1,663 No of Skipped: 287 No of Respondents: 1,285 No of Skipped: 398 34% (564) 55% (908) Beneficial Not beneficial No comment 37% (474) 51% (661) Beneficial Not beneficial No comment 11% (191) 12% (150) More than half of the visitors believe having Asia s Fashion Jewellery & Accessories Fair being held concurrently at AWE is beneficial. 25