Nordic Investor Relations Conference Copenhagen, June 18, Bruce Aust Executive Vice President Global Corporate Client group

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1 Nordic Investor Relations Conference Copenhagen, June 18, 2008 Bruce Aust Executive Vice President Global Corporate Client group

2 Benefits of Listing on The NASDAQ Stock Market NASDAQ OMX: The World s Largest Global Exchange Unique Index and Visibility Opportunities in the US Nordic companies will be positioned as a top NASDAQ Company Addition of a new substantial Institutional Investor Customized visibility and marketing opportunities NASDAQ is the Preferred Market Model The Majority of company s volume is being completed away from the floor The role of the specialist has been greatly diminished Superior Service and Lower Annual Fees Integrated Investor Relations Solution NASDAQ Annual fees are substantially lower 2

3 Global Capabilities Listing Trading Clearing Information Services Global Technology Companies Cash Equities Derivatives Dissemination License Warrants ETFs Funds Bonds Corporate Services Derivatives Fixed Income Commodities 144A Securities OTC Market Analytics Indexes Market Data Facility Management Network Business Process Outsourcing (BPO) 144A Securities 3

4 Private 144A Offerings Continue At Robust Pace Capital Raised $ Billions All 144A 144A Debt 144A Equity All data represents global capital raised in conjunction with a 144A tranche. Source: Thomson Financial 4

5 MiFID will increase competition and create trading efficiencies not seen in Europe since the Big Bang NASDAQ OMX invented electronic trading, now the global standard for equities markets Complete Automation: Trades are executed through a sophisticated computer and telecommunications network Unmatched Liquidity: Investors will enjoy unsurpassed liquidity throughout the trading day Robust Competition: Multiple participants compete for investors orders resulting in superior execution quality and low volatility Total Information: Investors have complete real-time access to every order and trade that occurs on any market Equality of Participants: All market participants and investors have equal access to all functionality US SEC Data will likely be paralleled in Europe Average Execution Speed (Seconds) $250 to $500 NASDAQ 97% 97% 97% 91% 94% 96% $250 to $ $500 to $1,000 Execution Certainty $500 to $1, $1,000 to $5,000 NYSE $1,000 to $5,000 Higher Execution Quality on NASDAQ Higher execution quality provides investors with greater certainty of execution at the desired price. Trade Executions on NASDAQ are Faster Faster executions decrease the likelihood of the market moving to an inferior price. Dollar Value of Float (millions) Source: Thomson Transaction Analytics, October

6 Introducing the NASDAQ OMX Pan-European Market The NASDAQ OMX Pan-European Market is a new global marketplace designed for high performance trading of European blue chips First platform to connect major European trading centers through sophisticated routing High performance trading at lower total cost Wide range of trading options to enable best execution NASDAQ OMX Pan-European Market 6

7 Corporate Services to create visibility and efficiency Inspire better corporate governance Enhance board efficiency MarketSite Events CEO Signature Series Market Intelligence Desk Facilitate transparency Relationship Managers Mitigate risk Equity Compensation Solutions Global Visibility NASDAQ Online Executive Liability Insurance Services Compensation Benchmarking Analysis Compliance Solutions Equity Incentive Risk Management Corporate Governance Online Board Management Solutions Synchronize Your Business Board Tools Board Recruiting Market Monitor Investor Relations International Investor Programs European IR Road Shows Pinpoint Market Intelligence Select Market Maker Program Global Shareholder Communications And Investor Intelligence Press Release Distribution 7

8 NASDAQ OMX offers an Integrated IR Service Solution NASDAQ OMX offers an integrated Investor Relations solution that provides listed companies with services on shareholder identification, as well as targeting and communication. Newly launched surveillance service to provides listed companies with informed analysis of institutional activity. Traditional surveillance, combined with NASDAQ OMX proprietary data and insight from NASDAQ OMX s Market Intelligence will provide un-matched analysis. Complete investor relations website support, earning webcasts and calls, as well as access to an extensive institutional database. Ebay, FedEx, Time Warner, and Google are among the hundred s of public companies using Shareholder. International Largest US equity conference in Europe attracting 90% of the investment community. 105 companies attended the December 2007 event. Through top local IR firm, NASDAQ OMX can provide international shareholder identification and customized, non-conflicted roadshows Company News Service News distribution and media targeting services with state-of-the-art technology with the highest levels of service and dependability. Tailormade news distribution for companies listed on NASDAQ OMX. 8

9 NASDAQ OMX offers a Complete Board Solution NASDAQ OMX provides a complete board solution for companies including board recruiting, board management tools and risk management tools. Discover new board opportunities, precisely define your interests based on market cap, industry, and location. Carpenter Moore is a top-ten provider of executive liability risk management services. We offer our services to public and private companies, both directly and through a premier network of regional co-brokerage partners. Our approach is: Our objective is to identify costefficient and customized insurance and risk management solutions for the board and executive team. Cost-effective, time-efficient way to recruit board members. Access to a diverse pool of directors. Recruit specific skills and personal qualities that match your needs. Directors Desk offers a comprehensive solution designed to improve board communications and effectiveness. Customized tools to meet the unique needs of each client and each director. Completely secure in a fully hosted environment, our solutions are very easy to use. 9

10 Listing the World s Leading Brands NASDAQ OMX NASDAQ OMX has launched the new NASDAQ OMX-100 Index, which brings increased visibility to companies in the index. The merger of NASDAQ & OMX brings together many of the worlds best known consumer and technology brands that are globally recognized as leaders in their industries. NASDAQ OMX takes great pride in its listed companies and dedicated to providing first class visibility and support. * Subject to Inclusion criteria 10

11 Creating Visibility for Folgers Corporation NASDAQ OMX would work with Nordic companies to customize a multi-year visibility program to reach viewers and investors NASDAQ Market Open ceremony, live on your corporate website NASDAQ MarketSite Tower listing announcements and events The company will be branded throughout Times Square Ads in The Wall Street Journal, Financial Times and Barron s Participation in the TV Ad Campaign Listing announcement on NASDAQ.com and company website 11

12 Ongoing Visibility - Tower Advertising NASDAQ OMX MarketSite Tower Exposure Plan Prominently brand companies in the heart of New York City s Times Square with streaming promotional video on our 1/4 acre electronic tower screen seen by over 750,000 visitors daily, resulting in more than 3.75 million views per week. Additionally, NASDAQ OMX can offer promotional tower advertising for Companies special events such as the Country Music Awards, the Grammys, the Daytime Emmys or other high profile occasions. *Subject to media availability. 12

13 Thank You! Contact: New York, Global Corporate Client group Bruce Aust Copenhagen, Global Corporate Client group Carsten Borring Stockholm, Global Corporate Client group Johan Allstrin Helsinki, Global Corporate Client group Martin Nord Iceland, Global Corporate Client group Kristín Rafnar

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