Favre who? Rodgers is king of Wisconsin

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1 FOR IMMEDIATE RELEASE November 3, 2011 INTERVIEWS: Tom Jensen IF YOU HAVE BASIC METHODOLOGICAL QUESTIONS, PLEASE OR CONSULT THE FINAL PARAGRAPH OF THE PRESS RELEASE Favre who? Rodgers is king of Wisconsin Raleigh, N.C. Now that he is in retirement, this time presumably for good, Wisconsinites seem to be forgiving Brett Favre for his decision to come out of his previous retirement first for the New York Jets and then for the Green Bay rival Minnesota Vikings. In August, only a third of the state s voters viewed Favre favorably, and 54% unfavorably, terrible numbers for a sports icon. That has now recovered significantly, but he is still under water, at 41-. Men actually now view him favorably (47-41), but women still negatively (35-48) after the sexting scandal. Favre has regained some favor with those who once worshiped the ground he walked on, but he has already been replaced in the pantheon of great Green Bay quarterbacks. It is a close race, however. Current hero Aaron Rodgers is Wisconsinites all-time favorite QB, with 36% to Favre s %, Bart Starr s 23%, and Arnie Herber s 2%. 10% are not sure. Rodgers has almost unanimous esteem with these voters, at 89%, with only 4% seeing him negatively. Rodgers has now replaced former Nebraska Cornhuskers football coach Tom Osborne as the most popular person on which PPP has ever polled. fans are much more united on the subject of coaches than quarterbacks. 56% think Vince Lombardi was the team s best leader, followed distantly by current coach Mike McCarthy (13%), Favre s former coach Mike Holmgren (9%), and their founder and the namesake of the team s stadium, Curly Lambeau (7%). Despite their mascot being the same as the state s nickname, there is no question the Wisconsin Badgers play second fiddle to the. Between Badgers and football, 61% of Wisconsinites care more about the former than the latter (18%). The also dominate the pro sports crowd. 70% prefer them to MLB s Milwaukee Brewers (13%) or NBA s Milwaukee Bucks (only 3%). PPP surveyed 1,170 Wisconsin voters from October 20 th to 23 rd. The margin of error for the survey is +/-2.9%. This poll was not paid for or authorized by any campaign or political organization. PPP surveys are conducted through automated telephone interviews. PPP is a Democratic polling company, but polling expert Nate Silver of the New York Times found that its surveys in 2010 actually exhibited a slight bias toward Republican candidates. Public Policy Polling Phone: Web: information@publicpolicypolling.com

2 Wisconsin Survey Results Q1 Q2 Q3 Q4 Q5 Is your favorite Wisconsin pro sports team the, the Brewers, or the Bucks?...70% Brewers...13% Bucks... 3%...14% Do you care more about Green Bay football or Wisconsin Badgers football?...61% Badgers...18%...21% Do you think the greatest coach in history is Curly Lambeau, Vince Lombardi, Mike Holmgren, or Mike McCarthy? Curly Lambeau... 7% Vince Lombardi...56% Mike Holmgren... 9% Mike McCarthy...13%...15% Do you think the greatest quarterback in history is Arnie Herber, Bart Starr, Brett Favre, or Aaron Rodgers? Arnie Herber... 2% Bart Starr...23% Brett Favre...% Aaron Rodgers...36%...10% Do you have a favorable or unfavorable opinion of Brett Favre?...41%...%...15% Q6 Do you have a favorable or unfavorable opinion of Aaron Rodgers?...89%... 4%... 7% Q7 Do you have a favorable or unfavorable opinion of Mike McCarthy?...77%... 7%...16% Q8 Do you have a favorable or unfavorable opinion of Bret Bielema?...48%... 8%...44% Q9 Would you describe yourself as very liberal, somewhat liberal, moderate, somewhat, or very? liberal...10% Somewhat liberal...19% Moderate...30% Somewhat...25%...17% Q10 If you are a woman, press 1. If a man, press 2. Woman...52% Man...48% Q11 If you are a Democrat, press 1. If a Republican, press 2. If you are an independent or identify with another party, press 3. Democrat...37% Republican...31% Independent/Other...32% Survey of 1,170 Wisconsin voters

3 Q12 If you are white, press 1. If other, press 2. White...89% 11% Other... Q13 If you are years old, press 1. If, press 2. If, press 3. If you are older, press %...26%...39%...23% Survey of 1,170 Wisconsin voters

4 Fave WI Pro Sports Team Brewers Bucks 70% 61% 70% 70% 76% 69% 13% 13% 14% 14% 12% 12% 3% 3% 3% 2% 2% 5% 14% 24% 14% 14% 10% 14% Care More About or Badgers FB? 61% 47% 61% 61% 64% % Badgers 18% 26% 19% 17% 17% 15% 21% 27% 21% 22% 19% 20% Best Coach Curly Lambeau 7% 7% 6% 6% 9% 7% Vince Lombardi 56% 52% 53% 55% 57% 59% Mike Holmgren 9% 12% 8% 12% 8% 8% Mike McCarthy 13% 11% 13% 13% 15% 11% 15% 19% 20% 14% 10% 15% Best QB Arnie Herber 2% 7% 2% 1% 1% 0% Bart Starr 23% 24% 17% 21% % 23% Brett Favre % 24% 34% 30% 26% 28% Aaron Rodgers 36% 27% 34% 38% 37% 40% 10% 17% 13% 10% 6% 9%

5 Favre Favorability 41% 36% 42% 40% 42% 40% % 44% 42% 47% 44% % 15% 20% 16% 13% 14% 15% Rodgers Favorability 89% 86% 88% 88% 91% 91% 4% 4% 2% 5% 4% 5% 7% 11% 10% 7% 5% 4% McCarthy Favorability 77% 69% 76% 76% 82% 77% 7% 4% 3% 8% 7% 11% 16% 27% 20% 16% 11% 12% Bielem a Favorability 48% 41% 46% 44% 51% 53% 8% 12% 9% 12% 4% 4% 44% 47% 44% 44% % 43%

6 Wom an Man Wom an Man Fave WI Pro Sports Team Brew ers Bucks 70% 66% 75% 13% 15% 11% 3% 3% 2% 14% 15% 12% Care More About or Badgers FB? Badge rs 61% 62% 59% 18% 17% 19% 21% 21% 22% Best Coach Curly Lambeau Vince Lombardi Mike Holmgren Mike McCarthy Wom an Man 7% 8% 7% 56% 49% 62% 9% 11% 7% 13% 13% 13% 15% 19% 10% Wom an Man Best QB Arnie Herber 2% 1% 2% Bart Starr 23% 17% % Brett Favre % % % Aaron Rodgers 36% 41% 32% 10% 13% 8%

7 Wom an Man Wom an Man Favre Favorability Rodgers Favorability 41% 35% 47% 89% 86% 92% % 48% 41% 4% 4% 4% 15% 18% 12% 7% 10% 4% McCarthy Favorability Wom an Man 77% 70% 84% 7% 7% 7% 16% 23% 9% Wom an Man Bielema Favorability 48% 36% 60% 8% 7% 9% 44% 57% 31%

8 Democrat Republican Independent/Other Democrat Republican Independent/Other Fave WI Pro Sports Team Brewers Bucks 70% 68% 71% 73% 13% 14% 13% 12% 3% 2% 4% 3% 14% 16% 13% 13% Care More About or Badgers FB? Badgers 61% 62% 64% 56% 18% 19% 16% 18% 21% 18% 19% 26% Democrat Republican Independent/Other Best Coach Curly Lambeau 7% 8% 8% 6% Vince Lombardi 56% 51% 57% 60% Mike Holmgren 9% 11% 7% 10% Mike McCarthy 13% 12% 14% 13% 15% 18% 14% 12% Democrat Republican Independent/Other Best QB Arnie Herber 2% 3% 0% 1% Bart Starr 23% 18% 23% 28% Brett Favre % 31% 30% 26% Aaron Rodgers 36% 37% 38% 33% 10% 11% 8% 12%

9 Democrat Republican Independent/Other Democrat Republican Independent/Other Favre Favorability Rodgers Favorability 41% 39% 41% 42% 89% 88% 89% 91% % 47% % 42% 4% 4% 6% 3% 15% 14% 14% 16% 7% 8% 5% 6% McCarthy Favorability Democrat Republican Independent/Other 77% 75% 76% 80% 7% 6% 10% 5% 16% 19% 13% 15% Democrat Republican Independent/Other Bielema Favorability 48% 43% 51% 49% 8% 11% 5% 7% 44% % 44% 44%

10 White Other White Other Fave WI Pro Sports Team Brew ers Bucks 70% 72% 62% 13% 13% 14% 3% 2% 5% 14% 13% 19% Care More About or Badgers FB? Badge rs 61% 62% 56% 18% 18% 16% 21% 20% 27% Best Coach Curly Lambeau Vince Lombardi Mike Holmgren Mike McCarthy White Other 7% 7% 11% 56% 57% % 9% 10% 8% 13% 13% 12% 15% 13% 25% White Other Best QB Arnie Herber 2% 1% 5% Bart Starr 23% 23% 24% Brett Favre % % 26% Aaron Rodgers 36% 37% 28% 10% 9% 17%

11 White Other White Other Favre Favorability Rodgers Favorability 41% 40% 43% 89% 90% 80% % 46% 32% 4% 4% 8% 15% 14% 24% 7% 6% 12% McCarthy Favorability White Other 77% 78% 66% 7% 7% 10% 16% 15% 24% White Other Bielema Favorability 48% 50% 30% 8% 7% 12% 44% 43% 57%

12 Fave WI Pro Sports Team Brew ers Buck s 70% 63% 69% 73% 71% 13% 11% 18% 11% 12% 3% 5% 1% 2% 5% 14% 21% 12% 13% 12% Care More About or Badgers FB? Badgers 61% 56% 64% 62% 59% 18% 18% 18% 18% 18% 21% 26% 18% 21% 23% Best Coach Curly Lambeau Vince Lombardi Mike Holmgren Mike McCarthy 7% 11% 6% 7% 8% 56% 47% 62% 57% 50% 9% 11% 5% 11% 10% 13% 9% 12% 12% 18% 15% 23% 14% 13% 14% Best QB Arnie Herber Bart Starr Brett Favre Aaron Rodgers 2% 5% - 2% 1% 23% 12% 24% 26% 23% % 32% 33% 28% 25% 36% 35% 34% 36% 41% 10% 16% 10% 9% 9%

13 Favre Favorability Rodgers Favorability 41% 43% 39% 39% 43% 89% 80% 91% 90% 91% % 39% 51% % 40% 4% 7% 4% 3% 4% 15% 18% 10% 16% 17% 7% 13% 5% 7% 6% McCarthy Favorability 77% 66% 82% 77% 77% 7% 13% 8% 6% 6% 16% 21% 10% 17% 17% Bielema Favorability 48% 38% 57% 48% 41% 8% 13% 6% 8% 8% 44% 49% 36% 44% 51%