Investor Day 2016 Agenda

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2 Investor Day 2016 Agenda Group Strategy Brand Strategy Sales & Distribution Strategy Mark Langer (CEO) lngo Wilts (CBO) Bernd Hake (CSO) Digital Strategy UK Market Update US Market Update China Market Update Wrap-Up & Outlook Richard Lloyd-Williams (Director) Stephan Born (MD) Anthony Lucia (MD) Marc Ie Mat (MD) Mark Langer (CEO) Investor Day 2016 Wrap-Up & Outlook HUGO BOSS November 16,

3 Wrap-Up & Outlook Mark Langer CEO Investor Day 2016 Wrap-Up & Outlook HUGO BOSS November 16,

4 HUGO BOSS continues to be focused on profitable and sustainable growth Improved speed-tomarket and agility Refocusing of BOSS and HUGO Acceleration in Asia Future Growth Drivers Further enhancement of retail management Solid growth in established key markets Online and omnichannel Investor Day 2016 Wrap-Up & Outlook HUGO BOSS November 16,

5 Focus on two clearly positioned brands BOSS offers confident business wear and refined casual wear for the demanding customer HUGO offers designer clothes at an affordable price which give the wearer a 24-hour look Investor Day 2016 Wrap-Up & Outlook HUGO BOSS November 16,

6 Adjustment of brand and merchandising strategy expected to increase sales volumes Growth enabler Traffic Brand desirability Brand communication CRM Store location VM Units/ Average Conversion transaction price x x x = Merchandising Service quality Product mix Service quality Product Pricing Store layout availability Product availability Comp store sales growth Future potential Investor Day 2016 Wrap-Up & Outlook HUGO BOSS November 16,

7 Our return path to profitable and sustainable growth Stabilization Acceleration Profitable growth Completion of store closure program Continuation of US distribution upgrade Go-live new merchandising strategy Go-live new brand strategy Next steps global price alignment Investor Day 2016 Wrap-Up & Outlook HUGO BOSS November 16,

8 Disciplined cost management will support profitability Key influencing factors on gross margin and major cost items, medium-term trend as a % sales OPEX Gross profit margin Retail costs Marketing & CX 1 G&A Channel mix Reduction of rebates Reduction of collection complexity Wage cost inflation Brand investments Growing share of online CX investments IT and digital Wage cost inflation Quality investments Easing rent pressures Growing share of online Increased effectiveness Reduction of organizational complexity Strict overhead cost management Future trend Group confident to maintain current gross margin level and limit future cost inflation 1 CX = Customer Experience Investor Day 2016 Wrap-Up & Outlook HUGO BOSS November 16,

9 Solid like-for-like growth has been a key driver of margin growth in the past +5% Average comp store sales growth Channel mix Reduction of rebates Pricing and Sourcing 17.2% Gross margin pp Operating expenses (8.5 pp) 21.2% Adj. EBITDA Margin 2009 Gross Margin Own Retails Costs Operating Leverage Marketing Adj. EBITDA Margin 2015 Investor Day 2016 Wrap-Up & Outlook HUGO BOSS November 16,

10 2016 highlights strong correlation between retail sales performance and margin (7)% 9M comp store sales decline 21.2% Gross margin stable Operating deleverage ~18% Adj. EBITDA Margin 2015 Gross margin Own Retail Costs Operating Deleverage Marketing Adj. EBITDA Margin 2016e Low- to mid-single-digit retail comp store sales growth needed to expand operating margin Investor Day 2016 Wrap-Up & Outlook HUGO BOSS November 16,

11 Financial management continues to target maximization of free cashflow Sales EBITDA Trade net working capital Free Cashflow Capital expenditure Investor Day 2016 Wrap-Up & Outlook HUGO BOSS November 16,

12 Continuously strong free cash flow generation supports shareholder returns in %** % % % 1.45* 85% % % % % % % % Group reconfirms dividend policy of paying out between 60% and 80% of net income *Excluding special dividend of 5.00 per share **As a percentage of net income attributable to shareholders Investor Day 2016 Wrap-Up & Outlook HUGO BOSS November 16,

13 Six principles guide financial management Retail expenditure growth to be below retail sales growth G&A expenditures to grow maximum in line with top line Trade net working capital growth to be below Group sales growth Investments to sustain future profitable growth Free cash flow to be used primarily to fund shareholder returns Maintain adjusted financial leverage >1 to ensure balance sheet efficiency Investor Day 2016 Wrap-Up & Outlook HUGO BOSS November 16,

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