CurrencyFair.com An Epic Presence Case Study

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1 CurrencyFair.com An Epic Presence Case Study About CurrencyFair: Dublin-based CurrencyFair was founded in 2010 with the goal of disrupting the way people transfer money internationally. The company's mission is to allow everyone to get the same great foreign exchange rates that were formerly only given to large banks. They had been creating content and engaging in SEO but knew they could do more. In Our Initial 3 Months Non-branded organic search traffic is up 21.66% over the previous 3 months. New users for that same time frame are up 29.53%. Most of the growth occurred in the last month of the quarter, when non-branded organic search was up 61% over the previous month. NOTE: This site was getting substantial traffic before we started, so this increase was significant.

2 Organic Traffic Value Nearly Tripled SEM Rush reported a more-than-double increase in traffic value for that same time period. The site traffic is now valued at $8,542 / month (US) vs. $3,386 when the campaign launched. Specific Geographic Goals Were Exceeded They had identified specific countries where they were most profitable and asked us to increase traffic from these countries. United Arab Emirates increased over 200% Switzerland increased 100% Belgium increased 300% Spain increased 300%

3 Multiple Articles Went Viral Our piece 25 Money Apps is now the most-shared piece of content on the site with 2.1K shares. Notable 1 st Page Rankings We were able to achieve some notable first-page rankings. Many of these are highly competitive and get a significant number of searches per month. NOTE: These rankings are for their home country of Ireland and do not show the same in U.S. Keyword Position money transfer 1 money transfer international 1 international money transfer 1 send money abroad 1 sending money abroad 1 transfer sterling to euro 1 transfer money internationally 2 currency exchange sterling to euro 2 currency transfer 2 money transfer ireland 2 how to transfer money internationally 2 sterling into euros 2 transfer money abroad 2 sterling to euro 3 euro to sterling 3 sterling to euros 3 ukforex 3 change sterling to euro 3 stirling to euro 3 european central bank exchange rates 3 transfer money 3 an post bureau de change 3

4 currency transfer 3 currency exchange online 3 online currency exchange 3 transfer pounds to euro 3 stg to euro 4 convert stg to euro 4 exchange sterling to euro 4 sterling into euro 4 paypal exchange rate 4 transfer money 4 stg to eur 4 sterling to euros converter 4 currencyexchange 4 currency exchange euro to sterling 4 how to convert sterling to euro 4 typical irish sayings 4 currency online 4 transfer money from ireland to uk 4 currency exchange 5 sterling euro 5 pound sterling to euro 5 curre 5 stg to euro rate 5 currency converter gbp to euro 5 currency changer 5 converting sterling to euro 5 money converter sterling to euro 5 sterling exchange 5 stg euro 5 convert from sterling to euro 5 convert pounds sterling to euro 5 refer a friend 5 transfer money 5 gbp to euro converter 5 convert gbp to eur 5 uk sterling to euro 5 curency exchange 5 paypal fees ireland 5 calculate sterling to euro 5 currancy exchange 5 sterling to euro converter calculator 5 sterling to euro convert 5 calculator sterling to euro 5

5 Our 3-Step Process 1) Research o Find a trending topics based on your strategy o Find a lists of influencers for each article o Influencers must: Be active on social media Have a relevant website Have a track record of linking to or sharing good content 2) Viral Content Creation o Weave a story that connects these influencers to your brand o Ensure that each page is built for maximum viral sharing o Build as much potential value for the reader as possible 3) Outreach The most important, but least visible, step o Manual and social media outreach to the influencers o Encourage: Sharing Backlinks Other strategic partnerships