Multilingual Digital Marketing Agency
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1 Multilingual Digital Marketing Agency Ophenia Liang, CEO au.linkedin.com/in/ophenialiang WeChat ID: Ophenia
2 4,000,000,000,000 Language Culture Red-tape
3 Digital landscape Australia China
4
5 Chinese Search Engines Marketing
6 Dairy Industry - Keyword search volume (Baidu in CHINA) Keywords Desktop Mobile Bid search Daily search Daily (RMB) Milk powder Infant formula New Zealand milk powder Karicare Bellamy = = = = = These top 5 keywords have a combined monthly searched of 288,300 with an average cpc of 1.75 RMB ($0.38NZD). On Google the same keywords in English would cost around $1.90.
7 Keyword: 新西兰奶粉 (New Zealand milk powder) Trending Decreasing ranking NZ milk powder brands brands Karicare Ruikang NZ milk brand ranking NZ Milk powder Wyeth Karicare announcement
8 Keyword: 新西兰奶粉 (New Zealand milk powder) Baidu 360 search
9 Keyword: 新西兰奶粉 (New Zealand milk powder)
10 Baidu Search Engine Marketing (SEM)
11 Baidu SEM Campaign Performance Baidu SEM Campaign Performance 3 months period CPA Spend
12 Chinese Search Engine Optimisation
13 Content optimisation Content marketing & Link building Site speed Sitemaps
14 A journey of Baidu SEO Real case! SEO audit & fix Penalty removed Baidu penalty Chinese New Year
15 What do Chinese search about NZ? Keywords Overall daily search volume New Zealand tourism 4100 Study in New Zealand 4700 New Zealand migration 3180
16 What do Chinese search about NZ? Keywords Overall daily search volume New Zealand south island 240 Auckland 3200 Wellington 1650 Queenstown 720
17 WeChat
18 About WeChat 5 years 762 million MAUs globally 1.5 million users in Australia (WeChat Monthly Active Users, TechnAsia 2015)
19 About WeChat 90% + Student White collars Self employed Government WeChat users occupations
20 About WeChat 86.2% WeChat users between Under 18y 2.0% y 1.4% Over 60 y + Unknown 0.9% (WeChat Users By Age, Tencent 2016)
21 About WeChat 62.7% WeChat users have more than 50 contacts 15-29y Chinese average 128 friends (Number of Contacts, Tencent 2016)
22 About WeChat Frequency of usage per day 60% users open WeChat more than 10 times per day
23 About WeChat $943M of Entertainment spending Direct driver of $1.76B in lifestyle spending (WeChat revenue and statistics, Business of Apps 2016)
24 About WeChat 79.8% % Subscription accounts Users subscribe to Official Corporate Accounts and Media Accounts
25 WeChat Account Personal Personal Account
26 WeChat Account Official Official Account
27 About WeChat Subscription V.S Service Service V.S Subscription
28 About WeChat Subscription V.S Service Subscription Service # of messages 1 per day 4 per month Visibility Grouped subscription accounts More visible Requirements Individual or company Company only Menu interface Only for verified accounts All accounts Push-notifications Geo-localization E-commerce (after verification) (after verification) (after verification)
29 About WeChat Verified V.S Unverified Yellow verified tag
30 About WeChat Verified V.S Unverified Basic functions :receive/ reply Verified Unverified Customized Menu WeChat payment Subscription : Service : Only for verified service account
31 WeChat Functions WeChat functions for marketing
32 WeChat Functions Basic Rich-media message Followers management User-defined menu QR code (WeChat content competition, New Rank 2015)
33 WeChat Content 52.2% Accounts increase publishing frequency and only 34.2% number of readers increase 30.8% Increase posting frequency while average reading rate decrease
34 WeChat Content Content is king Relevant Useful Original Tailored to audience
35 WeChat Content Tailored tone of voice Brand guideline Friendly Simple Entertaining
36 WeChat Content HTML5 on the way Innovative Creative Engaging Connection to followers
37 WeChat Functions - Advanced Group followers Micro site Auto-reply Geo-location function
38 WeChat Micro-site Homepage News
39 WeChat Micro-site Contact form Property search
40 WeChat Functions - Advanced WeChat Pay Wi-Fi connection E- coupons WeChat Store (WeChat content competition, New Rank 2015)
41 Weibo
42 About Weibo
43 Weibo Verified Account
44 Weibo Fanstalk Theme: Chinese New Year Give-away Duration: 7 days Impression: 370,000 Interactions: 1,200
45 Quiz What functions an official account can have in WeChat?
46 Ophenia Liang Q & A Ophenia@digitalcrew.com.au au.linkedin.com/in/ophenialiang WeChat ID: Ophenia
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