British Insurance Brokers Association. Brand Guidelines. The BIBA logo

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1 rand Guidelines The logo device The blue IA logo is the principal device for IA. This is to be used on all communications. Under no circumstances should the logo be distorted or ammended. The logo is available in Pantone blue, CMYK blue, black and white. The logo is to be positioned bottom left on all communications. The logo is to be used only once on the cover. The IA logo Usage There are three colourways the logo can be used. In the first instance, the IA logo should always be used in the IA blue. lack and white options are also allowed. Do not use any other colour, than the ones recommended. Do not use the logo within a panel. Do not edit delete or use sections of the logo. Use only approved artwork. Variations Over time, various logos will be developed to serve specific purposes for IA. Guidance on using the correct logo will be given. GUIDING ROKERS Exclusion zone The logo should have a minimum clearance area equivalent to the cap height of the as illustrated. Minimum size The optimum size for legibility should never fall below 0mm width when used on documents. Insurance rokers Standards Committee 0 mm

2 IA rand Guidelines 0/207 Typeface For all printed matter, the corporate typeface for IA is Helvetica Neue. Although there are a myriad of weights, use only the weights indicated on the right. For online, and instances where Helvetica Neue is not available, Arial Roman and old are to be used. Avoid distorting, scaling or applying graphic effects to the typography. Helvetica Neue abcdefghijklmnopqrstuvwxyz ACDEFGHIJKLMNOPQRSTUVWXYZ Helvetica Neue Light Helvetica Neue Light italic Helvetica Neue Medium Helvetica Neue Medium italic Helvetica Neue 8 Heavy Helvetica Neue 8 Heavy italic The following fonts are to be used in The roker magazine only Helvetica Neue Light Helvetica Neue Light italic Helvetica Neue Medium Colours Primary Corporate colour The corporate colour, is IA blue. Wherever possible, this colour should be used for the corporate logo, at the correct CMYK breakdown. Do not use tints of this colour other than the ones specified. IA LUE 00c 2m 0y 20k lack 00k

3 IA rand Guidelines 0/207 Colours Secondary colours A secondary colour palette is available to work alongside the IA blue. These colours have been selected to complement and support the IA blue. Use only the tints specified. In all instances, IA blue should be the dominant colour. IA YELLOW 2c 2m 00y 0k c m 87y 0k c 0m 7y 0k IA GREY 89c m y k c 2m y 0k 2c m 0y 0k IA RED 90c 92m y k c 87m 7y 9k 8c 9m y k IA TAUPE 00c m y 7k 9c 8m y k 9c 0m y 0k IA LUE 00c 2m 0y 20k 72c 28m 0y 0k c m y 0k

4 IA rand Guidelines 0/207 IA band An integral component of the IA branding is the IA band. This device is an integral part of the look for all IA printed documents. It is always coloured in Pantone or the CMYK equivalent. The construction of this device must be followed to the measurements shown. This device is to be used once on the cover of all printed matter. The position is always horizontal top right or vertical top left. All titles and headings hang from this device. See illustrations as a guide. Constructing the band ritish Insurance rokers Association legend when set in the IA band is always to be set 2/rds the length of the bar. Set in Helvetica Neue Heavy. Placing the band Option The depth of the band needs to be a specific size. On documents: A and below 0mm A mm A mm DL leaflet 0mm The IA band will always be 2/rds of the document width or half the vertical length. There are three placement options to choose from. Option 2 A, A and A Option A, A and A DL leaflet DL leaflet

5 IA rand Guidelines 0/207 Cover branding and application The IA look is not just the logo device. All the constituent parts play a role in establishing the IA brand. If implemented with consideration, the perception of IA will be enhanced. The aim of these illustrations is not to prescribe a set of rules, but to act as a guide. Issue 8 July 207 The roker The The best insurance is a IA broker Placing brand elements The magazine for the 2 Winter 2009 Issue Specialist brokers break down the barriers 0 The IA band is to be positioned top right. 2 The lead story is always in the biggest point size. The following stories are always left aligned with a lower point size to the leading story. The date and issue number are always placed in the top left corner. ackground images typically are full bleed. The IA logo is positioned bottom left. The logo can be placed over an image or over a solid colour. The primary concern is legibility. Ensure the logo is visible at all times. In the first instance, use the IA blue logo. Laurent Matras takes over at Groupama IA s campaigning issues for the year ahead 9 CUT THE WAFFLE Getting to grips with InsurTech MAY THE ARMED FORCES E WITH YOU The benefits of recruiting former service personnel 2 Insurers in future the eyethe of the storm needs a face Extreme weather How challenges forwant to buy SMEs global underwriters their insurance Journalist of the Year Awards 207 Professional Indemnity Initiative Volume 8 evis Marks ECA 7J Find a roker service: Member Helpline: Fax: Website: LinkedIn: Group IA Managing under-insurance A guide to prevention Managing risks and supporting jobs and growth ool sharing Room sharing r a meeting d help nomy. Price ector to be rather than self-insure eet e to the veral e cover, kend, to makers. hl9 Guarding against underinsurance IA is working closely with the insurance sector and other stakeholders to produce a guide for customers and raisetrudgill, Graeme Executive Director awareness of the consequences of not having suitable insurance cover in the event of a claim Obtaining the right amount of insurance is critical Customers should ensure they have sufficient, fairly-priced trudgillg@biba.org.uk cover to protect them against a loss. Tackling fraud The average cost of insurance fraud to every innocent customer is 0 per policy per annum. Insurance brokers and their customers can all fall victim to fraud. IA is a member of the Government s Insurance Fraud Taskforce and is working with Government and anti-fraud organisations including the Insurance Fraud ureau to reduce misrepresentation and application fraud. An MP s guide Mike Hallam Head of Technical Services hallamm@biba.org.uk Martin ridges Technical Services Manager bridgesm@biba.org.uk Helping constituents with insurance Promoting business continuity usiness continuity requires building resilience into a business and preparing strategies for trading through an incident. IA research, undertaken with the Cabinet Office, shows that 2% of insurance industry respondents said that those organisations with a business continuity plan (CP) would benefit from a greater choice of insurer, a premium discount or a reduced excess. IA has produced the usiness Continuity for Dummies Acknowledgements Guide in collaboration with the Cabinet Office, and has recently launched a Small usiness Insurance for Dummies book in 20 part of the Dummies Guide series. IA acknowledges with grateful thanks the work of principal In Association with Lloyd s of July 207 IA_JOTY.indd 27/0/207 :7 author Roger Flaxman of Flaxman Partners Ltd,the providers of the IA Insurance Claims Advocacy service. 8 evis Marks ECA 7J 8 evis Marks ECA 7J Exclusive to members Member helpline & Find-A-roker service: Member Helpline: Fax: Website: s ie lit ci Fa /0/20 LinkedIn: Group IA 9/0/20 : pi-guide-with-spine.indd Nicola Maguire Head of Commercial maguiren@biba.org.uk schemes-207-covers-with-spine.indd Mike Hallam Head of Technical Services hallamm@biba.org.uk es m he Sc Find a roker service: + (0) Disclaimer Member Helpline: + (0) Fax: + (0) The information in this guide is of a general nature and is not intended to address the circumstances of any particular individual or entity. IA cannot Website: any responsibility for any loss occasioned to any person or entity as a result of action or refraining from action as a result of any item LinkedIn: Group IA Martin ridges Technical Services Manager bridgesm@biba.org.uk nd s s a er itie mb n e rtu m po A op r I g o n i f id s ov ion Pr lut so 27/0/207 :7