Tableau Conference On Tour

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1 2016 SPONSORSHIP PROSPECTUS Tableau Conference On Tour Sydney Singapore London Munich

2 Where Data Lovers Unite Tableau Conference hits the road in 2016 for Tableau Conference On Tour. These regional events are committed to bringing the best of Tableau Conference content, networking, attendee engagement an thought leadership to Tableau enthusiasts around the world. Tableau Conference On Tour is designed to foster further adoption with Tableau customers globally and offer the unique opportunity to connect and engage with Tableau s customers in an engaging face-to-face learning environment. The Benefits of Sponsorship Further expose your company brand and awareness in the business intelligence market Network with Tableau executives, users, sales team, and partners Create sales leads and build new relationships with prospective customers Generate new business and potential partnerships for your solutions and services

TABLEAU CONFERENCE ON TOUR 2016 Sponsorship Prospectus Tableau Conference is

We re bringing the best of the global Conference to Sydney, Singapore, Munich,

Sponsoring Tableau Conference On Tour provides sponsors with an outstanding

Sydney Singapore London Munich Hilton Sydney 1-3 March, 2016 Expected attendance:

3 TABLEAU CONFERENCE ON TOUR 2016 Sponsorship Prospectus Tableau Conference is taking to the road with Tableau Conference On Tour. We re bringing the best of the global Conference to Sydney, Singapore, Munich, and London to help you discover new ways to get more from your data. Sponsoring Tableau Conference On Tour provides sponsors with an outstanding opportunity to network and expand reach. Sydney Singapore London Munich Hilton Sydney 1-3 March, 2016 Expected attendance: 1000 Marina Bay Sands 5-7 April, 2016 Expected attendance: 400 Tobacco Dock June, 2016 Expected attendance: 1,250 Sofitel Munich 5-7 July, 2016 Expected attendance: 400

2016 SPONSORSHIP PROGRAM OVERVIEW Sydney, Australia 1-3 March, 2016 Hilton Sydney Tableau Conference On Tour makes its way back to the land down under gathering data enthusiasts from across the ANZ

4 2016 SPONSORSHIP PROGRAM OVERVIEW Sydney, Australia 1-3 March, 2016 Hilton Sydney Tableau Conference On Tour makes its way back to the land down under gathering data enthusiasts from across the ANZ region. This event is expected to double in size and is designed with our partners in mind and our customers at heart. In person, we strive to create sponsorship opportunities that delight our customers and reap positive results for our valued partners. The Welcome Reception, Expo Floor, meals location, meet-ups, happy hours, and breaks are specifically designed to offer ample time for our sponsors to interact with the growing Tableau community. TOP JOB LEVELS ATTENDING TABLEAU CONFERENCE Estimated attendance 1000 Manager Director EXPO HOURS: Coordinator/ Specialist Other Tue 17:00 20:00 Wed 08:00 18:00 Analyst C-Level Developer Thur 08:00 17:00 Consultant *Data based on 2015 Tableau Conference On Tour Melbourne attendees.

5 2016 SPONSORSHIP PACKAGES Sydney, Australia 1-3 March, 2016 Hilton Sydney Level Gold Silver Bronze Price AUD $32,000 AUD $22,000 AUD $10,000 Content 60 minute Breakout Session (customer speaker required) OR Invite-only 60 minute Sponsored Luncheon with presentation capabilities (Based on availability). Presence 1 1 n/a Exhibit Footprint Size Elite Premium Standard Turnkey exhibit includes custom graphics Lead Retrieval WiFi Access VIP Experience at Data Night Out includes; Access to a dedicated bar, VIP branding and branded wristbands. Buzz Lounge Sponsor includes; Coffee Cart Sponsorship -OR- Data Playground includes; branded beach balls, games, and signage in this area. Charging Station Sponsor Access Full Conference Passes (AUD $1195 value) *Full Pass includes free access to Partner Day Expo Only Staff Pass (AUD $795 value) Full Conference Pass for Customer Speaker 1 1 n/a Additional full conference tickets available to sponsors with signed contracts for partner discount rate of AUD $895. Branding & Marketing Conference Mobile App Branding Conference Website 100 word description 100 word description Branded Cling (floor cling, hallway cling, escalator cling to be determined based on venue) 1 Branded column wrap within the conference space 1 Conference Communications 75 word description 75 word description Pre-registration marketing s (distribution = 10,000+) Priority placement logo Logo Registered attendee communication (pre-event; distribution = 10,000+) Logo Logo 50 word description 50 word description Post-event attendee communication (distribution = 1,000+) Logo Logo Logo + Link Tableau Official Tweets during conference - must be pre-approved by Tableau 2 custom tweets 1 custom tweet Push notification on Tableau On Tour App 1 2 available 4 available 8 available Digital Ad Recognition (placement in meeting rooms and show floor) Full Screen Ad Full Screen Ad Sponsor Logo on slide during the Tableau Opening Keynote - Thank You Message Logo + Verbal Logo Logo

6 2016 SPONSORSHIP PACKAGES Sydney, Australia 1-3 March, 2016 Hilton Sydney A La Carte Opportunities Available as add- ons to sponsorship packages. Transportation Sponsor AUD $4,000 Signage recognition and ability to place seat drops on the coaches to the customer party. 8 coaches available. Sales Meeting Room Sponsor AUD $5,000/per day The designated meeting room area will have your branding in prominent locations within the meeting room. Sponsorship includes one meeting room within conference hours (09:00 16:30). Two meeting rooms available (Rooms will be booked on a first-come, first-served basis). Digital Ad in Main Meeting Space AUD$750 Share your message with conference delegates by displaying your digital ad in the conference space foyer. Column Wrap AUD $2,000 Showcase your brand on a column within the conference space. Tableau to create for sponsor approval. Eight column wraps available. Branded Lifts AUD $2,500 Branded lift within conference space. Tableau to create for sponsor approval. Floor Clings AUD $1,000 2 Clings Provided Lead delegates into the exhibit area with custom branded floor clings. Tableau Sponsored Tweets AUD $750 2 timed Tweets per location Have Tableau promote your brand through the twitterverse. Limit 140 characters, must be pre-approved by Tableau.

7 2016 SPONSORSHIP CONTRACT Registration Information Complete the following sponsorship form and to To receive all elements of sponsorship package(s), partners must sign a contract at least 4 weeks prior to the event start date. Logistic Contact (required) First name: Last name: Company: Title: address: Phone: Billing Contact (required) First name: Last name: Company: Title: address: Phone: Billing Address (required) Street 1: Street 2: City: State: Country: Zip: VAT/GST ID: Select Sponsorship Package: SYDNEY SINGAPORE Sydney Sponsorship Package: Gold AUD $32,000 Silver AUD $22,000 Bronze AUD $10,000 Sydney A La Carte Item(s): Transportation Sponsor AUD $4,000 Sales Meeting Room Sponsor AUD $5,000/per day Digital Ad in Main Meeting Space AUD$750 Column Wrap AUD $2,000 Branded Lifts AUD $2,500 Floor Clings AUD $1,000 Tableau Sponsored Tweets AUD $750 Singapore Sponsorship Package: Gold USD $24,000 Silver USD $18,000 Bronze USD $10,000 Singapore A La Carte Item(s): A La Carte pricing coming soon MUNICH LONDON Munich Sponsorship Package: Gold 21, Silver 15,000 Bronze 8,000 Munich A La Carte Item(s): A La Carte pricing coming soon London Sponsorship Package: Platinum 35,000 Gold 24,000 Silver 16,000 Bronze 8,000 London A La Carte Item(s): A La Carte pricing coming soon

8 2016 SPONSORSHIP CONTRACT (cont d) Registration Information Payment (required) Costs of sponsorship package(s) and A La Cart(s) selected: Discounted Full Conference Passes (Please indicate quantity): Discounted Exhibitor Only Passes (Please indicate quantity): Additional Passes for Attendees: *Note: Invoices will be created for each individual event and will include applicable regional tax. (Sydney10%, Singapore 7%, Munich 19%, London 20%) $ $ $ $ Total $ Total cost: Contract signature: Select Payment Type (required) Wire PO Credit Card Credit Card Information Name on card: Credit card number: Billing Address: City: State: Zip Code: Printed name: Signature: Date: Type of Card MC VISA AMEX Expiration date: Security code: Country: Tableau reserves the right to refuse sponsorship by any company for any reason. Please see attached Sponsorship Terms & Conditions for cancellation policy and all other rules and regulations regarding sponsorships. Sponsorships are not confirmed until payment is received.

9 2016 SPONSORSHIP PAYMENT Payment Instructions Thank you for your support and purchase of a Tableau Conference On Tour 2016 sponsorship. We accept the following payment types: wire transfer and credit card. Complimentary registration codes, included in each sponsorship package, will be distributed upon receipt of payment. Wire Transfers: Please instruct your bank to include your Company Name and Invoice Number(s) with your transfer to ensure timely and accurate application of your payment. Please send remittance advice to: ar@tableausoftware.com. Payments must be made in the invoiced currency. All transfer fees must be covered by the sender and should be specified upon initiation of the transfer. Credit Cards: Tableau accepts MasterCard, Visa and American Express. Must include signature for payment and contract to be valid Purchase Order: Sydney Purchase Order: Singapore Purchase Order: London Purchase Order: Munich Payment to: Tableau Software- Australia Darling Park, Tower 2 Level 21, 201 Sussex Street Sydney, NSW 2000 Australia Payment to: Tableau Software- Singapore South Beach Tower Level 10, 38 Beach Road Singapore Payment to: Tableau Software- UK Blue Fin Building 110 Southwark Street London SE1 0SU Payment to: Tableau Software- Germany An der Welle Frankfurt am Main Germany Purchase Order #: Purchase Order #: Purchase Order #: Purchase Order #: Qty: Qty: Qty: Qty: Type of Event: TC On Tour 2016 Type of Event: TC On Tour 2016 Type of Event: TC On Tour 2016 Type of Event: TC On Tour 2016 Itemized Description: Level of Sponsorship Itemized Description: Level of Sponsorship Itemized Description: Level of Sponsorship Itemized Description: Level of Sponsorship Amount: Contract Amount Amount: Contract Amount Amount: Contract Amount Amount: Contract Amount

10 2016 SPONSORSHIP TERMS AND CONDITIONS 1. DEFINITIONS. As used herein, the following terms shall have the following meanings: a. Company shall mean the company defined in the Sponsorship Form. b. Event shall mean the event defined above in the Sponsorship Form. c. Event Providers shall mean the venue at which the Event is held, and, if applicable, such entities parent companies, affiliates, shareholders, employees, agents, officers, directors, successors and assigns. d. Products shall mean those qualified products and services Company is displaying at the Event. e. Space shall mean the exhibit space at the Event. 2. ASSIGNMENT AND USE OF EXHIBIT SPACE/RESTRICTIONS. a. Benefits and License Grant. Tableau will provide the Space at the Event for Company to display its Products. Before and during the Event, Company grants to Tableau a nonexclusive, nontransferable, worldwide right to use Company s name and logo in connection with the promotion and production of the Event. Before and during the Event, Tableau grants to Company a nonexclusive, nontransferable, worldwide right to use the Event name solely to promote its participation in the Event. b. Space Assignment, Use, Installation, Occupancy, and Dismantling. Tableau will assign the Space to the Company. At Tableau s sole discretion, it may reassign said Space or alter Event layout or venue at any time. The Space is for Company s use only. Company may not share, sell, assign, sublease or charge admission for entry into any portion of the Space (including to an affiliated company) without Tableau s prior written consent. Company must fully occupy the Space, and must provide displays, and other necessary equipment unless Tableau specifies otherwise in writing. c. Restrictions. All Products must be installed before, and Space occupied during, and dismantled after the Event in accordance with Tableau s schedule. Company s activities must be confined to the Space, and must be in support of, and directly related to Company s normal business activities. Tableau may refuse permission to exhibit any Products or services Tableau deems objectionable or unsuitable or inconsistent with the goals of the Event. At the Event, Company may not exchange goods or money without Tableau s prior written consent, nor assist any other party in soliciting business without Tableau s prior written consent. d. Own Risk. Company has sole responsibility for any loss of its equipment or proprietary information, or any other loss including any subrogation claims by its insurer. Persons visiting, viewing, or otherwise participating in Company s Space are deemed to be the invitees or licensees of Company and not of Tableau. 3. DEADLINES. Company agrees to adhere to all reasonable deadlines set by Tableau in connection with the Event, including but not limited to deadlines for submission of Company information for use in promotion and production of the Event. By way of example, such Company information may include, but is not limited to Company logo, description, digital advertisements, and Customer speaker information. If Company does not submit any element of Company information by the deadline, then Tableau reserves the right to exclude that element from the Event. 4. PAYMENT TERMS. Payment Terms for Sponsorship fees are NET 14 from date of signature. Tableau will provide registration codes and sponsorship packets upon receipt of a verified method of payment, such as check, wire transfer, authorized credit card, or verified purchase order. 5. ATTENDEE INFORMATION. Company represents and warrants that it will contact only those Event attendees who have voluntarily provided their contact information and agreed to be contacted by Company for purposes of learning about Company s products and/or services. All information learned or observed by Company in relation to the Event, including but not limited to the identity of speakers and attendees, content of speeches or session presentations, and names or company names of other sponsors or attendees ( Conference Information ), is for Company s internal business purposes only, and Company may not use, publish, distribute, sell, or otherwise make available any Conference Information for any other purpose whatsoever. Company shall defend, indemnify and hold Tableau and their respective employees, officers, directors, and agents against all third-party claims, losses, or damages to persons or property, governmental charges or fines, and costs (including reasonable attorney s fees) arising out of or connected to Company s breach of this Section COMPLIANCE WITH LAWS AND RULES/WARRANTY. a. Laws and Rules. Company represents and warrants that it will comply with all applicable country and local laws and regulations in connection with its participation in the Event, including but not limited to laws and rules regarding access for the disabled; the venue and any relevant labor union; marketing and anti-spam; privacy; and the terms, conditions; and the Sponsor Rules of Etiquette and any other rules issued by Tableau from time to time in connection with the Event. b. Warranty. i. Safety. Company warrants and represents that its Products and, if applicable, the Space, will be constructed safely, using sound engineering practices. ii. Third Party Proprietary Rights. Company hereby represents and warrants to Tableau that it will not violate any proprietary rights of third parties in connection with its participation in the Event, including but not limited to the performance, distribution, or posting of copyrighted material without a license, assignment, or other legally effective permission. c. Taxes and Licenses. Company is solely responsible for obtaining any licenses and permits, and payment of all taxes (including sales and use taxes), license fees, or other charges applicable to its participation in the Event, including, if applicable, taxes collected by Tableau. 7. INSURANCE. Company agrees to obtain, maintain in effect throughout the Event, and provide to Tableau at least thirty (30) days prior to the Event, a certificate of insurance showing that there is in effect a policy of a minimum of the equivalent of $1 million US. This insurance should have a combined single limit bodily injury and broad form property damage coverage, including broad form contractual liability, in which Tableau and the Event Providers are named as an additional insured. Company agrees to obtain and maintain in effect throughout the Event workers compensation and employer s liability insurance in such minimum amounts as are required by law or are otherwise consistent with prudent business practice. Company agrees to waive the right of subrogation of its insurance carrier against the Event Providers to recover losses sustained for real and personal property.

11 2016 SPONSORSHIP TERMS AND CONDITIONS (cont d) 8. CANCELLATION OR TERMINATION. a. Cancellation. Tableau may cancel all or any part of the Event for any reason by providing prior written notice to Company and Company s sole recourse shall be to obtain a full refund of the monies paid to Tableau. Tableau may also cancel all or any part of the Event for any reason beyond its reasonable control, including but not limited to, natural or public disaster, act of God, epidemic, acts of terrorism, venue construction, insufficient participation, market fluctuation, government regulation, or similar reasons, in which case Tableau will refund to Company a pro rata portion of any Space fees already paid to Tableau, after which Company will have no further recourse against Tableau. A change in the name, dates, hours or venue of the Event does not constitute a cancellation by Tableau. b. Termination by Company. All fees are deemed fully earned and non-refundable when due. Termination by Company must be in writing and will be effective upon receipt by Tableau, Attn: Legal. Company acknowledges the difficulty in determining a precise value for services rendered and expenses incurred by Tableau for the Event, and of ascertaining damages incurred by Tableau if Company terminates this Agreement or Company s participation in the Event; the amounts due from Company under this Agreement as of the effective date of any termination by Company belong to Tableau and represent an agreed measure of compensation, and are not to be deemed or construed as a forfeiture or penalty. c. Termination by Tableau. Tableau may take possession of the Space and terminate Company s participation in the Event upon Company s failure to meet any obligations under the Agreement, including but not limited to Company s failure to: pay for the Space or related services; comply with the payment terms specified in the Sponsorship Form; maintain all exhibited Products in good working order; staff the Space fully and in a timely manner; or, violate Tableau s standards of conduct. Tableau may refuse sponsorship by any Company, for any reason, and at any time prior to the Event. 9. LIMITATION OF LIABILITY; INDEMNITY. a. Limitation of Liability. i. Under no circumstances is Tableau or the Event Providers liable for lost profits or other indirect, incidental, consequential, special or other exemplary damages for any of their acts or omissions in connection with the Event, whether or not Tableau or the Event Provider has been apprised of the possibility of such damages or lost profits. In no event will Tableau s liability hereunder, or otherwise in connection with the Event, exceed the amount actually paid to it by Company for the Space. Tableau is not liable for any errors in any listing or descriptions or for omitting Company from the Event show materials. ii. The Event Providers are not liable to Company for any damage, loss, harm, or injury to the person, property, or business of Company, or any of its visitors, officers, agents, employees, or other representatives, resulting from theft, fire, earthquake, water, unavailability of the venue or intermediate staging facilities, insufficient participation, accident, or any other reason in connection with the Event or any planning meetings, demonstrations, or stagings, except to the extent such liability arises directly from the willful misconduct of the Event Provider against whom liability is sought to be assessed. b. Indemnity. i. Company agrees to defend, indemnify, and hold harmless Tableau and Event Providers from and against any claim, loss, liability, or damage suffered due to (i) Company s construction or maintenance of an unsafe Product or Space, and/or (ii) the negligence or misconduct of Company or its agents or Company s breach of any commitment made hereunder. Company must maintain proper insurance coverage for its property and liability, and represents and warrants that it has obtained adequate insurance per Section 5 above to cover its potential liability hereunder. Company acknowledges and agrees that the terms and conditions of this Agreement are subject and subordinate to the terms and conditions of Tableau s agreement with the Event Providers. ii. Company shall indemnify and hold Tableau, its officers, directors, employees and agents, harmless from and against any claim, loss, liability or damages caused to Tableau as a result of Company s alleged or actual infringement of any third party s proprietary rights. 10. RELEASE. Company acknowledges that the Event may be recorded and reproduced in any form (including but not limited to digital formats), and hereby authorizes Tableau and its designees to record, transcribe, modify, reproduce, publicly perform, display, distribute, redistribute, and transmit in any form and for any purpose any such recording of the Event, and agrees to execute any additional release presented by Tableau, its licensees, or permittees, in connection with such activity or to give effect to this provision. Company hereby releases Tableau and its designees from and waives all claims it or its employees or agents may possess, now or in the future, in connection with such activities, and specifically waives any statutory restriction on waivers of future claims or moral rights. 11. MISCELLANEOUS. a. Amendment. No amendment, modification, change, waiver, or discharge hereof shall be valid unless in writing and signed by an authorized representative of the party against which such amendment, modification, change, waiver, or discharge is sought to be enforced. b. Governing Law. This Agreement shall be governed by and construed in accordance with the laws of the State of Washington, without regard to its conflict of law rules, and the parties agree to accept the exclusive jurisdiction of the state and federal courts located in King County, Washington. c. Entire Agreement. This Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof. There are no agreements, representations, warranties, promises, covenants, commitments or undertakings other than those expressly set forth herein. This Agreement supersedes all prior agreements, representations, warranties, promises, covenants, commitments or undertaking, whether written or oral, with respect to the subject matter contained in this Agreement. In Witness whereof, the parties have executed this Agreement effective as of the last date written below. Tableau By: Name: Date: Company By: Name: Date:

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