ACCA PAPER F5 PERFORMANCE MANAGEMENT REVISION QUESTION PRACTICE. For Examinations to June 2017

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1 ACCA PAPER F5 PERFORMANCE MANAGEMENT REVISION QUESTION PRACTICE For Examinations to June DeVry/Becker Educational Development Corp. All rights reserved. (i)

2 No responsibility for loss occasioned to any person acting or refraining from action as a result of any material in this publication can be accepted by the author, editor or publisher. This training material has been prepared and published by Becker Professional Development International Limited: Copyright 2015 DeVry/Becker Educational Development Corp. All rights reserved. The trademarks used herein are owned by DeVry/Becker Educational Development Corp. or their respective owners and may not be used without permission from the owner. No part of this training material may be translated, reprinted or reproduced or utilised in any form either in whole or in part or by any electronic, mechanical or other means, now known or hereafter invented, including photocopying and recording, or in any information storage and retrieval system without express written permission. Request for permission or further information should be addressed to the Permissions Department, DeVry/Becker Educational Development Corp. Acknowledgement Past ACCA examination questions are the copyright of the Association of Chartered Certified Accountants and have been reproduced by kind permission. (ii) 2015 DeVry/Becker Educational Development Corp. All rights reserved.

3 REVISION QUESTION BANK PERFORMANCE MANAGEMENT (F5) Formulae Sheet Learning curve Y = ax b Where Y = cumulative average time per unit to produce x units a = the time taken for the first unit of output x = the cumulative number of units produced b = the index of learning (log LR/log 2) LR = the learning rate as a decimal Demand curve P = a bq b = change in price change in quantity a = price when Q = 0 MR = a 2bQ 2015 DeVry/Becker Educational Development Corp. All rights reserved. (vii)

4 PERFORMANCE MANAGEMENT (F5) REVISION QUESTION BANK MCQs 7 RISK AND UNCERTAINTY 7.1 The committee of a new golf club is setting the annual membership fee. The number of members depends on the membership fee charged and economic conditions. The forecast annual cash inflows from membership fees are shown below: Membership Fee $600 $800 $900 $1,000 Economic conditions: Low Average High Applying the minimax regret criterion, what fee would be set by the committee? A $600 B $800 C $900 D $1, The following statements have been made about expected values: (1) Expected value is of limited use for decisions regarding outcomes which will be repeated often. (2) Using expected value in decision-making can lead to the worst possible outcome being ignored. (3) The reliability of expected value calculations is heavily influenced by the accuracy of the probabilities assigned to outcomes. Which of the statements are correct? A B C D All three statements 1 and 2 only 1 and 3 only 2 and 3 only 7.3 The following statements have been made about the use of expected values in decision making: (1) Expected values ignore the risk associated with decisions. (2) Expected values are most useful for recurring rather than one-off events. Which of the above statements is/are true? A 1 only B 2 only C Neither 1 nor 2 D Both 1 and PT provides expert quality assurance services on a consultancy basis. The management of the company is unsure whether to price the services it offers at the Deluxe, High, Standard or Low fee level. There is uncertainty about the mix of staff that would be available to provide each of the services. As the staff are on different pay scales the mix of staff would affect the variable costs of each service DeVry/Becker Educational Development Corp. All rights reserved.

5 REVISION QUESTION BANK PERFORMANCE MANAGEMENT (F5) The table below details the annual contribution earned from each of the possible outcomes. Staffing mix Fee level Deluxe High Standard Low X $135,000 $140,000 $137,500 $120,000 Y $150,000 $160,000 $165,000 $160,000 Z $165,000 $180,000 $192,500 $200,000 If PT applies the minimax regret criterion, what fee level it will it choose? A B C D Deluxe High Standard Low 7.5 NG is deciding which of four potential venues should be used to stage an entertainment event. Demand for the event may be low, medium or high depending on weather conditions on the day. The management accountant has estimated the contribution that would be earned for each of the possible outcomes and has produced the following regret matrix: Regret Matrix Venue Ayefield Beefield Ceefield Deefield Demand Low $0 $200,000 $300,000 $450,000 Medium $330,000 $110,000 $0 $150,000 High $810,000 $590,000 $480,000 $0 If the company applies the minimax regret criterion, which venue would be chosen? A B C D Ayefield Beefield Ceefield Deefield 7.6 FP can choose from three mutually exclusive projects. The net cash flows from the projects will depend on market demand. All of the projects will last for only one year. The forecast net cash flows and their associated probabilities are given below: Market demand Weak Average Good Probability Project A Project B Project C FP can commission a forecast that would tell it with certainty what demand conditions will be before the decision is made about which project to invest in. What is the maximum amount that FP should pay for the forecast? A $530 B $505 C $25 D $ DeVry/Becker Educational Development Corp. All rights reserved. 21

6 PERFORMANCE MANAGEMENT (F5) REVISION QUESTION BANK 7.7 A company is considering whether to develop and market a new product. The cost of developing the product is estimated to be $150,000. There is a 70% probability that the development will succeed and a 30% probability that the development will be unsuccessful. If the development is successful the product will be marketed. There is a 50% chance that the marketing will be very successful and the product will make a profit of $250,000. There is a 30% chance that the marketing will be reasonably successful and the product will make a profit of $150,000 and a 20% chance that the marketing will be unsuccessful and the product will make a loss of $80,000. These profit and loss amounts take account of the $150,000 development cost. What is the expected value of the decision to develop and market the product? A $154,000 B $107,800 C $62,800 D $4,000 (14 marks) DeVry/Becker Educational Development Corp. All rights reserved.

7 REVISION QUESTION BANK PERFORMANCE MANAGEMENT (F5) MCQs 13 BEHAVIOURAL ASPECTS OF STANDARD COSTING 13.1 DB manufactures and sells e-readers. The standard labour cost per unit of the product is $7. Each unit takes 0.5 hours to produce at a labour rate of $14 per hour. The budgeted production for August was 20,000 units. The Production Director subsequently reviewed the market conditions that had been experienced during August and determined that market labour rates were $17.50 per hour. The actual production was 22,000 units. Actual labour hours worked were 11,400 hours at $15.50 per hour. It is the policy of the company to calculate labour rate planning variances based on actual hours paid. What was the labour rate planning variance during August? A A favourable variance of $17,100 B A favourable variance of $39,900 C An adverse variance of $17,100 D An adverse variance of $39, What is meant by budgetary slack? A B C D The lead time between the preparation of the functional budgets and the approval of the master budget by senior management The difference between the budgeted output and the actual output The difference between budgeted capacity utilisation and full capacity The intentional over estimation of costs and/or under estimation of revenue in a budget 13.3 Which of the following is/are necessary for the successful operation of a Just in Time purchasing system? (1) Long-term contracts with suppliers. (2) A reliable forecast of the level of demand. (3) An effective quality assurance programme. A B C D 1 and 2 only 1 and 3 only 2 and 3 only All of the above 13.4 Operation B, in a factory, has a standard time of 15 minutes. The standard rate of pay for operatives is $10 per hour. The budget for a period was based on carrying out the operation 350 times. It was subsequently realised that the standard time for Operation B included in the budget did not incorporate expected time savings from the use of new machinery from the start of the period. The standard time should have been reduced to 12 minutes. Operation B was actually carried out 370 times in the period in a total of 80 hours. The operatives were paid $ DeVry/Becker Educational Development Corp. All rights reserved. 35

8 PERFORMANCE MANAGEMENT (F5) REVISION QUESTION BANK What was the operational labour efficiency variance? A B C D $60 Adverse $75 Favourable $100 Adverse $125 Adverse 13.5 The following data relates to Product Z and its raw material content for September: Budget Output Standard materials content Actual Output Materials purchased and used 11,000 units of Z 3 kg per unit at $4 00 per kg 10,000 units of Z 32,000 kg at $4 80 per kg It has now been agreed that the standard price for the raw material purchased in September should have been $5 per kg. What was the materials planning price variance for September? A B C D $6,000 Adverse $30,000 Adverse $32,000 Adverse $33,000 Adverse 13.6 Gonav makes satellite navigation systems for cars. Budgeted sales for the financial year just ended were 900,000 units, based on an expected market size of 9 million units. The actual market size was lower than expected due to the increased use of navigation apps on smart phones. The total market was only 6 million units. Gonav made sales of 700,000 units. The sales volume variance will be analysed into market size and market share variances. Which of the following correctly describe the nature of these variances? Market size Market share A Adverse Adverse B Adverse Favourable C Favourable Adverse D Favourable Favourable 13.7 At the start of the year, the standard material cost of a product was estimated. The actual cost incurred during the recent month was higher than this, and the purchasing manager is suggesting that the standard should be revised. He has suggested two reasons why the standard should be revised: (1) A delay in placing some orders led to the supplier charging a premium for express delivery services. The delay was caused by poor organisation in the purchasing department. (2) Market prices of the material in question have risen by 10% on world commodity markets DeVry/Becker Educational Development Corp. All rights reserved.

9 REVISION QUESTION BANK PERFORMANCE MANAGEMENT (F5) Which of the above would be valid reasons for revising the standard? A 1 only B 2 only C Neither 1 nor 2 D Both 1 and 2 (14 marks) 2015 DeVry/Becker Educational Development Corp. All rights reserved. 37

10 PERFORMANCE MANAGEMENT (F5) REVISION QUESTION BANK Q Question 39 BIG CHEESE CHAIRS Big Cheese Chairs (BCC) manufactures and sells executive leather chairs. It is considering a new design of massaging chair to launch into the competitive market in which it operates. It has carried out an investigation in the market and, using a target costing system, has targeted a competitive selling price of $120 for the chair. BCC wants a margin on selling price of 20% (ignoring any overheads). The frame and massage mechanism will be bought in for $51 per chair and BCC will upholster it in leather and assemble it ready for despatch. Leather costs $10 per metre and two metres are needed for a complete chair although 20% of all leather is wasted in the upholstery process. The upholstery and assembly process will be subject to a learning effect as the workers get used to the new design. BCC estimates that the first chair will take two hours to prepare but this will be subject to a learning rate of 95%. The learning improvement will stop once 128 chairs have been made and the time for the 128 th chair will be the time for all subsequent chairs. The cost of labour is $15 per hour DeVry/Becker Educational Development Corp. All rights reserved.

11 REVISION QUESTION BANK PERFORMANCE MANAGEMENT (F5) The learning formula is shown on the formula sheet and at the 95% learning rate the value of b is Required: (a) (b) Calculate the average cost for the first 128 chairs made and identify any cost gap that may be present at that stage. (8 marks) The production manager denies any claims that a cost gap exists and has stated that the cost of the 128 th chair will be low enough to yield the required margin. Required: Calculate the cost of the 128th chair made and state whether the target cost is being achieved on the 128 th chair. (7 marks) (15 marks) 2015 DeVry/Becker Educational Development Corp. All rights reserved. 79

12 REVISION QUESTION BANK PERFORMANCE MANAGEMENT (F5) A Question 54 OLIVER Oliver is the owner and manager of Oliver s Salon, which is a quality hairdresser that experiences high levels of competition. The salon traditionally provided a range of hair services to female clients only, including cuts, colouring and straightening A year ago, at the start of his 20X1 financial year, Oliver decided to expand his operations to include the hairdressing needs of male clients. Male hairdressing prices are lower, the work simpler (mainly haircuts only) and so the time taken per male client is much less. The prices for the female clients were not increased during the whole of 20X0 and 20X1 and the mix of services provided for female clients in the two years was the same DeVry/Becker Educational Development Corp. All rights reserved. 89

13 PERFORMANCE MANAGEMENT (F5) REVISION QUESTION BANK The latest financial results are as follows: 20X0 20X1 $ $ $ $ Sales 200, ,500 Less: Cost of sales: Hairdressing staff costs 65,000 91,000 Hair products female 29,000 27,000 Hair products male 8,000 94, ,000 Gross profit 106, ,500 Less: Expenses: Rent 10,000 10,000 Administration salaries 9,000 9,500 Electricity 7,000 8,000 Advertising 2,000 5,000 28,000 32,500 Profit 78,000 80,000 Oliver is disappointed with his financial results. He thinks the salon is much busier than a year ago and was expecting more profit. He has noted the following extra information: (1) Some female clients complained about the change in atmosphere following the introduction of male services, which created tension in the salon. (2) Two new staff were recruited at the start of 20X1. The first was a junior hairdresser to support the specialist hairdressers for the female clients. She was appointed on a salary of $9,000 per annum. The second new staff member was a specialist hairdresser for the male clients. There were no increases in pay for existing staff at the start of 20X1 after a big rise at the start of 20X0 that was designed to cover two years worth of increases. Required: Oliver introduced some non-financial measures of success two years ago: 20X0 20X1 Number of complaints Number of male client visits 0 3,425 Number of female client visits 8,000 6,800 Number of specialist hairdressers for female clients 4 5 Number of specialist hairdressers for male clients 0 1 (a) Calculate the average price for hair services per male and female client for each of the years 20X0 and 20X1. (3 marks) (b) Assess the financial performance of the Salon using the data above. (12 marks) (15 marks) DeVry/Becker Educational Development Corp. All rights reserved.

14 REVISION QUESTION BANK PERFORMANCE MANAGEMENT (F5) Question 67 BATH CO Bath Co is a company specialising in the manufacture and sale of baths. Each bath consists of a main unit plus a set of bath fittings. The company is split into two divisions, A and B. Division A manufactures the bath and Division B manufactures sets of bath fittings. Currently, all of Division A s sales are made externally. Division B, however, sells to Division A as well as to external customers. Both of the divisions are profit centres. The following data is available for both divisions: Division A Current selling price for each bath $450 Costs per bath: Fittings from Division B $75 Other materials from external suppliers $200 Labour costs $45 Annual fixed overheads $7,440,000 Annual production and sales of baths 80,000 units Maximum annual market demand for baths 80,000 units Division B Current external selling price per set of fittings $80 Current price for sales to Division A $75 Costs per set of fittings: Materials $5 Labour costs $15 Annual fixed overheads $4,400,000 Maximum annual production and sales of sets of fittings 200,000 units (including internal and external sales) Maximum annual external demand for sets of fittings 180,000 units Maximum annual internal demand for sets of fittings 80,000 units The transfer price charged by Division B to Division A was negotiated some years ago between the previous divisional managers, who have now both been replaced by new managers. Head Office only allows Division A to purchase its fittings from Division B, although the new manager of Division A believes that he could obtain fittings of the same quality and appearance for $65 per set, if he was given the autonomy to purchase from outside the company. Division B makes no cost savings from supplying internally to Division A rather than selling externally. Required: (a) (b) Under the current transfer pricing system, prepare a profit statement showing the profit for each of the divisions and for Bath Co as a whole. Your sales and costs figures should be split into external sales and inter-divisional transfers, where appropriate. (6 marks) Head Office is considering changing the transfer pricing policy to ensure maximisation of company profits without demotivating either of the divisional managers. Division A will be given autonomy to buy from external suppliers and Division B to supply external customers in priority to supplying to Division A. Calculate the maximum profit that could be earned by Bath Co if transfer pricing is optimised. (9 marks) (15 marks) 2015 DeVry/Becker Educational Development Corp. All rights reserved. 101

15 REVISION QUESTION BANK PERFORMANCE MANAGEMENT (F5) Question 5 NEWTOWN SCHOOL Newtown School s head teacher has prepared the budget for the year ending 31 May The government pays the school $1,050 for each child registered at the beginning of the school year, which is June 1, and $900 for any child joining the school part-way through the year. The school does not have to refund the money to the government if a child leaves the school part-way through the year. The number of pupils registered at the school on 1 June 2014 is 690, which is 10% lower than the previous year. Based on past experience, the probabilities for the number of pupils starting the school part-way through the year are as follows: Probability No. of pupils joining late The head teacher admits to being poor with numbers and does not understand probabilities so, when calculating budgeted revenue, he just calculates a simple average for the number of pupils expected to join late. His budgeted revenue for the year ending 31 May 2015 is therefore as follows: Pupils Rate per pupil Total income $ $ Pupils registered at beginning of school year 690 1, ,500 Average expected number of new joiners , ,300 The head teacher uses incremental budgeting to budget for his expenditure, taking actual expenditure for the previous year as a starting point and simply adjusting it for inflation, as shown below. Notes Note Actual cost Budgeted cost for year ended Inflationary for year ended 31 May 2014 adjustment 31 May 2015 $ $ Repairs and maintenance 1 44,000 +3% 45,320 Salaries 2 620,000 +2% 632,400 Capital expenditure 3 65,000 +6% 68,900 Total budgeted expenditure 746,620 Budget surplus 6,680 (1) $30,000 of the costs for the year ended 31 May 2014 related to standard maintenance checks and repairs that have to be carried out by the school every year in order to comply with government health and safety standards. These are expected to increase by 3% in the coming year. In the year ended 31 May 2014, $14,000 was also spent on redecorating some of the classrooms. No redecorating is planned for the coming year. (2) One teacher earning a salary of $26,000 left the school on 31 May 2014 and there are no plans to replace her. However, a 2% pay rise will be given to all staff with effect from 1 December DeVry/Becker Educational Development Corp. All rights reserved. 109

16 PERFORMANCE MANAGEMENT (F5) REVISION QUESTION BANK (3) The full $65,000 actual costs for the year ended 31 May 2014 related to improvements made to the school gym. This year, the canteen is going to be substantially improved, although the extent of the improvements and level of service to be offered to pupils is still under discussion. There is a 0 7 probability that the cost will be $145,000 and a 0 3 probability that it will be $80,000. These costs must be paid in full before the end of the year ending 31 May The school s board of governors, who review the budget, are concerned that the budget surplus has been calculated incorrectly. They believe that it should have been calculated using expected income, based on the probabilities provided, and using expected expenditure, based on the information provided in notes 1 to 3. They believe that incremental budgeting is not proving a reliable tool for budget setting in the school since, for the last three years, there have been shortfalls of cash despite a budget surplus being predicted. Since the school has no other source of funding available to it, these shortfalls have had serious consequences, such as the closure of the school kitchen for a considerable period in the last school year, meaning that no hot meals were available to pupils. This is thought to have been the cause of the 10% fall in the number of pupils registered at the school on 1 June Required: (a) (b) Considering the views of the board of governors, recalculate the budget surplus/deficit for the year ending 31 May (6 marks) Discuss the extent to which zero-based budgeting could be used by Newtown School to improve the budgeting process. (4 marks) (10 marks) DeVry/Becker Educational Development Corp. All rights reserved.

17 REVISION QUESTION BANK PERFORMANCE MANAGEMENT (F5) 6 MCQs 7 RISK AND UNCERTAINTY 7.1 A A table of regrets (opportunity cost table) is shown below: Membership Fee $600 $800 $900 $1,000 Economic conditions: Low Average High Maximum regret If a price of $600 is chosen this will lead to the lowest maximum regret 7.2 D Expected value is almost useful for decisions that are repeated often since the expected value is an average that would be expected if a decision were to be repeated many times, so statement (1) is incorrect. D is the only solution that does not include (1). 7.3 D Both statements are correct. Using expected values implies choosing the project with the highest expected value regardless of the risk associated with each one. Expected values are more appropriate for events that are repeated, since the expected value is an average of the outcomes. 7.4 C Regret matrix Tutorial note: For a one-off event the expected value of the outcomes may not be one of the possible outcomes. Staffing mix Fee level Deluxe High Standard Low X $5,000 0 $2,500 $20,000 Y $15,000 $5,000 0 $5,000 Z $35,000 $20,000 $7,500 0 Maximum regret $35,000 $20,000 $7,500 $20,000 The Standard fee strategy minimises the maximum regret. 7.5 D Maximum regret if Ayefield venue is chosen is $ 810,000 Maximum regret if Beefield venue is chosen is $ 590,000 Maximum regret if Ceefield venue is chosen is $ 480,000 Maximum regret if Deefield venue is chosen is $ 450,000 Therefore if NG wants to minimise the maximum regret it should stage the entertainment event at the Deefield venue DeVry/Becker Educational Development Corp. All rights reserved. 1011

18 PERFORMANCE MANAGEMENT (F5) REVISION QUESTION BANK 7.6 C The maximum amount that FP should pay is equal to the value of perfect information. This is the expected value (EV) with perfect information less EV without information: EV without information Project A ($ ) + ($ ) + ($ ) = $490 Project B ($ ) + ($ ) + ($ ) = $345 Project C ($ ) + ($ ) + ($ ) = $505 without perfect information, Project C would be chosen, as it has the highest EV, $505. EV with perfect information If forecast predicts Choose Outcome Probability Weak demand Project C Average demand Project A Good demand Project C EV with perfect information is ( ) + ( ) + ( ) = $530 Value of perfect information is = ($530 $505) = $ C A decision tree would be a useful tool to help document this decision. All profit and loss figures are shown after deducting the $150,000 development costs: Very successful marketing 250,000 50% Successful development B Reasonably successful 30% 150,000 70% A Unsuccessful development Unsuccessful marketing (80,000) 20% 30% (150,000) EV B = 154,000 ((250,000 50%) + (150,000 30%) + ( 80,000 20%)) EV A = (154,000 70%) + ( 150,000 30%) = 62,800 Therefore the EV of the decision to market the product is $62, DeVry/Becker Educational Development Corp. All rights reserved.

19 REVISION QUESTION BANK PERFORMANCE MANAGEMENT (F5) 1 MCQs 13 BEHAVIOURAL ASPECTS OF STANDARD COSTING 13.1 D $ Actual hours at original standard rate (11,400 14) 159,600 Actual hours at revised standard rate (11, ) 199,500 Labour planning rate variance 39,900 The variance is adverse, because revising the standard increases the standard cost D This is what budgetary slack is D Long term contracts are required to ensure loyalty so that suppliers will deliver on time. A reliable forecast of demand is necessary otherwise production will not match customer demand, which is the main objective of just in time. A quality assurance programme is needed to ensure that there are no defective products if there are, this will delay production so the organisation will not achieve just in time A Actual time for 370 operations was 80 hours Revised standard time per operation = 12 minutes = 0 2 hours Revised expected time for actual operations = = 74 hours Operational labour efficiency variance = (80 74) $10 = $60 adverse 2015 DeVry/Becker Educational Development Corp. All rights reserved. 1019

20 PERFORMANCE MANAGEMENT (F5) REVISION QUESTION BANK 13.5 B Planning price variance 30,000 ($4 00 $5 00) = $30,000 adverse 13.6 B The total market size is less than expected, so this would have an adverse impact on the sales volume. The actual market share achieved was 11.67% (700,000 6 million). This is higher than the budgeted market share of 10%, so the market share variance would be favourable B A standard should not be revised to hide poor operational performance. The first reason given relates to poor organisation in the purchasing department. Since this is an operational matter, the standard should not be revised in respect of this. The increase in the market prices is outside of the control of the company, so it would be reasonable to revise the standard for this DeVry/Becker Educational Development Corp. All rights reserved.

21 REVISION QUESTION BANK PERFORMANCE MANAGEMENT (F5) T Answer 39 BIG CHEESE CHAIRS (a) Average cost First 128 chairs $ Frame and massage mechanism Leather 2 metres $ / Labour (W1) Total Target selling price is $120. Target cost of the chair is therefore $120 80% $96 Cost gap $0.95 per chair WORKING (1) Labour cost Tutorial note: This is calculated using learning curve principles. Either the formula or a tabular approach would give the average cost of 128 chairs. Both methods are acceptable. Cumulative output Average time per Total time Average cost per (units) unit (hours) (hours) chair at $15 per hour DeVry/Becker Educational Development Corp. All rights reserved. 1079

22 PERFORMANCE MANAGEMENT (F5) REVISION QUESTION BANK Formula: Y = ax b Y = Y = The average cost per chair is $15 = $20.95 (b) Calculation of cost The cost of the 128th chair will be: $ Frame and massage mechanism Leather 2 metres $ / Labour 1.29 hours $15 per hour (W2) Total Against a target cost of $96 the production manager is correct in his assertion that the required return is now being achieved. WORKING (2) Labour hours Using the formula to calculate the cost of the first 127 chairs and then deducting that cost from the cost of the first 128 chairs gives: Y = ax b Y = Y = Total time is = hours Time for the 128 th chair is = 1.29 hours DeVry/Becker Educational Development Corp. All rights reserved.

23 REVISION QUESTION BANK PERFORMANCE MANAGEMENT (F5) R Answer 54 OLIVER (a) Average price The average price for hairdressing per client is as follows: 20X0: Female clients paid $200,000 for 8,000 visits. This is an average price per visit of $200,000/8,000 = $25. In 20X1 the female hairdressing prices did not increase and the mix of sales did not change so of the total revenue $170,000 (6,800 $25) was from female clients. This means that the balance of $68,500 ($238,500 $170,000) was from male clients at an average price of $20 per visit ($68,500/3,425). (b) Financial performance assessment Hairdressing sales growth: Oliver s Salon has grown significantly during the two years, with an increase of 19.25% (W1). This is impressive in a mature industry like hairdressing. The increase has come from the launch of the new male hairdressing with a significant contraction in the core female business down 15% (W1). Hairdressing gross margin: Oliver s hairdressing overall gross margin has reduced significantly, down from 53% to 47.2% in 20X1 (W2). There has been an increase in staff numbers for the female part of the business and this, combined with the fall in the volume of sales from female clients, has significantly damaged margins from that customer type, with a fall from 53% to 40.5% (W2). The margin from male clients in 20X1 is 63.5%, which is better than that achieved in 20X0 from the female clients. This is probably mainly due to faster throughput, so that despite the lower average prices charged the overall margin was still quite good DeVry/Becker Educational Development Corp. All rights reserved. 1097

24 PERFORMANCE MANAGEMENT (F5) REVISION QUESTION BANK Staff costs: The staffing levels have had to increase to accommodate the new male market and the extra levels of business. The new hairdresser for the male clients is being paid slightly more than the previously employed staff (W3). This might encourage dissatisfaction. The addition of a junior will clearly reduce the overall average wage bill but increases costs overall whilst the volume of female clients is shrinking. Advertising spend: This has increased by 150% in the year ($5,000/$2,000). This is probably nothing to worry about, as it is likely that the launching of the new product range (males!) will have required advertising. Indeed, given the increase in sales of male hair services it is fair to say that the money was well spent. Rent is clearly a fixed cost and administrative expenses have gone up a mere 5.5%; these costs appear under control given the overall volume of clients is well up on 20X0. Electricity costs have jumped 14.3%, which seems a lot but is probably a cost that Oliver would find hard to control. Energy companies are often very large organisations where competition is rarely significant. Small businesses have little choice but to pay the going rate for energy. Net profit: Overall net profit has worsened to 33.5% from 39% (W4). This is primarily due to the weakening gross margin and extra costs incurred for advertising. The advertising cost may not recur and so the net margin might improve next year. Overall it is understandable that Oliver is disappointed with the financial results. With a 19.25% increase in overall sales he might have expected more net profit. WORKINGS (1) Sales growth Sales growth overall is $238,500/$200,000 or %. The female hairdressing sales has though fallen by 15% ($200,000 $170,000)/$200,000. This is entirely reflected in volume, as there was no price increase in 20X1 for female clients. (2) Gross margin Gross margin overall is $106,000/$200,000 or 53% in 20X0 and $112,500/238,500 or 47.2% in 20X1. This can be analysed between the female and male clients: 20X0 20X1 Female Female Male $ $ $ Sales 200, ,000 68,500 Less cost of sales: Hairdressing staff costs (W3) (65,000) (74,000) (17,000) Hair products female (29,000) (27,000) Hair products male (8,000) Gross profit 106,000 69,000 43,500 GP% 53% 40.5% 63.5% DeVry/Becker Educational Development Corp. All rights reserved.

25 REVISION QUESTION BANK PERFORMANCE MANAGEMENT (F5) (3) Staff costs Staff cost growth is $91,000/$65,000 or +40%. In absolute terms average staff costs were $65,000 4 = $16,250 in 20X0. Additional staff cost $26,000 ($91,000 $65,000) in total for two people. The junior was paid $9,000 and so the new specialist for the male customers must have been paid $17,000 (4) Net profit Net profit is $78,000/200,000 or 39% in 20X0 and $80,000/238,500 or 33.5% in 20X DeVry/Becker Educational Development Corp. All rights reserved. 1099

26 REVISION QUESTION BANK PERFORMANCE MANAGEMENT (F5) Answer 67 BATH CO (a) Profit statement Division A Division B Company $000 $000 $000 Sales revenue: External (W1) 36,000 9,600 45,600 Inter-divisional transfers (80,000 $75) 0 6,000 Total 36,000 15,600 45,600 Variable costs: External material costs (W2) (16,000) (1,000) (17,000) Inter-divisional transfers (80,000 $75) (6,000) 0 Labour costs (W3) (3,600) (3,000) (6,600) Total (25,600) (4,000) (23,600) Fixed costs (7,440) (4,400) (11,840) Profit 2,960 7,200 10,160 WORKINGS ($000) (1) External sales A: 80,000 $450 = $36,000 B: 120,000 $80 = $9,600 B: 80,000 $75 = $6,000 (2) External material costs A: 80,000 $200 = $16,000 B: 200,000 $5 = $1,000 (3) Labour costs A: 80,000 $45 = $3,600 B: 200,000 $15 = $3, DeVry/Becker Educational Development Corp. All rights reserved. 1115

27 PERFORMANCE MANAGEMENT (F5) REVISION QUESTION BANK (b) Profit if transfer pricing is optimised Division A Division B Company $000 $000 $000 Sales revenue: External (W1) 36,000 14,400 50,400 Internal sales (20,000 $65) 1,300 Total 36,000 15,700 50,400 Variable costs: External material costs (W2) (19,900) (1,000) (20,900) Inter-divisional transfers (= internal sales) (1,300) Labour costs (3,600) (3,000) (6,600) Total (24,800) (4,000) (27,500) Fixed costs (7,440) (4,400) (11,840) Profit 3,760 7,300 11,060 Tutorial note: A transfer price of $65 has been used on the assumption that Bath will introduce the policy discussed in (c). Provided that the transfer price is set between the minimum of $20 (Division B s marginal cost) and $65 (the cost to Division A of buying from outside the group), the actual transfer price is irrelevant in this calculation. The overall profit of the company will be the same. WORKINGS ($000) (1) External sales A: 80,000 $450 = $36,000 B: 180,000 $80 = $14,400 (2) Material costs A: 60,000 $265 + (20,000 $200) = $19,900 B: 200,000 $5 = $1, DeVry/Becker Educational Development Corp. All rights reserved.

28 REVISION QUESTION BANK PERFORMANCE MANAGEMENT (F5) ( Answer 5 NEWTOWN SCHOOL (a) Budget deficit/surplus Budgeted income: Income from pupils registered on 1 June 2014: $724,500 (given in question) Expected number of new joiners: (0 2 50) + (0 3 20) + (0 5 26) = 29 Expected income from new joiners at $900 each = $26,100 Total expected income = $750,600. Budgeted expenditure: Repairs and maintenance: $30, = $30,900. Salaries: [($620,000 $26,000)/2] + [($620,000 $26, )/2] = $297,000 + $302,940 = $599,940. Expected capital expenditure = (0 7 $145,000) + (0 3 $80,000) = $125,500. Total expected expenditure = $756,340. Budget deficit = $5, DeVry/Becker Educational Development Corp. All rights reserved. 1129

29 PERFORMANCE MANAGEMENT (F5) REVISION QUESTION BANK (b) Use of ZBB at Newtown School There is definitely a place for ZBB at Newtown School. At the moment, incremental budgeting is responsible for recurring unexpected cash shortages, which is deterring new pupils from joining the school. Had a deficit been predicted for the year ended 31 May 2013, perhaps $65,000 would not have been spent on improving the school gym, and then it would not have been necessary to close the school kitchen. ZBB would be good to establish the way cash is spent on those activities that are, to a certain extent, discretionary. For example, although there is a need for pupils to have somewhere to eat lunch, it is not essential for children to have a cooked meal every day. It is essential that children do have somewhere to eat though and, as a bare minimum, they would need an area where they could eat their sandwiches and have access to fresh water. ZBB could be used to put together decision packages which reflect the different levels of service available to the children. For example, the most basic level of service could be the provision of an area for the children to eat a lunch brought from home. The next level would be the provision of some cold and maybe hot food for the children, but on a self-service basis. Finally, the highest level of service would be a restaurant for the children where they get served hot meals at tables. At Newtown School the catering manager could prepare the decision packages and they would then be decided upon by the head teacher, who would rank them accordingly. Similarly, although some level of sports education is needed, the extent of the different activities offered is discretionary. ZBB could be used to create decision packages for each of these services in order to prioritise them better than they are currently being prioritised. ZBB takes a long time to implement and would not be appropriate to all categories of expenditure at the school. Much of the budgeting is very straight forward. Incremental budgeting could still be used as a starting point for essential expenditure such as salary costs, provided that changes in staff numbers are also taken into account. There is an element of essential, recurring expenditure in relation to repairs and maintenance too, since the costs of the checks and repairs needed to comply with health and safety standards seem to largely stay the same each year, with an inflationary increase DeVry/Becker Educational Development Corp. All rights reserved.

30 3 Brick by Brick (BBB) is a business which provides a range of building services to the public. Recently they have been asked to quote for garage conversions (GC) and extensions to properties (EX) and have found that they are winning fewer GC contracts than expected. BBB has a policy to price all jobs at budgeted total cost plus 50%. Overheads are currently absorbed on a labour hour basis, resulting in a budgeted total cost of $11,000 for each GC and $20,500 for each EX. Consequently, the products are priced at $16,500 and $30,750 respectively. The company is considering moving to an activity based cost approach. You are provided with the following data: Overhead Annual Activity driver Total number category overheads of activities $ per year Supervisors 90,000 Site visits 500 Planners 70,000 Planning documents 250 Property related 240,000 Labour hours 40,000 Total 400,000 A typical GC costs $3,500 in materials and takes 300 labour hours to complete. A GC requires only one site visit by a supervisor and needs only one planning document to be raised. The typical EX costs $8,000 in materials and takes 500 hours to complete. An EX requires six site visits and five planning documents. In all cases, labour is paid $15 per hour. Required: (a) Calculate the cost and the quoted price of a GC and an EX using activity based costing (ABC). (5 marks) (b) Assume that the cost of a GC falls by approximately 7% and the cost of an EX rises by approximately 2% as a result of a change to ABC. Required: Suggest possible pricing strategies for the two products which BBB sells and suggest one reason other than high prices for the current poor sales of the GC. (5 marks) (10 marks) 9 [P.T.O.

31 Division B Divisional profit = $7 194m Capital employed = $40 6m Imputed interest charge = $40 6m x 12% = $4 872m Residual income = $7 194 $4 872 = $2 322m (c) Comments If a decision about whether to proceed with the investments is made based on ROI, it is possible that the manager of Division A will reject the proposal whereas the manager of Division B will accept the proposal. This is because each division currently has a ROI of 16% and since the Division A investment only has a ROI of 15 08%, it would bring the division s overall ROI down to less than its current level. On the other hand, since the Division B investment is higher than its current 16%, the investment would bring the division s overall ROI up. When you consider what would actually be best for the company as a whole, you come to the conclusion that, since both investments have a healthy return, they should both be accepted. Hence, the fact that ROI had been used as a decision-making tool has led to a lack of goal congruence between Division A and the company as whole. This backs up what the new manager of Division A is saying. If they used residual income in order to aid the decision-making process, both proposals would be accepted by the divisions since both have a healthy RI. In this case, RI helps the divisions to make decisions which are in line with the best interests of the company. Once again, this backs up the new manager s viewpoint. It is important to note, however, that each of the methods has numerous advantages and disadvantages which have not been considered here. 2 Cement Co (a) (b) Pay off table SUPPLY (no. of bags) 350, , ,000 Weather $ 000 $ 000 $ 000 Good $ 000 1,750 (1) 1,400 1,000 DEMAND Average $ 000 1,085 (2) 1,400 1,000 Poor $ ,000 Profit per bag sold in coming year = $9 $4 = $5 Loss per bag disposed of = $4 + $0 50 = $4 50 (1) 350,000 x $5 = $1,750,000 (2) [280,000 x $5] [70,000 x $(4 50)] = $1,085,000 etc Maximin identify the worst outcome for each level of supply and choose the highest of these worst outcomes. SUPPLY (no. of bags) 350, , ,000 $ 000 $ 000 $ 000 Worst ,000 The highest of these is $1,000,000 therefore choose to supply only 200,000 bags to meet poor conditions. 3 Brick by Brick (a) Costs and quoted prices for the GC and the EX using ABC to absorb overheads GC EX $ $ Materials 3,500 8,000 Labour 300 hrs x $15/hr 4, hrs x $15/hr 7,500 Overheads Supervisor (W2)/(W3) 180 1,080 Planners (W2)/(W3) 280 1,400 Property (W2)/(W3) 1,800 3,000 Total cost 10,260 20,980 Quoted price 15,390 31,470 17

32 (W2) Costs Number of drivers Cost per driver Supervisor 90, Planners 70, Property 240,000 40,000 6 (W3) Supervisor Planner Property Cost per driver (W2) $180 $280 $6 GC 80 x 1 = x 1 = x 300 = 1,800 EX 180 x 6 = 1, x 5 = 1,400 6 x 500 = 3,000 (b) The pricing policy is a matter for BBB to decide. They could elect to maintain the current 50% mark-up on cost and if they did, the price of the GC would fall by around 7% in line with the costs. This should make them more competitive in the market. They could also reduce the prices by a little less than 7% (say 5%) in order to increase internal margins a little. It is possible that the issue lies elsewhere. If the quality of the work or the reputation and reliability of the builder is questionable, then reducing prices is unlikely to improve sales. It is conceivable that BBB has a good reputation for EX but not for GC, but more likely that a poor reputation would affect all products. Equally, poor service levels or lack of flexibility in meeting customer needs may be causing the poor sales performance. These too will not be corrected by merely reducing prices. It is also possible that the way salesmen discuss or sell their products for the GC is not adequate, so that in some way customers are being put off placing the work with BBB. BBB is in competition and it perhaps needs to reflect this in its pricing more (by going rate pricing ) and not seek to merely add a mark-up to its costs. BBB could try to penetrate the market by pricing some jobs cheaply to gain a foothold. Once this has been done, the completed EX or GC could be used to market the business to new customers. The price of the EX would also need consideration. There is no indication of problems in the selling of the EX and so BBB could consider pushing up their prices by around 2% in line with the cost increase. The answer in part (a) above shows that the price goes up for a typical extension to $31,470 from $30,750 a rise of $720. This does not seem that significant and so might not lose a significant number of sales. The reliability and reputation of a builder is probably more important than the price which they charge for a job and so it is possible that the success rate on job quotes may not be that price sensitive. 4 Thatcher International Park TIP s financial performance can be assessed in a number of ways: Sales growth Sales are up about 1 3% (W1) which is a little above the rate of inflation and therefore a move in the right direction. However, with average admission prices jumping about 8 6% (W2) and numbers of visitors falling, there are clearly problems. Large increases in admission prices reduce the value proposition for the customer; it is unlikely that the rate of increase is sustainable or even justifiable. Indeed with volumes falling (down by 6 7% (W6)), it appears that some customers are being put off and price could be one of the reasons. Maintenance and repairs There appears to be a continuing drift away from routine maintenance with management preferring to repair equipment as required. This does not appear to be saving any money as the combined cost of maintenance and repair is higher in 2012 than in It also gives rise to health and safety risks which could result in injury or even death to the customer. This could lead to claims against the company, seriously damaging the park s reputation and, ultimately, the park being closed down. Directors pay Absolute salary levels are up 6 7% (W3), well above the modest inflation rate. It appears that the shareholders are happy with the financial performance of the business and are prepared to reward the directors accordingly. Bonus levels are also well up. It may be that the directors have some form of profit related pay scheme and are being rewarded for the improved profit performance. The directors are likely to be very pleased with the increases to pay. Wages Wages are down by 12% (W5). This may partly reflect the loss of customers (down by 6 7% (W6)) if we assume that at least part of the wages cost is variable. It could also be that the directors are reducing staff levels beyond the fall in the level of customers to enhance short-term profit and personal bonus. Customer service and indeed safety could be compromised here. Net profit Net profit is up a huge 31 3% (W7) and most shareholders would be pleased with that. Net profit is a very traditional measure of performance and most would say this was a sign of good performance. Return on assets The profitability can be measured relative to the asset base which is being used to generate it. This is sometimes referred to as ROI or return on investment. The return on assets is up considerably to 11 4% from 8% (W8). This is partly due to the significant rise in profit and partly due to the fall in asset value. We are told that TIP has cut back on new development so the fall in asset value is probably due to depreciation being charged with little being spent during the year on assets. In this regard, it is inevitable 18

33 2 Glam Co is a hairdressing salon which provides both cuts and treatments to clients. All cuts and treatments at the salon are carried out by one of the salon s three senior stylists. The salon also has two salon assistants and two junior stylists. Every customer attending the salon is first seen by a salon assistant, who washes their hair; next, by a senior stylist, who cuts or treats the hair depending on which service the customer wants; then finally, a junior stylist who dries their hair. The average length of time spent with each member of staff is as follows: Cut Treatment Hours Hours Assistant Senior stylist Junior stylist The salon is open for eight hours each day for six days per week. It is only closed for two weeks each year. Staff salaries are $40,000 each year for senior stylists, $28,000 each year for junior stylists and $12,000 each year for the assistants. The cost of cleaning products applied when washing the hair is $0 60 per client. The cost of all additional products applied during a treatment is $7 40 per client. Other salon costs (excluding labour and raw materials) amount to $106,400 each year. Glam Co charges $60 for each cut and $110 for each treatment. The senior stylists time has been correctly identified as the bottleneck activity. Required: (a) Briefly explain why the senior stylists time has been described as the bottleneck activity, supporting your answer with calculations. (4 marks) (b) Calculate the throughput accounting ratio (TPAR) for cuts and the TPAR for treatments assuming the bottleneck activity is fully utilised. (6 marks) (10 marks) 10