COUNCIL COMMUNICATION

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1 COUNCIL COMMUNICATION TO: FROM: DEPARTMENT: Mayor and Council Brad Power Community Development DATE: June 5, 2017 Professional Services Agreement for Economic SUBJECT: Development Materials with Slate Communications DESCRIPTION: Professional Services Agreement for Economic Development Materials with Slate Communications RECOMMENDATION: Staff recommends that City Council adopt a motion to approve a professional services agreement with Slate Communications for the provision of materials to support the ongoing implementation of the City of Englewood's economic development program. PREVIOUS COUNCIL ACTION: City Council approved the reorientation of the City of Englewood's economic development program in early The approved 2017 Community Development Department budget includes funds for economic development marketing as an integral element of the revised economic development program. SUMMARY: Successful economic development programs rely on effective communication materials to convey the goals, objectives and requirements of the components of the program. The City of Englewood has repositioned its economic development efforts to support small and mediumsized business attraction, retention and training. Englewood has forged partnerships with key service providers, including the Aurora-South Metro Small Business Development Center and the U.S. Small Business Administration to conduct business development and training programs for the first time in Englewood. The business grant programs and efforts to engage the Alliance for Commerce in Englewood (ACE) in business visitations are also up and running. The communications assistance proposed by Slate Communications will ensure that the constituents of the program and members of the entire community have access to information and materials that will sustain the city's economic development efforts. ANALYSIS: The scope of work with Slate Communications will include the following initiatives, which will be phased for completion by the end of 2017:

2 Phase 1 Ambassador Program Support Materials - This initiative will focus on providing materials that will be shared with new and prospective Englewood businesses. It will be used by staff as well as ACE members in the course of the completion of their business outreach efforts. Comprehensive Plan Overview - Businesses and prospective employers often ask about the status of the city's long-range development plans and objectives. This element of the work will include the compilation of a graphic-oriented summary of the recently adopted Englewood Comprehensive Plan. Community Development Quarterly Newsletter - This component will transform the statistics and summary format of the existing department newsletter into a format that will engage the department's varied constituencies. It will incorporate more graphical elements, which Slate is uniquely able to provide. Website Content Improvements - Will include descriptive elements and links to the department's economic development programs to enable users to research Englewood's offerings. Phase 2 Program Guide for Existing Businesses - This information will highlight the programs and services that are offered to the existing Englewood business base. It will emphasize opportunities for professional and business development that are offered by our economic development partners. Storytelling - One of the most effective methods to convey the scope and impact of an economic development program is to have those who have benefited from the program share their story with fellow business people who can relate to shared circumstances. This portion of the work with Slate will include the development of video and print stories from Englewood businesses that have participated in our programs. Good Neighbor Construction Brochure - The housing boom has brought increased construction activity to Englewood's neighborhoods. Staff is compiling information for a "good neighbor" brochure that will be distributed to developers, contractors and neighbors in the vicinity of construction projects with the goal of improving communication and mutual understanding. Information on construction hours, building permitting/inspections, parking, dust, etc. will be included and Slate will edit the content as well as design the brochure to be brief, yet informative. CityCenter Brochure - The CityCenter area continues to receive interest from people interested in visiting or studying transit-oriented developments. It also holds the potential for redevelopment in the future. The brochure produced by Slate will provide updated information about the Center. It will be in place prior to a scheduled mobile workshop in Englewood associated with the national Rail~Volution conference that is scheduled for September in Denver. Phase 3 Quarterly Real Estate Report - Similar to the department newsletter, Slate will provide a user-friendly assemblage of staff-provided development statistics and news in a format that can be shared with the community, media, and entities that are exploring new investment opportunities in Englewood. Photos - Communities must tell their economic development stories graphically. This component of the work proposed to be completed by Slate will include up-to-date professional photographs of key commercial districts and buildings that can be

3 incorporated into the communications efforts of the economic development program, the department and the entire City of Englewood organization. FINANCIAL IMPLICATIONS: The proposed funding level for the economic development communications agreement with Slate Communications is $18,040. This agreement will facilitate the continued implementation of the economic development program. The funding is identified in and will be drawn from the professional services portion of the 2017 Community Development Department budget. CONCLUSION: Staff recommends City Council approve the Professional Services Agreement with Slate Communications in the amount of $18,040 to provide services and materials required to implement the City of Englewood's economic development program. ATTACHMENTS: Professional Services Agreement Between Slate Communications and the City of Englewood (PSA/17-14) 2017 Budget

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20 Department Community Development Fund General Account Description The Community Development Department oversees planning, zoning, environmental, neighborhood, urban renewal, economic development and housing initiatives in the City of Englewood. History and Budget Actual Actual Actual Actual Actual Budget Estimate Budget Revenue Taxes Licenses & Permits 8,075 14,770 12,280 10,925 19,910 12,200 13,000 16,000 Intergovernmental 175,599 75,535 4,500 16,300 16,729 19,625 16,800 16,800 Charges for Services 113, ,128 88,338 11,379 14,290 16,100 16,050 16,050 Fines & Forfeitures Investment Income Other LT Debt Proceeds Transfers In Total Revenue 297, , ,118 38,604 50,929 48,025 45,850 48,850 Percent Change % % % 31.93% -5.70% -4.53% 6.54% Expenditure Personnel 926, , , , , , , ,101 Commodities 19,423 33,806 25,313 17,982 26,921 28,452 26,030 24,480 Contractual 410, , , , , , , ,333 Capital 1,939 1,878 3,031 1,473 1,473 1,473 1,473 2,837 Debt Service Transfer Out Total Expenditure 1,359,264 1,261,808 1,113,710 1,128,034 1,095,440 1,276,846 1,270,363 1,419,751 Percent Change -7.17% % 1.29% -2.89% 16.56% -0.51% 11.76% Employees FTE Percent Change FTE 1.52% 0.00% 0.00% % 0.00% 0.00% 11.11% 1,600, ,000 Expenditure 1,200, , , , ,000 75,000 Revenue 0 Actual 2011 Actual 2012 Actual 2013 Expenditure Actual 2014 Actual 2015 Budget 2016 Estimate 2016 Total Revenue Budget City of Englewood, Colorado 103 BUDGET 2017