AGENDA. Industry Overview. Company Overview. 360 o Business Strategy. Financials

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2 Safe Harbour No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or opinions contained in this presentation. Such information and opinions are in all events not current after the date of this presentation. Certain statements made in this presentation may not be based on historical information or facts and may be "forward looking statements" based on the currently held beliefs and assumptions of the management of the Company, which are expressed in good faith and in their opinion reasonable, including those relating to the Company's general business plans and strategy, its future financial condition and growth prospects and future developments in its industry and its competitive and regulatory environment. Forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, financial condition, performance or achievements of the Company or industry results to differ materially from the results, financial condition, performance or achievements expressed or implied by such forwardlooking statements, including future changes or developments in the Company's business, its competitive environment and political, economic, legal and social conditions. Further, past performance is not necessarily indicative of future results. Given these risks, uncertainties and other factors, viewers of this presentation are cautioned not to place undue reliance on these forward-looking statements. The Company disclaims any obligation to update these forward-looking statements to reflect future events or developments. This presentation is for general information purposes only, without regard to any specific objectives, financial situations or informational needs of any particular person. This presentation does not constitute an offer or invitation to purchase or subscribe for any securities of the Company by any person in any jurisdiction, including India and the United States. No part of it should form the basis of or be relied upon in connection with any investment decision or any contract or commitment to purchase or subscribe for any securities. The Company may alter, modify or otherwise change in any manner the content of this presentation, without obligation to notify any person of such change or changes. This presentation may not be copied or disseminated in any manner.

3 AGENDA Industry Overview Company Overview 360 o Business Strategy Financials

4 Which segment we operate Indian Alcohol Industry Potable Industrial Country Liquor IMFL Beer Esters Acetic Acid Fuel Mixing Globus Spirits Operating Areas

5 How is this industry divided IMFL Break-up (in million cases) Segment Volume (mn cases) % of IMFL Whisky Brandy Rum Gin 4 2 Vodka 5 3 Others 3 1

6 How is India s Alcobev market poised Research suggests that ~ 50% of liquor consumption in India is unrecorded Country Liquor, the largest segment, is perhaps the most affected This share of unrecorded consumption is expected to decrease as the state as well as the central governments have cracked down on illicit liquor Sharp fall in raw material prices to enable margin expansion Grain & Molasses prices lower on a Y-o-Y basis Multi-feedstock capabilities to offset cyclicality in molasses prices Strong volume growth to be driven by: Population Growth Increasing Purchasing Power Change In Societal Perception Favorable Regulatory Regime Key growth drivers Opening up of Trade Channels Rising Per-Capita Consumption

7 Drivers of Indian Spirits Industry Growth Per Capita consumption 15+ age Population growth increased at CAGR of Country Per Capita (liters) over 2% ( ) Average age of initiation into drinking coming down Favorable change in societal perception Increase in purchasing power Annual average per capita expenditure on spirits increase to Rs. 635 in 2009 from Rs. 312 in 2004 Among the lowest per capita consumption 1.2 litres Double digit growth in certain category spirits having major market share Favorable Regulatory Regime Austria 12.5 Canada 8.2 Denmark 10.9 France Germany 9.9 Ireland 12.4 Japan 7.5 Korea 8.1 New Zealand 9.5 Poland 10.8 United Kingdom 10.8 United States India Source : OECD, Health Data (2008) 1 Datamonitor data Opening up of trade channels

8 Global Spirits Market (Value in US$ billion) India is one of the fastest growing markets In 2009, India ranks fourth in the global spirits market with a 6.1% market share Spirits market in India was worth US$ 16.9 billion in 2009 India Spirit market registered CAGR of 17% between 2004 and 2009 Sales for the overall spirits market in India increased by US$ 2.5 billion between 2008 and 2009 Increase in sales for the 5 year period ( ) was around US$ 9.2 billion Top 5 Countries Growth United States : CAGR - 2.7% ( ) Germany: CAGR - 0.3% ( ) United Kingdom: CAGR - 0.8% ( ) France: CAGR - 3.9% ( ) India: CAGR % ( ) Source : Datamonitor

9 Who we are Amongst the leading players in Northern India Promoted by Business Family having over 60 years of industry experience 360 o product offerings only Company to offer all four products across the alcohol value chain State-of-the-art plants at Rajasthan (Behror) & Haryana (Samalkha & Hisar) Capacities 84.4 million BL p.a. Multi-feed capability Captive water and power plant Experienced management team 120% 100% 80% 60% 40% 20% 0% GSL Capacity Utilization & Sale Trend 52% FY06 76% FY07 72% FY08 Gross Sales 80% FY09 103% 100% FY10 FY11* Capacity Utilization 100% H1 FY12* * FY11 & H1FY12 gross sales includes financial performance of ADL 6,000 5,000 4,000 3,000 2,000 1,000 - Gross Sales Rs. Million

10 Key Milestones.. What we achieved Merged 100% subsidiary, Associated Distellers Limited (ADL) with Globus Spirits Limited (GSL) increasing total capacities to 84.4 million bulk litres p.a. Expanded capacities at both plants at Samalkha & Behror from 28.8 million bulk litre to 70.0 million bulk litres p.a. Launched its own IMFL brands across India which has met with huge success Crossed Rs mn sales Crossed Rs mn sales Authorized Share Capital increased from Rs. 100 mn to Rs. 25 0mn Name of the Company changed from Globus Agronics Limited to Globus Spirits Limited Grain based Distillation Plant commences operation at Samalkha Unit in April, 2005 Sets up Effluent Treatment and Environment friendly Bio-Composite Plant Commenced bottling of IMFL at Behror Unit in August, 1999 and Country Liquor at Samalkha Unit Started production of IMFL at its Behror unit During the year Behror Unit also started production Crossed Rs. 500 mn sales Sets up second Distillery unit at Behror, Rajasthan ; Unit commissioned Enters into agreement with International Distilleries (India) Ltd. (1) to bottle IMFL products under the brand name of IDI Set up first Distillery; commenced production of Ethyl Alcohol in April 1994 at Samalkha Unit, Haryana. Unit was set up with an installed capacity of 14.4 ms BL per annum Acquired 18 acres of land in village Shyampur in Behror, Rajasthan 1. A subsidiary of International Distillers and Ventures, UK.

11 Board of Directors Mr. Gautam Premnath Khandelwal Non-Executive Chairman Mr. Ajay Kumar Swarup Promoter & Managing Director 50 years Mr. Manik Lal Dutta Executive Director 63 years Dr. Bhaskar Roy Director Finance & CFO 46 years Mr. Joginder Singh Damija Independent Director 75 years Mr. Santosh Kumar Bishwal Independent Director 62 years Mr. Rajesh Kumar Malik Whole-time director 53 years Mr. Rameshwar Dayal Aggarwal Whole-time director 54 years Mr. Khandelwal has over 23 years of experience in senior managerial positions and he is on the Board of many companies such as Nagpur Power & Industries Ltd., Motwane Mfg. Co. Pvt. Ltd., Krohm Solutions Pvt. Ltd., Punjab National Bank etc. Product of The prestigious Doon School, Dehrandun; BA Economics (Hons.), St. Stephens College, Delhi University, PGDBM from IIM Kolkatta. He has over 24 years of experience in the alcohol industry. Co-promoted Associated Distilleries in 1983 and promoted GSL in He was also the President of All India Distillers Association during the years years in alcohol industry. He was earlier with UB Group as production head for North India & Nepal operation 21 years experience in finance and general management with companies such as Dhampur Sugar Mills Ltd and Saraya Industries Ltd. 46+ years experience in various industries including liquor. Served with major spirit companies including UB Group in multiple positions and as Director and Vice chairman of SAB India. Extensive experience with forms such Union Carbide, UB. Group in senior positions. Faculty at XLRI 29+ years experience in liquor industries with firms such as Tilaknagar industries, Associated Distilleries, etc. 25+ years experience in alcohol industry with firms such as Royal Distilleries, Som Distilleries, Oasis Distilleries, etc.

12 Key Managerial Personnel Name Designation Qualification Exp Prev Assignments Sudhir Chopra COO Sales and Marketing (IMFL) PG Advance Marketing, PGDBA, Univ. of Bath, UK 25 John Distilleries, ABD India, USL Shekhar Swarup VP IMFL BSc Business and Management, Univ. of Bradford, UK 3 Smart Analyst India Keyur Patel AVP Marketing PGDBM, Sri Sringeri Sharada Institute Of Management 9 Cobra Beer India, Radico Khiatan Deepak Saroha Works Manger BSc, DIFAT, VSI, Pune 10 Radico Khaitan Kapil Verma Sr GM BA, PGDIR & PM 11 - Santosh Pattanayak Company Secretary Bcom, LLB, ACS 4 Magnum Strips & Tubes

13 What we offer IMFL Franchisee STRATEGIC PRESENCE ACROSS PRODUCTS Extra Neutral Alcohol Raw Materials* Country Liquor SEAMLESS INTEGRATED PRODUCTION PROCESS Rectified Spirits Branded IMFL 360 o PRODUCT OFFERINGS * - Raw Material Molasses, Broken Rice/Bajra

14 What is our focus area In Focus Focus to grow in all 4 business lines of the spirits industry, offering our investors to have a true stake in the progress of the industry as a whole GSL s believes Potable Liquor has a huge potential and the Company is well poised to gain advantage given its focus

15 Rs. Million Where we stand Bulk Alcohol & IMFL-Franchisee Dominance in Bulk Alcohol & IMFL-Franchise through Quality & Cost Contributes around 40% to GSL top line Serves as basis for GSL s other segments like CL & IMFL to ensure quality and cost Bulk Alcohol Sale of bulk alcohol as a commodity Clients are elite Indian Alcobev Companies such as United Spirits, Jagatjit Industries Ltd and ABD Ltd etc. IMFL - Franchise 1.5 mn cases per annum existing tie-up with ABD Ltd for the state of Rajasthan & Haryana 2,000 1,800 1,600 1,400 1,200 1, Bulk Alcohol & IMFL Franchisee Sale Trend FY06 FY07 1,300 FY08 1,502 FY09 1,752 FY10 1,964 FY H1 FY12 Source : Company

16 Our Focus in Bulk Alcohol & IMFL- Franchise Strengthen existing relationship with customers Capitalize on increasing demand for Indian Bulk Alcohol in African & Middle-East markets through exports Develop this segment as Cash Cow for supporting Branded IMFL growth GSL supplemented its growth plans with in-house capacity expansion Existing plants (Samalkha & Behror) expanded from current total capacity of 28.8 million BLPA to 70.0 million BLPA Bulk Alcohol & IMFL-Franchise contributes to higher capacity utilization

17 Rs. Million Where we stand Country Liquor Currently market leader in Country Liquor Country Liquor Brands Contributes ~ 45% to GSL Revenues Market Leader in North India Rana Rajasthan no.-1 Ghoomar Samalkha Ki Saunfi Kinnu Commander Rajasthan with 25% market share selling around 4.2 mn cases per annum New Delhi with 25% market share selling around 1.2 mn cases per annum Samalkha no.-1 Nimbu Country Liquor Sale Trend 2,000 1,711 1,629 1,600 1,631 Haryana with 30% market share selling around 8.4 mn cases per annum 1, ,025 Expected to ride the rural consumption wave FY06 FY07 FY08 FY09 FY10 FY11 H1 FY12 Source : Company Note: volumes and market shares are based on the current monthly run rate

18 Our Focus Consolidating Position in Country Liquor segment CL Industry in North India has recorded double digit growth in CL unlike the rest of the country where the overall growth has been fairly stagnant GSL has grown at higher rate than the industry average in all the existing markets in North India GSL aims to consolidate its position in this market by Branding CL and marketing it like IMFL with variants and flavours Continued focus on quality & costs to remain competitive Further extending depth of distribution coverage for reaching untapped markets

19 Rs. Million Where we stand Branded IMFL Recent foray into this segment in core brands and over 10 filler brands with their variants launched Current presence in 9 states i.e. Andhra Pradesh, Chandigarh, Delhi, Haryana, Himachal Pradesh, Kerala, Punjab, Rajasthan & Uttar Pradesh Branded IMFL Sale Trend 410 County Club to spearhead the branded IMFL business and to be a core brand around which GSL will build its pan India strategy initial response encouraging To launch one new brand in the semi premium category 0 FY08 FY09 FY10 FY11 H1 FY12

20 Our Focus Branded IMFL Aggressive expansion plans in the highly profitable branded IMFL segment Increase advertising & marketing spend to build a healthy portfolio of brands with a pan India appeal Increase distribution in existing markets Utilize strong existing CL segment distribution network to leverage branded IMFL portfolio Addition of Eastern and Western Regions Strengthening sales and marketing teams Execute reciprocal franchisee bottling arrangement to establish a pan India Entry in CSD with existing Brands which will supplement in driving branded IMFL volumes

21 Recent Brand Campaign

22 Improving operational efficiencies for competitive advantage Implementing ERP to achieve business transparency and better cost control Initiated efforts for fuel and energy conservation Using Biogas and Biomass as fuel for power generation Earning Carbon Credits which can be traded in International market Launching Green House Gas abatement initiative Increasing cogeneration capacity

23 All figures in Rs. Million How we have performed Consolidated Financial Review Revenues (Net of Excise) 3,866 EBIDTA 645 1,125 1,597 1,998 2,671 2, H1 FY'12 FY'11 FY'10 FY'09 FY'08 FY'07 H1 FY'12 FY'11 FY'10 FY'09 FY'08 FY' Profit Before Tax Profit After Tax H1 FY'12 FY'11 FY'10 FY'09 FY'08 FY'07 H1 FY'12 FY'11 FY'10 FY'09 FY'08 FY'07 Consolidated performance includes financial results of GSL & ADL

24 Thank You For more information about us please visit OR contact: Dr. Bhaskar Roy Globus Spirits Limited Phone: Fax: Ishan Selarka / Mayur Maniyar Citigate Dewe Rogerson Phone : / ishan@cdr-india.com mayur@cdr-india.com