ALL SPECIAL OFFERS ARE VALID UNTIL MARCH 23, 2012
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1 ALL SPECIAL OFFERS ARE VALID UNTIL MARCH 23, 2012 Income Stock Research About Our Services A unique research firm, KeyStone Financial has a 10-year track record of successfully uncovering undervalued growth and value stocks. Real companies, producing real revenue and earnings growth, trading at low prices How do we do it? We simply dig deeper and search further into areas where traditional big bank or large institutional research does not look providing you with independent coverage on some of Canada s most exciting and undervalued stocks. KeyStone s Income Stock Report provides investors with independent, unbiased coverage on a wide variety of income producing stocks and other investments from a cross-section of industries. Our Model Portfolio section provides subscribers with ongoing coverage of up to 24 individual companies, categorized into 3 separate risk profiles (Conservative, Moderate and Aggressive). Readers can use this information to assist with the construction of their own income portfolios as well as to analyze the investment performance of our research service. Independent Trusted Advice A hallmark of our research is independence. KeyStone is not affiliated with any bank or brokerage company, nor do its research publications accept any remuneration (cash or shares) for the inclusion of a company. Our purpose is to provide subscribers to our services objective information through independent research. KeyStone does not get paid by individual companies (stocks) for coverage or a recommendation in the ISR: We believe the practice of sponsored or company paid research introduces a bias that is all too prevalent and in our view inappropriate in the research world. Our revenues are drawn from our clients who pay us to advise them solely on the best income producing stocks. We get paid to perform; a model that holds us to the highest standard. KeyStone does not perform underwriting or any financing services for individual companies recommended in the ISR: We are strictly a registered research advisory service designed to find the best income producing investments for our clients. Again, we believe that providing research recommendations on companies (stocks) that one is paid to conduct financing services for can introduce a bias into the research. This is precisely why we stick to advice based solely on time tested independent research.
2 A product of our solid track record servicing the Canadian financial markets for over a decade, KeyStone analysts are frequently quoted in respected publications, including the National Post, Calgary Herald, Investor's Digest of Canada, and Canadian Money Saver, and make regular appearances on CKNW's Money Talks with Michael Campbell, CBC Radio, BNN, as well as headline speaking engagements at several national conferences including the World Outlook Conference and World Money Shows. Why Become a Client of KeyStone s Income/Growth Stock Research Service? Monthly Individual BUY/SELL Reports on a Diverse Range of Quality Cash Producing, High Potential Dividend/Growth Stocks ed directly to you. Gain Access to KeyStone s Risk-Categorized Model Portfolios to Help Build and Monitor Your Income/Growth Stock Portfolio Over time (Conservative, Moderate, and Aggressive) via your KeyStone Account. Monthly Updated Reports and Flash Updates (6-10) on Previously Recommended Stocks Access to our Bi-Monthly Analyst Hosted Chat Session. KeyStone s Income/Growth Stock Research Service provides retail and professional investors with independent BUY/SELL advice on Canada s top Dividend Growth Stocks - tracking & continually updating 3 model income producing portfolios in each monthly edition for your RRSP, TFSA, or Regular Investing Accounts: (1) Aggressive Growth (8-10 Stocks) (2) Moderate Growth (8-10 Stocks) (3) Conservative Growth (8-10 Stocks) Choose the portfolio(s) that suits your income investment style and let our trusted independent analysts provide you the straightforward BUY/SELL advice each month to help you profit in the markets long-term. Or Utilize our; (4) Exclusive Hybrid Portfolio (8-10 Stocks) 8-10 Dividend Growth Stocks culled from our Aggressive, Moderate, and Conservative portfolios above. Basically, this portfolio is a blend of our current top recommendations from each portfolio that you can replicate in your own discount brokerage account benefiting from our specific BUY/SELL/HOLD recommendations over time. Your annual subscription to our Income/Growth Stock Service provides you with:
3 Real Time Dividend Stock Research (each month) Monthly BUY/SELL Stock Report Recommendations. Regular BUY/SELL Updates on Previously Recommended Stocks. New Interactive Bi-Monthly (26 per year) Q&A Chat Sessions (link to page describing chat Sessions) Hosted by KeyStone Analysts no other service offers you this type of analyst interaction. Exclusive Hybrid Portfolio - our current Top Recommendations from each portfolio. New Strategies including How to Create Your Own TFSA Income Producing Portfolio! Cutting Edge Market Commentary. Plus New Active Model Income Portfolios (divided into risk categories up to 10 stocks per portfolio). Designed for you to replicate within your discount brokerage account. Monthly Updated Ratings on our Aggressive, Moderate, and Conservative Income Producing Portfolios. All Special Reports Associated with our Income/Growth Stock Research including; KeyStone s Canadian REIT Report (value $199), KeyStone s U.S. Dividend All-Start Report (value $199), KeyStone s Oil & Gas High-Yield Report (value $199), KeyStone s Canadian Bank Stock Survey (Value $199), and many more. Start Building Your Income & Growth Portfolio Today! By subscribing to KeyStone s Income/Growth Stock Research Service you can start building your income/growth producing portfolio immediately, or re-tool a portfolio you already have. Dividends are stocks secret weapon. They enable both superior long-term growth and immediate income. The secret to achieving these seemingly opposed goals lies in how you deploy the dividends. Because dividend stocks serve either goal so well, they may be the best investment anyone can own long term. The stocks with the best total returns are not the headline-grabbing high-growth, high-priced, latest great thing issues. They are not start-up stocks. The champions in the best-total-returns game are dividend-paying stocks. Track Record Since May 2009, KeyStone Income Stock Research Service has provided its subscribers and institutional clientele with premium independent income/growth stock research - it is quite simply independent, cash flow focussed coverage you can find nowhere else. Our no-nonsense fundamental approach to analyzing stocks, which focuses on real companies, with strong balance sheets, producing real revenues, earnings, and cash flow, produces real results. We think the numbers speak for themselves.
4 Income Stock Report (ISR) Performance Data 2011 Consolidated Performance Data The following tables provide consolidated performance data on all Income Stock Report (ISR) recommendations from inception (May 15th, 2009) to the last trading day of the calendar year The data is presented on an annual basis and alongside comparable data for the S&P TSX Composite Index and S&P TSX Canadian Dividend Aristocrats Index for the same period. Hybrid Portfolio Table 1: 2 Year Consolidated Performance BUY Recommendations Overall Conservative Moderate Aggressive Average Portfolio Portfolio Portfolio TSX Composite Index Dividend Aristocrat % 13.9% 19.6% 14.0% 8.8% -8.7% 4.9% 2010 no data 26.4% 24.7% 18.2% 35.8% 17.6% 15.8% 2009 (from May 29) no data 15.6% 12.2% 11.4% 26.5% na na Hybrid Portfolio Table 2: 2 Year Consolidated Performance BUY & HOLD Recommendations Overall Conservative Moderate Aggressive TSX Composite Average Portfolio Portfolio Portfolio Index Dividend Aristocrat % 11.9% 19.6% 12.8% 4.7% -8.7% 4.9% 2010 no data 24.7% 24.7% 17.9% 30.9% 17.6% 15.8% 2009 (from May 29) no data 15.6% 12.2% 11.4% 26.5% na na Table 3: US Stock Portfolio (Initial Year from Feb 3 rd ) US Stock Average S&P 500 NASDAQ Dow Jones Industrial % 2.1% -0.8% 8.4% Returns presented here are based on an equally weighted average of all stocks recommended in the period in question (winners and losers), if one were to buy an equal amount in each company recommended and either sold on our SELL recommendation or held to the closing price on the specified dates if there has yet to be a SELL recommendation. It should not be assumed that the past performance of any companies recommended in our research will equal future performance. KeyStone s Income Stock Report Special Annual Membership Offer One Year Special VIP Offer (12 Editions) Regular Price: $599 You Save: $200 Your Price: $399
5 SPECIAL RATE CODE: ISR9 Real Time Dividend Stock Research Includes (each month): Individual BUY/SELL/HOLD Income Stock Report 3-6 Updated BUY/SELL/HOLD Reports on Previously Recommended Companies New Strategies - How to Simply Create Your Own TFSA Income Producing Portfolio! Cutting Edge Market Commentary Plus 3 Model Income Portfolios (divided into risk categories up to 8 stocks per portfolio) Monthly Updated Ratings on our Aggressive, Moderate, and Conservative Income Producing Portfolios Access to Our Analyst Team Via Our Information Service To Subscribe, you can visit our website: click the subscription link (located on the top left side of the web page) and choose the BUY Annual Subscription - $599.00/year. Once you have confirmed your information, on the next page there will be a box where you can apply rate code: ISR9 and click submit. The price will adjust accordingly and then you may click proceed, located at the bottom of the webpage. Call us at or visit KeyStone s Small-Cap Stock Report There are 3 levels of subscriptions for KeyStone Financial (See below for details and pricing). Our newsletters are normally ed to our subscribers (subscribers are also able to login into their own personal KeyStone account at any time). We do offer a hard copy version of our monthly publication to our subscribers (this option has an additional charge of $100). Our monthly publication is sent out mid month and buy/update/market commentary/sell reports are all sent out periodically throughout the month (in real time to our Level 2 & 3 clients). Access to all our archived history (past reports) is available to all current ANNUAL Level II & Level III members (not available on any monthly subscriptions or an annual Level I subscription). Our Recent SELL List, current Focus BUY List, and Analyst Hosted Weekly Chat Sessions are only available with our Level III Platinum Membership. For addition information on KeyStone Financial, you can visit our website If you have any further questions, please me at jmcconnell@keystocks.com or call me at There are 3 levels of subscription: Level I : Standard Subscription
6 KEYSTONE'S SMALL-CAP STOCK REPORT Monthly 8-16 page publication summarizing all new buy reports, company updates with current ratings (note all reports may not released in real time), our latest market commentary, and educational inserts Monthly Subscription - $29.95/month Annual Subscription - $299.00/year Please Note: A monthly subscription is a annual subscription billed monthly Level II : Premium Membership INCLUDES KEYSTONE'S SMALL-CAP STOCK REPORT (LEVEL I) PLUS: 1-4 new buy reports (released in real time) 4-8 flash update reports (released in real time) Market commentary with quick top buys Archived research history (annual membership) Monthly Subscription - $49.95/month Annual Subscription - $549.00/year Please Note: A monthly subscription is an annual subscription billed monthly Level III : Platinum Membership INCLUDES ALL REAL TIME BUY/SELL REPORTS IN OUR LEVEL I & LEVEL II MEMBERSHIP PLUS: Current Focus BUY List > Top Quarterly Small Caps Access to our highly popular Analyst Hosted Weekly Chat Sessions Updated Recent SELL List
7 Monthly Subscription - $69.95/month Annual Subscription - $799.00/year Please Note: A monthly subscription is a annual subscription billed monthly I thought I would extend the following exclusive offer to you (if you were interested in subscribing to a level III annual subscription with a special rate). It is our KeyStone Financial one year Platinum Level III Membership. I hope this offer helps you out! If you have any questions please contact me. Level III : Platinum Membership Includes: Monthly 8-16 page publication summarizing all new buy reports, company updates with current ratings, our latest market commentary, and educational inserts 1-2 new buy reports/upgrade buy reports 4-8 flash update reports Market commentary with quick top buys Archived research history (annual membership) Current Focus BUY List > Top Quarterly Small Caps Access to our highly popular Analyst Hosted Weekly Chat Sessions Updated Recent SELL List One Year Platinum Level III Membership Offer Regular Price: $799 You Save: $300 Your Price: $499 (plus applicable taxes) SPECIAL RATE CODE: KSAL3 To Subscribe, you can visit our website: click the subscription link (located on the right hand side of the web page) and choose the Level III Buy Annual Subscription - $799.00/year. Once you have confirmed your information, on the next page there will be a box where you can apply rate code: KSAL3 and click submit. The price will adjust accordingly and then you may click proceed, located at the bottom of the webpage.
8 KeyStone s Annual Small-Cap Stock Report & Income Stock Report Combo - SPECIAL OFFER PRICE: $798 (REGULAR PRICE: $1,398) If you choose this option, I would have to process the transaction manually (this offer is only for select KeyStone clients and is currently not offered publicly), so you would need to contact me at at your convenience of course. One Year Platinum Small-Cap Level III Membership Including: Real Time Small-Cap Research (each month) New Buy Reports 4-8 FLASH Update Reports Market Commentary with Quick Top Buys Archived Research History (Annual Membership) Current Focus Buy List - Top Quality Small Caps Access to our Highly Popular Analyst Hosted Weekly Chat Sessions Updated Recent SELL LISTS One Year Income Stock Report Membership Including: Individual BUY/SELL/HOLD Income Stock Report 3-6 Updated BUY/SELL/HOLD Reports on Previously Recommended Companies New Strategies - How to Simply Create Your Own TFSA Income Producing Portfolio! Cutting Edge Market Commentary + 3 Model Income Portfolios (divided into risk categories up to 8 stocks per portfolio) Monthly Updated Ratings on our Aggressive, Moderate, and Conservative Income Producing Portfolios Access to Our Analyst Team Via Our Information Service ALL SPECIAL OFFERS ARE VALID UNTIL MARCH 23, 2012
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