U.S. Equity Strategy Weekly
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1 RBC Dominion Securities Inc. Myles Zyblock, CFA (Analyst) Chief Institutional Strategist & Director of Capital Markets Research (416) Kien Lim (Associate Analyst) (416) Nick Chomey (Associate) (416) U.S. Equity Strategy Weekly A Sentimental Journey INDUSTRY COMMENT FEBRUARY 15, 2012 Sentiment and value are cornerstones of the return generation process. We find that shifts in sentiment are critical on short-term investment horizons. For example, our work shows that changes in perception account for about two-thirds of the market s return on a six-month horizon, and that even under the conditions of attractive value, bearish sentiment can drive prices lower and vice versa. Mean reversion is key to correctly using most sentiment gauges, where one attempts to arbitrage the belief that a recent trend will persist. Meanwhile, the market s fundamental underpinnings become more important for investors with horizons that extend beyond a two-year time frame. In this week s report, we take a closer look at the message from two groups of sentiment indicators: 1) Market sentiment. The gauges included under this heading are direct surveys of investor sentiment and indirect measures such as the VIX and put-call ratio. A contrary signal from this group of metrics usually has a lifespan that lasts anywhere from several days to weeks. Currently, collective market sentiment warns of increasing optimism and the risk of a short-term pullback. Some of the more stretched readings are found in the AAII Bull ratio, NAAIM Sentiment of Managers survey, and the NYSE New Highs / New Lows ratio. 2) Economic sentiment. This group of indicators typically turns on a 6- to 9- month cycle; a time frame that better aligns with the ebb and flow of business cycle dynamics. Some of these indicators include the NFIB Small Business Optimism Index, ISM, and the Conference Board s Consumer and CEO sentiment surveys. In effect, economic sentiment gauges are tolls that help us track a dominant underlying behavioral path, with extreme readings generally marking multi-month turning points in share price performance. In contrast to the short-term sentiment gauges, economic sentiment readings remain on the pessimistic side of neutral but are improving. Bottom Line: Our assessment of shorter- and longer-term sentiment gauges leads us to believe that a possible correction, which has probably already started, represents an interruption in a rally that began last fall. We remain positive on the equity market. Please see our new expanded summary section on pages Priced as of prior trading day s market close, ET (unless otherwise noted). For Required Conflicts Disclosures, please see Page 15.
2 Contribution to Price Return February 15, 2012 Decomposing market returns into P/E and E P Pt E t E t (1) P P P % P % E % E % % E E E E (2) The market s return for a given investment horizon can be decomposed into the change in price plus the change in earnings. Changes in earnings (i.e., fundamentals) dictate market returns for horizons greater than five years. However, we find that changes in valuations (i.e., psychology) dominate the market s return profile for horizons under 12 months. In the following pages, we attempt to gauge the current psychology of the economy and markets by examining various sentiment indicators that are available to us. 100% 75% 50% 25% 0% Source: RBC Capital Markets Research, Haver Analytics Investment Horizon (months) Investment Horizon % Contribution to Price Return (months) Operating EPS Price-to-Earnings Source: RBC Capital Markets Research Operating EPS P/E 2
3 Market and Economic Sentiment Market Sentiment Economic Sentiment Source: RBC Capital Markets Market sentiment gauges included under this heading are direct surveys of investor sentiment and indirect measures such as the VIX and put-call ratio. A contrary signal from this group of metrics usually has a lifespan that lasts anywhere from several days to weeks. Economic sentiment indicators typically turn on a 6- to 9-month cycle, a time frame that better mimics the ebb and flow of business cycle dynamics. Some of these indicators include the NFIB Small Business Optimism Index, ISM, and the Conference Board s Consumer and CEO sentiment surveys. The following pages include a sample of market and economic sentiment indicators as described above. 3
4 Market Sentiment Source: RBC Capital Markets, Bloomberg The CBOE Put-to-Call ratio measures the volume of equity puts versus the volume of calls traded on a given day. It is currently in neutral territory after peaking in August CBOE Equity Put/Call Ratio (21 DMA) Average +/-1 Std Dev The American Association of Individual Investors (AAII) Bull ratio is based on the number of respondents who are bullish versus those who are currently bearish on equities over the next six months. The ratio is currently extended relative to its 15-year history, as it sits above a one standard deviation level AAII Bull Ratio (4 wk ma) Average +/- 1 Stdev 4
5 Market Sentiment (cont d) Source: RBC Capital Markets, Trend & Cycle The Investors Intelligence Bullish Ratio is based on a survey of various newsletters and determines whether the publisher is bullish, bearish, or neutral. The ratio is currently in neutral territory relative to its history after bottoming in October 2011 in the extreme pessimism zone II Advisors Bullish Ratio (4 wk ma) Average +/- 1 Stdev Source: RBC Capital Markets, NAAIM The National Association of Active Investment Managers (NAAIM) Survey of Manager Sentiment is a gauge of the members overall equity exposure. Over the past four months, sentiment has shifted from extreme pessimism to an almost extreme optimism level Jul-06 Jul-07 Jul-08 Jul-09 Jul-10 Jul-11 Jul-12 NAAIM Survey of Manager Sentiment Average +/- 1 Stdev 5
6 Market Sentiment (cont d) Source: RBC Capital Markets, Bloomberg The NYSE New High / New Low ratio is a breadth indicator that measures the number of NYSE stocks that closed at a new 52-week high versus the number that reached a new 52-week low as of the daily close. Currently, the ratio is at an extreme-high level NYSE New High / New Low Ratio Average +/- 1 Stdev 70 Source: RBC Capital Markets, Bloomberg The VIX is a measure of implied volatility of near-term, at-the-money S&P 500 options. The higher the level in the VIX, the more implied volatility is perceived for the horizon. Currently, the VIX is at a neutral level relative to its history Jan-97 Jan-99 Jan-01 Jan-03 Jan-05 Jan-07 Jan-09 Jan-11 VIX (21 DMA) Average +/-1 Std Dev 6
7 Market Sentiment Summary 1600 S&P wk ma We have created an aggregate market sentiment indicator based on the various gauges of the previous pages. Currently, the indicator is approaching an extremely optimistic reading Source: RBC Capital Markets, Trend & Cycle, Haver Analytics, Bloomberg Note: Indicator is based on CBOE Put/Call Ratio, AAII Bull Ratio, II Advisors Bullish Ratio, NAAIM Survey of Manager Sentiment, NYSE New High/New Low Ratio, and VIX? RBCCM Market Sentiment Indicator Component Summary (Z-Score) Current Level CBOE Put/Call Index 0.04 II Advisors Bullish Ratio 0.08 VIX 0.44 NAAIM Survey of Manager Sentiment 0.93 AAII Bull Ratio 1.00 NYSE New High vs New Low 1.04 RBCCM Market Sentiment Indicator 0.76 Source: RBC Capital Markets Research -3 RBCCM Market Sentiment Indicator -4 Jan-03 Jan-06 Jan-09 Jan-12 7
8 Economic Sentiment The index of economic policy uncertainty was created by Professors Bloom (Stanford) and Davis (University of Chicago). The indicator consists of: (i) the frequency of references to economic uncertainty and policy in Google; (ii) the number of Federal tax code provisions set to expire in future years; and (iii) the extent of disagreement among economic forecasters over future Federal government purchases and CPI inflation. Although the index peaked in August last year and has moved markedly lower, it still remains quite extended relative to its 15-year history. 0 Economic Policy Uncertainty Index +/-1 Std Dev Average The NFIB Small Business Optimism Index provides a gauge for the sentiment of businesses that employ 10 people on average and report gross sales of about $500,000 a year. This index has, in large part, resided at the lower end of its historical range since January However, the underlying trend appears to be positive with a move toward neutral NFIB: Small Business Optimism Index +/-1 Std Dev Average 8
9 Economic Sentiment (cont d) The ISM Manufacturing Index is based on data compiled from purchasing and supply executives nationwide. An index reading above 50 indicates an increase in manufacturing activity while a reading below 50 indicates a decrease in manufacturing activity. Currently the index is sitting at a neutral level with a 3- month positive trend ISM Manufacturing +/-1 Std Dev Average The ISM Non-manufacturing Index is similar to its manufacturing counterpart except that the survey is applied to the non-manufacturing sector of the economy. It also has a boom-bust line that is centered around the 50 level. Although the current reading of 56.8 is in neutral territory, it is fast approaching a level consistent with extreme optimism ISM Non-manufacturing +/-1 Std Dev Average 9
10 Economic Sentiment (cont d) Consumer attitudes toward equities is a subcomponent in the Conference Board s survey of consumer confidence. It is the net of expectations for higher versus lower stock market prices in 12 months time. Currently, the spread has just entered the neutral zone from extreme pessimism territory Conference Board's Consumer Stock Price Expectations +/-1 Std Dev Average The Housing Market Index (HMI) is based on a survey of the members of the National Association of Homebuilders. It is a gauge for new home sales activity. The index has resided in extreme pessimism territory since July 2007 but is showing signs of improvement Housing Market Index +/-1 Std Dev Average 10
11 Economic Sentiment (cont d) The CEO Business Confidence is another survey from the Conference Board. It measures the sentiment of U.S. chief executives based on a quarterly survey. The index has just bounced off the lower band of its historical range and currently resides in neutral territory CEO Business Confidence Survey +/-1 Std Dev Average The high yield credit spread is an implicit market sentiment gauge on the outlook of the economy. The wider the spread between the high yield asset versus government bonds, the higher the implied risk to the prospects for economic growth. Currently, the spread is at a neutral level Merrill High Yield - U.S. 10 Yr Treasury +/-1 Std Dev Average 11
12 Economic Sentiment Summary 1600 S&P wk ma 1400 We have aggregated the various economic sentiment indicators into one broad gauge. The current reading is neutral Source: RBC Capital Markets, Trend & Cycle, Haver Analytics, Bloomberg Note: Indicator is based on Economic Policy Uncertainty, NFIB Small Business Optimism, ISM Mfg, ISM Non-Mfg, HMI, Conf Board Consumer Equity Sentiment, High Yield Spread. RBCCM Economic Sentiment Indicator Component Summary (Z-Score) Current Level Economic Policy Uncertainty Index Housing Market Index NFIB Small Business Optimism Conference Board Consumer Expectations for Stock Prices CEO Business Confidence ISM Manufacturing 0.39 ISM Non-Manufacturing 0.70 High Yield Credit Spread 2.33 RBCCM Economic Sentiment Indicator Source: RBC Capital Markets Research -3 RBCCM Economic Sentiment Indicator -4 12
13 RBC CM U.S. Equity Market Views Market Outlook (Next 6 9 months) Overweight Market Weight + X Market Weight Market Weight - Underweight Risk Rating High Neutral Low / Directional Bias. Source: RBC Capital Markets S&P 500 Earnings Outlook Source: RBC Capital Markets, Thomson S&P 500 EPS Estimate ($) RBC Consensus S&P 500 Sector Recommendations Summary U.S. Equity Sectors Current Recommendation Recent Change (February 8, 2012) Financials Overweight Upgraded from Market Weight Industrials Overweight None Information Technology Overweight None Consumer Staples Market Weight Downgraded from Overweight Health Care Market Weight None Energy Market Weight None Utilities Underweight None Telecom Services Underweight None Materials Underweight None Consumer Discretionary Underweight None Source: RBC Capital Markets 13
14 Market Update Benchmark Performance Review (% chg) 1wk 1mo 3mo 12mo QTD YTD CAPITALIZATION S&P S&P (0.1) S&P 600 (0.9) STYLE S&P 500 Pure Value S&P 500 Pure Growth S&P 400 Pure Value (0.7) (3.3) S&P 400 Pure Growth S&P 600 Pure Value (0.9) S&P 600 Pure Growth (1.0) S&P 500 SECTOR BENCHMARKS Energy (0.6) (2.5) Materials (2.5) (7.3) Industrials (1.9) Info Tech Consumer Disc Financials (0.7) (14.9) Consumer Staples Health Care Utilities (0.5) (0.5) (0.2) 9.7 (3.6) (3.6) Telecom 0.1 (0.6) 1.9 (0.3) (2.0) (2.0) As of February 14, Source: RBC Capital Markets, Bloomberg Recent Publications Raising Financials, Lowering Consumer Staples Reducing our defensive sector portfolio exposure Feb 8, 2012 A Closer Look at the Q4 Reporting Season Weak results thus far for S&P 500 Feb 1, 2012 "Chart Toppers" Revisited (vol. 9) A selection of our favorite market, sector, and style charts Jan 25, 2012 Upgrading S&P 500 Financials, Downgrading Utilities Better economy and receding market and political risks Jan 18, 2012 Insights from Sector & Group Estimate Revisions Signals from consensus earnings estimate revisions Jan 11, 2012 Select Thematic Reports over the Past Year Our Key Non-Forecasts for 2012 Revisiting the folly of forecasting Dec 21, 2011 Addressing High Correlation and Low Dispersion Prescription for a high correlation world Dec 14, 2011 North American Equity Strategy Outlook - New Year 2012 Macro, market, sector, and style outlook for Q Dec 9, 2011 We Are All Global Macro Investors Now A Monte Carlo simulation argues for portfolio holdings Oct 5, 2011 Perception Is Reality in the Short Term Changes in valuation account for majority of short-term performance Aug 17, 2011 Stuck in Neutral Looking at the earnings season Numbers Game Jul 27, 2011 A Powerful Combo: Industry + Stock-Specific Momentum Industry trends dominate the Momentum effect June 15, 2011 Asset Growth: Cull the Weak Slowest-growing companies outperform fastest growers in next year Mar 16,
15 Required Disclosures Conflicts Disclosures The analyst(s) responsible for preparing this research report received compensation that is based upon various factors, including total revenues of the member companies of RBC Capital Markets and its affiliates, a portion of which are or have been generated by investment banking activities of the member companies of RBC Capital Markets and its affiliates. Distribution of Ratings Distribution of Ratings RBC Capital Markets, Equity Research Investment Banking Serv./Past 12 Mos. Rating Count Percent Count Percent BUY[TP/O] HOLD[SP] SELL[U] Conflicts Policy RBC Capital Markets Policy for Managing Conflicts of Interest in Relation to Investment Research is available from us on request. To access our current policy, clients should refer to or send a request to RBC CM Research Publishing, P.O. Box 50, 200 Bay Street, Royal Bank Plaza, 29th Floor, South Tower, Toronto, Ontario M5J 2W7. We reserve the right to amend or supplement this policy at any time. Dissemination of Research and Short-Term Trade Ideas RBC Capital Markets endeavors to make all reasonable efforts to provide research simultaneously to all eligible clients, having regard to local time zones in overseas jurisdictions. RBC Capital Markets' research is posted to our proprietary websites to ensure eligible clients receive coverage initiations and changes in ratings, targets and opinions in a timely manner. Additional distribution may be done by the sales personnel via , fax or regular mail. Clients may also receive our research via third-party vendors. Please contact your investment advisor or institutional salesperson for more information regarding RBC Capital Markets' research. RBC Capital Markets also provides eligible clients with access to SPARC on its proprietary INSIGHT website. SPARC contains market color and commentary, and may also contain Short-Term Trade Ideas regarding the securities of subject companies discussed in this or other research reports. SPARC may be accessed via the following hyperlink: A Short-Term Trade Idea reflects the research analyst's directional view regarding the price of the security of a subject company in the coming days or weeks, based on market and trading events. A Short-Term Trade Idea may differ from the price targets and/or recommendations in our published research reports reflecting the research analyst's views of the longer-term (one year) prospects of the subject company, as a result of the differing time horizons, methodologies and/or other factors. Thus, it is possible that the security of a subject company that is considered a long-term 'Sector Perform' or even an 'Underperform' might be a short-term buying opportunity as a result of temporary selling pressure in the market; conversely, the security of a subject company that is rated a long-term 'Outperform' could be considered susceptible to a short-term downward price correction. Short-Term Trade Ideas are not ratings, nor are they part of any ratings system, and RBC Capital Markets generally does not intend, nor undertakes any obligation, to maintain or update Short-Term Trade Ideas. Short-Term Trade Ideas discussed in SPARC may not be suitable for all investors and have not been tailored to individual investor circumstances and objectives, and investors should make their own independent decisions regarding any Short-Term Trade Ideas discussed therein. Analyst Certification All of the views expressed in this report accurately reflect the personal views of the responsible analyst(s) about any and all of the subject securities or issuers. No part of the compensation of the responsible analyst(s) named herein is, or will be, directly or indirectly, related to the specific recommendations or views expressed by the responsible analyst(s) in this report. 15
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