Innovations Hydrotherapy and Tourism Programmes for the Elderly IMSERSO

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1 Innovations Hydrotherapy and Tourism Programmes for the Elderly IMSERSO European Forum "Tourism for all 23 October 2015 Albufeira (Portugal)

3 PROGRAMME OBJECTIVES These programmes were started in 1985 and 1989, as complementary services of the social security benefits. The quality of life of the elderly Preservation of employment Boosting economic activity

PROGRAMME OBJECTIVES Sustainability. Good value for money, because of economies of scale. Stability for the tourism sector. Active employment policy. Sustainability of the programmes.

4 PROGRAMME OBJECTIVES Sustainability. Good value for money, because of economies of scale. Stability for the tourism sector. Active employment policy. Sustainability of the programmes. Citizens using the Programmes. Business-owners, by encouraging tourism activities in the low season, avoiding the closure of hotels and increasing the usage of transport and other supplementary activities, generating greater economic activity. Employees, by guaranteeing their jobs during the low season. Other public authorities, through the signature of partnership agreements with local councils and other organisations to incorporate users within the Programmes

5 HIDROTHERAPY PROGRAMME Hidrotherapy Cures: Health and quality of life of the elderly Rehabilitation Prevention Cure Spectacular modernization and improvement of the thermal spa

HYDROTHERAPY PROGRAMME INNOVATIONS New Ministerial Order, of 30-7-2015: Social/healthcare benefit In spas with medicinal mineral waters declared of public use Incorporates new target groups in the

6 HYDROTHERAPY PROGRAMME INNOVATIONS New Ministerial Order, of : Social/healthcare benefit In spas with medicinal mineral waters declared of public use Incorporates new target groups in the Programme Regulates services, funding systems, instructions on the development of each season. New contracts: The new Specifications for the procedure in progress: 2 years with possible extension: No. of places: 210,000 No. of spa establishments: 105.

7 Target Group Hidrotherapy Programme Old age pensioners Invalidity pensioners NEW TARGET GROUPS: Widowhood pensioners < 55 Unemployment benefits < 60 Over 65s

8 INNOVATIONS IN THE SELECTION OF THE TARGET GROUP Book places depending on which province the users come from. APPLICATIONS: they can choose different date and spa or area options TWO PERIODS: FEBRUARY- JUNE JULY-DECEMBER With applications received Application of scale Flexibility. The spas have access to the computer application.

9 Services offered by the Program Services: Bed and board Basic spa treatments: Medical examination on entry Spa treatment: cure Collective insurance policy Complementary activities: dances,theatre Cultural activities 10 y 12 days From February to December Without transportation.

10 PLANNING OF THE COMING SEASONS OF THE SOCIAL HYDROTHERAPY PROGRAMME In establishments which have access to a spa of medicinal mineral waters declared of public use. Contracting places for the Programme each season: available budget That meet the requirements established by the respective autonomous community to be considered as Spa and are running open to the public. That they have at least a two-star hotel establishment, with restaurant service and lounges for performing different free-time activities. That the company s corporate purpose includes Spa management and meets the requirements to be able to contract with the Administration.

HYDROTHERAPY PROGRAMME MANAGEMENT MODEL Nationwide centralised management which allows costs to be optimised, due to the economy of scale and synergies Effectively combining public and private

11 HYDROTHERAPY PROGRAMME MANAGEMENT MODEL Nationwide centralised management which allows costs to be optimised, due to the economy of scale and synergies Effectively combining public and private management: PROCEDURE NEGOTIATED WITHOUT ADVERTISING Co-financing of the cost of the places: Contributions from IMSERSO Users Fast and flexible management: Fast and flexible computer application: facilitates place management Imserso- spa and easy for applicants. Take care of quality

12 105 thermal spa

EVOLUTION OF THERMAL SPA S PLACES Spa Establis. Places 1990 31 29.965 1995 49 57.

396 2013 103 187.761 2014 104 209.222 240.000 220.000 200.000 180.000 160.000 140.000 120.

13 EVOLUTION OF THERMAL SPA S PLACES Spa Establis. Places Places

14 INNOVATION: EMPLOYMENT MONITORING COMMITTEE YEAR EMPLOYMENT

15 TOURISM PROGRAMME Enjoy vacation in warm climates: Coastal mainland and island area Making Inland Tourism: cultural travel for history and art of Spain: Organization by IMSERSO Realization by travel services company

16 TOURISM PROGRAMME INNOVATIONS New target groups New categories and durations. Greater number of places offered

17 Old age pensioners Over 65s TARGET GROUPS: Widowhood pensioners < 55 Unemployment benefits < 60

INNOVATIONS IN THE SELECTION OF THE TARGET GROUP 702.763 Places offereds - applications 1.930.629 812.798 101.375 92.528 415.019 Península y Baleares Canarias C.Culturales y T.

18 INNOVATIONS IN THE SELECTION OF THE TARGET GROUP Places offereds - applications Península y Baleares Canarias C.Culturales y T. Naturaleza Plazas ofertadas Solicitudes destinos Applications: ONLINE A scale is applied in the Imserso with the applications received. On an annual basis, Imserso sends the ACCREDITATIONS to the users which makes it possible for them to reserve tourism packages during the season. Online access of Programme users

Innovations in the distribution of the Imserso Tourism Programme

Batch 3: Inland Tourism Cultural Circuits Nature Tourism-

19 Innovations in the distribution of the Imserso Tourism Programme Batch 1: Coastal mainland area: With or without transport. High or low season. Batch 2: Coastal island area: With or without transport. High or low season. Batch 3: Inland Tourism Cultural Circuits Nature Tourism- Provincial Capitals Spaniards abroad. 15 days 10 days 8 days 15 days 10 days 8 days 7 days 6 days 5 days 4-3 days

20 Services offered by the Program Marketing places: Agencies, by towns/cities and number of inhabitants On-line TRANSPORTATION BENEFICIARIES 2014 TRANSPORTATION MEANS TOTAL

Sport activities: Physical education, March, Championships, boules, mus.

21 Services offered by the Program HOTEL: Full board accommodation Cultural activities: Conferences: nutrition, benefits physical exercise, theatre. Others. Sport activities: Physical education, March, Championships, boules, mus. Involvement activities: dancing, singing Recreational activities: Films, music Complementary Healthcare Collective insurance policy

22 MANAGEMENT MODEL OF THE TOURISM PROGRAMME Joint, centralised management of the Programme executed by tourism companies. It resolves drawbacks and improves the efficiency as regards separate management by different subjects IMSERSO: CONTRACTS THE PLACES: open procedure, Contracted company/ies of the procedure execution of the Programme: They sell the places in travel accredited by the IMSERSO AGENCIES AND ONLINE. It manages: hotels, transport, complementary activities, support services, etc

23 INNOVATION: EMPLOYMENT MONITORING COMMITTEE DIRECT EMPLOYMENT INDERECT EMPLOYMENT

24 EVOLUTION OF PLACES: COFINANCING: IMSERSO+USERS

AEVAL REPORT A study performed by the State Agency for Evaluation of Public Policies and Service Quality (AEVAL) in 2010 and 2011 stated: That the Tourism and Social Hydrotherapy Programmes can be

25 AEVAL REPORT A study performed by the State Agency for Evaluation of Public Policies and Service Quality (AEVAL) in 2010 and 2011 stated: That the Tourism and Social Hydrotherapy Programmes can be related to the objectives of active aging. That it contributes to boosting physical activity and the social bonds of the Programme users. That the participants in the Tourism and Social Hydrotherapy Programmes have a better selfperception of their level of health than the general elderly population. The differences further increase as age increase, especially among women.

26 Impacto social y de bienestar sobre los beneficiarios CALIDAD DE VIDA DE LAS PERSONAS MAYORES Mejoría de la salud: Menor asistencia a Centros Médicos Menor consumo de farmacia Se sienten sanos Mejora del estado de ánimo Mejora del estado físico Nuevas relaciones sociales

27 FUTURE OUTLOOK OF THE PROGRAMMES The main strengths of the Tourism and Hydrotherapy programmes is the high degree of satisfaction of users, companies, employees and society in general. We can equally highlight, The undoubtable positive effects on the participants. The high rate of repetition of Programme participants year after year. Increasing knowledge of the Programmes among the general population. Weaknesses Imserso Tourism Programme: Adverse circumstances

28 Thank you very much for your attention

Tourism industries - employment

Tourism industries - employment Statistics Explained Tourism industries prove resilient to the economic crisis and provide jobs for women and young people Data extracted in November 2015. Most recent data: