YOUR GUIDE TO PRODUCTS AND SERVICES MARKETING MATERIALS

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1 YOUR GUIDE TO PRODUCTS AND SERVICES MARKETING MATERIALS December 2013 This guide features an overview of the marketing materials covering a wide array of products and services available for use by your firm, including a brief summary of each piece and where it is located. The guide is separated into two sections: Pershing Products and Services Marketing Materials for Advisors and Pershing Products and Services Marketing Materials for Investors. Note that not all products and services in this guide are offered by all firms and some solutions may be custom branded by your firm. If you have any questions about the materials included in this guide, please contact your home office.

2 Contents PERSHING PRODUCTS AND SERVICES MARKETING MATERIALS FOR ADVISORS... 5 FLEXIBLE TECHNOLOGY... 5 Albridge Analytics... 5 Distribution Management System Fact Sheet... 5 Intelligent Dashboard Solution Fact Sheet... 5 Investment Manager Assessment Fact Sheet... 5 Subadvisor Certification Solution Fact Sheet... 6 Investor Access Solutions... 6 Guide to Individual Investor Communications... 6 Pershing Best Sell-Side Mobile Initiative Advertorial... 6 Open Architecture... 7 Premium Content Insert... 7 Operational Efficiency Tools Ways To Connect Using your ipad to present anytime, anywhere... 7 Professional Access Solutions... 7 Mobile Applications in Financial Services Opportunities and Pitfalls... 7 NetX360 Brochure... 8 Research Alliance Fact Sheet... 8 INVESTMENT SOLUTIONS... 8 Alternative Investment Solutions... 8 Alternative Investment Network Brochure... 8 Alternative Investment Solutions Fact Sheet... 9 Annuity and Insurance Solutions... 9 Subscribe Brochure... 9 Subscribe Fact Sheet... 9 Subscribe On-Demand Presentation Subscribe Paperless Workflow Insert Subscribe Participating Insurance Companies Insert Asset Growth Asset Consolidation: Your Path to Greater Growth and Efficiency Asset Growth On-Demand Presentation Mutual Fund Consolidation Frequently Asked Questions Sales Assistant Piece for Support Staff Cash Management Solutions Cash Management Choice Program Brochure Corestone Account Fact Sheet Corestone Account Flyer An Alternative to Bank Checking Accounts Corestone Account Flyer Taking Client Relationships to the Next Level Corestone Account Frequently Asked Questions RewardSuite Introducing New Bonus Points Presentation deck Education and Health Savings College Savings Plans and Pershing s 529 Plan Brokerage Platform Frequently Asked Questions College Savings Plans Brochure College Savings Plan Brokerage Platform Presentation College Savings Plans Fact Sheet Health Savings Account Brochure Health Savings Accounts One-Page Overview Presentation Health Savings Accounts Presentation Fund Solutions FundCenter Fact Sheet FundVest Family List Insert FundVest On-Demand Presentation Fund Solutions Brochure... 17

3 Fund Solutions Frequently Asked Questions General Marketing Investment Solutions Capabilities Brochure Lending Solutions CreditAdvance Fact Sheet Fully Paid Securities Lending Brochure Fully Paid Securities Lending Fact Sheet Fully Paid Securities Lending On-Demand Presentation Lending Solutions Brochure LoanAdvance Brochure LoanAdvance Fact Sheet LoanAdvance On-Demand Presentation Managed Investments Lockwood AdvisorFlex Portfolios (AdvisorFlex) Lockwood Asset Allocation Portfolios (LAAP) Lockwood Investment Strategies Lockwood Separately Managed Accounts (SMA) Brochure Lockwood Separately Managed Accounts Paper Lockwood Turnkey Solutions Grid Seminar and Event Planning Guidebook Retirement Solutions Client Profile Sheet for Retirement Employer-Sponsored Retirement Plans Brochure Employer-Sponsored Retirement Plan Fact Sheets Employer-Sponsored Retirement Plans: Key Dates IRA Engagement Tips and Techniques Mutual Fund Only Option for IRAs Fact Sheet Overcoming Common Objections to Establishing a Small Business Retirement Plan Practice Management Guide A Focus on Small Business Owners Prospecting Small Business Retirement Plans Retirement Essentials for Mobile Website Retirement Essentials Pocket Guide Retirement Marketing Programs IRAs, Retirement Income and Small Business Plans Retirement Solutions Brochure Self-Directed Brokerage and Investment Only Platform Capabilities Fact Sheets Small Business Retirement Plans Understanding and Navigating Plan Selection Wealth Management Solutions Corporate Executive Services Fact Sheet Donor-Advised Funds Fact Sheet Trust Network Fact Sheet Trust Network Provider Comparison Chart Wealth Management Solutions Brochure OPERATIONAL SUPPORT e-delivery Advisor Guide to e-delivery Home Office Guide to e-delivery TRADING SERVICES Fixed Income Trading Alternative Ideas: CMOs and Structured Products On-Demand Presentation Basics of Bonds, Bond Pricing and Fixed Income Strategies On-Demand Presentation PERSHING PRODUCTS AND SERVICES MARKETING MATERIALS FOR INVESTORS FLEXIBLE TECHNOLOGY Investor Experience Guide to Understanding Your Brokerage Account Statement INVESTMENT SOLUTIONS Asset Growth For professional use only. Not for distribution to the public.

4 Maximize the Benefits of Holding Securities in Your Brokerage Account Brochure Mutual Fund Consolidation A Single Account. A Single Statement. A Single Vision. Brochure Mutual Fund Consolidation Frequently Asked Questions Cash Management Solutions BillSuite Fact Sheet Corestone Account Every Well-Built Financial Plan is Solid to the Core Corestone Account Fact Sheet Corestone Account: The Core of a Solid Financial Portfolio RewardSuite Brochure RewardSuite Fact Sheet Education and Health Savings College Savings Plan Brochure College Savings Plan Fact Sheet College Savings Plans Folder Lending Solutions CreditAdvance Brochure Kit LoanAdvance Brochure Managed Investments Lockwood AdvisorFlex Portfolios (AdvisorFlex) Lockwood Asset Allocation Portfolios Lockwood Investment Strategies Lockwood Separately Managed Accounts Retirement Solutions Employer-Sponsored Retirement Plan Contribution and Benefit Limits Table Employer-Sponsored Retirement Plans: Plan Participant Fact Sheets IRA 2012 and 2013 Contribution Limits Table IRA Selector Mutual Fund Only IRA Statement Insert Retirement Planning for Every Stage of Life Seminar Kit Retirement Strategy Fact Sheets Rollover IRA Brochure Rollover IRA Statement Insert Sample Client IRA Letters Traditional and Roth IRA Brochure IRA Resource Checking Terms Card For professional use only. Not for distribution to the public.

5 PERSHING PRODUCTS AND SERVICES MARKETING MATERIALS FOR ADVISORS Pershing Products and Services Marketing Materials for Advisors Flexible Technology Albridge Analytics Distribution Management System Fact Sheet This fact sheet provides an overview of the Distribution Management System, a Web-based, modular business intelligence solution that provides secure anytime, anywhere access to critical data and powerful analytical tools. Intelligent Dashboard Solution Fact Sheet This fact sheet provides an overview of the Intelligent Dashboard Solution, a Web-based system that quickly and easily turns massive amounts of data into fact-based decisions that address tactical and strategic issues. Investment Manager Assessment Fact Sheet This fact sheet provides an overview of the Investment Manager Assessment, a Web-based application that helps fund distributors with the critical task of certifying and monitoring investment manager relationships. Printed materials can be ordered via the Material Catalog in Resources on NetX360. In addition, some materials can be accessed in other locations as noted directly next to the marketing material. For professional use only. Not for distribution to the public. 5

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