CFA Society of Cleveland. May 23, 2018

Transcription

1 CFA Society of Cleveland May 23, 2018

2 95% of women will be their family s principal financial decision maker at some point in their lives; unfortunately, many women are uncomfortable with this role and do not feel that they are getting the level of professional advice or workplace support that they need 81% of women have experienced negative stereotypes about their investing acumen and financial contribution to the household

3 Why Click you should to edit consider Master a wealth title style advisor 95% 80% 59 $14 years: trillion of women die the average will married in median be personal length their age family s wealth that when a women assets primary woman are outlive is financial widowed controlled their decision husbands by women. maker at some 80% point in their of women lives* die single They are expected to control $22 trillion by 2020* *Prudential Research Study, 2011 Luma Wealth Advisors 3

4 Are Click you comfortable to edit Master with an title advisor? style Women are more likely than men to want to work with a financial advisor yet only 20% currently do! Most women are skeptical when they meet an advisor. Eighty percent leave the meeting feeling misunderstood Choose an advisor who listens Source: Newsweek, 7/6/2010, Women Will Rule the World ; Pew Research Center; Financial Planning.com: Untapped Market: Women May Be Gaining Economic Power but They Still Feel Financial Planners Are Not Recognizing Their Potential, 3/1/2010 Luma Wealth Advisors 4

5 One Click size does to edit not Master fit all title style In the WOW study, we learned that women want a personalized advisory experience: 95% 96% want prioritize to be clear understood and respectful in terms professional over communication their stock unique broker referrals or profile money and manager values Wealth High manager value model on preferred advisors network 2 to and 1 Luma Wealth Advisors 5

6 You Click deserve to edit some Master attentiontitle style <30 Years Old Women-owned There are start approximately businesses companies at are Young women projected are to earning create higher 1 Billion 2X 5 Million salaries than men in almost women the in the rate global of men workforce all big U.S. cities jobs by 2018 Luma Wealth Advisors 6

7 The Click Female to edit Effect Master on Advice title style Luma Wealth Advisors 7

8 Learn. Connect. Celebrate.

9 Disclosures Click to edit Master title style Heather Ettinger is Managing Partner at Fairport Asset Management of Cleveland, Ohio. This presentation is for informational purposes only and should not be relied upon as research or investment/financial planning advice. The session is not a solicitation or an offer to buy or sell securities. Survey results described in this presentation are based upon the responses from over 550 women across the United States in a 2011 survey conducted and paid for by the Family Wealth Advisors Council (FWAC). Founded in 1981, the Family Wealth Advisors Council is a national network of independent, fee-only wealth management firms that collectively manage more than $3 billion in assets. Fairport Asset Management is a FWAC Member Firm. The 2011 survey captured the participant s views on money, what qualities they seek in a financial advisor and what critical issues women are facing now and anticipate in the future. Additional questions were included in the survey; the actual survey as well as results are available upon request. Survey results described in this presentation are based upon the responses from over 1000 women across the United States in a 2014/15 survey conducted and paid for by the Family Wealth Advisors Council (FWAC). Founded in 1981, the Family Wealth Advisors Council is a national network of independent, fee-only wealth management firms that collectively manage more than $3 billion in assets. Fairport Asset Management is a FWAC Member Firm. The 2014/15 survey captured the participant s challenges as a breadwinner woman. Additional questions were included in the survey; the actual survey as well as results are available upon request. Sources: Women Want More (in Financial Services) The Boston Consulting Group Inc., October 2009 Philanthropy and Gender: Not Your Mother s Bakesale by Martha Keates; Marts & Lundy Special Report, November 2008 Senior Women Donors: Giftlaw Teleconference: April 27, 2006 What Wealthy Women Want by Patricia Abram; Research Magazine, May 2006 Marketing to Women: How to Understand, Reach and Increase Your Share of the World s Largest Market Segment by Martha Barletta EVEolution: The Eight Truths of Marketing to Women by Faith Popcorn Just Ask a Woman: Cracking the Code of What Women Want and How They Buy by Mary Lou Quinlan What Customers Want: Using Outcome Driven Innovation to Create Breakthrough Products and Services by Anthony Ulwick Luma Wealth Advisors 9