Communications Best Practices for a Global Workforce

Transcription

1 Communications Best Practices for a Global Workforce Kris Pugsley Corporate Communications ON Semiconductor About Kris is a first generation American whose passion for communication began after learning English as her second language. After spending 10 years in the legal field, Kris took her passion to the communication area where she now manages: employee messaging corporate PR social media brand and reputational risk crisis communications member of the compliance committee for the company s compliance and ethics program for a $5.5B public company. She has spoken at over a dozen conferences on communications best practices, effective compliance communication and brand/reputational impact to organizations. 10/17/018 Key #1 Brand Development Company Program Inclusive of stakeholder needs 10/17/018 1

2 Describe the following brands and their reputation. 4 10/17/018 What s in a Name: 018 World s Most Valuable Brands Source: /17/018 United Example 6 10/17/018

3 Aftermath: How Can You Correct It? 7 10/17/018 Impact to Shareholders 8 10/17/018 Volkswagen Example 9 10/17/018

4 Wells Fargo Example 10 10/17/018 Roseanne Barr and the Aftermath 11 10/17/018 Impact to Revenue 1 10/17/018 4

5 Doing Your Part Impacts Revenue Source: /17/018 What is a CRISIS? POLICY Crisis Communications goal is to get ahead of all crisis situations. Areas of Assessment Perceived Responsibility Organization is VICTIM: Natural Disasters Product Tampering Counterfeiting Protests Kidnapping Extortion Terrorism Boycotts Once a crisis or ethics concern has been identified: Media statements prepared Media monitoring begins online, social, media, TV, print Customer communications prepared Employee communications prepared Employee channels monitored Customized crisis communications plan outlined CMT situation updates commence Organization is at FAULT: Major Product Recall/Failures Evacuations Environmental Spills/Leaks Data Breach Misappropriation of Funds Layoffs/Closings Discrimination/Harassment Leadership Fraud/Misconduct Responsibility is UNCLEAR: Transportation Accidents Fire/Explosion Labor Strikes Government Investigations Litigation Data Breach Employee Misconduct Injuries/Fatalities Investor Relations Crisis: Hostile Takeover Bankruptcy Executive Management Changes Death Analyst Major Sell Recommendation Earnings Restatement 14 10/17/018 RepRisk Scoring Against Competitors Corporate benchmarking report assessing company s exposure to these risks: Environmental Social Governance (ESG) Source: RepRisk 15 10/17/018 5

6 Key # Leadership Buy-In & Successful Partnerships Integrated plans Voice of the program spans the entire organization Leveraging compliance core in everything you do 10/17/018 Tie in to the Organization Security/ Business Continuity External Comm Government Relations Legal Human Resources Investor Relations Employee Comm Social Media Executives & Board of Directors Sales Business Units Corporate Message Consistent Appropriate Accurate Timely Media Investors Customers Employees Manufacturing Quality IT Supply Chain Customer Relations Regional Communication Teams 17 10/17/018 Mail Lists All Employees Leaders Region Country Site Departmental * Note: all have restricted access and messaging must be approved by internal communications Communication Channels The Circuit Newsletter The Connection Mail Lists All Hands Meetings Corporate Press Releases Press Meetings Promotional Materials Corporate Events Social Media Other Publications Global Communications 18 10/17/018 6

7 External Messaging Press and Recruitment 19 10/17/018 External Messaging Suppliers and Customers 0 10/17/018 Key # Reporting and Metrics Employees Board Leadership team 10/17/018 7

8 Areas Addressed by Corporate Communications Areas to be Addressed by Corporate Communications Analyst Relations Internal Communications Investor Relations Corporate Governance (communications about the set of processes, customs, policies, laws in which a corporation is directed, administered, or controlled) Change Management (communications aspects of growth management, mergers and acquisitions, etc.) Corporate Social Responsibility Litigation (communications on/around litigation) Crisis Communications / Issue Management 10/17/018 Create a Risk Assessment Risk Level n Current n Target 017 Top Risks LIKELIHOOD 5 4 Almost Certain Likely Possible Unlikely ongoing 1 Rare ongoing Insignificant Minor Moderate Major Critical IMPACT Short overview 1. Risk Mitigation Plan. Risk Mitigation Plan. Risk Mitigation Plan 1 1 ongoing Mitigation Status n fully on track n Mostly on track (+/- 10%) n behind schedule 10/17/018 Internal Communications Messaging Total Messages All Employee Messages 648 7% 648 internal messages have been sent 7% of all internal messages were sent to all in 018. employees. Open Rate 6% The average open rate for all internal messages. Adjusted with auto-image %. INTERNAL MESSAGING OPEN RATES 64% Jan'18 Feb'18 Mar'18 Apr'18 May'18 June'18 July'18 Aug'18 9% 9% 41% 4% 6% 6% 0% 41% 4% 17% 5% 0% 6% 9% 4% 0% 9% 8% 18% 7% 7% % 17% 19% % % 0% 8% 9% 5% 9% 0% 6% 5% 4% 4% 9% 4% 1% 7% 41% % 6% 4% 1% 41% 6% 1% 6% 40% 7% 19% 5% 17% 1% 5% 1% 6% 7% 4% 6% 9% 1% % 1% 0% 9% 7% 6% 8% % 18% 1% 6% 4% 1% 0% 0% 14% 8% 9% % 8% 6% 6% 9% 1% 0% 1% 15% 46% 1% 6% 1% 14% % 17% 6% 8% 46% 4% 16% 6% 9% 9% 6% 0% 8% 1% 1% 0% 1% 41% 4% 5% Average open 4 10/17/018 8

9 The Circuit (Newsletter Data) Articles Submitted articles have been contributed to the Circuit; 44% of those were contributed by Asia employees. Articles by Executive 90 5% of all articles were contributed by the HR team. Readership 8% The message sent for The Circuit - average open rate. ARTICLES BY REGION ARTICLES BY EXECUTIVE Jan'18 Feb'18 Mar'18 Apr'18 May'18 June'18 July'18 Aug'18 Jan'18 Feb'18 Mar'18 Apr'18 May'18 June'18 July'18 Aug' NOR TH AMERICA EUR OPE ASIA GLOBAL 10/17/ /17/018 QX 018 Compliance Liaison Communications Activity Informational meeting with employee Presented at a local conference or compliance event New signage at site (engage internal communications CEL Participation by Region 50 % Asia 15% Europe Compliance and Ethics Liaisons Contributions Info posting on local communications SharePoint site Video for internal communications Work with local team to send a site communication Engage Internal Communications to send an Photos to Internal Communications taken at a site or Small Group Session GM/Site Presentation Slide on Compliance Local Monitor Slide Lunch and Learns Circuit Article/Photo/Chart 4 % North America 41 % of all liaisons participated Compliance Activity by Country Asia location 16 % 0 14 % 14% Asia location % North America Locations 6 10/17/018 QX Compliance Communications Updates Recent updates and activity Compliance and Ethics Conference and Post-Conference Support Communication Support EMEA Regional CEL Conference APAC Regional CEL Conference External Communications: 17 Compliance and Ethics PR Number of hours dedicated to the compliance program in Q by the communications team. Blog Post Conference Speaking Engagements Updates to SharePoint site Updates to compliance posters Compliance and Ethics Circuit articles Annual Compliance Training Support and Planning Quote forms (sales) 7 10/17/018 9

10 Thank you. 10