asset backed cryptocurrency White Paper

Transcription

1 asset backed cryptocurrency White Paper Author: Andreas Papaiacovou, Assetereum International Ltd, 103a Bradford Road, Stanningley, Leeds, West Yorkshire, England, LS28 6AT

2 Contents Introduction Page 3 Investment Areas Page 4 How It Works Page 5 Real Estate Page 6 Online Shopping (mydiscountshop) Page 7 Energy Brokering (Utilico Energy) Page 9 Cryptocurrency Mining Page 10 Cryptocurrency Trading Page 11 Social Enterprise Projects Page 12 Initial Coin Offering (ICO) Page 13 Blockchain Page 15 Our ASET Token Event Page 16 Bounty/Bonus Tokens Page 16 Token Sale Page 17 ICO Stages Page 18 ICO Bonus Tokens Page 19 Token Allocation Page 20 Use of Proceeds Page 21 Roadmap Page 22 Management Team Page 23 Advisory Team Page 24 Risk Factor Page 25

3 Introduction ASSETEREUM, AN ASSET BACKED CRYPTOCURRENCY INTRODUCTION One of the main concerns raised around the world is whether cryptocurrencies have intrinsic or real values. Some people believe that it may even have a zero value. Assetereum is a unique new asset backed cryptocurrency combining blockchain technology with a multiple range of physical asset investments. Assetereum is the new benchmark for cryptocurrency coins. We have specifically targeted markets that either complement our token or provide an avenue to promote its use in traditional commerce. With so many cryptocurrencies its virtually impossible for an investor to choose the right platform that will not only give them the growth of their crypto coin but also help secure their investment with physical assets. This is where Assetereum is different. Not only do we provide the above, we also provide ongoing income streams from these assets. OUR MISSION STATEMENT To establish Assetereum as the preferred digital token for both consumer and commercial commerce by integrating established supply chains into our diverse asset bank. This will open up international trading using our token without the normal complexities of multi currency commerce. We diversify our investments through 6 key areas to limit our exposure risk. Our ecosystem is founded upon the following :- Diverse asset types Added premium to the Assetereum value because of its usage and on-going market demand The intrinsic value of Assetereum will stand the test of time as it will always remain an asset backed digital currency

4 Investment Areas Diverse Investments Strategy Our main areas of investment are:- Real Estate Online Shopping Energy Brokering Cryptocurrency Mining Cryptocurrency Trading Social Enterprise Projects We have brought together a team of industry experts in each area to ensure your investment remains in safe hands. By investing 95% of our ICO funds back into fund generating assets we not only retain an intrinsic value for our tokens, we also provide potential income streams from each area for our token holders. As each income stream runs as an autonomous subsidiary, the risks of one investment area affecting the others is virtually removed. As we develop each area of the business our main focus will be to work with suppliers willing to endorse and promote the use of our token and eventually accept our token for full payment of their services. The next page shows a diagram explaining how this all works. Our plan is to build the revenue stream from each area which will feed back to our token holders and also retain profits to build each asset further. The following sections give a summary of our plans to build each area of the business and so grow the asset base of Assetereum.

5 How it Works Retained Assets Real Estate Fund Income Streams Rental Income, Purchase and Sale of Properties Includes Retained Profits For Growth mydiscountshop Profits on retail sales Generated Income ICO Crowd Funding Sale Utilico Energy Crypto Mining Fund Profits from Commercial Energy Brokering Profits from mining Assetereum Token Holders Includes Retained Profits For Growth Crypto Trading Fund Profits from daily crypto trading Includes Retained Profits For Growth Social Enterprise Fund Profits from the enterprise Includes Retained Profits For Growth

6 Real Estate Fund REAL ESTATE FUND Real estate is probably the industry that has produced the most millionaires over time. But a lot of people have also lost money too by not having a full understanding of the market. We have put together an experienced team of Real Estate professionals to manage and build our fund. Our professional approach to real estate investment management will focus both short and long term returns to build the assets of the business and income. Our plan is to integrate the experience and resources of the internal team and external market to maximize investment results. All investments will be thoroughly screened before and after investment to assess their potential. We understand real estate as a financial asset, and will apply techniques to analyse risk, and to identify and take advantage of market mispricing. Investment strategies will be monitored annually and reviewed as market conditions evolve in each geographical area. The core business of Assetereum will be to focus on the acquisition of well-located and lucrative properties in emerging locations that will generate significant income and escalate in value. Although the focus of Assetereum team will remain with the acquisition and development of property within the UK. Other profitable and lucrative countries in Europe and rest of world will also be considered and accommodated in its investment plan. The long term goal is to have our token accepted as currency for the purchase of real estate giving further credibility to our business.

7 Online Shopping (mydiscountshop) ONLINE SHOPPING - mydiscountshop The mydiscountshop concept was born in late 2016 when a group of experienced entrepreneurs got together with an idea of setting up a global discount site that has all the benefits of online shopping rolled into one. Online shoppers are mainly looking for one or more of the following: Price comparisons from many suppliers Discount Codes Loyalty Reward Schemes mydiscountshop contains all three elements which makes it unique in the marketplace. Another opportunity is in the area of fundraising. Many organisations with existing member bases are now looking to use the loyalty of their members to raise funds for them. Examples of these are Football Clubs, Cricket Clubs, Church Groups, etc. Virtually any organisation with a member base are potential customers. mydiscountshop has spent the last 12 months developing its fully automated online platform that facilitates all of the above. Add to this a fully white labelled option to allow fundraisers to use specific branding and you have a very powerful model indeed.

8 Online Shopping (mydiscountshop) - Continued With initial testing the business has secured over 40,000 customers with very limited marketing and also secured multiple deals with organisations to set up white label fundraising sites. These projects give access to millions of consumers in just the UK alone but the same concept will apply to any country. The company has now linked with many major brands to sell their products online and these relationships are set to expand and increase the product list. The company is now ready to explode onto the UK and then international scene and we feel the time is right for Assetereum to acquire the company. This will give the required investment to market and build the business around the world. The founders of Assetereum are some of the main shareholders in mydiscountshop so the transition is a natural progression into the cryptocurrency world. Not only can we take the business to the next level, we can also start to negotiate with suppliers to allow our token to be used as payment for their products services. We are already in talks with a Lloyds of London insurance broker about allowing the ASET token to be used for their products. Once we have secured the initial deals I'm sure many will follow so increasing the value of the ASET token as a currency. With the online shopping spend set to increase this is a fantastic opportunity to grow with this expanding market.

9 Energy Brokering (Utilico Energy) ENERGY BROKERING The energy brokering market is both lucrative and mainstream. After all, everyone uses energy. Utilico Energy has built up a reputation as one of the UK s leading commercial energy brokering agency with direct deals with all major suppliers. They can facilitate gas and electricity contracts for all types of business from small right up to large corporates. As the market is changing and moving further towards renewables so the company has adapted to ensure its customers are provided new technology. They provide a full range of products to meet their customers needs. Utilico works closely with mydiscountshop using their domestic energy switching platform to appeal to both commercial and domestic customers. The company is now ready to expand in the UK and then international scene and we feel the time is right for Assetereum to acquire the company. This will provide the required investment to market and build the business around the world. The founders of Assetereum are some of the main shareholders in Utilico Energy so the transition is a natural progression into the cryptocurrency world. Not only can we take the business to the next level, we can also start to negotiate with suppliers about them allowing our token to be used as payment for their energy products and services.

10 Cryptocurrency Mining MINING FUND Mining plays an important role in making sure Ethereum and other major cryptocurrencies work. Mining not only allows cryptocurrencies to function but has another fantastic feature. As coins are mined we are rewarded with a small payment of the cryptocurrency we have mined for. The returns far outweigh the ongoing costs of mining so when scaled up can be an extremely lucrative form of income for the business. Our plan is to use new advanced solar technology and batteries to power operations in key countries alongside established traditional grid powered facilities. Assetereum will design a robust process to assess the market and decide when and how to mine. Short term vision: To select and work with an established partner who can enable cloud mining to allow the fund to start to generate profits quickly. Long term vision: To build inhouse mining location in south Asia and Europe and harness the power of advanced solar energy and battery storage to make mining more profitable and environment friendly.

11 Cryptocurrency Trading TRADING FUND In the volatile world of cryptocurrency trading there are huge gains to be made by buying and selling at the right time. To remove the human element many bots have been developed that virtually remove the risk and have been proven to generate significant returns. We have teamed up with trading experts to develop our own strategies to build our own trading platform with the use of proven bots to generate an additional income for the business. The initial fund of 35% of the ICO generated funds will allow our traders to build a significant portfolio of current and new cryptocurrencies to take advantage of quick growth of any up and coming coins and also maximise the profits available on the volatility of established coins like Bitcoin and Ethereum. These coins known as our Coin Vault will act as assets backing the value of our Token.

12 Social Enterprise Projects Social enterprises are businesses that are changing the world for the better. Social enterprises are in our communities and on our high streets from coffee shops and cinemas, to pubs and leisure centres, banks and bus companies. By selling goods and services in the open market, social enterprises reinvest the money they make back into their business or the local community. This allows them to tackle social problems, improve people s life chances, support communities and help the environment. So when a social enterprise profits society profits. Nearly 9 per cent of the UK small business population are social enterprises. There are an estimated 471,000 UK social enterprises overall. This is made up of 99,000 social enterprises with employees and 371,000 social enterprise with no employees. Social enterprises employ roughly 1.44 million people, the majority of these are employees, the remainder are working owners and partners. Assetereum will invest in social enterprise which: Have a clear social and/or environmental mission set out in their governing documents Generate the majority of their income through trade Reinvest the majority of their profits Be autonomous of state Be majority controlled in the interests of the social mission Be accountable and transparent Assetereum wants to leverage the trust and transparency that block chain offers and help social enterprise grow. This investment will range from established enterprises to start up s.

13 INITIAL COIN OFFERING (ICO) What is an Initial coin offering (ICO)? The concept of crowdfunding or collective fundraising has been done for a long time. For example, in 1885 in the United States funds were raised in this manner to erect the Statue of Liberty in New York City. ICO is a means of crowdfunding via the use of cryptocurrency as an alternative to the highly regulated capital-raising process required by venture capitalists, banks or stock exchanges. While cryptocurrencies have been booming, so have ICOs, possibly on an even bigger scale. From an investment point of view, ICOs are the future of investment. ICOs are an alternative to crowdfunding, and have the potential to transform the way companies capitalise themselves. There are a few reasons for the increasing interest in ICOs namely: Its accessibility to the public A good chance of buying cheap tokens and seeing them appreciate over time The attraction of more investors from all over the world resulting in less centralisation which is what cryptocurrency is all about Stimulating creativity since every ICO project aims to bring something new to the table In the past, investors participating in the pre-ico have been rewarded generously by the company in question. A pre-ico allows investors to buy tokens before the official crowdfunding begins. In the year to come more and more ICO offerings are expected monthly as this technology becomes more mainstream. Consequently, it will become much more challenging making the right choice when you want to invest in a solid and promising cryptocurrency ICO in future.

14 INITIAL COIN OFFERING (ICO) Fiat currency unpredictable and volatile The history of fiat currency, also called traditional money, is characterised by uncertainty, unpredictability and volatility. The average lifespan of fiat currency is as short as 27 years. Inflation poses a serious threat to fiat money. Inflation causes a general increase in prices and a fall in the purchasing power of money. Central banks have the power to print as much money they feel fit. This phenomenon together with the destructive effects of inflation cause the purchasing power of fiat money to experience a steady decline. The British pound, the world's oldest fiat currency is an excellent example of this.

15 Blockchain What is the Blockchain? Tim Berners-Lee, the inventor of the world wide web stated: We need diversity of thought in the world to face the new challenges. In today's modern world people still must deal with three main factors impacting negatively on international payments and access to credit. Transactions across international borders using traditional money, referred to as fiat money are normally complicated, time consuming and expensive. In 2009 Satoshi Nakamoto introduced Bitcoin as a digital analogy to gold: limited in supply, but secured by modern cryptography. Digital money, referred to as cryptocurrency is an electronic payment method which can be transferred between users with the help of computers, smartphones and the internet. Blockchain technology The main innovation behind cryptocurrencies is that, instead of relying on trusted third parties such as central and commercial banks, transactions are recorded and propagated in a distributed ledger known as a blockchain. In 2016, the Finnish Central Bank organised a seminar about blockchain in its bid to support local research projects on this technology. The seminar attracted participants such as local academics, regulators, and companies. The technology behind blockchain is busy changing money, business and the world. The promise of blockchain technology is simple: cut out the middleman and help secure financial transactions through a distributed ledger system. This results in fully decentralised transactions together with relatively low transaction fees. Cryptocurrencies Bitcoin and alternative cryptocurrencies are progressively enjoying widespread adoption and have been the investment buzzword since its creation. Experts in the field of cryptocurrencies believe that this upward trend will continue and even escalate in the years to come. Cryptocurrencies have the unique potential to challenge existing systems of currency (fiat currency/traditional money) and payments. Cryptocurrency transactions are dependable, restriction-resistant, permission-less and private. Once a transaction is confirmed by the blockchain network, it becomes permanent and final. Therefore, a dispute process does not have the authority or power to charge it back like with other forms of money transfer. Many other alternative cryptocurrencies have been developed and introduced to improve on Satoshi's original vision. Despite significant recent developments and innovation, the market for cryptocurrencies remains very small and specialised.

16 Our ICO Our ASET Token Event You can now join the blockchain revolution by getting your own ASET tokens during the Assetereum crowd sale event (ICO). During the sale we offer our backers the possibility to participate in supporting the project in the cryptocurrencies ETH and BTC and will also allow standard Fiat currencies. Any participants will receive ASET tokens in exchange at the relevant rate and stage of the ICO. The ASET token: Issued on the Ethereum blockchain under the ERC-20 token standard. Can be used on the Assetereum platform Will be available to be traded on an exchange Is fractionally divisible Has fixed supply The sale with commence on 14th February 2018 and run for 10 weeks. For a breakdown of the stages and the number of tokens available see the table in the next section. Should we not reach our soft cap of 10,000,000 ASET tokens sold the funds raised will be repaid to investors. Bounty Campaign We will also reward any referred token purchases during the ICO with a bounty of 10% which will be awarded in ASET tokens. Bonus Tokens We will also award bonus tokens for the number of tokens purchased at any one time. These bonuses are listed in the following sections.

17 Token Sale Listed below are the technical aspects of the ASET token. Soft Cap 10,000,000 ASET Hard Cap 150,000,000 ASET Total Token Supply Token Main Sale Price 300,000,000 ASET From $0.38 to $0.60 (See chart) Market Cap 180,000,000* Pre-Sale Available ERC20 Token Token Distribution Yes Yes Up to 30 days after token sale ends *Under conditions where less tokens are sold under the stipulated cap, tokens will be distributed pro rata to remaining categories

18 ICO Stages Listed below are the different stages of the 2018 ICO token sale and the number of tokens distributed during each period. ICO Stage Dates Token Price % of Tokens Tokens Available Seed Investment 01 Mar - 14 Mar $ % 15,000,000 Pre ICO Offer 15 Mar - 28 Mar $ % 37,500,000 ICO - Stage 1 29 Mar - 11 Apr $ % 37,500,000 ICO - Stage 2 12 Apr - 25 Apr $ % 37,500,000 ICO - Stage 3 26 Apr - 09 May $ % 22,500,000 Total % 150,000,000 Note: Any tokens not sold in a stage will be rolled forward into the next stage.

19 ICO Bonus Tokens During all ICO stages bonus percentage of tokens will be awarded depending on the number of tokens taken. ICO Stage Dates Up to 500 Tokens 501-1,000 tokens 1,001-2,000 Tokens 2,001-5,000 Tokens 5,001-10,000 Tokens Over 10,001 Tokens Seed Investment 01 Mar - 14 Mar 0% 5% 7% 10% 15% 20% Pre ICO Offer 15 Mar - 28 Mar 0% 5% 7% 10% 15% 20% ICO - Stage 1 29 Mar - 11 Apr 0% 5% 7% 10% 15% 20% ICO - Stage 2 12 Apr - 25 Apr 0% 5% 7% 10% 15% 20% ICO - Stage 3 26 Apr - 09 May 0% 5% 7% 10% 15% 20% Note: This bonus is per transaction and is not cumulative.

20 Token Allocation The diagram below shows how we will allocate the tokens

21 Use of Proceeds The diagram below shows how we will allocate the proceeds of the token

22 Roadmap Estimated timeline of milestones 01st Mar 2018 ICO Token Sale Begins 10th May 2018 Acquisition of mydiscountshop 09th May 2018 ICO Token Sale Completes 17th May 2018 Acquisition of Utilico Energy 1st June 2018 Property fund begins trading 14th June 2018 Crypto mining begins 21st June 2018 Crypto Trading Begins 14th July 2018 ASET listing in global exchanges 1st July 2018 Assetereum Exchange Opens

23 Management Team Andreas Papaiacovou Ababil Sher CEO - Founder Marketing Director - Founder Vastly experiences entrepreneur and Experience marketing expert brand designer. proven leader and specialist business analyst. Christopher Pedge Manjeet Singh CTO - Founder Operations Director Experienced developer and crypto expert. Retail sales expert worked with many international brands as a business analyst. Joe Johnson Lee Taylor International Ambassador Energy Consultant Former world snooker champion and Eurosport commentator. Experienced energy consultant.

24 Advisors Jason Francis Trevor Roberts Social media Marketing Insurance Specialist Specialist in social media marketing and global events. Lloyds of London Insurance Broker Gerwyn Bryan Harshil Sanghavi Real Estate Specialist Block Chain Expert Investment acquisition specialist, Property Consultant and Chartered Surveyor Expert blockchain and ICO consultant

25 Risk Factor Acquisition of tokens is associated with a high degree of risk, including, but not limited to, the risks listed below. Before acquiring tokens, each recipient of this offer should carefully weigh all the information and risks outlined in this Whitepaper, in particular, the following risk factors: ` 1 Limitations of the smart contract The smart contract technology is still at its nascent stage of development and experimentation in its nature. Hence, significant operational, technological, legal, reputational and financial risks may arise later on at any stage. 2 Legal Risks Blockchain technologies, including but not limited to, the issue of tokens, may be a new concept in some jurisdictions that can apply existing laws and regulations to it, or enact new laws and regulations governing blockchain-based applications. Such laws and regulations may conflict with the current organization of a smart contract that ensures the operation of ASET tokens. 3 Force majeure The activities of the Assetereum project may be interrupted, suspended or delayed due to force majeure circumstances. For the purposes of this Whitepaper, the force majeure means events and circumstances of an extraordinary nature that could not have been foreseen by the Assetereum team, and include natural disasters, wars, armed conflicts, riots, industrial conflicts, epidemics, mass layoffs, strikes with productivity decline, long-term shortages or disruptions in electricity supply or telecommunications services, actions of the municipal government, the government of the region / state and federal government, and other circumstances that are beyond the reasonable/practical control of the Assetereum team. 4 Price of Assetereum tokens The price of purchased ASET tokens can vary significantly depending on various market or other factors. At no stage or time the Assetereum team does not guarantee any rise or dip in specific price of ASET tokens for a given time period. The Assetereum team shall not be held responsible for any changes in the price of ASET tokens. Further, the project team of Assetereum in no way can guarantee the preliminary forward-looking statements given in this Whitepaper will be accurate. Please, note that the Assetereum token project may be subject to market or other risks that the project management cannot anticipate currently. DISCLAIMER All the information enclosed in this White Paper is projected purely to share the knowledge about ASET Token. Based on the understanding of the topic this White Paper is conceptualized exclusively for informational use only. As it is not a legal advice therefore do not completely rely on this information. ASET Token makes no representations or warranties for making any sort of investments. As investments are always prone to markets risks therefore ASET Token does not accept any liability for even minor loss arising from reliance information contained in this White Paper. Please read all the documents carefully. Readers are particularly advised to use their judgment prior to making investments or taking any sort of investment decisions.

26 asset based cryptocurrency Copyright Assetereum International Ltd, 103a Bradford Road, Stanningley, Leeds, West Yorkshire, England, LS28 6AT