Europris. March Norway s leading discount variety retailer

Transcription

1 Europris March 2017 Norway s leading discount variety retailer

2 Europris at a glance Norway s leading discount variety retailer Europris in figures 1 Undisputed market leadership in Norway Nationwide presence Wide assortment at very low prices 241 stores 4 90% brand awareness 3 Efficient sourcing with direct access to end producers 25 years of continuous growth since start in 1992 Total revenue development (NOKm) / 5.1bn Chain 2 / Company sales 4.1% LFL growth % Gross margin 13% Adj. EBITDA margin - General note: Please refer to page 21 for important terms and definitions that apply on this page. 1. All figures for fiscal year 2016 except where explicitly stated otherwise. 2. Based on chain sales 2016 (including franchise stores). 3. According to TNS Gallup; sum of assisted and non-assisted awareness As of 28 th March Source: Europris 2

3 Wide assortment that taps into a large addressable market Groceries General merchandise Europris has a truly mixed assortment 2 Personal Care 9% Laundry & Cleaning 3% Pets 3% Home & Kitchen 15% Candy & Chocolate 5% Total addressable market 1 : ~NOK 280bn Groceries 12% Clothes & Shoes 8% Hobby & Office 7% Handyman 7% House & Garden 11% Electronics 9% Travel, Sports & Leisure 11% Speciality retail Large market Competitive flexibility Resilience 1. Total addressable market for packaged food, home & garden, clothing & shoes, leisure & office, health & beauty, and electronics & appliances. 2. Active SKUs year end 2014 Source: Euromonitor, Europris 3

4 Europris is the largest discount variety retailer in Norway Sales in Norway 2015 (NOKm) Entered in Offering Discount variety retail Tools, car supplies, leisure products Hardware, home, leisure, electrical, multimedia Discount variety non-food retail Tools, home, electrical, DYI, garden, leisure, car supplies, clothing Clothing, textiles, cosmetics, tools, home Home, DIY, tools, garden, leisure, electrical # of stores Sept Assortment overlap to Europris 2 Source: Euromonitor, Ravninfo, Europris 1. Chain sales including franchise stores. 2. Management estimates. 4

5 Discount variety retail set for continued structural growth Clear discount variety retail outperformance Structural trends underpin continued growth Index: 2000 = 100 CAGR Consumer focus on value for money Discount variety retail +16% FMCG supportive of channel as source of growth Landlords increasingly positive due to strong footfall and online resilience Expanding seasons Favorable demographics Specialist retail +6% % Total retail 0 Source: Ultima database and Euromonitor 5

6 Clear long term white space opportunity and a solid near term pipeline Total: Two new stores opened so far in 2017 Solid pipeline of new stores Twelve additional stores confirmed for 2017 (Four locations subject to planning permission) Five confirmed for 2018 onwards Long-term potential of stores defined by BCG in Gran Rælingen More than 25k inhabitants per store Between 15k and 25k inhabitants per store 15k or fewer inhabitants per store 6

7 Our new stores continue to deliver Store payback analysis for stores opened Average revenue Average EBITDA Average capex per store Year 1 (12 months) Year 2 (12-24 months) Year 1 (12 months) Year 2 (12-24 months) m 15.2m 0.5m 1.1m 1.5m Stores opened m 16.7m 0.9m 1.2m 1.8m m 15.9m 1.0m 1.4m 1.7m m NA 1.4m NA 2.1m Positive performance by the group s newly opened stores Strong returns continue for latest store vintages 1.4 years average payback on investment (capex) 4.0 years average payback on total committed capital (capex + inventory) Inventory value inflated from NOK depreciation during 2015 Average inventory per store Payback period (excl. inventory) (Based on Year 2 EBITDA) 3.3m ~1.4 years 3.0m ~1.5 years 3.1m ~1.2 years 3.9m NA 2016 store vintage also indicating strong results Payback period (incl. inventory) (Based on Year 2 EBITDA) ~4.6 years ~4.0 years ~3.4 years NA General note: Please refer to page 25 for important terms and definitions that apply on this page : Including 10 stores and excluding 1 closed store; 2013: Including 10 stores; 2014: Including 9 stores; 2015: Including 9 stores Source: Europris 7

8 A dynamic store portfolio of fully owned and franchised stores # of stores Q Q Fully owned Franchise 8

9 Total growth well above market Positive development seen in overall Norwegian retail market Discount variety retail continues to take market share Total growth comparison 9,0 % 8,4 % 8,0 % 7,2 % 7,0 % 7,7 % Europris performance well ahead! 6,0 % 5,0 % 5,3 % 4,8 % 4,0 % 3,0 % 3,8 % 3,2 % 3,0 % 2,0 % 1,0 % 0,0 % Kvarud total growth Virke wide assortment - other Virke total retail Europris Source: Hovedorganisasjonen Virke (Virke) and Statistisk Sentralbyrå / Statistics Norway (SSB) and Kvarud analyse. Virke figures: Virke total retail denotes Detaljhandel i alt ekskl. Motorvogner og bensin ; Virke wide assortment other denotes Bredt vareutvalg ellers. Note: Virke figures based on SSB data collected from a panel of c retail companies (selection drawn once a year; companies included throughout last four years excluded) and up to c direct stores. The statistic covers approximately 80% of sales within retail according to SSB. SSB statistic published 4-5 weeks post previous month end. 9

10 The Europris customer Who are they? Families What do they like? Our customers «love»: and some special, loyal customers Value for money Spend less save more Adults 40+ Spending time shopping Bargain hunting for great deals 10

11 What Europris can offer Unbeatable campaign prices! Nice shopping experience! Wide assortment! accounting for c. 27% of chain revenue and always a season at low prices 11

12 continues to be well received by customers Strong price perception Respondents agreeing with statement: offers generally low prices Clear bargains Respondents agreeing with statement: a place where bargains can be made Source: MediaCom survey with 1,400 respondents over 15 years of age that have heard of Europris and have a store in proximity to where they live, updated autumn 2016; Europris analysis Note: 2008 levels indexed to

13 Europris is on a modernisation journey layout 5.0 is introduced Pre 2013/2014 Pre 2013/2014 BEFORE (Pre 2013/2014) TODAY (2014/2015) 13

14 Realising the potential in concept development Layout 5.01 being rolled-out Improved shop-in-shop categorisation Brands more prominently displayed Value for money visualisation one step up The best of all Same investment as previous version Limited cost for roll-out of main elements to existing stores POST

15 Layout 5.01 being implemented 15

16 Layout 5.01 being implemented 16

17 Significant initiatives in category development Unlocking potential in yarn Launch of pet food A brands 17

18 Always a season, always a reason «I promise that Kiwi will not start a price war on pick & mix candy before Easter», says chain manager Jan Paul Bjørkøy 1 Similar indications in the market from Coop and Rema 1. Newsletter from Dagligvarehandelen, 6 March

19 The MER customer loyalty programme 19

20 Strong revenue growth Consistent store roll-out and solid LFL growth has driven sales Total sales CAGR: 10% Avg. LFL growth: 5% # of Chain stores (year end) Sales (NOKm) Y-o-Y total sales growth (%) % 14% % 12% 10% % 9% 8% 6% % % % x # of new store openings General note: Please refer to page 25 for important terms and definitions that apply on this page Source: Europris 20

21 High and stable profitability Stable gross margin Gross profit (NOKm) Margin (%) Consistently high EBITDA margin Adjusted EBITDA (NOKm) Margin (%) ,7 % 43,1 % ,5 % ,9 % 50,0 % 45,0 % 40,0 % 35,0 % ,8 % ,0 % 13,5 % ,0 % ,1 % 13,0 % 25,0 % ,9 % ,0 % ,4 % 12,5 % 15,0 % ,0 % ,0 % 5,0 % ,0 % ,5 % General note: Please refer to page 25 for important terms and definitions that apply on this page. Source: Europris 21

22 Consistent profitability profile Profitability by location Adj. EBITDA % Profitability by competitive intensity Adj. EBITDA % 16,0 % 16,0 % 14,0 % 12,9 % 12,7 % 13,6 % 14,0 % 13,1 % 12,8 % 13,5 % 12,0 % 12,0 % 10,0 % 10,0 % 8,0 % 8,0 % 6,0 % 6,0 % 4,0 % 4,0 % 2,0 % 2,0 % 0,0 % City Rural Town 0,0 % Limited Some Significant Source: Europris analysis Definitions: number of stores in each category in 2016 By location: City: 60 stores; Rural: 64 stores; Town: 115 stores. Analysis excludes Solheimsviken which was closed in September. By competitive intensity: Limited: 60 stores; Some: 112 stores; Significant: 67 stores. Analysis excludes Solheimsviken which was closed in September

23 A strong and profitable store base Adj. EBITDA in NOK 000 per square meter sales area in 2016 for the 219 like-for-like stores in the Europris chain % of like-for-like stores are profitable (210 out of 219) Two unprofitable stores in 2015 now in the black Profitability in all five remaining underperforming stores in 2015 has improved Four new underperforming stores in 2016 being addressed Source: Europris analysis 23

24 Key investment highlights 1 Unchallenged market leader in a fast growing retail segment 2 Unique discount variety retail model 3 Impressive track record of growth, high profitability and solid cash generation 4 Strong future growth potential 24

25 Important terms and definitions Term Definition Chain Chain sales Stores LFL growth Company All Europris stores including both stores owned by the Company (directly operated) and franchise stores Total retail sales of the Chain All stores of the Chain, both franchise and stores owned by the Company (directly operated), unless explicitly stated Measure of growth rate for same-store sales. Same-store sales exclude the sales of a store if the store was not open for the full calendar year and the entire prior calendar year. The stores included in calculating like-for-like growth are redefined each year at the beginning of the year and include both directly owned stores and franchise stores. The measure includes stores that have been refurbished, relocated or expanded during an applicable calendar year Europris ASA (with subsidiaries) Franchise takeover Acquisition of a franchise store and conversion to a directly operated store. Transaction date and consolidation into Company financial accounts may differ from the date of formal merger Accounting standards EBITDA Adjusted EBITDA Adjusted EBITDA margin EBITA Adjusted EBITA Cash conversion Europris changed the accounting principles for its audited financial statements from Norwegian GAAP to IFRS with effect from 1 January 2014 and has restated its audited financial figures for 2013 and 2012 EBITDA represents operating income before depreciation and write-downs. EBITDA is not a measure of liquidity or performance calculated in accordance with IFRS EBITDA before certain non-recurring operating expenses defined by management Adjusted EBITDA as a percentage of Company revenue EBITDA less depreciation of fixtures & fittings and software (consistent with reported operating income going forward before any impairment charges). EBITA is not a measure of liquidity or performance calculated in accordance with IFRS EBITA before certain non-recurring operating expenses defined by management (the same as for adjusted EBITDA) Adjusted EBITDA less total capital expenditures (excluding amounts under financial lease) divided by adjusted EBITDA. Cash conversion is not a measure of liquidity or performance calculated in accordance with IFRS 25

26 Disclaimer By attending the meeting where this presentation is made, or by reading the presentation slides or by accepting delivery of this document, you agree to be bound by the following limitations. IMPORTANT INFORMATION The presentation and any information provided does not constitute or form part of, and should not be construed as, an offer to acquire any securities of the Company or any of its subsidiaries nor should it or any part of it form the basis of, or be relied on in connection with, any contract to purchase any securities of the Company or any of its subsidiaries, nor shall it or any part of it form the basis of or be relied on in connection with any contract or commitment whatsoever. FORWARD LOOKING STATEMENTS Matters discussed in this document may constitute forward-looking statements. Forward-looking statements are statements that are not historical facts and may be identified by words such as believe, expect, anticipate, intends, estimate, will, may, continue, should and similar expressions. Forward-looking statements include statements regarding: objectives, goals, strategies, outlook and growth prospects; future plans, events or performance and potential for future growth; liquidity, capital resources and capital expenditures; economic outlook and industry trends; and developments in the Company s markets. The forward-looking statements in this Company Introduction are based upon various assumptions, many of which are based, in turn, upon further assumptions, including without limitation, management s examination of historical operating trends, data contained in the Company s records and other data available from third parties. Although the Company believe that these assumptions were reasonable when made, these assumptions are inherently subject to significant known and unknown risks, uncertainties, contingencies and other important factors which are difficult or impossible to predict and are beyond its control. Such risks, uncertainties, contingencies and other important factors could cause the actual results of the Company or the industry to differ materially from those results expressed or implied in this Company Introduction by such forward-looking statements. No representation is made that any of these forward-looking statements or forecasts will come to pass or that any forecast result will be achieved and you are cautioned not to place any undue influence on any forward-looking statement. NO UPDATES Nothing contained in this Company Introduction is or should be relied upon as a promise or representation as to the future. Except where otherwise expressly indicated, this Company Introduction speaks as of the date hereof. Neither the delivery of this Company Introduction nor any purchase of any of the securities, assets, businesses or undertakings of Europris shall, under any circumstances, be construed to indicate or imply that there has been no change in the affairs of Europris since the date hereof. In addition, no responsibility or liability or duty of care is or will be accepted by Europris or their respective Representatives for updating this Company Introduction (or any additional information), correcting any inaccuracies in it which may become apparent or providing any additional information. The information contained in this Company Introduction is necessarily based on economic, market and other conditions as in effect on the date hereof or as stated herein. It should be understood that subsequent developments may affect such information and that Europris have no obligation to update or revise such information. 26

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