Simplified Products - Faster Results. For Agent Use Only. Not For Use With The General Public.

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1 For Agent Use Only. Not For Use With The General Public.

2 A LITTLE HISTORY In 1948: Harry S. Truman was the US President. Mauri Rose won the Indianapolis 500. Prince Charles was born. United Home Life was founded.

3 ABOUT UNITED HOME LIFE AND UNITED FARM FAMILY LIFE Relationship: United Farm Family Life Insurance Company purchased United Home Life in Founded: UFFL 1937; UHL Financial Strength: UFFL: A (Excellent) from A.M. Best * UHL: A-(Excellent) from A.M. Best. ** Experience: Over two decades in the simplified issue market. Accessible: 46 states plus DC. Products: Five WL; eight term; accidental death. Riders/Benefits: 11 available; many at no cost. Direct Access: Agents work directly with Home Office. *Third highest of 16 ratings. ** Fourth highest of 16 ratings.

4 WHERE WE SELL WY COMING 2013 SD COMING 2013

5 IT S WHAT WE KNOW, IT S ALL WE DO!

6 FINAL EXPENSE PORTFOLIO

7 MEETING A NEED Any life insurance plan can be used for final expenses. 1 Many life carriers do not offer low minimum faces (e.g., $2,000). Many life carriers have limited experience in the simplified issue and final expense marketplace. 1 Source: Tips For Buying Pre-Need and Final Expense Insurance ; 2 Source: Tips For Buying Funeral Insurance ;

8 WHAT CLIENTS WANT Affordable coverage. 1 Guaranteed coverage. 1 Simplified or guaranteed issue. 2 Funds to cover all final expenses, not just funeral expenses. 2 Peace of mind for family. 2 1 Source: What Makes For Great Final Expense Insurance? ; 2 Source: Tips For Buying Pre-Need and Final Expense Insurance ;

9 PROSPECTS Middle Market Underinsured 50+ Market

10 MIDDLE MARKET According to LIMRA: 1 Income range: $25,000 - $100, % of US population. 63% of households in this group would have trouble meeting living expenses if primary wage-earner were to die. 2 1 Source: Trillion Dollar Baby ; LIMRA 2005 Study 2 Source: Trillion Dollar Baby Growing Up ; LIMRA 2011 Study

11 UNDERINSURED According to LIMRA: 1 In 2010: 58 million US HH feel they need more insurance. 23 million Baby Boomers need more insurance. 1 Source: Trillion Dollar Baby Growing Up ; LIMRA 2011 Study

12 50+ MARKET US Census Bureau: 1 50+: 76 million people; 28% of total population. Grow to over 106 million by 2015; 45% of total pop. Baby Boomers: between 1/1/11 and 12/31/11, more than 7,000 people a day turned Source: 2 Source: Approaching 65: A Survey of Baby Boomers Turning 65 Years Old, December, 2010

13 THE PRODUCTS Express Issue Premier WL Express Issue Deluxe WL Express Issue WL (2-Year Graded Benefit) Guaranteed Issue WL (3-Year Graded Benefit)

14 FINAL EXPENSE PORTFOLIO

15 UNDERWRITING/NEW BUSINESS

16 SIMPLIFIED UNDERWRITING Two-year look-back for cancer, heart attack, stroke. Day 1 coverage: Diabetics Declines/Postpones No APS

17 NEW BUSINESS Simple Yes/No Application. Know Before You Go : Point-of-Sale phone interview. App received to issue: 3 days or less. Clean case & all requirements in-house. Case Issued/paid: Commissions released instantly hours to your account. Apps taken via phone accepted. * * Wet signature required. Must see client if GIWL

18 COMPLETE SIMPLIFIED ISSUE LIFE PORTFOLIO

19 SIMPLIFIED UNDERWRITING Risk Assessment Whole Life Term Standard/Preferred Table 4 to Standard Minor Health Issues Provider Premier Term 20/30/65, Premier 20/30/65 Table 8 to Standard Moderate Health Issues; ex: insulin-dependent diabetes Deluxe Term Deluxe 20 Table 16 to Standard Significant Health Issues Guaranteed Issue No Health Questions Avocation Question Only EIWL (2-yr graded benefit) GIWL (3-yr graded benefit) Accidental Death Stand-Alone Product With Bonus WL Coverage Term 10 (2-yr graded benefit)

20 OPPORTUNITIES

21 UHL/UFFL OPPORTUNITY A Product for every health situation, including Guaranteed Issue! Consumer flyers galore! Low minimum face and issue ages! Commissions paid daily! Fully commissionable policy fees! Draft first month s premium! Direct monthly bill available! Seasoned underwriters! Easy to qualify for Incentive trips!. Been in business since 1937 & 1948 and have over two decades experience in SI Marketplace!

22 AGENT SUPPORT Daily Commission Activity/Statements. Debt/Persistency/Placement/Hierarchy. Daily production updates. Applications and other forms. Pending and in-force business. Quick Quote engine Access without being logged in! Agent and consumer guides. Online supply ordering. Webinars

23 UHL/UFFL WE STAND OUT!

24 DISCLOSURES Products issued by United Home Life Insurance Company or United Farm Family Life Insurance Company, Indianapolis, IN. WL policy form numbers: , , (UHL); , , (UFFL). Term policy form numbers: , , , , , , , (UHL); , , , , , , , (UFFL). Product/rider availability varies by state. Issue ages vary by state. Exclusions and limitations may apply see policy forms for details. This presentation is for agent training purposes only and may not be used with the general public.

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