Presented by: Amy Johnson, Senior Account Executive February16, (07/10) Americo For agent use only. Not for public use.

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1 Presented by: Amy Johnson, Senior Account Executive February16, (07/10) Americo For agent use only. Not for public use. 1

2 Today s Agenda Product Review Home Mortgage Series LifeCrest Index LifeCrest (07/10) Americo For agent use only. Not for public use. 2

3 Americo s Strategy: Competitive Advantage Competitive Requirements Financially Strong Competitive Commissions & Rates Competitive Product Features Competitive Differentiators Americo Package Private Ownership Long Range View of Business Company Size - How do we compete? Personalized Service Selective IMOs/Agents Sales Support Services (07/10) Americo For agent use only. Not for public use. 3

4 Partnership Package Consumer-Friendly Products Product portfolio designed and packaged around our four target markets Mortgage Term Senior General Life Final Expense (07/10) Americo For agent use only. Not for public use. 4

5 Partnership Package Personalized Support & Service We are an extension of your business Our success is dependent upon your success Dedicated Underwriter Dedicated Sales Support Representative (07/10) Americo For agent use only. Not for public use. 5

6 Partnership Package Personalized Support & Service Sales Support Providing proactive pre-sale support to agents Providing assistance with Product features and benefits Software support Americo.com support Ordering supplies (07/10) Americo For agent use only. Not for public use. 6

Direct access to your Americo underwriter at 800.

Preferred Underwriting Information Field

7 Direct access to your Americo underwriter at Underwriting Guidelines available to order or download from Inside you will find: Medical Requirements Build Charts Medical Impairment Guides Disability Income Occupational Guidelines Preferred Underwriting Information Field Underwriting Guidelines (07/10) Americo For agent use only. Not for public use. 7

8 (07/10) Americo For agent use only. Not for public use. 8

9 Overview Term life insurance policy with optional riders that may help: Pay the mortgage at death Option to receive up to 100% of base premiums at the end of the level premium period (Cash Back Option)1 Make the mortgage payment during disability2 Waive the premium during periods of disability and involuntary unemployment1 Pay a lump sum of cash if diagnosed with a critical illness1 2 HMS with Cash Back Option builds a cash value which can be returned to you upon request, less any loans, if policy is terminated. Cash values grow at 1.5% annually after the guaranteed level premium period. HMS with Cash Back Option is available for an additional charge. 2 Riders are optional and available at an additional cost. Rider availability may vary by state. Disability Income Rider (Rider Series 2145); Waiver of Premium for Disability Rider (Rider Series 2100/2130); Involuntary Unemployment Waiver of Premium Rider (Rider Series 2140); Critical Illness Accelerated Death Benefit Rider (Rider Series 2139) (07/10) Americo For agent use only. Not for public use. 9

Cash Back Option Cash value, net of any loans, will be paid to the owner of the policy if the policy terminates for any reason other than death The policy guarantees that the cash

10 Cash Back Option Cash value, net of any loans, will be paid to the owner of the policy if the policy terminates for any reason other than death The policy guarantees that the cash value at the end of the guaranteed level premium period will equal 100% of the premium paid on the base policy (07/10) Americo For agent use only. Not for public use. 10

11 Cash Back Option Example Male, age 40, Non-nicotine, $150,000 HMS with a 30-year guaranteed level premium period Annual premium is $1,146 After 30 years, cumulative premium is $34,380 Guaranteed cash value at the end of the 30 th policy year is $34,380 End of Year Cumulative Premiums Paid Guaranteed Cash Value 1 $1,146 $0 5 $5,730 $ $11,460 $3, $17,190 $8, $22,920 $13, $28,650 $22, $34,380 $34, (07/10) Americo For agent use only. Not for public use. 11

12 Cash Back Option Example $34,380 lump sum cash payment $71,955 paid-up whole life insurance $ monthly guaranteed income for 20 years (company practice. Actual may be higher or lower) End of Year Cumulative Premiums Paid Guaranteed Cash Value 1 $1,146 $0 5 $5,730 $ $11,460 $3, $17,190 $8, $22,920 $13, $28,650 $22, $34,380 $34, (07/10) Americo For agent use only. Not for public use. 12

13 Comparison Home Mortgage Series (Policy Series 286) Home Mortgage Series with Cash Back Option (Policy Series 287) Description Term to 95 Term to 95 with cash value. At the end of the level premium period, the cash value will be equal to 100% premiums paid on the base policy. Level and Guaranteed Premium Options 30, 25, 20, and 15 Full guarantee or 30, 25, 20, and 15 Five-year guarantee 30, 25, 20, and 15 Full guarantee (no 5-year guarantee) Issue Limits Minimum - $25,000 Maximum - $400,000 ($250,001 - $400,000 with Saliva test) (07/10) Americo For agent use only. Not for public use. 13

14 Comparison Home Mortgage Series (Policy Series 286) Minimum Issue Age Home Mortgage Series with Cash Back Option (Policy Series 287) Maximum Issue Ages Full Guarantee: HMS 30/30: 50 HMS 25/25: 55 HMS 20/20: 60 HMS 15/15: 65 5-Year Guarantee: HMS 30/5: 50 HMS 25/5: 55 HMS 20/5: 60 HMS 15/5: 65 Non-nicotine - full guarantee: HMS Cash Value 30/30: 50 HMS Cash Value 25/25: 52 HMS Cash Value 20/20: 49 HMS Cash Value 15/15: 51 Nicotine - full guarantee: HMS Cash Value 30/30: 43 HMS Cash Value 25/25: 44 HMS Cash Value 20/20: 39 HMS Cash Value 15/15: (07/10) Americo For agent use only. Not for public use. 14

15 Quote Software (07/10) Americo For agent use only. Not for public use. 15

16 Rate of Return on Cash Back Option Is it worth the money? Let s take a look at a male, 45, $100,000, Non-nicotine Annual Premium Additional Annual Premium for CBO Cumulative Premiums Paid Cash Value at the end of 30 Years Rate of Return on additional premium to provide Cash Value Rate of Return on Taxable alternative at 28% tax rate HMS 30/30 $788 $23,640 N/A N/A N/A HMS 30/30 w/ CBO $1,151 $363 $34,530 $34, % 9.27% (07/10) Americo For agent use only. Not for public use. 16

17 Disability Income Rider DI definition own occupation Maximum per month Lesser of: 2% of face amount $2,000 ($1,500 for government workers) 60% of gross earned income (40% in CA) Benefit period 1 or 2 years (2 years only in NJ) 90 day elimination period Disability Income Rider (Rider Series 2145). Riders are optional and available at an additional cost. Riders are not available in all states (07/10) Americo For agent use only. Not for public use. 17

18 Waiver of Premium After 180 consecutive days of disability, Americo may waive premiums for the remainder of the disability and reimburse clients for the first 180 days of the disability. 1 Waiver of Premium for Disability Rider (Rider Series 2100/2130). Riders are optional and available at an additional cost. Riders are not available in all states. 1 This Rider terminates on the earliest of: the policy anniversary nearest the insured s 60 th birthday if the insured is not disabled at the time, on the date the insured recovers if disabled on the policy anniversary nearest the insured s 60 th birthday, or the date the base policy terminates (07/10) Americo For agent use only. Not for public use. 18

19 Involuntary Unemployment Waiver Automatically added with Waiver of Premium for Disability Rider at no cost Waives up to 6 month premium Up to $500 per month while insured is involuntarily unemployed Involuntary Unemployment Waiver of Premium Rider (Rider Series 2140) and Waiver of Premium for Disability Rider (Rider Series 2100/2130). Riders are optional and available at an additional cost. Riders are not available in all states (07/10) Americo For agent use only. Not for public use. 19

20 Critical Illness Includes: Cancer Heart attack Stroke Renal failure Major organ transplant Paralysis Payout: Payable on diagnosis Minimum - $10,000 Maximum lesser of 50% of policy face or $200,000 Reduces death benefit Critical Illness Accelerated Benefit Rider (Rider Series 2139). Riders are optional and available at an additional cost. Riders are not available in all states. to state variations (07/10) Americo For agent use only. Not for public use. 20

21 Additional Insured & Children s Term Additional Insured Term Available on the spouse Minimum $25,000 Maximum not to exceed the base coverate Children s Term Issue ages 15 days to 18 years Up to $15,000 of coverage per child, convertible up to 5 times the face Additional Insured Term Insurance Rider (Rider Series 2136) and Children s Term Rider (Rider Series 2018/2135). Riders are optional and available at an additional cost. Riders are not available in all states (07/10) Americo For agent use only. Not for public use. 21

22 Accidental Death Minimum benefit $10,000 Maximum benefit lesser of $400,000 or face amount of the base coverage Accidental Death Benefit Rider (Rider Series 2111). Riders are optional and available at an additional cost. Riders are not available in all states (07/10) Americo For agent use only. Not for public use. 22

23 Advantages Services for you 3 -day turnaround on clean applications! Direct Access to your underwriter Non-medical through $400,000 (Saliva test $250,001 thru $400,000) 1 Application packet - online Jet issue Clean apps issued in a couple of days Draft for 1 st premium No mortgage required 2 Faxed or scanned app accepted Commission paid daily via EFT 1 Issuance of policy may depend upon answers to medical questions. 2 In group states, policyowner or proposed insured(s) must have an interest in real estate at time of issue (07/10) Americo For agent use only. Not for public use. 23

24 Sales Idea The Situation John and Susan have a $150,000, 30-year fixed mortgage. The Solution John purchased a 25-year term Home Mortgage Series policy with the Cash Back Option. For $171 a month, John will have $150,000 of coverage for 25 years. (Based on a 35 year-old male, Non-nicotine) (07/10) Americo For agent use only. Not for public use. 24

25 Sales Idea The Outcome At the end of 25 years 1, they will have paid $51,300 in premium. At this time, their cash value will equal $51,300. They can terminate their policy and receive the cash value of $51,300 to use in any way they wish. They will still have $42,670 left in the principal balance of their mortgage. 2 They choose to take their cash value and pay off the principal balance. This will save them nearly $5,644 in interest payments, and they will still have over $8,630 to spend as they wish. 1 Assuming the policy stays in force and monthly premiums are paid. 2 Assuming a 5% interest rate on the 30-year fixed mortgage and no prepayments (07/10) Americo For agent use only. Not for public use. 25

26 (07/10) Americo For agent use only. Not for public use. 26

27 Overview LifeCrest Index is an indexed universal life insurance product specially designed to set you apart in the everyday term insurance market. It offers clients: a lifetime of guaranteed protection 1, guaranteed return of premium 2, interest based on the performance of the S&P 500 Index. LifeCrest Index is indexed universal life made simple that can benefit clients throughout their entire lifetime. 1Benefits are guaranteed as long as all minimum required premiums are paid as scheduled. 2 Return of Premium feature and income bonus available at age 65 or after 20 years, whichever is later, but no later than age (07/10) Americo For agent use only. Not for public use. 27

Overview Indexed UL for mid market Permanent insurance with guarantees Guaranteed lifetime coverage Guaranteed Return of Premium Guaranteed income bonus Solution for protecting the family, while not

28 Overview Indexed UL for mid market Permanent insurance with guarantees Guaranteed lifetime coverage Guaranteed Return of Premium Guaranteed income bonus Solution for protecting the family, while not giving up the opportunity for accumulation Upside potential with indexing to S&P500 Low minimum face - $25,000 Simplicity One simple Index Account One competitive Declared Account One Sweet date (07/10) Americo For agent use only. Not for public use. 28

29 Overview Issue Ages: Minimum Face: Premium Modes: Premium Classes: 18-65, Non-nicotine 18-60, Nicotine $25,000 Standard $100,000 Preferred Annual, semi-annual, quarterly, monthly bank draft Preferred Non-nicotine Preferred Nicotine Standard Non-nicotine Standard Nicotine Product is not available on a substandard basis (07/10) Americo For agent use only. Not for public use. 29

Overview Withdrawals Allowed once a year after the first policy year. Will be subject to surrender penalties in the first 15 years. Policy loans May be taken after the first policy year.

30 Overview Withdrawals Allowed once a year after the first policy year. Will be subject to surrender penalties in the first 15 years. Policy loans May be taken after the first policy year. Preferred zero-cost loans can be taken after the 5th year, 10th year, or at age 65, depending on the age when the policy is issued. Lump-sum benefit for terminal illness Accelerated Benefit Payment Rider (Rider Series 2127) (07/10) Americo For agent use only. Not for public use. 30

31 Benefits Death Benefit Guarantee 1 Unlike traditional term products, LifeCrest Index offers lifetime guaranteed coverage, as long as minimum premiums are paid. Guaranteed Return of Premium 2 You know that clients love the concept of return of premium why not have your clients take a look at LifeCrest Index? It offers a guaranteed return of premium automatically built into the product. 1Benefits are guaranteed as long as all minimum required premiums are paid as scheduled. 2Return of Premium feature and income bonus available at age 65 or after 20 years, whichever is later, but no later than age (07/10) Americo For agent use only. Not for public use. 31

32 Benefits Interest Based on the Performance of the S&P 500 Index With LifeCrest Index, premiums allocated to the index account earn interest based on the performance of the S&P 500 Index. Your clients can participate in the upside of the market without the downside risk. Guaranteed 5% Income Bonus (07/10) Americo For agent use only. Not for public use. 32

33 Benefits Simplicity LifeCrest Index is simple and easy to understand. With only one index account and one sweep date, your clients will know exactly how much interest they earned at the end of the year without having to understand complicated formulas. Low Minimum Face Amounts LifeCrest Index offers face amounts starting at $25,000 and non-medical under $100,000 to age (07/10) Americo For agent use only. Not for public use. 33

She elects to take advantage of the Return of Premium feature and cancels her policy.

34 ROP Example Mary purchases a policy with a $200,000 death benefit. Mary is 45 years-old, a non-smoker, and is in good health. Mary pays monthly minimum premiums of $216. After 20 years of protection, Mary no longer needs life insurance protection. She elects to take advantage of the Return of Premium feature and cancels her policy. Mary will receive the greater of her cash surrender value or the Return of Premium benefit of $51,840 ($216 per month x 12 months x 20 years). Assumes no partial surrenders; any outstanding loans will be deducted (07/10) Americo For agent use only. Not for public use. 34

35 How It Works (05/10) Americo For agent use only. Not for public use. 35

36 How It Works Look how easy it is: S&P 500 (12/31/08) S&P 500 (12/31/09) (hypothetical) This is a 15.6% increase 15.6% - 1% credited = 14.6% Cap is 12%, so 12% is credited (05/10) Americo For agent use only. Not for public use. 36

37 Historical Indexed Crediting Rates Year Annual S&P 500 Index Change LifeCrest Index Crediting Rate Guaranteed Interest Crediting Rate % 0% 1.00% % 12.00% 1.00% % 3.46% 1.00% % 6.06% 1.00% % 0% 1.00% % 12.00% 1.00% % 12.00% 1.00% % 12.00% 1.00% % 12.00% 1.00% % 12.00% 1.00% Year Annual S&P 500 Index Change LifeCrest Index Crediting Rate Guaranteed Interest Crediting Rate % 0% 1.00% % 0% 1.00% % 0% 1.00% % 12.00% 1.00% % 7.99% 1.00% % 2.00% 1.00% % 12.00% 1.00% % % % This example assumes that the Cap for all years is 12%. When selecting the indexed crediting option, it is important to understand that your interest credited will be affected by the performance of the S&P 500 Index. Any illustrations of future values used in a sales presentation are provided only for illustrative purposes. Any such illustration must not be regarded as guaranteed or as an estimate of future performance unless it is based solely on the minimum guaranteed interest rates (07/10) Americo For agent use only. Not for public use. 37

38 100% Declared Account (07/10) Americo For agent use only. Not for public use. 38

39 100% Indexed Account (07/10) Americo For agent use only. Not for public use. 39

40 (07/10) Americo For agent use only. Not for public use. 40

41 100% Indexed Account (07/10) Americo For agent use only. Not for public use. 41

42 (07/10) Americo For agent use only. Not for public use. 42

Index Account Interest Rates Current Guaranteed Cap 12% 4% Index Account Rate 1% 1% Illustrated Index Rate 7.9% N/A Declared Account (& Sweep) Interest Rate 5.0% 4.0% Current rates as of June 1, 2010.

43 Index Account Interest Rates Current Guaranteed Cap 12% 4% Index Account Rate 1% 1% Illustrated Index Rate 7.9% N/A Declared Account (& Sweep) Interest Rate 5.0% 4.0% Current rates as of June 1, Rates are subject to change without notice. Please contact Americo Sales Support or go to Agent Café, for the most current rates (07/10) Americo For agent use only. Not for public use. 43

44 Underwriting Premium Classes Preferred Non-nicotine Preferred Nicotine Standard Non-nicotine Standard Nicotine Product is not available on a substandard basis (07/10) Americo For agent use only. Not for public use. 44

45 Underwriting *Maine Residents: Agent-collected saliva required (07/10) Americo For agent use only. Not for public use. 45

46 Underwriting Saliva Training Saliva Training can be completed by visiting the following website: Phone Number Direct access to your underwriting by calling (07/10) Americo For agent use only. Not for public use. 46

47 (07/10) Americo For agent use only. Not for public use. 47

48 Overview Guarantees 20 Year no-lapse with minimum premium payments Minimum interest rate of 4.0% No Cost of Insurance deduction after age 100 Non-med up to $100,000 to age 65 Affordable premiums Zero net cost loans Interest rate bonus years % by current company practice. State variations apply (07/10) Americo For agent use only. Not for public use. 48

Overview Issue Ages: 20-55 in CA Minimum Face:

49 Overview Issue Ages: in CA Minimum Face: Premium Modes: $25,000 Standard $100,000 Preferred Annual, semi-annual, quarterly, monthly bank draft (07/10) Americo For agent use only. Not for public use. 49

50 Valuable Riders Disability Income Rider (Rider Series 2115) Spouse Insurance Rider (Rider Series 2107) Children s Level Term Insurance Rider (Rider Series 2022) Accidental Death Benefit Rider (Rider Series 2109) Waiver of Cost of Insurance (Rider Series 2029) Riders are optional and may be available at an additional cost. Riders are not available in all states and vary by state. Certain restrictions apply. Consult rider for all limitations and exclusions (07/10) Americo For agent use only. Not for public use. 50

51 Disability Income Rider Provides monthly benefits in the event of disability Payments begin after a 90-day waiting period and are retroactive Benefits paid for up to two years Payments may be up to $2,000 per month or 2% of the base face amount, whichever is less 1 Riders are optional and may be available at an additional cost. Riders are not available in all states and vary by state. Certain restrictions apply. Consult rider for all limitations and exclusions. 1Benefit amounts are limited to a maximum of 60% of the applicant s gross earned monthly income, 40% in CA (07/10) Americo For agent use only. Not for public use. 51

52 Spouse Rider Increases the family s protection Minimum of $10,000 Maximum can equal the base policy 1 May be converted to a permanent policy May be added at time of issue or until insured reaches ago 70 May be increased or decreased after the first policy year 1 Riders are optional and may be available at an additional cost. Riders are not available in all states and vary by state. Certain restrictions apply. Consult rider for all limitations and exclusions.1. Must show evidence of insurability for increase. Can be decreased as long as the face amount of the rider after the decrease is at least $10,000. Policy Series (07/10) Americo For agent use only. Not for public use

53 Waiver of Cost of Insurance Totally disabled for six consecutive months Monthly Cost of Insurance, monthly expense charges, and any riders may be waived Retroactive to the date of the claim Cost may be waived for life if insured becomes disabled before the age of 60 1 Riders are optional and may be available at an additional cost. Riders are not available in all states and vary by state. Certain restrictions apply. Consult rider for all limitations and exclusions 1 If insured becomes totally disabled after the age of 60, costs are waived until age 65 or for two years, whichever is the longer period (07/10) Americo For agent use only. Not for public use. 53

54 Children s Term Rider Provides level term life insurnce for: Child, stepchild, or legally adopted child of the Owner before age 25 Issue ages: 15 days to 18 years Up to $10,000 of coverage per child The child may convert to a level premium policy for up to five times the amount of coverage in force upon the earlier of the child s 25 th birthday or the primary insured s 65 th birthday If the child doesn t convert, the rider coverage terminates Riders are optional and may be available at an additional cost. Riders are not available in all states and vary by state. Certain restrictions apply. Consult rider for all limitations and exclusions (07/10) Americo For agent use only. Not for public use. 54

55 Accidental Death Benefit May provide an additional death benefit if the insured passes away due to an accidental bodily injury Provided up to age 70 Insured must die within 90 days of the accidental injury Riders are optional and may be available at an additional cost. Riders are not available in all states and vary by state. Certain restrictions apply. Consult rider for all limitations and exclusions (07/10) Americo For agent use only. Not for public use. 55

56 Thank You (08/10) Americo For agent use only. Not for public use. 56

plus Universal & Term Life Insurance Client Brochure Policy Series 295/300/ (05/17) Americo

plus Universal & Term Life Insurance Client Brochure Policy Series 295/300/395 15-100-7 (05/17) Americo Your home may be your most valuable asset... Help provide peace of mind when you and your family