Name: Dr. Abu Naser Ahmed Ishtiaque Phone: , Professor Qualification: B.Com. (Hons.), M.Com. (Marketing), Ph.
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1 D E P A R T M E N T O F M A R K E T I N G Name: Dr. Abu Naser Ahmed Ishtiaque Phone: , Designation: anai@du.ac.bd Professor Qualification: B.Com. (Hons.), M.Com. (Marketing), Ph.D (DU) Details: FIELD OF INTEREST Marketing in general and Tourism and Hospitality in particular Research: Tourism Development and Marketing Hospitality Management and Marketing Marketing Services, Retailing, Electronic, and Consumer Behavior Teaching: Tourism Fundamentals, Management, Eco/Sustainable, Destination, Travel Agencies, Tour Operations, and Event Hospitality Fundamentals, Management, and Accommodations Marketing Principles, Management, Strategic, Electronic, Research, Consumer Behavior Others Accounting (Financial and Income Tax), MIS, and E-Business Administration: Universities Academic and Administrative Position in Public and Private Universities Organizations Administrative Position in Financial Institutions, Business, Public, and Private Organizations Research Firms Management in Public and Private Institutions THESIS Doctor of Philosophy: A Study on Development of Tourism in Selected Muslim Countries: Lessons for Bangladesh Masters in Marketing: Distribution Strategies of Multinational Companies and Local Companies in Bangladesh A Comparative Study
2 EXPERIENCE Professional: Professor, Department of Marketing, University of Dhaka, Bangladesh (November 22, 2012 ) Associate Professor, Department of Marketing, University of Dhaka, Bangladesh (January 19, 2011 November 21, 2012) Assistant Professor, Department of Marketing, University of Dhaka, Bangladesh (May 06, 2009 January 18, 2011) Assistant Professor, Department of Tourism and Hospitality Management, University of Dhaka, Bangladesh (November 22, 2007 May 05, 2009) Assistant Professor, Department of Marketing, University of Dhaka, Bangladesh (November 02, 2004 November 21, 2007) Lecturer, Department of Marketing, University of Dhaka, Bangladesh (March 02, 2002 November 01, 2004) Assistant Professor, Department of Marketing, University of Chittagong, Bangladesh (August 10, 2000 March 2, 2002 forenoon) Lecturer, Department of Marketing, University of Chittagong, Bangladesh (August 10, 1998 August 09, 2000) Administrative: House Tutor, Hazi Mohammad Muhsin Hall, University of Dhaka, Bangladesh (October 05, 2004 ) Assistant House Tutor, Hazi Mohammad Muhsin Hall, University of Dhaka, Bangladesh (October 20, 2003 October 04, 2004) Assistant Proctor, University of Chittagong, Bangladesh, (May 07, 2001 November 27, 2001) General Secretary, Fuller Road Welfare Society, Fuller Road Residential Area, University of Dhaka, Bangladesh (June 01, 2008 ) PUBLICATION Tourism and Hospitality 1. Tourism Practices in South-East Asian Muslim Countries: Lessons for Bangladesh to Develop Tourism Industry, Dhaka University Journal of Business Studies, University of Dhaka, Vol. XXXIII No. 2, December Tourism Vision 2020: A Case of Bangladesh Tourism with Special Emphasis on International Tourist Arrivals and Tourism Receipts,Dhaka University Journal of Business Studies, University of Dhaka, Vol. XXXIV No. 3, August (Accepted) 3. Recent Initiatives of OIC on Tourism: Lessons for Bangladesh, D.U. Journal of Marketing, Department of Marketing, University of Dhaka, December (Accepted) 4. A Scheme of Tourism Development Model: The Case Of Bangladesh, D.U. Journal of Marketing, Department of Marketing, University of Dhaka (Accepted) 2012.
3 5. The perspective of Branding Beautiful Bangladesh : A Case of Tour Operators of Bangladesh, Journal of Business Studies,Jagannath University. (Accepted) Potenga Seashore, a rising horizon for Tourism- Problems and Prospects, The Chittagong University Journal of Commerce, Vol. XVI, 2001 (Published in August 2005). 7. Transport Service- A Comparative Marketing Analysis between Dhaka-Chittagong Roadway and Railway (Written in Bengali),Bangladesh Studies (Journal of the Institute of Bangladesh Studies, University of Rajshahi, Bangladesh), Vol.-1406:7 (Published in April 2000). Consumer Behavior 8. An Evaluation of the Influence of Psychological Factors in Online Shopping: The Case of UK Consumers, Journal of Banking and Financial Services, Department of Banking and Insurance, University of Dhaka, Vol. 7, No. 1, July Consumer Awareness about Consumer Protection and Legislation, The Chittagong University Journal of Commerce, Vol. XVII, 2002 (Published in February 2008). 10. Customer Loyalty: A Study of Mobile Telecommunication Service Providers in Bangladesh, Dhaka University Journal of Business Studies, Vol. XXVIII No. 1, June Customers Expectations and Perceptions towards Health Services through SERVQUAL Model- An Evaluation of Medical Diagnosis Services in Bangladesh, Prestige Journal of Management and Research, Volume 10 (Nos. 1 & 2), An Insight into the Purchase Decision Process and Behavioral Pattern of Consumers in Bangladesh, Dhaka University Journal of Business Studies, Vol. XXIV No. 1, June Distribution 13. Ceramic Industry in Bangladesh: Wholesaling and Retailing Practices, The Chittagong University Journal of Commerce, Vol. XVII, 2002 (Published in February 2008). 14. Cigarette Hawkers in Dhaka City- A General Business Characteristics, Chittagong University Studies (Commerce), Vol. XIV, 1998 (Published in August 2002).
4 e-business 15. A Proposed Information Systems Strategies for Academic Institutions, Journal of Banking and Financial Services, Department of Banking and Insurance, University of Dhaka, Vol. 6, No. 1, July Prospects of E-Commerce in Pharmaceutical Industry: A Case Study on Drugstore.com, Dhaka University Journal of Business Studies, Vol. XXIX No. 3, December (Submitted) 17. Perspective of E-commerce Industries in Bangladesh and Some Recommendations, Dhaka University Journal of Business Studies, Vol. XXV No. 2, December Electronic Commerce in the epoch of Information Technology: Its Opportunities and Challenges in the Business Landscape of Bangladesh, Dhaka University Journal of Business Studies, Vol. XXIII No. 2, December E-Commerce- An Emerging Issue in Modern Marketing, The Bangladesh Accountant (Journal of the Institute of Chartered Accountants of Bangladesh), Vol. 28; No. 4 (October-December), Telecommunication 20. Competitive Advantage through Relationship Marketing: A Study from the Perspectives of Mobile Telecommunication Industry of Bangladesh, Journal of Banking and Financial Services, Department of Banking and Insurance, University of Dhaka, Vol. 6, No. 2, December Brand Analysis of Mobile Phone Service Market in Bangladesh, Dhaka University Journal of Business Studies, University of Dhaka, Vol. XXXIII No. 2, December Competitors Analysis of Mobile Phone Service Market in Bangladesh, D.U. Journal of Marketing, Department of Marketing, University of Dhaka, Vol. 11, June The Potentiality of Mobile Marketing in the Promotion Mix: A Study over Bangladesh, D.U. Journal of Marketing, Department of Marketing, University of Dhaka, Vol. No. 8, June Job Satisfaction in the Mobile Telecom Industry of Bangladesh: An Internal Marketing Approach, Dhaka University Journal of Business Studies, University of Dhaka, Vol. XXXiV No. 1, April Finance 25. The Role of Micro Finance in Alleviating Poverty: A Perception Analysis in a Village of Bangladesh, Dhaka University Journal of Business Studies, University of Dhaka, Vol. XXXII No. 1, June Lease Finance in Bangladesh- A Marketing Overview, The Bangladesh Accountant (Journal of the Institute of Chartered Accountants of Bangladesh), Vol. 28; No. 1 (January-March), 2000.
5 Others 27. Perception Analysis of Balanced Scorecard- An Application over a Multinational Corporation of Bangladesh, Dhaka University Journal of Business Studies, Vol. XXVIII No. 2, December Corporate Identity Modeling Through a Local Corporation in Bangladesh, Dhaka University Journal of Business Studies, Vol. XXVII No. 1, June Analysis of Institutional Market of Ceramic Industry in Bangladesh, Chittagong University Studies (Commerce), Vol.-XIII, 1997 (Published in 2000). AFFILIATION Life Member: Netherlands Alumni Associations (NAAs) Dhaka University Alumni Association (DUAA) Marketing Alumni Association (MAA DU) Old Laboratorians Associations (OLsA) Registered Graduate, University of Dhaka, Bangladesh Dhaka University Teachers Club Faridpur Diabetic Association (FDA) Doctor Zahid Memorial Child Hospital, Faridpur Associate Fellow: The Institute of Hospitality Management Ireland ADJUNCT FACULTY Independent University of Bangladesh American International University-Bangladesh COUNTRY VISITED UK, Turkey, Cyprus, Saudi Arabia, UAE, Malaysia, Thailand, Vietnam, India, and Nepal.
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