Council Leadership Team
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1 Council Leadership Team Wayman Britt, President Kevin Nichols, Scout Executive ext. 201 Matt Hogg, Program and STEM Director ext. 217 Keith Hopkins, Campaign Consultant Hopkins Fundraising Consulting Steering Committee David Dams Chris Edgar Jon Goad Bruce Young Resources: Campaign Coordination Team Sarah Hotchkiss, Campaign Director ext. 207 Jenny Driesenga, Campagin Specialist ext. 210
2 Campaign Cabinet Friday Meeting Schedule December 4/12:00 January 8/12:00 February 12/12:00 March 4/12:00 April 15/12:00 May 20/12:00 June 17/12:00 August 19/12:00
3 Campaign Schedule August/September: Begin development of marketing materials o Campaign theme o Campaign brochure o Letterhead o Envelopes o Pledge cards o Thank you note cards o Mailing labels o DVD (optional) Recruitment of Campaign Chairs (2-3) Leadership meeting (with Chairs) Recruitment of Campaign Cabinet (25-30) Recruitment of Honorary Chairs Finalize Campaign Project Plan and Budget Board Solicitation Chair Solicitation Staff Solicitation Invitation letter for the 1 st Campaign Cabinet meeting/follow- up calls Development of Campaign Binders October/November/December: Initial Campaign Cabinet Meeting (Education) Presentation materials for Initial Cabinet Meeting Prepare for solicitation of the Cabinet (development of letter/assignments) Development of Prospect List (identification/segmentation) Assignment of Major Gift Calls Second Campaign Cabinet Meeting (Prospecting) Distribution of Campaign Print/Video Materials Solicitation of Cabinet Distribution of Prospect List/Assignment of Key Prospects Finalize Assignments/Verify Request Amounts
4 January/February: Third Cabinet Meeting (Training) Submit Grant Applications to Foundations Development of Training Materials Assignment Lists Distributed Mailings of Door Opener Letters and Solicitation Packets to Prospective Donors Initial Donor Calls (by Cabinet Members/Staff) March/April: Fourth and Fifth Cabinet Meeting (Volunteer Reporting) Gifts/Pledges to Date Report Volunteer Reporting on Assigned Calls Planning for Public Announcement of the Campaign Ongoing Solicitation Efforts Planning for the Public Announcement of the Campaign May/June: Sixth and Seventh Cabinet Meeting (Volunteer Reports/Public Announcement) Reassignment of Missed Prospects Assignment of New Prospects Volunteer Reports Public Announcement (typically at 70 to 80% of goal) Media Efforts Planning for Direct Mail Solicitation Summer, 2016: Eighth (and Possibly Ninth) Cabinet Meeting Presentations to Community Groups Complete Solicitation Efforts Plan Celebratory Event (for Cabinet volunteers) Initiate Plan to Begin Construction Effort (dependent of receipt of gifts/pledges)
5 Campaign Cabinet Member Job Description 1. Participate in the development and implementation of the campaign plan to secure philanthropic support for the Boy Scouts. 2. Attend monthly Campaign Cabinet meetings (typically 8 to 10). 3. Provide input regarding campaign marketing materials. 4. Participate (where appropriate) in identification/evaluation sessions of key donor prospects. 5. Participate (where appropriate) in the cultivation and/or solicitation of key donor prospects. 6. Focus constituent and community attention on the needs of the Boy Scouts and its campaign. 7. Provide a personal endorsement of the campaign effort in your spheres of influence. 8. Make a philanthropic gift to the campaign commensurate with financial ability.
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