What we did for the CoE Programme

Transcription

1 Coucil of EuropeCultural Routes Annual Advisory Forum Aranjuez 29 October 2015 CULTURAL ROUTES INTERNATIONAL COOPERATION Eric PHILIPPART European Commission, DG GROWTH Unit F4 & Taskforce Services and Self-Regulation What we did for the CoE Programme 3 Joint Programmes since 2010 to identify Cultural Routes most pressing needs select legitimate / most effective actions (excl. of commercial aspects ) fund the development of enabling tools Training Visibility tools (website, blogs ) Platform for networking

2 What we do for the CoE Programme Ad hoc grant signed in August 2015 for 18 months ( !) to fund More bloggers trips, Social networks campaigns; Presence at travel fairs; Production of promotional materials Marketing study to identify routes ready for promotion with tourist and tour operators Capacity-building Training for Route Managers What after that? CoE Programme has many supporters but seed money for (recurring / structural) needs does not last for ever. With EU funding reallocation, need to look for more specific project-based funding (Cf. CERTESS or HECTOR) New ideas (long list of guides, best practices, ) Other sources of revenues

3 What we do for Cultural Routes Direct funding for products development and promotion Not reserved to certified Routes or candidates, but often a plus If certification is properly exploited Certification not an end in itself Importance of a good track record (e.g. Santiago de Compostela) What we do for Cultural Routes Many funding opportunities. Guide updated in Sept Downloadable on

4 What we will do European Routes UNESCO jewels with unfullfiled potential World Bridge - China Present and Future Challenges we will be "big on the big things", "small on the small things". Jean Claude Juncker, President of the European Commission Cost/Benefit Analysis (what is bringing the biggest results; how to produce bigger results with less resources) Measuring performance Prioritising (where are your comparative advantages, what is your Unique Selling Proposition)

5 Present and Future Challenges Classical problems with quality labels PLEASE ACCEPT MY RESIGNATION. I DON'T WANT TO BELONG TO ANY CLUB THAT WILL ACCEPT PEOPLE LIKE ME AS A MEMBER. Groucho Marx Present and Future Challenges Maintaining / increasing the value of COE certification from a touristic viewpoint (sustainable) Tourism is not the only objective In current times, it is however a key dimension Need to focus on Level of awareness about the label / Brand recognition What is the label saying How reliable is it

6 Guide on EU funding for the tourism sector (Sept 2015) ANNEX Guide on EU funding for the tourism sector (updated version Sept 2015) Strategic importance of tourism for the EU INSERT Sector made of many different players with different needs Range of EU thematic and sectoral programmes 12

7 Scope and focus of the guide The guide focuses on (in)direct funding opportunities Grants Loans Banking guarantees The guide focuses on practical questions: type of tourism-related actions eligible for funding type and level of funding who can apply and how to apply and when 13 European Regional Development Fund ERDF provides essential support to improve the competitiveness and quality of tourism at regional and local levels, notably in areas in (industrial / rural) decline or those undergoing urban regeneration. ERDF support may go to 11 "thematic objectives and investment priorities" in line with the Europe 2020 policy priorities. The most relevant for NTOs probably are: Information and Communication Technologies (N 2) Competitiveness of Small and Medium-Sized Enterprises (N 3) Education, skills and lifelong learning (N 10) 14

8 ERDF - INTERREG V Interreg V because it is the fifth iteration of the INTERREG V A cross-border cooperation INTERREG V B transnational cooperation INTERREG V C inter-regional cooperation e.g. FR-BE-NL-UK - France-Belgium-The Netherlands-United Kingdom (Les Deux Mers/Two seas/twee Zeeën) Promotion or development of tourism among priority areas of EU Strategy for the Baltic Sea Region (EUSBSR), EU Strategy for the Danube Region (EUSDR), EU Strategy for the Adriatic and Ionian Region (EUSAIR) EU Strategy for the Alpine Region ERDF Tourism Promotion Evaluators have criticised tourism campaigns that are not part of a thoroughly researched market strategy, addressing proven market demand/potential, and are not flanked by other support actions (e.g. comprehensive SME support, service innovation, upgrading of facilities). Such campaigns are often focused more on what the destinations want than on consumer needs. They are unlikely to get EFDR funding. 16

9 ERDF Innovative projects Example: Co-operation projects between oceanographic museums in the South Baltic region Development of a joint website ( with a joint online ticketing system and attractive benefits for those who visit at least two museums in one year. development of so-called "e-guides". These electronic guidance systems offer tailor-made tours (e.g. for parents with kids) in several languages. Their content and material have been designed to build on the museums' complementarity. 17 ERDF Innovative project (2) The BalticMuseums 2.0 Plus also included a promotion campaign around these new features, using web-based marketing activities (e.g. search engine optimisation, search engine advertisements) and more traditional means (e.g. newsletters, flyers, free-cards, promotion via tourist organisations). EU contribution:! ( ) - Level of EU funding: 85 % 18

10 Horizon 2020 (Research & Innovation) Becoming the guinea pigs of gigs? transmission of European cultural heritage Innovation ecosystems of digital cultural assets uses of the past (e.g. to promote different interpretations of the European identity) 3D modelling for accessing EU cultural assets augmented reality, advanced user interfaces, visual computing, 19 Horizon 2020 (Research & Innovation) Horizon 2020 Draft Work Programme for SC : Cultural heritage as a driver for sustainable growth. SC : Innovative financing, business and governance models for adaptive re-use of cultural heritage. CULT-COOP : Cultural heritage of European coastal and maritime regions. CULT-COOP : Virtual museums and social platform on European digital heritage, memory, identity and cultural interaction. CULT-COOP : European cultural heritage, access and analysis for a richer interpretation of the past. ICT : Tools for smart digital content in the creative industries. 20

11 COSME - Incubator, nursery, hospital Calls for the development or improvement of European thematic routes Cultural contents (story telling, augmented reality ) Sustainability & accessibility dimensions Promotion of the Routes Ways to consume itineraries (biking ) 21 Pre-COSME projects Tastes of Trappists - sustainable tourism strategy within major Trappists sites areas, which cover beer industrial heritage ( ) Loci Iacobi St James Way. 22

12 Access to finance This site will help you to apply for finance supported by the European Union. To access EU finance, click on your country to locate banks or venture capital funds that provide finance supported by the EU: The decision to provide a loan, guarantee or venture capital/equity financing will be made by the local financial institution. The exact financing conditions - the amount, duration, interest rates and fees - depends on the financial institution.

13 Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs GUIDE ON EU FUNDING FOR THE TOURISM SECTOR September 2015 Downloadable on