Nashville MTA Committee Meetings Table of Content

Transcription

1 Nashville MTA Committee Meetings Table of Content WeGo Central 400 Dr. Martin L. King Jr. Blvd. Nashville, TN Thursday, March 28, :30PM The NICE Committee will immediately follow the Operations & Finance Committee. OPERATIONS & FINANCE Committee Pages 1-15 Walter Searcy, Chair Hannah Paramore Breen, Member NEW INITIATIVES & COMMUNITY ENGAGEMENT Committee Pages Janet Miller, Chair Glenn Farner, Member

2 Nashville MTA Committee Meetings WeGo Central 400 Dr. Martin L. King Jr. Blvd. Nashville, TN March 28, :30 p.m. The NICE Committee will immediately following the Operations & Finance Committee. OPERATIONS & FINANCE Committee Walter Searcy, Chair Hannah Paramore Breen, Member Call to Order Discussion Items Monthly Financial Report Compared to Budget Ed Oliphant, CFO OF-D Pg. 2 WeGo Public Transit Monthly Operating Statistics Dan Freudberg, OF-D Pg. 5 Director of Service Quality Action Items Fifth Third Bank Revolving Line of Credit Renewal Ed Oliphant, CFO OF-A Pg. 10 On Board Vehicle Camera Equipment Purchase & Support Earl OF-A Pg. 12 Rhodes, Safety Manager 40-Foot Low-Floor Bus Replacement Purchase India Birdsong, COO OF-A Pg. 14 Award of Architectural /Engineering On-Call Contract Trey Walker, OF-A Pg. 15 Director of Engineering & Construction Other Business Adjourn 1

3 Nashville Metropolitan Transit Authority of Nashville & Davidson County, Tennessee Committee Discussion Item Committee Action Item Board Discussion Item Item Number: OF-D Meeting Date: 03/28/19 Item Title: Monthly Financial Report Compared to Budget BACKGROUND: Attached is a statement of operations for the month ended January 2019 compared to the budget and a balance sheet as of January 31, CURRENT STATUS: Chief Financial Officer Ed Oliphant will review the statements at the committee meeting. APPROVED: Chief Financial Officer March 22, 2019 Date 2

4 Metropolitan Transit Authority Statement of Operations Compared to Budget For the Period Ending January 31, 2019 UNAUDITED Actual Month Month End F / Prior Year Actual Budget Y-T-D F / Annual Month Budget Variance U Y-T-D Y-T-D Y-T-D Variance U Budget Revenue form Operations: Passenger Fares $557,668 $658,087 ($100,419) U $4,359,260 $3,951,887 $4,471,566 ($519,679) U $7,757,000 Access Ride 62,944 63,934 (990) U 479, , ,640 1,187 F 864,900 Contract Revenues 221, ,660 (3,354) U 1,479,366 1,556,684 1,517,020 39,664 F 2,630,432 Advertising 46,287 80,400 (34,113) U 664, , ,400 (38,172) U 1,000,000 Other Non-Trans Revenue 89,567 90,932 (1,365) U 626, , ,627 4,315 F 1,055,200 Total Operating Revenue 977,772 1,118,013 (140,241) U 7,608,778 7,158,568 7,671,253 (512,685) U 13,307,532 Federal/State/Local Income: Local Assistance 7,000,000 6,750, ,000 F 36,550,000 39,500,000 39,500,000 0 F 48,635,900 State Assistance 0 4,904,300 (4,904,300) U 4,723,500 4,904,300 4,904,300 0 F 4,904,300 Federal Assistance - CMAQ (792) 0 (792) U 1,118, , , F 427,350 Federal Assistance - JARC/New Free 99, ,430 (8,597) U 759, , ,985 (70,633) U 1,301,110 Total Assistance Income 7,099,041 11,762,730 (4,663,689) U 43,151,403 45,520,026 45,590,635 (70,609) U 55,268,660 Capital Revenue: Capital Operating Reimbursement F F 13,121,924 Capital ADA Reimbursement F F 2,625,000 Total Capital Income F F 15,746,924 Total Revenue $8,076,813 $12,880,743 ($4,803,930) U $50,760,181 $52,678,594 $53,261,888 ($583,294) U $84,323,116 Expenses from Operations: Labor and Fringes $4,951,123 $5,001,501 $50,378 F $33,500,881 $34,503,435 $35,069,201 $565,766 F $59,692,767 Services 768, ,600 6,957 F 4,836,832 5,533,142 5,492,344 (40,798) U 9,294,560 Fuel 329, , ,398 F 2,547,645 2,731,581 3,102, ,777 F 5,330,280 Parts, Materials and Supplies 453, ,215 26,524 F 3,515,892 3,258,341 3,434, ,263 F 6,020,556 Utilities 135, ,725 (12,649) U 708, , ,037 91,217 F 1,267,100 Casualty and Liability 180, ,135 19,066 F 1,286,726 1,261,227 1,263,601 2,374 F 2,121,800 Other 10,103 42,849 32,746 F 378, , , ,475 F 596,053 Total Operating Expenses 6,828,383 7,064, ,420 F 46,775,302 48,224,887 49,491,961 1,267,074 F 84,323,116 Surplus / (Deficit) before GASB 33 $1,248,430 $5,815,940 ($4,567,510) U $3,984,879 $4,453,707 $3,769,927 $683,780 F $0 Capital Grant Revenue 1,752,960 1,752,960 F 11,204,668 32,582,416 32,582,416 F 0 Rental income - MCC Amortization 49,167 49,167 F 344, , ,169 F Gain/(Loss) on Sale of Property 5,587 5,587 F (25,720) 6,610 6,610 F Depreciation (1,324,483) (1,324,483) U (8,689,795) (8,806,358) (8,806,358) U 0 Surplus / (Deficit) $1,731,661 $5,815,940 ($4,084,279) U $6,818,201 $28,580,544 $3,769,927 $24,810,617 F $0 3

5 Metropolitan Transit Authority Comparative Balance Sheets Month Ended Month Ended January 31, 2019 June 30, 2018 (unaudited) (audited) CURRENT ASSETS Cash and cash equivalents $7,635,620 $5,418,908 Receivables from federal, state and local government 1,073,816 5,742,564 Accounts receivable 1,022,752 1,344,569 Materials and supplies 2,610,451 2,698,423 Prepaid expense and other 1,176, ,554 Pension Deferred Outflow 5,590,147 5,590,147 Total Current Assets 19,109,349 21,537,165 PROPERTY AND EQUIPMENT Land 14,733,025 14,733,025 Building, shelter and benches 96,534,492 96,496,105 Revenue equipment and parts 162,000, ,380,665 Office furniture and equipment 4,945,519 4,731,572 Other 27,678,151 14,591, ,891, ,933,042 Less: Accumulated Depreciation (138,308,975) (129,492,314) Total Property and equipment, net 167,582, ,440,728 OTHER ASSETS Cash and investments for self-insurance and other 4,387,477 9,038,229 TOTAL ASSETS $191,079,596 $162,016,122 LIABILITIES AND NET ASSETS CURRENT LIABILITIES Accounts payable $10,388,447 $6,398,421 Accrued expenses 7,218,714 7,587,493 Deferred revenue 47,598 46,142 Note Payable 0 4,000,000 Total Current Liabilities 17,654,759 18,032,056 NON-CURRENT LIABILITIES Deferred Revenue 8,213,292 8,557,461 Refundable Grants 1,204,397 1,131,959 Net Pension Liability 15,207,913 15,207,913 Pension Deferred Inflow 1,306,801 1,306,801 Net other postemployment benefits obligations 62,749,296 62,749,296 NET ASSETS Invested in capital assets 159,369, ,883,267 Reserve for capital purchases 2,437,821 7,406,806 Unrestricted (105,644,705) (70,712,073) Current Year Surplus / (deficit) 28,580,544 (547,364) Total Net Assets 84,743,138 55,030,636 TOTAL LIABILITIES AND NET ASSETS $191,079,596 $162,016,122 Current > 30 days > 60 Days > 90 days Total Accounts Receivable $705,183 $235,615 $72,390 $9,564 $1,022, % 23.0% 7.1% 0.9% 100.0% Accounts Payable $3,368,754 $6,481,590 $522,961 $15,142 $10,388, % 62.4% 5.0% 0.1% 100.0% 4

6 Nashville Metropolitan Transit Authority of Nashville & Davidson County, Tennessee Committee Discussion Item Committee Action Item Board Discussion Item Item Number: OF-D Meeting Date: 03/28/19 Item Title: WeGo Public Transit Monthly Operating Statistics BACKGROUND: Attached are monthly operating statistics through January 31, CURRENT STATUS: Director of Service Quality Dan Freudberg will review the statistics at the committee meeting. APPROVED: Chief Operating Officer 5 March 22, 2019 Date

7 WeGo Operations Dashboard Report January 2019 January 2018 Pct. Change Average Monthly Goals Ridership Total Passengers Bus 771, , % AccessRide (MTA) 25,117 24, % AccessRide (Overflow/Taxi) 6,953 9, % Access-on-Demand 3,924 N/A N/A AccessRide Total 35,994 33, % Total 807, , % 830,000 Passengers per Revenue Hour Bus % 18 AccessRide % 2.1 Total Scheduled Revenue Hours 57,763 57, % Total Cost Per Scheduled Revenue Hour of Service $ $ % Safety Miles Between Total Accidents 48,252 24, % 36,000 Miles Between Preventable Accidents N/A 360,572 N/A 300,000 Preventable Accidents % Non-Preventable Accidents % Internal Accidents % External Accidents % Service Quality Bus Trip Completion Percentage 99.7% 99.0% 0.6% 99.5% AccessRide Trip Denials % 0 Miles Between Road Calls 4,360 2, % 3,200 On-Time Performance Bus 87.3% 88.3% -1.0% 85.0% AccessRide (MTA) 87.0% 83.9% 3.0% 89.0% AccessRide (Overflow/Taxi) 90.2% 66.1% 24.1% 89.0% AccessRide Total 87.7% 79.0% 8.7% 89.0% Customer Care Passengers Carried Per Complaint Bus 6,824 5, % 8,000 AccessRide % 700 Total Calls Received 25,638 31, % Percent of Calls Answered 94.3% 93.7% 0.6% 95.0% 6

8 WeGo Operations Dashboard Report FY 2019 January FY 2018 January Pct. Change Average Monthly Goals Ridership Total Passengers Bus 5,497,163 5,417, % AccessRide (MTA) 181, , % AccessRide (Overflow/Taxi) 61,221 79, % Access-on-Demand 18,873 N/A N/A AccessRide Total 261, , % Total 5,759,085 5,679, % 5,810,000 Passengers per Revenue Hour Bus % 18 AccessRide % 2.1 Total Scheduled Revenue Hours 402, , % Total Cost Per Scheduled Revenue Hour of Service $ $ % Safety Miles Between Total Accidents 42,261 35, % 36,000 Miles Between Preventable Accidents 461, , % 300,000 Preventable Accidents % Non-Preventable Accidents % Internal Accidents % External Accidents % Service Quality Bus Trip Completion Percentage 99.2% 99.5% -0.2% 99.5% AccessRide Trip Denials % 0 Miles Between Road Calls 3,334 2, % 3,200 On-Time Performance Bus 84.1% 85.7% -1.7% 85.0% AccessRide (MTA) 83.8% 84.7% -0.9% 89.0% AccessRide (Overflow/Taxi) 81.8% 81.6% 0.3% 89.0% AccessRide Total 83.3% 83.7% -0.5% 89.0% Customer Care Passengers Carried Per Complaint Bus 6,094 5, % 8,000 AccessRide % 700 Total Calls Received 192, , % Percent of Calls Answered 92.7% 92.9% -0.2% 95.0% 7

9 MTA Operations Dashboard Glossary Metric Ridership Total Passengers Bus AccessRide (MTA) AccessRide (Overflow/Taxi) Access-on-Demand AccessRide Total Definitons Total fixed route passenger boardings on all MTA operated services Total paratransit passenger boardings on MTA vehicles Total paratransit passenger boardings on 3rd party service providers Total paratransit passenger boardings on Access-on-Demand service by 3rd party providers Total paratransit boardings (MTA vehicles & 3rd party service providers, includes Access-on Demand Ridership) Passengers per Revenue Hour Bus AccessRide Total Scheduled Revenue Hours Total fixed route passenger boardings divided by total scheduled fixed route revenue vehicle hours. Total paratransit boardings on MTA vans divided by total scheduled paratransit revenue vehicle hours. Total fixed route and paratransit scheduled revenue vehicle hours. Note: Revenue vehicle hours are total vehicle in-service hours excluding vehicle travel from the garage to the first timepoint (or pickup for paratransit) and from the last timepoint (or pickup) to the garage. Total Cost Per Scheduled Revenue Hour of Service Total fully allocated cost to deliver service divided by the total scheduled revenue hours. Safety Miles Between Total Accidents Miles Between Preventable Accidents Preventable Accidents Non-Preventable Accidents Internal Accidents External Accidents Total number of miles travelled by all MTA revenue vehicles (fixed route and paratransit) divided by the total number of accidents. Total number of miles travelled by all MTA revenue vehicles (fixed route and paratransit) divided by the total number of preventable accidents. A motor vehicle collision, in which the Operator did not do everything reasonable to avoid a collision, committed an error or failed to react to the errors of others. A motor vehicle collision in which the Operator committed no driving error and reacted reasonably to the errors of others. A motor vehicle collision that occurs on Nestor or Myatt yard. A motor vehicle collision that occurs outside of Nestor or Myatt yard. 8

10 MTA Operations Dashboard Glossary Metric Service Quality Bus Trip Completion Percentage Definitons Percentage of one-way fixed route revenue trips completed versus scheduled. AccessRide Trip Denials Miles Between Road Calls Total number of paratransit trips that cannot be scheduled within one hour before or after the customer's requested pick-up time. Any mechanical failure, excluding farebox and accidents. Bus and AccessRide metrics will be reported separately. Bus On-Time Performance Access Ride (MTA & Taxi/Overflow) Percentage of total scheduled fixed route timepoint departures occurring between 59 seconds early and 5 minutes 59 seconds late. Percentage of total trips where vehicle arrives no later than 59 seconds outside of the scheduled pickup window. Customer Care Passengers Carried Per Complaint Bus AccessRide Total fixed route passengers divided by total fixed route customer complaints. Total paratransit (MTA and 3rd Party service providers) passengers divided by total paratransit customer complaints. Total Calls Received Percent of Calls Answered Percentage of calls received that were answered. Unanswered calls are calls that are lost for any reason once in the customer call phone queue. 9

11 Nashville Metropolitan Transit Authority of Nashville & Davidson County, Tennessee Committee Discussion Item Committee Action Item Board Discussion Item Item Number: OF-A Meeting Date: 03/28/19 Item Title: Fifth Third Bank Revolving Line of Credit Renewal BACKGROUND: The Nashville Metropolitan Transit Authority (Nashville MTA) will once again need temporary operating fund assistance due to delays in receiving our FY2019 Section 5307 formula capital grant funding. The Nashville MTA converts a portion of the capital grant funding appropriation from capital to operating to pay preventive maintenance and paratransit operating costs. This is similar to what has happened in previous years. Last year, the Nashville MTA was authorized to borrow up to $12.4 million through Fifth Third Bank. The Fifth Third credit facility has a term of one year and expires March 31, The portion of our FY2019 Federal 5307 grant appropriation budgeted to be used for Nashville MTA operations is approximately $15.7 million. Based upon these amounts, Nashville MTA s cash flow requirements anticipate needing to borrow up to $14 million starting around April 1, 2019 through the month of June 2019 or beyond, depending on the timing of the federal funding. The loan will be repaid incrementally as the federal capital and operating funds become available and historically, the loan has been completely repaid by December of the same year. The current resolution that Metro Council passed for the FY2019 budget authorizes the Nashville MTA to obtain short-term financing in an amount not to exceed $14 million. We have requested that Metro Finance continue to include the $14 million in the new FY2020 budget ordinance resolution that will be considered by Metro Council before June 30, This will allow the Nashville MTA to have the ability to renew the loan for FY2020. One of the fees on the line is based upon a.2% charge for any unused portion of the line. In order to minimize that expense, the bank has agreed to initially open the line at a minimum of $10 million that would be subject to the non-use fee and should we need additional capacity, at the discretion of management, we would contact the bank in writing to open the additional line up to $14 million in $500,000 increments as needed. All covenants have been met on the current line of credit. The additional costs to renew the line include attorney s fees and a small commitment fee of $500. The cost to increase the line would be $100 per $500,000 increment of increase. The term of the loan will be for one year and expire March 31, The interest rate on the line will stay the same with LIBOR plus 1.75% and the non-use fee will be.2%. These expenses have been included in the annual budget. RECOMMENDATION: Based on this explanation, staff requests the Operations & Finance Committee recommend to the Board to renew and increase the existing credit facility through Fifth Third Bank to allow the Nashville MTA to borrow up to $14 million. The term of the facility will be for one year with an interest rate of LIBOR plus 1.75% and a nonuse fee of 20 basis points to be paid quarterly. 10

12 The new line of credit will expire March 31, The intent is to initially borrow up to $10 million and then increase the line of credit up to an amount not to exceed $14 million, if necessary. The loan is to be received as needed and to be repaid in full once federal funding is available. This will allow Nashville MTA to continue operating and allow time for the grant monies to be received. APPROVED: Chief Financial Officer March 22, 2019 Date 11

13 Nashville Metropolitan Transit Authority of Nashville & Davidson County, Tennessee Committee Discussion Item Committee Action Item Board Discussion Item Item Number: OF-A Meeting Date: 03/28/19 Item Title: On-Board Vehicle Camera Equipment Purchase and Support BACKGROUND: The Nashville Metropolitan Transit Authority (MTA) continues to refine its efforts to bolster system security and safety by installing, updating and maintaining reliable onboard camera equipment, including video technology ( camera equipment ) on all revenue service vehicles. Consequently, staff is requesting consideration of a contract change for replacement of end-of-life on-board camera equipment. In May 2018, MTA staff approached the MTA Board with information regarding the condition of our on-board vehicle cameras; specifically the agency s need to streamline the ongoing monitoring and repair of the equipment on MTA s buses and vans. Under this direction, staff recommended to the Board approval to enter into a contract with March Networks, for the repair and daily management of the camera system. As a condition of managed services, the overall longevity of camera recorder equipment was assessed; much of which was determined to be at end-of-life and in need of replacement in order to best serve the needs of the MTA and get the full benefit of the managed services contract. Supported by the legal guidance of Dodson Parker Behm & Capparella, the MTA engaged in further conversations with March Networks regarding the renegotiation of the complete on-board camera services contract to include: commissioning of identified in-service camera equipment to ensure proper connection to the server; retrofit/replacement of end-of-life camera equipment; and previously agreed managed services. To do this, it was determined that a revision of the proposed contract terms and deliverables may be desirable, to provide support for in-service vehicles and replacement of outdated video recorders. The MTA continued to review funding options and was able to identify available capital and operating budget funding, to be used in support of camera replacement. To complete this partnership with March Networks, the renegotiated contract is proposed to be carried out in three (3) phases: In-Service Camera Equipment Commissioning (beginning March 2019; funded by operating budget): Troubleshooting, testing and reconfiguring of identified in-service vehicle camera equipment to ensure proper connection to the server. Doing so ensures availability and easy downloading of video, on demand. Upon completion, connected vehicles will be certified as in a good state of repair, and included in ongoing managed services for regular auditing and updating as required. This phase is an amended deliverable of the contract, funded by operating budget (value of $32,300). End-of-Life Equipment Retrofit (upon approval, estimated start in May 2019; capital grant funded): Replacement of end-of-life camera recorders, ensuring proper function and availability of parts replacement when needed. This phase is a newly negotiated deliverable within the current contract, not yet executed by MTA (value of $697,150). 12

14 Managed Services (June 2019; operating budget): Comprehensive repair and protective services coverage for the on-board camera systems. All equipment that has been commissioned and certified will be fully covered under managed services, inclusive of any labor required to repair or replacement. Terms of managed services feature timely malfunction identification and timely resolution within agreed upon service windows. This phase of the contract has not been altered from previous Board review and approval (monthly invoicing, funded by operating budget). RECOMMENDATION: Staff requests that the committee recommend approval from the Board for modification of the previously approved service contract with March Networks to allow for capital expenditures in the amount of $697,150 and operating expenditures in the amount of $1,517,081 for a total not-to-exceed amount of $2,214,231. The proposed renegotiated managed services agreement is written as a sole source contract, for a thirty-eight (38) month period*, with one two (2) year option for renewal. The capital purchase of onboard camera equipment is fully supported by the adopted FY19 Capital Plan through a combination of current and prior year 5307 and 5339 federal formula dollars with matching state and local funds. The managed services contract will be written in an amount of $1,379,165, with a contingency amount of 10% ($137,916), for a total not to exceed amount of $1,517,081. Upon execution, this project will be task based, in accordance with project scope; funding will be assigned and made available through the annual capital and operating budgets. *Thirty-eight (38) month agreement with March Networks inclusive of one (1) month managed services at no additional charge. APPROVED: Chief Administrative Officer March 22, 2019 Date 13

15 Nashville Metropolitan Transit Authority of Nashville & Davidson County, Tennessee Committee Discussion Item Committee Action Item Board Discussion Item Item Number: OF-A Meeting Date: 03/28/19 Item Title: 40-Foot Low-Floor Bus Replacement Purchase BACKGROUND: In January 2016, the Board approved the Nashville Metropolitan Transit Authority (Nashville MTA) entering into a three-year contract with two one-year options for the purchase of up to 120 Gillig buses under the procurement contract labeled # Concurrent with the Nashville MTA s efforts to operate within our fleet replacement plan, staff requests approval to order 19 replacement vehicles under the aforementioned Gillig contract. The approval of this purchase is consistent with the agency s efforts to execute a more balanced schedule for capital spending and fleet replacement. If approved, these buses will replace those vehicles within our fleet which have met their end of useful life and are no longer recommended for service. Considering the anticipated lead time for production scheduling, maintenance staff anticipates delivery dates for these 19 replacement vehicles between the second and third quarter of FY2021. RECOMMENDATION: Staff requests the Operations & Finance Committee recommend to the Board to provide the Chief Executive Officer the authority to approve the purchase of foot Low-Floor Hybrid buses from Gillig, LLC. for the attainment of replacement vehicles to be used in fixed-route service. The total sum of this purchase is $14,782,000 ($778,000 per bus). The cost per bus includes all ancillary equipment such as on-board Wi-Fi technology and cameras. Funding sources to support this purchase will be comprised of 2018 Federal 5339b discretionary award funding, matched with the Tennessee Department of Transportation (TDOT) Improve Act funds and previously approved Metro capital funding. APPROVED: Chief Operating Officer March 22, 2019 Date 14

16 Nashville Metropolitan Transit Authority of Nashville & Davidson County, Tennessee Committee Discussion Item Committee Action Item Board Discussion Item Item Number: OF A Meeting Date: 03/28/19 Item Title: Award of Architectural/Engineering On-Call Contract BACKGROUND: To advance planning, design, and construction of neighborhood transit centers and stop improvements throughout the WeGo network (as identified in the nmotion plan), a Request for Qualifications (RFQ) was advertised for on-call contract architectural, engineering, and construction administration services. Consultants were invited to provide qualifications for the following activities categories: project initiation and management; public outreach; National Environmental Policy Act (NEPA) documentation; conceptual, design development, and construction documents; bid services; and construction engineering and inspection. WeGo Public Transit received qualifications from four consultant teams lead by STV, WSP, Kimley Horn, and Smith Gee Studios. The evaluation committee reviewed and scored the qualifications of each team on January 31, As a result of the review, the committee invited all four teams to present to the evaluation committee. Following the presentations, the evaluation committee reviewed and scored each team with the team led by Smith Gee Studios receiving the highest score. Through the submitted qualifications and in-person presentations, Smith Gee Studios demonstrated their understanding of the scope, their ability to support WeGo with all the required core functions, and their passion for advancing transit service options within Middle Tennessee. Particular strengths that were noted by the evaluation committee included the team s vast local expertise with design and development services combined with transit experience across the nation. Additionally, the team includes multiple firms to aid in public outreach efforts. It is recommended that an on-call, task-based contract be awarded to Smith Gee Studios with an annual not-to-exceed total of $1 million. The contract would be set for a three-year base term with two optional one-year extensions. Tasks will be negotiated and awarded based on review of negotiated costs and specific team qualifications and experience on the scope for each task. Funding for each task will be identified through Local, State, and Federal funding sources and grants during development of the Capital Plan. RECOMMENDATION: Based upon the results of the comprehensive solicitation and evaluation process, staff requests the Operations & Finance Committee recommend to the Board to provide the Chief Executive Officer the authority to negotiate and enter into an on-call, task-based design contract with Smith Gee Studios with an annual not-to-exceed value of $1 million. The contract would be set for three-year base term with two optional one-year extensions. Individual tasks greater than $300,000 awarded under this contract would require Board approval prior to authorization unless given approval through adoption of the annual Capital Budget. APPROVED: Chief Development Officer 15 March 22, 2019 Date

17 Nashville MTA Committee Meetings WeGo Central 400 Dr. Martin L. King Jr. Blvd. Nashville, TN March 28, :30 p.m. NICE Committee Janet Miller, Chair Glenn Farner, Member 1. Call to Order 2. Discussion Items FY2020 Marketing Plan Discussion Jason Minser, Marketing & Communications Director NICE-D Pg. 17 nmotion Status Report Felix Castrodad, Director of Planning & Grants NICE-D Pg Other Business 4. Adjourn 16

18 Nashville Metropolitan Transit Authority of Nashville & Davidson County, Tennessee Committee Discussion Item Committee Action Item Board Discussion Item Item Number: NICE-D Meeting Date: 03/28/2019 Item Title: FY2020 Marketing Plan Discussion BACKGROUND: Historically, the Nashville Metropolitan Transit Authority (Nashville MTA) has not adopted a formal marketing plan outlining the goals, objectives, performance metrics and budgets associated with marketing. Over the past two years, there have been significant enhancements in brand strategy, market research, and concrete service goals and strategies associated with the nmotion Strategic Service Plan. As a result, staff would like to begin a process of Board engagement and adoption of annual marketing plans in the same manner as we have been evolving our annual budget process. We propose to begin for FY , beginning July 1, The ultimate goal of a transit marketing plan is to increase ridership. However, when considering the market segments likely to use transit, the key factors that determine a person s willingness to use the service come down to: Awareness of transit; Their attitude toward transit; Accessibility to transit service with a good level of service; and, Their overall experience using transit. Marketing cannot increase ridership by itself. It can, however, identify specific market segments where current and emerging services and products are more likely to attract riders. Consistent ridership gains require a commitment to matching service levels to these market demands. When possible, where services are at market levels but not at capacity, marketing can help to increase awareness and potential usage. In other circumstances where products are introduced or new features or enhancements to existing services are made, marketing can assist in getting the word out more effectively than word of mouth. Good marketing can also identify key barriers in service and product design preventing greater use of the system. The objective is to share the current state of marketing and have a discussion as we plan to develop a formal FY2020 marketing plan for Board input and review. The plan will go into detail related to market identification, budget, performance metrics, and strategies. Ultimately, we anticipate formal Board adoption and periodic review of marketing plan status. CURRENT STATUS: Director of Marketing Jason Minser will provide an overview and discuss directions for FY2020 marketing plan development. We will be seeking general thoughts on approaches and reactions to research findings for greater discussion in coming months. APPROVED: Chief Development Officer 17 March 22, 2019 Date

19 Nashville Metropolitan Transit Authority of Nashville & Davidson County, Tennessee Committee Discussion Item Committee Action Item Board Discussion Item Item Number: NICE-D Meeting Date: 03/28/19 Item Title: nmotion Status Report BACKGROUND: In the fall of 2016, the Nashville MTA released the nmotion Strategic Plan, a 25-year comprehensive plan designed to meet Nashville s and the region s vision for transit. The plan was the culmination of an intensive two-year process with over 20,000 engagements from a broad range of Nashvillians and Middle Tennesseans about the future of transit in this region. The nmotion plan identified several opportunities and outlined a series of strategies to enhance the transit system by improving service, attracting and retaining riders, and meeting the growing needs of the Middle Tennessee region through the year The plan consists of service improvement strategies designed to: Make service easier to use Improve existing services Improve access to transit Make service more comfortable Develop a network of regional transit centers Expand service to new areas Build a high-capacity/rapid transit network CURRENT STATUS: Since the nmotion plan adoption, the agency has been strategically working on incremental improvements to help advance its strategies within the existing resources. To that end, staff has developed a status report to update the Board and the public on progress made toward implementing the plan. Director of Planning Felix Castrodad will present an overview of the status report at the meeting. APPROVED: Chief Development Officer March 22, 2019 Date 18