The bank behind your AutoPass Credit Card Program

Transcription

1 The bank behind your AutoPass Credit Card Program

2 TABLE OF CONTENTS WHO IS CFNA? 2 WHY CHOOSE THE AUTOPASS CREDIT CARD? 2 THE CFNA ADVANTAGE 2 THE ONLY TOOL YOU NEED, PLUS 6-MONTHS DEFERRED INTEREST! 3 WHAT CAN THE AUTOPASS CREDIT CARD OFFER YOU & YOUR CUSTOMERS? 4 MARKETING PROGRAMS 4 POINT-OF-PURCHASE MATERIALS 5 CONVENIENT PROCESSING SOLUTIONS 6 CALL Prompt 1 for Merchant Finance & Enrollment Support Prompt 2 for Marketing Support & Supplies

3 Who is CFNA? Credit First National Association (CFNA) is a federally chartered bank located in Brook Park, Ohio, which is wholly owned by Bridgestone Retail Operations, a longstanding leader in the automotive and tire industry. Provider of private label credit card solutions serving over 7,500 automotive merchants Offers credit services to over 4.6 million cardholders nationwide CFNA employs over 280 specialists to support your private label credit card Why choose the AutoPass credit card? The AutoPass credit card is dedicated for purchases at merchants enrolled in the AutoPass Credit Card Program. Often, merchants prefer their own card because it offers customers another way to pay for the tires and service they need, thus increasing sales. Convenience for your customers Builds customer loyalty for your location Stimulates more sales for your business Keeps customers coming back for repeat purchases Every new AutoPass credit card issued will be embossed with YOUR BUSINESS NAME! It s a portable billboard in your customer s wallet, offering you the opportunity to build a database of marketable customers. The CFNA advantage On average, CFNA customers purchase more frequently, have higher ticket sales, and spend more as a lifetime customer than with other credit cards. Spending Habits* Non-CFNA Cards CFNA Cards That's... First Purchase Spending $228 $688 3 X Purchase Frequency Per Year X > Credit First National Association AUTOPASS PRIVATE LABEL CREDIT CARD PROGRAM Trend Spending** $536 $1, X *Profile of national multi-location tire and service retailer. **Based on a 2-year time span, 2009 &

4 The only tool you need; plus 6 months deferred interest! > C r e d i t F i r s t N a t i o n a l A s s o c i a t i o n AU T O PA S S P R I VAT E L A B E L C R E D I T C A R D P R O G R A M 3 How often do your customers have to think about needed repairs? Increase your customer conversion rate with extended STRESS-FREE FINANCING! Provide your customers with peace of mind by offering them the 6-Month Promotional Credit Plan. No interest is charged on a qualifying purchase if paid in full within 6 months and minimum monthly required payments are made. The AutoPass credit card allows your customers to purchase the automotive products and services they need today, while giving them the flexibility to pay over time. CFNA pays YOU within two business days of the sale (less the merchant discount rate) to help you continue a steady cash flow for your business, and your customers repay CFNA over time. The 6-Month Promotional Credit Plan is easy to use, and it allows your customers the flexibility to pay monthly installments over the course of 6 months when they make a qualifying purchase. This is a perfect opportunity to share the benefits of the AutoPass credit card and present a $1,200 invoice in monthly installments, for example. Consider the following situation: e.g. $1,200 6 months = $200 monthly payments. Or the customer can pay as little as 4% of the balance each month. e.g. $1,200 x 4% = $48.00 a month! Now that s easier to digest than paying the full $1,200 in cash today or paying a bank card in 30 days. NO INTEREST IF PAID IN FULL WITHIN 6 MONTHS* $299 Minimum purchase required. Interest will be charged to your account from the purchase date if the purchase balance is not paid in full within 6 months or if you make a late payment. *MINIMUM MONTHLY PAYMENTS REQUIRED. Applicable to purchases made January 1 through December 31, APR: 22.8%. Minimum Finance Charge: $1.00. CFNA reserves the right to change APR, fees and other terms unilaterally.

5 What can the AutoPass credit card offer you and your customers? You and your customers will receive a superior level of service and exclusive features with the AutoPass Credit Card Program that makes CFNA best in class! As a retailer, we can offer you... A 6-Month Promotional Credit Plan for you to offer your customers A competitive merchant fee with no hidden costs An increase in your loyal customer base that will boost repeat business A professional support staff to assist with marketing, electronic processing, payment inquiries, and reconciliations Field Sales Managers available to assist with increasing sales, executing in-store promotions, and training employees on compliance standards and sales techniques A customized URL link for your business website that will allow customers to apply for credit and manage their account online We offer your customers... Immediate purchasing power once approved Competitive APR No annual fees and no prepayment penalties Generous credit limits Instant credit decisions our average in-store and online credit decision takes 30 to 60 seconds Financial confidentiality customers have the option to apply online, in the privacy of their own home, through your retail website CFNA marketing programs CFNA offers a variety of simple and cost effective programs to help encourage brand loyalty, retain existing cardholders, and increase sales. There are several programs available to take your business to the next level! Our Ad-Hoc Mailer Program is available to all merchants. > Credit First National Association AUTOPASS PRIVATE LABEL CREDIT CARD PROGRAM Advertise your store's special offers and events with direct mailers. CFNA coordinates the design, printing, and mailing and even subsidizes a portion of the cost. We also offer consumer promotions, employee incentive programs, and credit card statement advertising to qualifying merchants. Contact your Field Sales Manager for more information on these programs. 4

6 Point-of-Purchase (P.O.P.) materials > C r e d i t F i r s t N a t i o n a l A s s o c i a t i o n AU T O PA S S P R I VAT E L A B E L C R E D I T C A R D P R O G R A M In addition to the numerous benefits previously listed, CFNA offers merchants point-of-purchase materials, necessary credit card applications, and other items at no cost to help your business succeed! P.O.P. materials shown below are valid through December 31, Application Stand & Insert Monitor Stick-Ons (2-sided) Benefits Poster Table Tent (3-sided) Counter Mat Window Decal (2-sided) Door Decal (2-sided) Bay Banner* Tire Stack Cover* Tear-Pad Flyers Tire Insert APPLICATION STAND INSERT, 11 x 14 TABLE TENT (3-SIDED), x 9.5 TEAR-PAD FLYER, 3.5 x 6.5 DOOR DECAL, x 2.75 FRONT FRONT BACK COUNTER MAT, 14 x 11 BACK TIRE INSERT, 20 DIAMETER MONITOR STICK-ON, 5.5 x 3.5 BAY BANNER*, 96 x 36 NO INTEREST IF PAID IN FULL WITHIN 6 MONTHS* $299 Minimum purchase required. Interest will be charged to your account from the purchase date if the purchase balance is not paid in full within 6 months or if you make a late payment. *MINIMUM MONTHLY PAYMENTS REQUIRED. Applicable to purchases made January 1 through December 31, APR: 22.8%. Minimum Finance Charge: $1.00. CFNA reserves the right to change APR, fees and other terms unilaterally. BENEFITS POSTER, 24 x 36 WINDOW DECAL (2-SIDED), 24 x 36 TIRE STACK COVER*, 98 x 48, 30 DIAMETER 5 *Some materials are available by request only, while supplies last. To request, call , prompt 2.

7 Convenient processing solutions CFNA offers both terminal-based and PC-based solutions. Select one of the options below that works best for your business.* All CFNA processing options will allow you to access new payment solutions that will grow your business with competitive transaction rates. Plus, submit CFNA credit card applications and receive credit decision and credit limit replies within 60 seconds in most cases. *All processing options must be approved by CFNA prior to enrollment. PLEASE SELECT ONE OF THE TWO PROCESSING OPTIONS BELOW: OPTION #1 Terminal-Based Solution Requires a Verifone Vx570 terminal The VeriFone Vx570 terminal must meet the following requirements: 12 MB of memory Dual Port capabilities IP or Analog connection available OPTION #2 PC-Based Desktop Solution Requires a personal computer Computer must have one of the following: Windows 2000 or newer version This solution can be integrated with a variety of point of sale systems. > Credit First National Association AUTOPASS PRIVATE LABEL CREDIT CARD PROGRAM Ready to get started? Or still have questions? Call , prompt 1 to talk to Merchant Finance & Enrollment Support. 6

8 CALL TO GET STARTED. Continuing education We're here to help. Our training website, is an educational tool to help you sell more tires and services through the promotion of your private label credit card. This free resource explains how the credit card program works and provides a great opportunity to review and reinforce strategies for encouraging customers to open a credit card account EASTLAND ROAD BROOK PARK, OHIO /2015