When Dashboards are Stupid Presented by John Alber and Chris Emerson #ORG4
<We don t actually hate Dashboards>
Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Increasing Use of Dashboard by Bryan Cave For Decision Making and Analysis 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 <Dashboard used 391,000 times in 2013>
Adoption Statistics <Ours is well-received>
Duration Statistics <They come for many purposes>
But... How did we get there???
By not being stupid about dashboards
What Makes Dashboards Dumb? Some downsides to dashboards
By and for numbers people
Other Dashboard Characteristics o General rather than specific o Abstract rather than concrete o Easy to ignore Why are they this way? Not knowing what you want to accomplish.
The Siren Effect
Siren Songs Things lawyers care about o Inventory Don t often think of it, but care about it o Year-end results Determines comp and bonuses o Relative performance Every lawyer remembers his/her LSAT percentile o Keeping promises And budgets are promises o Time entry The cockroach effect: daylight creates movement o Stories
Siren Songs Things lawyers care about o Inventory Don t often think of it, but care about it o Year-end results Determines comp and bonuses o Relative performance Every lawyer remembers his/her LSAT percentile o Keeping promises And budgets are promises o Time entry The cockroach effect: daylight creates movement o Stories
Inventory Emails
Inventory Emails As simple as this is o Dashboard page views increase 109% o Distinct lawyers increase 127% o During Oct Nov, both increase 170% o And we left December out of these stats.
Siren Songs Things lawyers care about o Inventory Don t often think of it, but care about it o Year-end results Determines comp and bonuses o Relative performance Every lawyer remembers his/her LSAT percentile o Keeping promises And budgets are promises o Time entry The cockroach effect: daylight creates movement o Stories
Year-end Collection Efforts 22
December Emails Daily collection emails plus weekly inventory emails results in o Page views increasing 290% o Distinct lawyers increasing 235%
Siren Songs Things lawyers care about o Inventory Don t often think of it, but care about it o Year-end results Determines comp and bonuses o Relative performance Every lawyer remembers his/her LSAT percentile o Keeping promises And budgets are promises o Time entry The cockroach effect: daylight creates movement o Stories
Octagon and Emails Ranking lawyers against each other
Impact on Usage Dramatic o 43% increase in page views o 83% increase in lawyer usage
Impact on Behavior Phenomenal Speeds drop 16 days over the recession 27
Siren Songs Things lawyers care about o Inventory Don t often think of it, but care about it o Year-end results Determines comp and bonuses o Relative performance Every lawyer remembers his/her LSAT percentile o Keeping promises And budgets are promises o Time entry The cockroach effect: daylight creates movement o Stories
Budget / fixed fee emails Always link back to Dashboard 29
Budget / fixed fee emails Always link back to Dashboard
Simply Reporting Budget Progress Huge impact on profitability 31
Siren Songs Things lawyers care about o Inventory Don t often think of it, but care about it o Year-end results Determines comp and bonuses o Relative performance Every lawyer remembers his/her LSAT percentile o Keeping promises And budgets are promises o Time entry The cockroach effect: daylight creates movement o Stories
Time entry emails Shining a light 33
Siren Songs Things lawyers care about o Inventory Don t often think of it, but care about it o Year-end results Determines comp and bonuses o Relative performance Every lawyer remembers his/her LSAT percentile o Keeping promises And budgets are promises o Time entry The cockroach effect: daylight creates movement o Stories
Typical Rosetta Report Action- Oriented Narrative Raw Numbers Comparative Info
Show Me the Money
Thank You