Gaiam, Inc. Gaiam, Inc. Financial Snapshot. Operating Performance. Fast Facts. SWOT Analysis. [Figure] Gaiam, Inc. - SWOT Profile Page 1

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Gaiam, Inc. Fast Facts Headquarters Address Telephone Fax Website Ticker Symbol, Stock Exchange Financial Snapshot Operating Performance The company reported revenue of US$XX million during the fiscal year 2011 (2011). The company's revenue grew at a CAGR of XX% during 2007 2011, with an annual growth of XX% over 2010. In 2011, the company recorded an operating margin of XX%, as against XX% in 2010. [Figure] Number of Employees Fiscal Year End Revenue (in US$ million) SWOT Analysis Strengths Weaknesses Opportunities Threats Gaiam, Inc. - SWOT Profile Page 1

TABLE OF CONTENTS 1 Business Analysis... 5 1.1 Company Overview... 5 1.2 Business Description... 5 1.3 Major Products and Services... 6 2 Analysis of Key Performance Indicators... 7 2.1 Five Year Snapshot: Overview of Financial and Operational Performance Indicators... 7 2.2 Key Financial Performance Indicators... 10 2.2.1 Revenue and Operating Profit... 10 2.2.2 Operational Efficiency... 11 2.3 Competitive Benchmarking... 12 2.3.1 Market Capitalization... 13 2.3.2 Efficiency... 14 2.3.3 Turnover Inventory and Asset... 15 3 Mergers & Acquisitions and Partnerships... 16 3.1 M&A and Partnerships Strategy... 16 4 SWOT Analysis... 17 4.1 SWOT Analysis - Overview... 17 4.2 Strengths... 17 4.3 Weaknesses... 17 4.4 Opportunities... 18 4.5 Threats... 18 5 Company Statement... 19 6 History... 20 7 Key Employees... 21 8 Key Employee Biographies... 22 9 Locations and Subsidiaries... 23 9.1 Head Office... 23 9.2 Other Locations and Subsidiaries... 23 10 Appendix... 24 10.1 Methodology... 24 10.2 Ratio Definitions... 24 10.3 Disclaimer... 28 Gaiam, Inc. - SWOT Profile Page 2

List of Tables Table 1: Major Products and Services... 6 Table 2: Key Ratios - Annual... 7 Table 3: Key Ratios - Interim... 9 Table 4: Key Capital Market Indicators... 9 Table 5: History... 20 Table 6: Key Employees... 21 Table 7: Key Employee Biographies... 22 Table 8: Subsidiaries... 23 Gaiam, Inc. - SWOT Profile Page 3

List of Figures Figure 1: Revenue and Operating Profit... 10 Figure 2: Operational Efficiency... 11 Figure 3: Market Capitalization... 13 Figure 4: Efficiency... 14 Figure 5: Turnover Inventory and Asset... 15 Gaiam, Inc. - SWOT Profile Page 4

1 Business Analysis 1.1 Company Overview 1.2 Business Description Gaiam, Inc. - SWOT Profile Page 5

1.3 Major Products and Services Table 1: Major Products and Services Products: Source: Canadean Gaiam, Inc. - SWOT Profile Page 6

2 Analysis of Key Performance Indicators 2.1 Five Year Snapshot: Overview of Financial and Operational Performance Indicators The company reported revenue of US$XX million during the fiscal year 2011 (2011). The company's revenue grew at a CAGR of XX% during 2007 2011, with an annual growth of XX% over 2010. During 2011, operating margin of the company was XX% in comparison with operating margin of XX% in 2010. In 2011, the company recorded a net profit margin of XX% compared to a net profit margin of XX% in 2010. Table 2: Key Ratios - Annual Equity Ratios Key Ratios Unit/Currency 2011 2010 2009 2008 2007 Profitability Ratios Growth Ratios Cost Ratios Liquidity Ratios Leverage Ratios Gaiam, Inc. - SWOT Profile Page 7

Table 2: Key Ratios - Annual Efficiency Ratios Key Ratios Unit/Currency 2011 2010 2009 2008 2007 Source: Canadean Gaiam, Inc. - SWOT Profile Page 8

Table 3: Key Ratios - Interim Equity Ratios Key Ratios Unit/Currency Mar-2012 Dec-2011 Sep-2011 Jun-2011 Profitability Ratios Cost Ratios Liquidity Ratios Leverage Ratios Source: Canadean Table 4: Key Capital Market Indicators Key Ratios 13-Jul-2012 Note: Above ratios are based on share price as of 13-Jul-2012. The above ratios are absolute numbers. Source: Canadean Gaiam, Inc. - SWOT Profile Page 9

2.2 Key Financial Performance Indicators 2.2.1 Revenue and Operating Profit Figure 1: Revenue and Operating Profit Source: Canadean Gaiam, Inc. - SWOT Profile Page 10

2.2.2 Operational Efficiency Figure 2: Operational Efficiency Source: Canadean Gaiam, Inc. - SWOT Profile Page 11

2.3 Competitive Benchmarking Gaiam, Inc. - SWOT Profile Page 12

2.3.1 Market Capitalization Figure 3: Market Capitalization Source: Canadean Gaiam, Inc. - SWOT Profile Page 13

2.3.2 Efficiency Figure 4: Efficiency Source: Canadean Gaiam, Inc. - SWOT Profile Page 14

2.3.3 Turnover Inventory and Asset [text] Figure 5: Turnover Inventory and Asset Source: Canadean Gaiam, Inc. - SWOT Profile Page 15

3 Mergers & Acquisitions and Partnerships 3.1 M&A and Partnerships Strategy Deal Type Deal Status Deal Sub Type Announced Date Deal in Brief Participant Company Information Company Name Involvement Type Company Overview Gaiam, Inc. - SWOT Profile Page 16

4 SWOT Analysis 4.1 SWOT Analysis - Overview 4.2 Strengths Strength 1 Strength 2 Strength 3 4.3 Weaknesses Weakness 1 Weakness 2 Gaiam, Inc. - SWOT Profile Page 17

4.4 Opportunities Opportunities 1 Opportunities 2 Opportunities 3 4.5 Threats Threats 1 Threats 2 Threats 3 Gaiam, Inc. - SWOT Profile Page 18

5 Company Statement Gaiam, Inc. - SWOT Profile Page 19

6 History Table 5: History Year Event type Description Source: Canadean Gaiam, Inc. - SWOT Profile Page 20

7 Key Employees Table 6: Key Employees Name Job Title Board Level Since Age Source: Canadean Gaiam, Inc. - SWOT Profile Page 21

8 Key Employee Biographies Table 7: Key Employee Biographies Source: Canadean Gaiam, Inc. - SWOT Profile Page 22

9 Locations and Subsidiaries 9.1 Head Office Address 9.2 Other Locations and Subsidiaries Table 8: Subsidiaries Source: Canadean Gaiam, Inc. - SWOT Profile Page 23

10 Appendix 10.1 Methodology Canadean company reports are based on a core set of research techniques which ensure the best possible level of quality and accuracy of data. The key sources used include: Company Websites Company Annual Reports SEC Filings Press Releases Proprietary Databases Notes Financial information of the company is taken from the most recently published annual reports or SEC filings The financial and operational data reported for the company is as per the industry defined standards Revenue converted to US$ at average annual conversion rate as of fiscal year end 10.2 Ratio Definitions Capital Market Ratios Capital Market Ratios measure investor response to owning a company's stock and also the cost of issuing stock. Price/Earnings Ratio (P/E) Price/Earnings (P/E) ratio is a measure of the price paid for a share relative to the annual income earned per share. It is a financial ratio used for valuation: a higher P/E ratio means that investors are paying more for each unit of income, so the stock is more expensive compared to one with lower P/E ratio. A high P/E suggests that investors are expecting higher earnings growth in the future compared to companies with a lower P/E. Price per share is as of previous business close, and EPS is from latest annual report. Formula: Price per Share / Earnings per Share Enterprise Value/Earnings before Interest, Tax, Depreciation & Amortization (EV/EBITDA) Enterprise Value/EBITDA (EV/EBITDA) is a valuation multiple that is often used in parallel with, or as an alternative to, the P/E ratio. The main advantage of EV/EBITDA over the PE ratio is that it is unaffected by a company's capital structure. It compares the value of a business, free of debt, to earnings before interest. Price per share is as of previous business close, and shares outstanding last reported. Other items are from latest annual report. Formula: (Market Cap + Debt + Preferred Stock - Cash & Cash Equivalents) / (Net Income + Interest + Tax + Depreciation + Amortization) Enterprise Value/Sales Enterprise Value/Sales (EV/Sales) is a ratio that provides an idea of how much it costs to buy the company's sales. EV/Sales is seen as more accurate than Price/Sales because market capitalization does not take into account the amount of debt a company has, which needs to be paid back at some point. Price per share is as of previous business close, and shares outstanding last reported. Other items are from latest annual report. Formula: (Market Cap + Debt + Preferred Stock - Cash & Cash Equivalents) / Sales Enterprise Value/Operating Profit Enterprise Value/Total Assets Enterprise Value/Operating Profit measures the company's enterprise value to the operating profit. Price per share is as of previous business close, and shares outstanding last reported. Other items are from latest annual report. Formula: (Market Cap + Debt + Preferred Stock - Cash & Cash Equivalents) / Operating Income Enterprise Value/Total Assets measures the company's enterprise value to the total Gaiam, Inc. - SWOT Profile Page 24

assets. Price per share is as of previous business close, and shares outstanding last reported. Other items are from latest annual report. Formula: (Market Cap + Debt + Preferred Stock - Cash & Cash Equivalents) / Total Assets Dividend Yield Dividend Yield shows how much a company pays out in dividends each year relative to its share price. In the absence of any capital gains, the dividend yield is the return on investment for a stock. Formula: Annual Dividend per Share / Price per Share Equity Ratios These ratios are based on per share value. Earnings per Share (EPS) Earnings per share (EPS) is the portion of a company's profit allocated to each outstanding share of common stock. EPS serves as an indicator of a company's profitability. Formula: Net Income / Weighted Average Shares Dividend per Share Dividend is the distribution of a portion of a company's earnings, decided by the board of directors, to a class of its shareholders. Dividend Cover Dividend cover is the ratio of company's earnings (net income) over the dividend paid to shareholders. Formula: Earnings per share / Dividend per share Book Value per Share Book Value per Share measure used by owners of common shares in a firm to determine the level of safety associated with each individual share after all debts are paid accordingly. Formula: (Shareholders Equity - Preferred Equity) / Outstanding Shares Cash Value per Share Cash Value per Share is a measure of a company's cash (cash & equivalents on the balance sheet) that is determined by dividing cash & equivalents by the total shares outstanding. Formula: Cash & equivalents / Outstanding Shares Profitability Ratios Profitability Ratios are used to assess a company's ability to generate earnings, based on revenues generated or resources used. For most of these ratios, having a higher value relative to a competitor's ratio or the same ratio from a previous period is indicative that the company is doing well. Gross Margin Gross margin is the amount of contribution to the business enterprise, after paying for direct-fixed and direct variable unit costs. Formula: {(Revenue-Cost of revenue) / Revenue}*100 Operating Margin Operating Margin is a ratio used to measure a company's pricing strategy and operating efficiency. Formula: (Operating Income / Revenues) *100 Net Profit Margin Net Profit Margin is the ratio of net profits to revenues for a company or business segment - that shows how much of each dollar earned by the company is translated into profits. Formula: (Net Profit / Revenues) *100 Profit Markup Profit Markup measures the company's gross profitability, as compared to the cost of revenue. Formula: Gross Income / Cost of Revenue PBIT Margin (Profit Before Interest & Tax) Profit Before Interest & Tax Margin shows the profitability of the company before interest expense & taxation. Formula: {(Net Profit + Interest + Tax) / Revenue} *100 Gaiam, Inc. - SWOT Profile Page 25

PBT Margin (Profit Before Tax) Return on Equity Profit Before Tax Margin measures the pre-tax income over revenues. Formula: {Income Before Tax / Revenues} *100 Return on Equity measures the rate of return on the ownership interest (shareholders' equity) of the common stock owners. Formula: (Net Income / Shareholders Equity)*100 Return on Capital Employed Return on Capital Employed is a ratio that indicates the efficiency and profitability of a company's capital investments. ROCE should always be higher than the rate at which the company borrows; otherwise any increase in borrowing will reduce shareholders' earnings. Formula: EBIT / (Total Assets Current Liabilities)*100 Return on Assets Return on Assets is an indicator of how profitable a company is relative to its total assets, the ratio measures how efficient management is at using its assets to generate earnings. Formula: (Net Income / Total Assets)*100 Return on Fixed Assets Return on Fixed Assets measures the company's profitability to its fixed assets (property, plant & equipment). Formula: (Net Income / Fixed Assets) *100 Return on Working Capital Cost Ratios Return on Working Capital measures the company's profitability to its working capital. Formula: (Net Income / Working Capital) *100 Cost ratios help to understand the costs the company is incurring as a percentage of sales. Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales) Operating costs as percentage of total revenues measures the operating costs that a company incurs compared to the revenues. Formula: (Operating Expenses / Revenues) *100 Administration costs as percentage of total revenue measures the selling, general and administrative expenses that a company incurs compared to the revenues. Formula: (Administrative Expenses / Revenues) *100 Interest costs as percentage of total revenues measures the interest expense that a company incurs compared to the revenues. Formula: (Interest Expenses / Revenues) *100 Leverage Ratios Leverage ratios are used to calculate the financial leverage of a company to get an idea of the company's methods of financing or to measure its ability to meet financial obligations. There are several different ratios, but the main factors looked at include debt, equity, assets and interest expenses. Debt to Equity Ratio Debt to Equity Ratio is a measure of a company's financial leverage. The debt/equity ratio also depends on the industry in which the company operates. For example, capitalintensive industries tend to have a higher debt equity ratio. Formula: Total Liabilities / Shareholders Equity Debt to Capital Ratio Interest Coverage Ratio Debt to capital ratio gives an idea of a company's financial structure, or how it is financing its operations, along with some insight into its financial strength. The higher the debt-tocapital ratio, the more debt the company has compared to its equity. This indicates to investors whether a company is more prone to using debt financing or equity financing. A company with high debt-to-capital ratios, compared to a general or industry average, may show weak financial strength because the cost of these debts may weigh on the company and increase its default risk. Formula: {Total Debt / (Total assets - Current Liabilities)} Gaiam, Inc. - SWOT Profile Page 26

Interest Coverage Ratio is used to determine how easily a company can pay interest on outstanding debt, calculated as earnings before interest & tax by interest expense. Formula: EBIT / Interest Expense Liquidity Ratios Liquidity ratios are used to determine a company's ability to pay off its short-terms debts obligations. Generally, the higher the value of the ratio, the larger the margin of safety that the company possesses to cover short-term debts. A company's ability to turn short-term assets into cash to cover debts is of the utmost importance when creditors are seeking payment. Bankruptcy analysts and mortgage originators frequently use the liquidity ratios to determine whether a company will be able to continue as a going concern. Current Ratio Current Ratio measures a company's ability to pay its short-term obligations. The ratio gives an idea of the company's ability to pay back its short-term liabilities (debt and payables) with its short-term assets (cash, inventory, receivables). The higher the current ratio, the more capable the company is of paying its obligations. A ratio under 1 suggests that the company would be unable to pay off its obligations if they came due at that point. Formula: Current Assets / Current Liabilities Quick Ratio Quick ratio measures a company's ability to meet its short-term obligations with its most liquid assets. Formula: (Current Assets - Inventories) / Current Liabilities Cash Ratio Cash ratio is the most stringent and conservative of the three short-term liquidity ratio. It only looks at the most liquid short-term assets of the company, which are those that can be most easily used to pay off current obligations. It also ignores inventory and receivables, as there are no assurances that these two accounts can be converted to cash in a timely matter to meet current liabilities. Formula: {(Cash & Bank Balance + Marketable Securities) / Current Liabilities)} Efficiency Ratios Efficiency ratios measure a company's effectiveness in various areas of its operations, essentially looking at maximizing its use of resources. Fixed Asset Turnover Fixed Asset Turnover ratio indicates how well the business is using its fixed assets to generate sales. A higher ratio indicates the business has less money tied up in fixed assets for each currency unit of sales revenue. A declining ratio may indicate that the business is over-invested in plant, equipment, or other fixed assets. Formula: Net Sales / Fixed Assets Asset Turnover Asset turnover ratio measures the efficiency of a company's use of its assets in generating sales revenue to the company. A higher asset turnover ratio shows that the company has been more effective in using its assets to generate revenues. Formula: Net Sales / Total Assets Current Asset Turnover Current Asset Turnover indicates how efficiently the business uses its current assets to generate sales. Formula: Net Sales / Current Assets Inventory Turnover Inventory Turnover ratio shows how many times a company's inventory is sold and replaced over a period. A low turnover implies poor sales and, therefore, excess inventory. A high ratio implies either strong sales or ineffective buying. Formula: Cost of Goods Sold / Inventory Working Capital Turnover Working Capital Turnover is a measurement to compare the depletion of working capital to the generation of sales. This provides some useful information as to how effectively a company is using its working capital to generate sales. Formula: Net Sales / Working Capital Capital Employed Turnover Capital employed turnover ratio measures the efficiency of a company's use of its equity in generating sales revenue to the company. Formula: Net Sales / Shareholders Equity Gaiam, Inc. - SWOT Profile Page 27

Capex to sales Capex to Sales ratio measures the company's expenditure (investments) on fixed and related assets' effectiveness when compared to the sales generated. Formula: (Capital Expenditure / Sales) *100 Net income per Employee Net income per Employee looks at a company's net income in relation to the number of employees they have. Ideally, a company wants a higher profit per employee possible, as it denotes higher productivity. Formula: Net Income / No. of Employees Revenue per Employee Revenue per Employee measures the average revenue generated per employee of a company. This ratio is most useful when compared against other companies in the same industry. Generally, a company seeks the highest revenue per employee. Formula: Revenue / No. of Employees Efficiency Ratio Source : Canadean Efficiency Ratio is used to calculate a bank's efficiency. An increase means the company is losing a larger percentage of its income to expenses. If the efficiency ratio is getting lower, it is good for the bank and its shareholders. Formula: Non-interest expense / Total Interest Income 10.3 Disclaimer All Rights Reserved No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Canadean. The data and analysis within this report is driven by Canadean from its own primary and secondary research of public and proprietary sources and does not necessarily represent the views of the company profiled. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that Canadean delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such Canadean can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect. Gaiam, Inc. - SWOT Profile Page 28