THE INNOVATIVE SWISS FINANCIAL PLATFORM LET'S BUILD TOGETHER
Who are we? SEQUOIA is a Swiss provider of global investment management and estate planning solutions which aims to assist financial institutions, financial advisors and family offices worldwide, in creating and managing their wealth. 1
Content 3 Group Overview 8 Wealth Management Platform 14 Wealth Management Services 20 Asset Management 28 Family Office Services 2
GROUP OVERVIEW 3
Our values 4
Group Overview Founded in 1998 Created in Geneva in 1998, the SEQUOIA Group caters to the needs of sophisticated and demanding clients, such as entrepreneurs, family offices, independent managers and high net worth individuals. Regulation SEQUOIA is a member of the Swiss Association of Asset Managers (SAAM), the leading Swiss regulator for independent Asset Managers and recognized by the FINMA. Team SEQUOIA Group employs more than 20 highly qualified and experienced professionals. The current platform is composed of: 10 senior wealth managers 10 support, administration and portfolio management experts 4 Independent companies Client base The SEQUOIA Group serves more than 200 clients over 20 different jurisdictions. Philosophy To ensure an independent and transparent managerial structure Disciplined investment process Diversification and open-architecture Robust due diligence and risk management Understand fast changing regulatory environment 5
Group Overview Portfolio Management Family Office Estate planning Reporting Wealth Management Asset Management Single Manager Platform Niche Investment Funds Funds of Funds Funds & Product structuring YOU Portfolio & Product engineering Advisory Research Investment Advisory Consulting & Accounting Corporate Finance Governance Philanthropy Tax Planning M&A 6
Your Team Head Office: Geneva International Jurisdiction Fund Hub: Luxembourg Cayman Islands British Virgin Islands Custodians : Zurich Lausanne London Dublin Luxembourg Vaduz Channel Islands Malta Singapore Cayman Islands Antigua Hong Kong Uruguay 7
WEALTH MANAGEMENT PLATFORM 8
SEQUOIA - The fully adequate platform Different clients Different needs Admin support Familly office services Legal support IT system Fiduciary Tax consulting Clients Relationship Manager / Independent Wealth Manager CUSTODIAN BANKS & SEQUOIA NETWORK Brokers Investment Banks Funds Providers The RM and wealth manager focus on clients relationship and propose tailor made services and investment solutions Portfolio Management Investment Proposal construction Trading Structuration Risk management Internal research & publications 9
Focus on your client relationship, we ll take care of the rest! Office Space FIDLEG compatible Asset Management Administration & back office Research & Advisory Desk IT solutions & Financial information system PMS/CRM YOU Legal & compliance Risk officer: Portfolio monitoring Access to brokers and dealing desk 10
Solutions for Wealth Managers Portfolio Management Execution Platform CRM Your clients YOU Risk and Performance Reporting Compliance Portfolio Administration Liability Management Data Management 11
SEQUOIA : More than just a platform Modules A platform SEQUOIA SRO Membership Strategic Consulting to startup Office Space Admin support & IT Legal & compliance Accounting, Tax, Wealth & Tax planning for clients Cross-fertilisation Risk management Asset Management Research & Advisory Funds setup 12
Your Team CIO André Keller Portfolio Management Louis Soots Administration Anastasia Qerimi Middle & Back Office Elena Schaffter Head of Risk Management and Compliance Mathieu Chacun Compliance Support Christina Riva Board Member Fabien Aepli Board Member CEO Pierre-Noël Formigé 13
WEALTH MANAGEMENT SERVICES 14
Our model YOU Alignment of interest Independent from any bank Tailored and transparent service Open architecture, no «product push» Dedicated lifetime relationship manager 15
Today - The Standard Practice Brokerage Custodians Advisory Reporting Others Brokerage Custodians Advisory Reporting Others Brokerage Custodians Advisory Reporting Others Brokerage Custodians Advisory Reporting Others Specialized Bank Specialized Bank Specialized Bank Specialized Bank Lawyer Fiduciary Y 16
Tomorrow - The SEQUOIA s Solution Custodians Execution Custodians Execution Custodians Execution Custodians Execution Custodians Execution Bank 1 Bank 2 Broker Bank 3 Bank 4 Lawyer YOU Fiduciary CLIENT 17
Services for Family offices & UHNWI Portfolio Management Investment Advisory Estate planning Product Structuring Dedicated fund Insurance wrapper Consolidation of assets Audit of assets 18
Expected Returns Investment profiles Fire (Dynamic) Wind (Balanced) Water (Defensive) Earth (Conservative) Risk Tolerance 19
ASSET MANAGEMENT SERVICES 20
An Asset Management Platform You are: Based in Switzerland and you need to rely on a fully integrated solution Based outside of Switzerland You want to have your product managed in Switzerland You want to rely on a fully integrated solution in Switzerland SEQUOIA offers a team of seasoned financial professionals as well as all the necessary tools and processes to manage your assets. You become a SEQUOIA partner by being the Investment Manager of your fund Plug & Play: fully integrated operational platform Potential asset allocation to your fund within SEQUOIA Group and external fundraising Gain credibility by joining a well-established group and a dedicated team 21
Front Office Services Investments Trading Research Advisory Marketing Tailored investment solutions Multi-strategy portfolios Assets traded & portfolio dedicated strategy Investment advisory Investment process optimisation Day-to-day management support Order management system Trade execution management system Pre- and post-trade transaction cost analysis Risk mitigation system Direct market access Settlement fees optimization Single manager fund selection Portfolio active allocation Statistical and qualitative analysis Detailed risk and performance reports Portfolio monitoring 3d party research aggregation Portfolio analysis Performance attribution Dynamic risk management Direct market access Investment proposals Quotes for trading in securities directly Theme- and productoriented recommendations Customer Relationship Event management Market monitoring Communication tools Referral & Acquisition program Media relations Strategic and tactical reviews 22
Middle and back office Services Legal & Compliance Administration Risk Management IT Systems Legal structures Fund documentation Risk management coordination Legal & regulatory monitoring Regulators' point of contact Processes & due diligence framework Agreement applications Asset reconciliation Internal reports Data quality checks Third parties interface. Database maintenance Due diligence documentation Risk management monitoring Risk assessment Risk management framework Internal control system IT security & control Internal audit Legal & Compliance coordination Risk processes Plug & Play centralized IT platform Portfolio Management System Prime Brokers & Custodians Interfaces Fast & secure connectivity 24/7 Technical support Fully secured backbone 23
Back-Office Middle-Office Front-Office Your Financial Backbone Portfolio Management Execution Platform CRM Real time Positions Real time Valorization Multi-Strategy Simulations Risk/Perf. analysis Detailed Breakdown Custodians Model Portfolio Rebalancing Pre-trade controls Multi-brokers FIX Integrated CRM Investment Profiling Personalized reports Dashboards File Management Mobility Risk and Performance Compliance Reporting Real time Ratio Portfolio Monitoring Stress-Test Performance Contrib./Attrib. Indicators (VaR, SCR...) Dashboards Pre & Posttrade AIFM, MiFID II, LBA Automatic Reconciliation Investment Rules Reports Customized Controls Reports Library Automatization Multi-Format Automatic Controls Portfolio Administration Liability Management Data Management Middle-Office Positions Orders Matching Corporate Actions Treasury Management Wealth Planning Cost Management Distribution Agreements Fee Sharing Agreements Access Management Complete Audit Trail Data Quality Control Pricing Policy Automatic Reconciliation Cash Management Fiduciary Real Estate 24
Optimal solution for Investment Managers Fund set-up Fund representation & Fund distribution Legal & compliance Advisory Office space Risk management: Portfolio monitoring α Access to brokers and dealing desk Fee reduction with top service providers Research IT middle and backoffice: PMS 25
Why SEQUOIA? Cost effective solution at any stage of your investment fund's life: Because we have a highly international approach with a team of experts in each of those fields Choosing the best fit for you: Providing advice on choosing the optimal service providers and picking the right fund in a suitable jurisdiction Focus on what you do best: trading and generating alpha Leave the rest to us! 26
Save time, money and resources Without SEQUOIA With SEQUOIA Saving Administrative work 50% 10% Portfolio management 10% 90% Operational infrastructure TBD Included Access to top service providers Restricted access Included Risk management Restricted access Included Legal & compliance Multiple sources Included Marketing and fundraising 40% Large internal and external client base Launching a fund 4-12 months 4 6 weeks 27
FAMILY OFFICE SERVICES 28
Family office services Business Consulting Accounting & Administration Human Resources Tax Consulting Domiciliation & Management Strategy services Economic and financial advisory services Mergers and acquisitions Transition and change management Real-time accounting Reporting services Internal control services AML compliance Payroll administration services Relationships with insurance companies Work and residency permit for UE and third countries citizens Tax planning Tax structuring Lump-sum Taxation Negotiations with tax authorities Provision of registered office Day-to-day management Provision of independent directors, managers and legal signatories IT audit Coordination of the incorporation process for companies And more 29
Our business partners Banks Brokers & Administators Systems This is a non exhaustive list, this represents our currents main partners 30
Contact RUE DE JARGONNANT 2 1207 GENEVA SWITZERLAND Tel: + 41 22 319 33 33 info@sequoia-ge.com http://www.sequoia.ch 31
Notes 32
Disclaimer This material does not purport to summarize or contain all of the provisions that would be set forth in any offering memorandum. Any purchase or sale of any securities may be made only pursuant to a final offering memorandum and prospectus. The information contained in this material should not be construed as a recommendation or solicitation to buy or sell any security, or to participate in any investment strategy. It does not take into account the specific investment objectives, financial situations, or the particular needs of any specific entity or person. Investors should make their own appraisal of the risks and should seek their own financial advice regarding the appropriateness of investing in any securities or participating in any investment strategy. This material should not be construed as legal, business or tax advice. While the information (including any historical returns) in this material has been obtained from sources deemed reliable, SEQUOIA GROUP S.A. does not guarantee its accuracy, timeliness or completeness. Any opinions expressed herein are statements of our judgment on this date and are subject to change without notice. Past performance is no indication of the future return. This information document or any part of it should not be copied, reproduced or distributed to anyone without the prior written approval of SEQUOIA GROUP S.A. 33