The European Dairy Product environmental footprint project Dairy Innovation Summit, Amsterdam, 6 April 2017 Hélène Simonin
The European Dairy Association (EDA) T h e D a i r y P E F p i l o t, 0 6 / 0 4 / 2 0 1 7 2 The voice of the European milk processing industry The European milk processor's platform for exchange across all types of dairy companies, cooperatives and privately owned dairies, world dairy lead A strong economic actor in Europe
Environmental impact and green claims T h e D a i r y P E F p i l o t, 0 6 / 0 4 / 2 0 1 7 3 Huppes et al. 2006
Resource Efficiency Roadmap The PEF initiative T h e D a i r y P E F p i l o t, 0 6 / 0 4 / 2 0 1 7 4 April 09 th 2013, the European Commission published: Communication: Single Market for Green Products Product Environmental Footprint (PEF) Guide Organisation Environmental Footprint (OEF) Guide Recommendation 2020 Pilot testing phase: 3 years Objective Higher uptake of green products and of greener practices
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The Technical Secretariat T h e D a i r y P E F p i l ot, 0 6 / 0 4 / 2 0 1 7 6 3 industry associations 6 dairy processors 1 retailer 1 LCA consultant 4 public and research bodies 3 packaging associations
What is the Dairy pilot s aim? T h e D a i r y P E F p i l ot, 0 6 / 0 4 / 2 0 1 7 7 Cooperative effort of stakeholders of the whole chain Build up methodology from within the sector Realise a simple and workable tool for all actors involved, and all external interested European, and global dimension Build on sector s many years experience of environmental improvement - bring forward whole sector ( improvement tool )
PEFCR methodology and modelling framework
T h e D a i r y P E F p i l ot, 0 6 / 0 4 / 2 0 1 7 9 Steps of the PEF project 1. Definition of the category 2. Definition of representative product* 3. PEF screening : identification of most relevant life cycle stages & processes 4. Draft of category rules 5. Supporting studies: identification of the most relevant impacts 6. Determination of benchmarks 7. Communication phase studies testing communication vehicles 2014 2015 2016 8. Final changes in category rules based on conclusions of studies w w* w May. e uor r omay m i lnot k. obe r g a / real eda product that one can buy on the EU market. Especially when the market is made up of different technologies, the representative product is a virtual (non-existing) product with the average EU sales-weighted characteristics of all technologies around.
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T h e D a i r y P E F p i l ot, 0 6 / 0 4 / 2 0 1 7 Dairy categories and supporting studies Representative Sub-category products Representative product Liquid milk RP1 Average of standardised milks with different fat content and thermal treatment Dried whey products Cheeses Fermented milk products Butterfat products RP2 Average whey powder, whey protein powder and lactose powder RP3 Average of unripened, ripened (soft) and ripened (hard) cheese RP4 Average of spoonable yogurts and fermented milk drinks RP5 Average butter and and dairy spreads
Liquid milk model T h e D a i r y P E F p i l ot, 0 6 / 0 4 / 2 0 1 7 Liquid milk EU-28 Fat content Skimmed (<0.3%) 6% Semi-skimmed (1.5-1.8%) 61% Whole milk (3.5%) 33% Thermal treatment Pasteurised or filtered 41% UHT 59% Packaging Multilayer carton 1000 ml 60% Plastic bottle 1000 ml 35% Glass bottle 1000 ml 5% Sensitivity: pouch 1000 ml, plastic (PET) bottle 1000 ml
Life Cycle Assessment and choice of impact categories
Cradle to grave T h e D a i r y P E F p i l ot, 0 6 / 0 4 / 2 0 1 7
Life Cycle Assessment : For who? T h e D a i r y P E F p i l ot, 0 6 / 0 4 / 2 0 1 7 15 Consumer: differentiate functionally equivalent products to make more «ecological» choices Manufacturer: looking for way to reduce the impacts associated with its products, to communicate their environmental merits Government: refine environmental legislation, elaborate incentive measures
Life Cycle Assessment T h e D a i r y P E F p i l ot, 0 6 / 0 4 / 2 0 1 7 16 based on science e.g. for a legislator: refine environmental legislation, elaborate incentive measures
Most relevant life cycle stages T h e D a i r y P E F p i l ot, 0 6 / 0 4 / 2 0 1 7 17 Photo: HSR
Most relevant impact categories T h e D a i r y P E F p i l ot, 0 6 / 0 4 / 2 0 1 7 18 Choice of seven impact categories + Biodiversity and deforestation (Minimum three impact categories for communication testing)
T h e D a i r y P E F p i l ot, 0 6 / 0 4 / 2 0 1 7 19 Communicating Environmental footprint information How to communicate on the impact categories? Which tools? To whom?
T h e D a i r y P E F p i l ot, 0 6 / 0 4 / 2 0 1 7 20 Why communicate? Change impact of products (e.g. chain partner) Raise awareness (e.g. NGO, government) Increase visibility and positive image (production chain) Competition (e.g. retailer schemes) Change habits/ direct markets (policy makers) Show positive evolution / improvement (chain partner) Inform and educate consumers (production chain) Way to communicate depends on what is its aim
T h e D a i r y P E F p i l ot, 0 6 / 0 4 / 2 0 1 7 21 1 st case consumer information Absolute values of environmental impacts only, or Relatives values on scales, color codes without aggregation (barometer, index, ), or Aggregated value On pack information, or On shelf information, or Dematerialised information (smartphone system, website) How to do it best for relevant and useful information?
T h e D a i r y P E F p i l ot, 0 6 / 0 4 / 2 0 1 7 22 2 nd case impact on chain communication Checking where there is the best levy for action and change Look for best possible change of environmental impact
Communication testing phase Dairy Innovation summit 2017 Idea to improve envi footprint COM idea consumer-related com Dairy pilot tests: Study 1: A specific release in the company monthly newsletter sent to up to the farmers working with the company Study 2: B2C label on PEF performance with information regarding the three impact categories in comparison with some other labels, e.g. different PEF performance labels (lights, scale) and sustainability label with information to environmental information, animal welfare, social aspects Study 3: a dedicated survey, in dairy-related circles and association environment; with very simple communication of performance numbers and overall message on acting together
Dairy Innovation summit 2017
Dairy Innovation summit 2017
Dairy Innovation summit 2017
Dairy Innovation summit 2017 PEF use 2017 Finalisation of PEFCRs COM reflection on policy options 2018-19 Policy options assessment Transition phase governance 2020 PEF regulatory context What do we want and what can we contribute? Future: a) use in sector and b) ideas on legislation Further work on data, esp. on farm level
Dairy Innovation summit 2017 Positioning on PEF 2017 Finalisation of PEFCRs COM reflection on policy options 2018-19 Policy options assessment Transition phase governance 2020 PEF regulatory context What use in companies? Planned, wished, what is missing to use it? many still reflect, complex but helpful tool to preven misleading claims and show improvement; several indicators positive as not only carbon-related, but complexity not easy to communicate Use in companies has started: ecodesign, environmental improvement, supply chain contacts What idea of legislative frame Voluntary framework; no distortion across EU if harmonised approach What communication/ information tools?
T h e D a i r y P E F p i l ot, 0 6 / 0 4 / 2 0 1 7 29 What is at stake?
T h e D a i r y P E F p i l ot, 0 6 / 0 4 / 2 0 1 7 30 Product Environmental Footprint (PEF) Pull or Is it only a trend? Push? CSR / environnemental initiatives can help to pull Governments may wish to push (innovation, change in society, e.g. biofuels) Buzzword or prerequisite?
Our vision? T h e D a i r y P E F p i l ot, 0 6 / 0 4 / 2 0 1 7 31 Experience in joint project of public and private entities All sustainability aspects in one method? ( envi-nutritional-social LCA ) The continous environmental improvement of the dairy sector will continue Photos: HSR
T h e D a i r y P E F p i l ot, 0 6 / 0 4 / 2 0 1 7 for an always more healthy and sustainable dairy sector Photos: divers
Thank you Hélène Simonin Director Food, Environment & Health, hsimonin@euromilk.org EDA European Dairy Association Avenue d Auderghem 22-28, 1040 Brussels, www.euromilk.org/eda @EDA_dairy @food_agri
T h e D a i r y P E F p i l o t, 0 6 / 0 4 / 2 0 1 7 34 The Dairy PEF
T h e D a i r y P E F p i l o t, 0 6 / 0 4 / 2 0 1 7 35 Open/critical issues for dairy pilot Possible final input on the communication phase (not necessary in the final PEFCR, but can be added e.g. in September) 7 major points : 1- Governance, 2- communication, 3- benchmark, 4- sharing of model, 5- weighting of impact categories, 6- preparation of final SC votes 21 March: joint Steering Committee (SC) / Technical Advisory Board (TAB) meeting; 22 March: only TAB meeting (incl allocation debate) 7- Datasets on raw milk used for remodelling nearly ready and not favourable to all MS situations (for next 2-3 years) Survey to better assess possible wishes for the future context and use of the PEF circulated
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