Corporate Profile
Getting to Know Etiqa Welcome to the world of Etiqa! We are a young team of energetic individuals who come together as one under the Etiqa brand to be of service to you. We set out to change the insurance and takaful landscape in 2007 when the new Etiqa brand was launched and we have done just that. You see, Etiqa is about people, not just policies and processes. We are breaking down boundaries in insurance and takaful to make life easier and tangibly richer for everyone. In 2005, Maybank Ageas Holding Berhad (formerly known as Mayban Fortis) merged with Malaysia s largest national insurer known as Malaysia National Insurance Berhad (MNI) and its subsidiary, Takaful Nasional Sdn Bhd (TN), Malaysia s premier takaful provider to form the new brand, Etiqa. Etiqa became the single master brand for all conventional and takaful businesses under Maybank Ageas. The operating entities are grouped under two anchor companies for Conventional and Takaful, respectively Etiqa Insurance Berhad and Etiqa Takaful Berhad. Today, Etiqa is a true multi-channel distributor of Insurance and Takaful products via its 15,200 agency force, 28 insurance and takaful branches, more than 400 Maybank branches, ATMs and other third-party banks, providing full accessibility and total convenience to customers, unmatched by any other. Backed by Maybank, Malaysia s largest bank, Etiqa s rock solid financial standing puts it in a good stead to becoming the No. 1 insurer in Malaysia. Etiqa is already in pole position for the takaful businesses with a market share of 39.6% and is currently ranked No. 1 in Combined Insurance and Takaful businesses for both Life/Family (new business) and General policies. 1
What Makes Etiqa Different! These four brand attributes motivate and encourage our people to break free from the confines of convention and work together to generate solutions that empower a richer quality of life for everyone. They shape the way we perform our daily activities, the way we develop our thinking and the way we behave and interact with our customers, partners and each other. At Etiqa, we have gone back to basics, subscribing to the original meaning of insurance and takaful, where it is about people, helping them protect their assets, maintain their lifestyle and build a better future. At Etiqa, we have pride in our brand and we uphold our brand promise as we work together with our partners to deliver better and more innovative solutions. Our people are equipped with a sense of professionalism aiming to give you the very best value with the expert advice, guided by integrity we believe in being upfront and straightforward with you, driven by courage our people are not afraid to make decisions and recommendation and moved by empathy we do understand how you feel. Most importantly, we place people over policies, constantly challenging ourselves to make things simpler and more effective for you. The brand and the people! This is what makes Etiqa so unique. Guided by our brand platform of Humanizing Insurance and Takaful, we subscribe to four guiding principles which influence and inspire our attitude and behavior. 2
Our Brand Attributes Performance With Conscience The first pillar motivates us to perform well, without turning a deaf ear to our conscience. We are a people-centric company, therefore our growth depends not only in the sale of policies, but in the way we care for people and the community. It is how we respect the rules as we create solutions that revolutionize the industry. Hand-in-Hand We recognize that strong partnerships are vital to our success. We form mutually beneficial and lasting partnerships with companies, families and individuals through our solutions and value creation. We aim to be always close at hand so we can offer full accessibility and convenience to all our partners. Rock Solid We are backed by one of the country s financial pillars Maybank, coupled with the rich expertise of our foreign partner Ageas as well as our rich history in takaful, bancassurance and conventional insurance. This powerful combination provides us with the financial stability and capability to insure some of the country s largest icons in the land, sea and sky. We re always ready to share our experience and knowledge to help the industry progress as a whole, while recognizing that Etiqa s future will be written by us. Crystal Clear Transparency and honesty are what we offer. We simplify processes and procedures, and reduce the fine print so our customers and partners will know exactly what they ll get, when they ll get it and how to get it. We are ready to be creative, innovative and bold. 3
Our Achievements Yes! We love winning awards. Our brand awareness is now at a commanding 81% and over the years, we have won a multitude of awards including: Most Outstanding Takaful Company 2008, 2009, 2010, 2011 & 2012, Kuala Lumpur Islamic Finance Forum (KLIFF) Best Takaful Marketing (Asia) 2008, 2012 & 2013, International Takaful Summit Best Bancatakaful (Asia) 2009, 2011, 2012 & 2013 International Takaful Summit Best Group Business Operator 2010, Malaysia Takaful Association Awards Silver Award Best Contact Centre Manager 2010, Contact Centre Association of Malaysia (CCAM) Bronze Award Best In-House Contact Centre 2010, Contact Centre Association of Malaysia (CCAM) Best Takaful Company (Asia) 2011 & 2012, International Takaful Summit Best Takaful Institution 2012 & 2013, The Asset Triple A Islamic Finance Awards Best Takaful Operator in Asia 2011, Islamic Business & Finance Best Takaful Company 2012, Global Islamic Finance Awards Silver Award for Best In-House Inbound Contact Centre 2012, Contact Centre Association of Malaysia (CCAM) Bronze Award for Best Contact Centre Manager 2012, Contact Centre Association of Malaysia (CCAM) Best Takaful Provider 2012 & 2013, Islamic Finance News Awards Best Non-Life Insurance Company in Malaysia 2013, World Finance Insurance Awards Best Takaful Company in Southeast Asia 2013, Alpha Southeast Asia Deal & Solution Awards Top Agency Takaful Provider (Family) 2013, Malaysia Takaful Association Awards Gold Award Best Contact Centre Professional 2013, Customer Relationship Management & Contact Centre (CCAM) Best Takaful CEO of the Year 2014, International Takaful Summit Best Corporate Social Responsibility 2014, Malaysia Takaful Association Awards 4
What Can We Do For You? Etiqa covers a wide array of risks both retail and corporate, from simple daily protection to the more complex enterprise solutions. We are all under one roof, insurance and takaful, life/family and general. Local Knowledge We are one of the leading local insurers, as a home-grown group, we have extensive local knowledge which puts us in a strong position to advice you better, forming a formidable partnership that is mutually beneficial. International Expertise We are a joint-venture company, 70% owned by Maybank and 30% by Ageas. Ageas is an international insurance company with a heritage that spans over 180 years and is focused on Europe and Asia. Ageas large repository of experience and is a key contributor to Etiqa in terms of knowledge transfer and expertise. We are experienced in insuring large risks, complex risks and specialized risks. Our key areas of specialization include: Communications Corporate Risks Professional Risks Marine Manufacturing Engineering Retail/Shop & Services Energy Transportation Reinsurance Property/Construction & Liability Underwriting Our local underwriting expertise is unrivalled. This coupled with the large capacity that we have to underwrite large risks gives us the added advantage in the local market. Claims We know that efficient and professional claims handling is essential. This is facilitated by claims personnel who are experienced and dynamic, who will ensure quick settlement of claims for business continuity. 5
Why Etiqa As A Partner We are comprehensive We have both insurance and takaful under one roof with life and general businesses in both. Proven track record We insure some of the country s top icons and the confidence of such testimonials prove that we are able to handle large risks. Our solid backing We are a member of the Maybank Group. Our financial standing is rock solid. We were recently awarded A for Etiqa Insurance Berhad and A- for Etiqa Takaful Berhad by Fitch Ratings. We are continuously maintaining and enhancing our standards in efficient capital and balances asset management practices. With a strong Capital Adequacy Ratio (CAR), we will be able to withstand any adverse financial scenario and surpass the criteria set out in Risk Based Capital (RBC) a capital adequacy framework for insurers and reinsurers. Reputable brand We are well known with 81% brand awareness in the Malaysian market in 2013, we have high brand equity which is great for opening doors. Our expertise We have the best of the best with us. Our Underwriting experts are some of the finest in the country. Our Account Managers will go the extra mile for you. Our Claims Guys are recognized for their efficiency and dynamism. Our people Etiqa as an insurance and takaful company is different, constantly challenging ourselves to bring Etiqa to greater heights. We have a culture that is unique and our people are young and dynamic, willing to make a difference and give new life to what is known as a staid and uninteresting industry. We also have our very own Etiqa Academy, the very first in Malaysia to provide in-house insurance and takaful training programs. We are Malaysia s leading corporate insurer. We also provide cover for risks on land, sea and in the air. We are proud to be associated with the Petronas Twin Towers, AirAsia, Malaysia Airlines, MISC and many more. 6
Etiqa Insurance Berhad (9557T) Etiqa Takaful Berhad (266243D) Level 19, Tower C, Dataran Maybank, No. 1 Jalan Maarof, 59000 Kuala Lumpur, Malaysia. T +603 2297 3888 F +603 2297 3800 E info@etiqa.com.my www.etiqa.com.my Etiqa Oneline 1300 13 8888