Blend whitepaper V 1.0
Legal considerations, risk and disclaimer PLEASE READ THIS DISCLAIMER SECTION AND THIS ENTIRE WHITE PAPER CAREFULLY. YOU MUST NOT INVEST IN THIS INITIAL COIN OFFERING (ICO) WHITHOUT DOING SO. This document does not imply any elements of a contractual relationship between us and the investor. Blend and/or the founders do not guarantee, and accept no legal liability whatsoever arising from or connected to, the accuracy, reliability, or completeness of any material contained in this white paper or presented anywhere else in relation to this ICO. Blend tokens are simply ERC20 tokens based on the Ethereum network, and they are not intended to constitute securities in any way, shape or form. Nor is this white paper a solicitation for investment of money in the form of government issued currency, from any jurisdiction. Blend tokens cannot be purchased with money or any government issued currency. Blend tokens are exchanged for Ether by sending Ether to our smart contract on the Ethereum network. Government agencies in some jurisdictions have made statements that we interpret such that they consider some Initial Coin Offerings and token sales as investments/offers that are to be regulated in some way. Therefore, citizens, residents, (tax or otherwise) and green card holders from the following countries are strictly prohibited from participating in this ICO: United States Of America (including all outlying territories) The People's Republic of China ("PRC") Singapore New Zealand United Kingdom (including the Isle of Man, Northern Ireland and the Channel Islands) By asking you to read this white paper we are not giving you advice. Nor are we encouraging you to swap your Ether for Blend tokens. We are simply outlining our plans for a crypto investment community and offering anyone who shares and understands our vision and wants to be part of this token to take part by exchanging some Ether for Blend tokens (BLE). Blend does not recommend purchasing tokens for speculative investment purposes. Tokens do not entitle you to any equity, governance, voting or similar right or entitlement in the company or in any of its affiliated companies. Tokens are sold as digital assets, similar to downloadable software, digital music, etc. Blend does not recommend that you purchase tokens unless you have prior experience with cryptographic tokens, block-chain based software and distributed ledger technology and unless you have taken independent professional advice. Pre-sale and/or ICO participation can be considered High-Risk Trading; purchasing financial instruments via a Pre-sale and/or ICO or utilizing services offered on the website may result in significant losses or even in a total loss of all funds invested. No information provided on the Blend platform or website should be interpreted as investment advice. It does not constitute an offer or invitation by Blend to any user to buy or to sell tokens or make any investment. User guarantees that he is a legally capable person of a majority age and complies with legal rules and applicable laws of the jurisdiction where the user lives. By participating in the Pre-sale and/or ICO User confirms that he has read, understood and agree to comply with all restrictions set forth above. Blend 2018 All Rights reserved
Table of Contents 1.0 Vision 1.1 Executive summary 4 1.2 Introduction 5 2.0 Evolution 2.1 Roadmap 6 2.2 Features 7 3.0 Blend 3.1 Technology 8 3.2 Bonus 9 3.3 (B)lending 10 3.4 Staking 11 3.5 Affiliate 12 3.6 Exchange 13 3.7 How to start 14 4.0 ICO 4.1 Token details 15 4.2 Token sale 16 4.3 Distribution & use of proceeds 18 4.4 ERC20 rules & precautions 19 Blend 2018 All Rights reserved
1.1 Executive summary Blend provides a clear view on lending investments to maximize your profits by blending multiple lending platforms into one easy-to-use dashboard. We are a European based company with a team that consists of highly-skilled professional developers, software engineers, project managers and advisers, all very experienced within stock market trading and investment platforms. We have blended their knowledge and skill set to become a high-end team within the fast-evolving world of cryptocurrencies and block-chain technology. Our Blend platform will interact with multiple lending platforms and thereby making it easier for our users to make, manage and track their cross-platform lending investments. With our technology we are able to bring a larger group of lenders and borrowers together in an understandable and trusted environment where security and safety are key priorities. In our view, this flexibility will lead to a better balance in supply and demand in the lending market and at the same time a more secure and profitable platform with numerous opportunities for growth. Blend 2018 All Rights reserved 4
1.2 Introduction Nowadays the crypto market is being flooded with lending platforms, which all promise huge rewards for your lending investments. We understand it is very difficult to choose between the lending platforms on which you should make your investments and the shady platforms which you should definitely avoid. After all, every platform will eventually have to proof itself to be reliable and live up to their magnificent claims. Blend will provide the technology with all the necessary features and tools to compare all lending contracts from different platforms and help our users to make a prudent, considered decision on where and how to invest their money for maximum profits and secure pay-outs. This will all be possible directly through the Blend dashboard. We will also have our own Blend coin (BLE) which can be used for different purposes. You will have the possibility to earn Blend coins through our Blend bonus system, which we will explain further along with the other features in this document. Of course we will provide you with all the information about our upcoming platform, both on our website as in our whitepaper. Blend 2018 All Rights reserved 5
2.1 Roadmap Q4, 2017 Concept development Platform development Launch Blend desktop & mobile website Blend ICO sale Starts! Q1, 2018 Q1, 2018 BLE Exchange listings Web wallet Q1, 2018 Android/iOS wallet Blend dashboard (beta) Q2, 2018 Blend Dashboard (public release) Q3, 2018 Blend Exchange Q4, 2018 Blend app (Android/iOS) Blend 2018 All Rights reserved 6
2.2 Features Cross-Platform Blending multiple lending platforms into one easy-to-use dashboard. Wallet Blend wallet on web, desktop and Android/iOS. Bonus Blend bonus system for different ways to make more profits. Exchange Internal exchange with API functionality. Token Blend coin (BLE) which will be trade-able on exchanges. Security 2FA, server encryption, DDoS protection and SSL to secure data transfer. Real-time Active monitoring of multiple lending platforms and contracts. Comparing Compare lending contracts based on custom filtered options and desires. Investment tracker View and manage your crossplatform investments portfolio. Risk management Risk/reward analysis, risk level classification and user-based reviews/ratings. Blend 2018 All Rights reserved 7
3.1 Technology Join us! and take part in our comprehensive approach on lending investments. Blend has created an all-in-one platform that will allow users to make, manage and track all their cross-platform investments by using only one dashboard. Our team came to think that one of the most important things lending investors will need is an all-in-one platform where you can easily choose from the most profitable and reliable lending contracts across multiple platforms. In order to do so, we will use our Blend technology to actively monitor and interact with multiple lending platforms. We will give our users the possibility to easily compare and review lending platforms and contracts according to our critical standards, before investing their hard-earned money. Blend 2018 All Rights reserved 8
3.2 Bonus We decided to implement a bonus system to reward our users with extra coins to make even more profits on top of your lending investments. (B)lending Receive extra Blend coins for using lending programs through our Blend dashboard. Staking Receive an interest bonus for holding your coins in the Blend wallet (web/desktop/app). Exchange Receive Blend coins by participating in trading challenges and more. Affiliate Receive referral bonuses for inviting your friends and family to our platform. Blend 2018 All Rights reserved 9
3.3 (B)lending Blending multiple lending platforms into one easy-to-use dashboard. You can simply manage, track and evaluate all your crossplatform investments within our easy-to-use dashboard, so you will have a clear and distinct view on how to make your investments as highly profitable as possible. Above all, we will guide you through the process based on your experience level using our risk management methods and risk level classification model. You will be able to build a profitable lending portfolio with realistic targets using our tips & tools to achieve your goals. Even if other platforms fail to fulfill their obligations, you will still receive your guaranteed Blend bonus. Blend 2018 All Rights reserved 10
3.4 Staking Hold your Blend coins for more profit. You will get an interest bonus up to 10% for just holding your coins in the Blend wallet. Blend coin holders will also benefit from profit sharing of trading fees within our internal exchange. Over time, the Blend wallet will be available on web, desktop and android/ios. Blend 2018 All Rights reserved 11
3.6 Exchange You can simply buy and sell your coins within our internal exchange. Receive Blend coin rewards by participating in trading challenges and get discounts on trading fees. Blend coin (BLE) will also be listed on multiple external exchanges in the short term. After all, we want our users to have the possibility to freely decide how they want to invest, trade or hold their Blend coins for making the most profits on their investments. Blend 2018 All Rights reserved 12
3.5 Affiliate Earn more by helping us grow. You will have the possibility to earn Blend coin bonuses on different levels by simply inviting your friends and family to start using our platform. As a result Blend and its users will have mutual benefits from the growth of the company. Blend 2018 All Rights reserved 13
3.7 How to start Register account Deposit funds Choose best lending contract Hold coins in Blend wallet Trade BLE on exchange(s) Earn profits + bonus up to 10% interest Blend 2018 All Rights reserved 14
4.1 Token details Blockchain platform: ERC20 token Total supply: 40.000.000 Token symbol: BLE Token decimals: 18 Total ICO cap: 8.000.000 Minimum contribution: 0.1 ETH Token sale distribution: Smart Contract will distribute coins/tokens instantly upon receiving ETH. Blend 2018 All Rights reserved 15
4.2 Token sale You will have the opportunity to invest in our company by participating in our token sale. We will distribute a maximum of 8 000 000 tokens (BLE) through our ICO token sale. This token sale consists of different phases with according discounts and an extra bonus for all participants on achieving our selling targets. We have decided to put in a pre-sale phase with the least supply, but with the most discount to show our appreciation for supporting our company at an early stage. ICO Supply Amount Pre-sale 1.200.000 1 ETH = 2000 BLE Round 1 1.400.000 1 ETH = 1800 BLE Round 2 1.600.000 1 ETH = 1600 BLE Round 3 1.800.000 1 ETH = 1400 BLE Round 4 2.000.000 1 ETH = 1200 BLE Blend 2018 All Rights reserved 16
Target bonus (for all ICO token sale participants). Target Bonus gift Bonus 1 2.000.000 10% Bonus 2 4.000.000 15% Bonus 3 6.000.000 20% Bonus 4 8.000.000 25% The achieved target bonus will be automatically applied upon your purchases and will be distributed after the sale has ended. The final target bonus will replace all previous achieved target bonuses. Blend 2018 All Rights reserved 17
4.3 Distribution & Use of proceeds Token distribution: 60% 25% 10% 5% Public (bonus issuance + economic system) Token sale + target bonus Company reserves for future developments Staff, advisors, partners and employees Funds allocation: 40% 30% 20% System development / IT Investors Business development Marketing / advertisement 10% Blend 2018 All Rights reserved 18
4.4 ERC20 token rules & precautions Our Blend coins meet the ERC20 standard based on the Ethereum network and can be transferred to ERC20 compatible wallets. Please carefully read and follow these rules and precautions while participating in our token sale. We like to emphasize the fact that you will have to use a ERC20 compatible wallet such as MyEtherWallet, Metamask, Parity, Mist or Ledger from which you will have to purchase your tokens. This address will be used automatically as a recipient address for your BLE tokens. Never purchase tokens directly from an exchange address, because they don t support our tokens yet and this will result in losing your funds. We will never request your private keys, so don t share them with anybody as this will possibly result in losing your funds. We will only announce our ICO token sale and correct address through our official website. Don t send your funds before the Sale has begun. We will only accept Ether as a currency for payment during the token sale. Set the gas limit to 200,000 when you purchase tokens, else your transaction could fail to complete and this will result in losing transaction fees. Blend 2018 All Rights reserved 19