Public trust in tax New Zealand

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Public trust in tax A pulse check on public trust and people s views on taxation in compared to G20 countries Editorial credit: Steven Bostock/shutterstock.cpm

About ACCA ACCA (the Association of Chartered Certified Accountants) is the global body for professional accountants, offering businessrelevant, first-choice qualifications to people of application, ability and ambition around the world who seek a rewarding career in accountancy, finance and management. ACCA supports its 198,000 members and 486,000 students in 180 countries, helping them to develop successful careers in accounting and business, with the skills required by employers. ACCA works through a network of 101 offices and centres and more than 7,291 Approved Employers worldwide, who provide high standards of employee learning and development. Through its public interest remit, ACCA promotes appropriate regulation of accounting and conducts relevant research to ensure accountancy continues to grow in reputation and influence. More information is available at: www.accaglobal.com About IFAC IFAC is the global organization for the accountancy profession dedicated to serving the public interest by strengthening the profession and contributing to the development of strong international economies. IFAC is comprised of over 175 members and associates in more than 130 countries and jurisdictions, representing almost 3 million accountants in public practice, education, government service, industry, and commerce. More information is here: www.ifac.org About CA ANZ Chartered Accountants Australia and is a professional body comprised of more than 117,000 members living and working around the world. We focus on the education and lifelong learning of our members, and engage in advocacy and thought leadership in areas of public interest that impact the economy and domestic and international markets. The G20 Public Trust in Tax series is the first ever indepth study of people s views, across all of the G20 Nations, on tax and trust. This supplementary report examines ers views and how they compare to those of people across the G20. Results show people in, and the G20 alike, want their governments to cooperate for a more coherent international tax system and that they trust tax professionals. ers are more trusting of politicians on tax than their G20 counterparts and are strongly supportive of tax incentives for retirement planning and green energy projects. needs to continue to develop and maintain an effective tax system which is in step with technology and changing business models; and with a key focus on international cooperation to eliminate tax distortions. More information is here: charteredaccountantsanz.com/alliance Copyright November 2017 by the International Federation of Accountants (IFAC) and the Association of Chartered Certified Accountants (ACCA). All rights reserved. Used with permission of IFAC and ACCA. Contact permissions@ifac.org for permission to reproduce, store or transmit, or to make other similar uses of this document.

Foreword 3 G20 Public Trust in Tax conveys the voices of more than 7,600 people across the G20 countries, and this supplementary report brings together the additional views of over 400 ers to compare and contrast with those of citizens throughout the G20. We believe it is vital to listen carefully and understand how people really feel about the international tax issues being debated in a crowded policy arena, and how those views compare between countries. Making taxation work effectively in the globalized, digital 21st century calls for collaboration among policymakers and a commitment to working together on implementing agreed steps. But it is citizens who will ultimately shape their government s ability to implement reforms to our international tax system, and they will be the ultimate beneficiaries. Like those throughout the G20 countries, most people in want their governments to prioritize cooperation over competition for a more coherent international tax system, but making this a reality demands the public s trust. While there is much we agree on throughout the G20 world, people s views diverge on who is paying enough tax, and who should be able to arrange their affairs in order to minimize tax whether multinationals, local companies, or individuals at different income levels. Understanding the nuanced views of people in and across G20 countries revealed in this study should help policy-makers better understand and tackle the challenges ahead. We urge the Government, as well as governments in G20 countries and beyond, to heed people s clear call for cooperation, to constantly listen to them, and work hard to earn their trust by building a coherent international tax system fit for the 21st century. Helen Brand OBE Rick Ellis Fayez Choudhury Chief Executive, ACCA Chief Executive, CA ANZ Chief Executive, IFAC

Key Findings 4 KEY FINDINGS 1. 63% of people in trust or highly trust professional accountants for information on the tax system, compared to 57% across G20 countries on average (50% of ers trust or highly trust professional tax lawyers, and 22% trust or highly trust non-government organizations). 2. 61% of people in distrust or highly distrust politicians when it comes to the tax system, compared to an average of 67% in G20 countries. This public trust deficit extends to media (35% of ers distrust or highly distrust), and business leaders (38%). 3. ers want their government to cooperate on tax policy with other countries for a coherent international system 5x more prefer tax policy cooperation than competition (G20 average 3.5x more prefer tax policy cooperation). It s a very complex area. Corporations should pay tax but not to the degree that it s prohibitive for them to operate. Respondent in 4. ers tend to see paying taxes more as a matter of laws and regulation, than morals and fairness almost 2.5x more see tax as mainly about laws and regulations (G20 countries: twice as many saw tax as more about laws and regulations, as those who think it is mainly about morals and fairness). 5. People in are overall most supportive of government tax incentives for retirement planning (83%), and green energy projects (76%), while in G20 countries people overall indicated higher levels of support for tax incentives for green energy projects. People in were substantially less supportive of tax incentives to attract investment by multinational companies (34%) than those across G20 countries overall (49%). 6. 63% of ers agree or strongly agree average and low income earners are paying a reasonable amount of tax, while only 20% believe multinationals are paying enough. This differs substantially from the views of people in G20 countries, where 52% believe multinationals are paying enough, while only 46% believe average or low income earning individuals are. 7. ers views on the appropriateness of arranging affairs to minimize taxation also differed from most people across the G20 countries 67% believe it is appropriate or very appropriate for average or low income earners to do this, while only 44% believe it is appropriate for multinationals. 8. 47% of people in believe the work of professional accountants is contributing to more efficient tax systems (47%, more effective tax systems, 35% more fair tax systems). More people in G20 countries had supportive views (58% more efficient tax systems, 56% more effective tax systems; 49% more fair tax systems).

Contents Who does this study represent?... 6 Who do ers trust when it comes to the tax system?... 8 More people in want the government to cooperate on tax than to compete on tax, like those in G20 countries overall... 10 In, more people tend to think paying taxes is about laws and regulations, than morals and fairness, also in line with people in G20 countries overall... 12 People in are largely supportive of tax incentives for a range of social and economic objectives, although their priorities differ from those across G20 countries overall... 14 People s strong views in on who s paying enough tax differ significantly from views across G20 countries overall... 16 People s views in on arranging affairs to minimize tax also differ from views across G20 countries overall... 18 People in had similar views to G20 countries overall on the impact of different tax payers share toward the country s finances... 20 People in tend to agree professional accountants are playing an important role in the tax system... 22

Who does this study represent? 6 This study is based on an online survey of more than 8,000 individuals carried out in two sessions; across (Autumn 2017) and G20 countries (April 2017), providing a representative sample of the population in each country with a confidence level of 95% and confidence interval of 5% 1. Respondents include approximately 400 individuals residing in and each of the following G20 nations: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Republic of Korea, Mexico, Russia, Saudi Arabia, South Africa, Turkey, the United Kingdom, and the United States of America (the European Union, being the 20th G20 jurisdiction, was not sampled as a separate jurisdiction although EU Countries France, Germany, Italy, and the United Kingdom are included in the study). The sample in each country is balanced by demographics based on census data including age (targeting individuals of taxpaying age), gender, ethnicity, household income levels, and geographic location within the country. 1 A confidence level of 95% and confidence interval of 5% mean there is a 95% probability that if you surveyed the entire population, the views expressed would be within 5% of those presented in this study.

Public Trust in Tax Who does this study represent? 7 This study is based on an online survey of more than 8,000 individuals across and G20 countries, including approximately 400 individuals residing in. Figure 1: study participants household incomes >8,000 individuals across and G20 countries Less than $25,000...7.5% $25,000 to $34,999...10.3% $35,000 to $49,999...14.8% $50,000 to $74,999...25% $75,000 to $99,999...23.3% $100,000 to $124,999...10% $125,000 to $149,999...5.5% $150,000 or more...3.8%

Who do ers trust when it comes to the tax system? 8 63% of people in trust or highly trust professional accountants for information on the tax system, compared to 57% across G20 countries on average. 50% of ers trust or highly trust professional tax lawyers, and 22% trust or highly trust non-government organizations. 61% of people in distrust or highly distrust politicians when it comes to the tax system. Compared to an average of 67% in G20 countries. This public trust deficit extends to media (35% of ers distrust or highly distrust), and business leaders (38%).

Public Trust in Tax Who do ers trust when it comes to the tax system? 9 We need to make it clearer to citizens why tax is essential for services such as education and healthcare. Too many people see tax as the government taking from the citizens, rather than an obligation to the greater good of all people. Respondent in Figure 2: Who do people trust when it comes to the tax system? Professional tax lawyers Professional tax accountants Politicians 61% of people in distrust or highly distrust politicians when it comes to the tax system, compared to an average of 67% in G20 countries Non-governmental organizations Media reports Business leaders -60% -40% -20% 0% 20% 40% 60% 80% Highly distrust Distrust Trust Highly trust

More people in want the government to cooperate on tax than to compete on tax, like those in G20 countries overall 10 Almost 5x more ers want their government to cooperate on tax policy with other countries for a coherent international system, than prefer tax policy competition in the national interest (3.5x prefer tax policy cooperation over competition across G20 countries). 62% of people in think it is important or very important for governments to cooperate with each other on tax policy to create a more coherent international tax system (G20 countries: 73%).

Public Trust in Tax More people in want the government to cooperate on tax than to compete on tax, like those in G20 countries overall 11 We are different from each other, that isn t a bad thing. Respondent in Figure 3: Should governments cooperate or compete on tax policy? 80% 60% 40% 20% 0% 62% of people in think it is important or very important for governments to cooperate with each other on tax policy to create a more coherent international tax system (G20 countries: 73%) -20% -40% Compete with each other on tax policy to attract multinational company business Compete with each other on tax policy to increase national tax revenue Very important Important Unimportant Very unimportant Cooperate with each other on tax policy to create a more coherent international tax system

In, more people tend to think paying taxes is about laws and regulations, than morals and fairness, also in line with people in G20 countries overall 12 ers tend to see paying taxes as a matter of laws and regulation, than morals and fairness almost 2.5x more see tax as mainly about laws and regulations (G20 countries: twice as many saw tax as more about laws and regulations, as those who think it is mainly about morals and fairness). 74% of people in agree or strongly agree that paying taxes is mainly a matter of laws and regulations (G20 countries: 73%).

Public Trust in Tax In, more people tend to think paying taxes is about laws and regulations, than morals and fairness, also in line with people in G20 countries overall 13 There is nothing immoral about tax avoidance, provided that it is done legally, the problem is poor legislation. Respondent in Figure 4: Is tax more about morals and fairness or laws and regulation? 80% 60% 40% 20% 0% 74% of people in agree or strongly agree that paying taxes is mainly a matter of laws and regulations (G20 countries: 73%) -20% -40% Paying taxes is mainly a matter of laws and regulation Paying taxes is mainly a matter of morals and fairness Strongly agree Agree Disagree Strongly disagree

People in are largely supportive of tax incentives for a range of social and economic objectives, although their priorities differ from those across G20 countries overall 14 People in are overall most supportive of government tax incentives for retirement planning (83%), and green energy projects (76%). People in G20 countries overall preferred tax incentives for green energy projects (76%) than for retirement saving (74%). People in were substantially less supportive of tax incentives to attract investment by multinational companies (34%) than people across G20 countries overall (49%).

Public Trust in Tax People in are largely supportive of tax incentives for a range of social and economic objectives, although their priorities differ from those across G20 countries overall 15 There needs to be a balance between providing tax breaks which attract businesses to the country, and ensuring that they are not milking it for their own benefit with little flow on benefits to the country. Respondent in Figure 5: What are government tax incentives appropriate for? 100% 80% 60% 40% 20% 34% of people in were substantially less supportive of tax incentives to attract investment by multinational companies than people across G20 countries overall (49%) 0% -20% -40% Charitable donations Film and arts projects Green energy projects Infrastructure projects Investments by multinational companies Retirement saving Very appropriate Appropriate Inappropriate Very inappropriate

People s strong views in on who s paying enough tax differ significantly from views across G20 countries overall 16 63% of ers agree or strongly agree average and low income earners are paying a reasonable amount of tax, while only 20% believe multinationals are (60% of ers disagree or strongly disagree that the amount of tax paid by multinationals is reasonable). This differs substantially from the views of people in G20 countries, where 52% believe multinationals are paying enough, while only 46% believe average or low income earning individuals are.

Public Trust in Tax People s strong views in on who s paying enough tax differ significantly from views across G20 countries overall 17 The tax burden should be distributed equally across tax payers within society so that no one sector of the population is unnecessarily disadvantaged or advantaged. Respondent in Figure 6: Who s paying enough tax? 80% 60% 40% 20% 0% 60% of ers disagree or strongly disagree that the amount of tax paid by multinationals is reasonable -20% -40% -60-80 Average or low income individuals High income individuals Local companies Multinational companies Strongly agree Agree Disagree Strongly disagree

People s views in on arranging affairs to minimize tax also differ from views across G20 countries overall 18 ers views on the appropriateness of arranging affairs to minimize taxation also differed from most people across the G20 countries 67% believe it is appropriate or very appropriate for average or low income earners to do this, while only 44% believe it is appropriate for multinationals. People in G20 countries are 15% more likely to think it is appropriate or highly appropriate for multinational companies to arrange their affairs in order to minimize taxes, than for average or low income earning individuals to employ tax minimization.

Public Trust in Tax People s views in on arranging affairs to minimize tax also differ from views across G20 countries overall 19 No matter where in the world, individuals will always feel that we are taxed highly. Respondent in Figure 7: How appropriate is it to arrange your affairs in order to minimize taxes? 80% 60% 40% 20% 0% 67% believe it is appropriate or very appropriate for average or low income earners to arrange their affairs to minimize taxation -20% -40% -60 Average or low income individuals High income individuals Local companies Multinational companies Very inappropriate Inappropriate Appropriate Very appropriate

People in had similar views to G20 countries overall on the impact of different tax payers share toward the country s finances 20 People in tend to believe that the amount of tax paid by high income earners and companies has a greater significance than average or low income earners taxes on the country s financial situation and ability to provide services to citizens. 70% of ers think the amount of tax paid by high income earners has a significant or very significant impact, while only 42% think the taxes paid by average or low income earners has a significant or very significant impact.

Public Trust in Tax People in had similar views to G20 countries overall on the impact of different tax payers share toward the country s finances 21 Tax should be based on income: well off companies should still have to pay reasonable tax and get some tax breaks to encourage having their business here, but not an excessively low amount of tax. Respondent in Figure 8: How significant is the amount of taxes paid by the following to your country s financial situation and ability to provide services to citizens? 80% 60% 40% 20% 0% 70% of ers think the amount of tax paid by high income earners has a significant or very significant impact -20% -40% -60 Average or low income individuals High income individuals Local companies Multinational companies Very significant Significant Insignificant Very insignificant

People in tend to agree professional accountants are playing an important role in the tax system 22 47% of people in believe the work of professional accountants is contributing to a more efficient tax system (47%, more effective tax system, 35% more fair tax system). People in G20 countries had stronger supportive views, with 58% of people believing the work of professional accountants is contributing to more efficient tax systems (56%, more effective tax systems; 49% more fair tax systems).

Public Trust in Tax People in tend to agree professional accountants are playing an important role in the tax system 23 Tax needs to be easier for individuals, and we should know where our taxes are being spent. Respondent in Figure 9: Do you agree the work of professional accountants contributes to a better tax system? 70% 60% 50% 40% 30% 20% 10% 0% -10% -20% -30% A fairer tax system A more effective tax system A more efficient tax system 47% of people in believe the work of professional accountants is contributing to a more efficient tax system Strongly agree Agree Disagree Strongly disagree

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