[Insert Subheading] Click to edit Master text styles. Shop Direct Limited. Q1 FY18 Results. Three months ended 30 September 2017.

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[Insert Subheading] Click to edit Master text styles Shop Direct Limited Q1 FY18 Results Three months ended 30 September 2017 7 December 2017 1

Disclaimer This presentation (the Presentation ) has been prepared by Shop Direct Limited ( Shop Direct and, together with its subsidiaries, we, us or the Group ) solely for informational purposes and has not been independently verified, and no representation or warranty, express or implied, is made or given by or on behalf of the Group. Shop Direct reserves the right to amend or replace this Presentation at any time. This Presentation is valid only as of its date, and Shop Direct undertakes no obligation to update the information in this Presentation to reflect subsequent events or conditions. This Presentation may not be redistributed or reproduced in whole or in part without the consent of Shop Direct. Any copyrights that may derive from this Presentation shall remain the sole property of Shop Direct. We may from time to time access the capital markets to take advantage of favorable interest rate environments or other market conditions. This Presentation does not constitute or form part of, and should not be construed as, an offer or invitation or inducement to subscribe for, underwrite or otherwise acquire, any securities of Shop Direct, nor should it or any part of it form the basis of, or be relied on in connection with, any investment decision with respect to securities of Shop Direct or any other company. Any such offer will only be made by means of a prospectus or offering memorandum, and in compliance with applicable securities laws. Certain statements in this Presentation are forward-looking statements. By their nature, forward-looking statements involve a number of risks, uncertainties and assumptions that could cause actual results or events to differ materially from those expressed or implied by the forward-looking statements. These risks, uncertainties and assumptions could adversely affect the outcome and financial consequences of the plans and events described herein. Actual results may differ from those set forth in the forward-looking statements as a result of various factors (including, but not limited to, future global economic conditions, changed market conditions affecting the online retail industry, intense competition in the markets in which the Group operates, costs of compliance with applicable laws, regulations and standards, diverse political, legal, economic and other conditions affecting the Group s markets, and other factors beyond the control of the Group). Neither Shop Direct nor any of its respective directors, officers, employees, advisors, or any other person is under any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. You should not place undue reliance on forward-looking statements, which speak of the date of this Presentation. Statements contained in this Presentation regarding past trends or events should not be taken as a representation that such trends or events will continue in the future. In particular, no statements in this Presentation should be construed as concrete guidance as to the results of operations, cash-flows, balance sheet data or any non-financial metrics as of or for the financial year ending June 30, 2018 or any subsequent financial period. This Presentation includes certain financial data that are non-ifrs financial measures. These non-ifrs financial measures do not have a standardized meaning prescribed by IFRS and therefore may not be comparable to similarly titled measures presented by other entities, nor should they be construed as an alternative to other financial measures determined in accordance with IFRS. Although we believe these non-ifrs financial measures provide useful information to users in measuring the financial performance and condition of the Group, you are cautioned not to place undue reliance on any non-ifrs financial measures included in this Presentation. Certain information contained in this Presentation (including market data and statistical information) has been obtained from various sources. We do not represent that it is complete or accurate. All projections, valuations and statistical analyses are provided to assist the recipient in the evaluation of the matters described herein. They may be based on subjective assessments and assumptions and may use one among alternative methodologies that produce different results and to the extent that they are based on historical information, they should not be relied upon as an accurate prediction of future performance. Such data and forward looking statements data has not been independently verified and we cannot guarantee their accuracy or completeness. The information contained in this Presentation does not constitute investment, legal, accounting, regulatory, taxations or other advice and the information does not take into account your investment objectives or legal, accounting, regulatory, taxation or financial situation, or particular needs. You are solely responsible for forming your own opinions and conclusion on such matters and the market and for making your own independent assessment of the information herein. You are solely responsible for seeking independent professional advice in relation to the information in this Presentation and any action taken on the basis of such information. Investors and prospective investors in the securities of any issuer mentioned herein are required to make their own independent investigation and appraisal of the business and financial condition of such issuer and the nature of the securities. Due to rounding, numbers presented throughout this and other documents may not add up precisely to the totals provided and percentages may not precisely reflect the absolute figures. 2

A good start to the year in Quarter 1 FY18 Quarter 1 FY18 Highlights versus prior year Group revenue grew 1.9% to 430.0m (Q1 FY17: 422.0m) Very revenue up 10.2% to 294.1m (Q1 FY17: 266.8m) Littlewoods managed decline maintained - revenue down 12.4% to 135.9m (Q1 FY17: 155.2m) Interest income as a percentage of the debtor book increased 0.1%pts to 5.6% (Q1 FY17: 5.5%) Bad debt as a percentage of the debtor book reduced 0.1%pts to 2.1% (Q1 FY17: 2.2%) Gross margin up 0.6%pts to 42.1% (Q1 FY17: 41.5%) driven mainly by foreign exchange impact on translation of trade creditors and lower bad debt Reported EBITDA up 19.7% to 37.6m (Q1 FY17: 31.4m) Adjusted EBITDA post securitisation interest of 31.1m (Q1 FY17: 32.1m) Underlying free cash outflow 1 of 1.1m (Q1 FY17: 16.5m inflow) reflecting higher capital expenditure Notes 1. Underlying free cash flow calculated as Adjusted EBITDA (post securitisation interest) as adjusted for movement in inventories, movement in trade and other receivables (excluding amounts owed by group undertakings), movement in trade and other payables, proceeds from drawdowns under the existing securitisation facility, adjustment for pensions (comprising contributions paid to pension scheme and pension administrative costs), and the acquisition of property, plant, and equipment and intangible assets. 3

Continued revenue growth and cost discipline Income statement Highlights ( millions) Q1 FY18 Q1 FY17 Variance % Very 294.1 266.8 10.2 % Littlew oods 135.9 155.2 (12.4)% Group Revenue 430.0 422.0 1.9 % Gross margin 181.2 175.1 3.5% % Margin 42.1% 41.5% 0.6 %pts Distribution expenses (52.4) (53.1) Administrative expenses (91.4) (90.9) Other operating income 0.2 0.3 Reported EBITDA 37.6 31.4 19.7% % Margin 8.7% 7.4% 1.3 %pts Group revenue grew 1.9% to 430.0m driven by Very (+10.2%) partially offset by Littlewoods managed decline (-12.4%) Gross margin rate up 0.6%pts to 42.1% driven by foreign exchange. Excluding this benefit gross margin rate was broadly in line with prior year Costs as a percentage of group revenue reduced 0.7%pts to 33.4% reflecting lower marketing spend and operational efficiencies 4

Adjusted EBITDA post securitisation interest reconciliation Reconciliation of EBITDA to adjusted EBITDA post securitisation interest Highlights ( millions) Q1 FY18 Q1 FY17 Variance % Reported EBITDA 37.6 31.4 19.7% Adjusted for: Fair value adjustments to financial instruments 3.8 2.4 Foreign exchange impact of trade creditors translation (2.2) 1.3 IAS19 and IFRIC 14 pension adjustments - - Managem ent EBITDA 39.2 35.1 11.7 % Adjusted for: Management fee 1.3 1.3 Costs associated w ith new brand launches - 5.0 Consultancy costs - 0.7 Securitisation interest (9.4) (10.0) Adjusted EBITDA post securitisation interest 31.1 32.1 (3.1)% Reported EBITDA up 19.7% to 37.6m (Q1 FY17: 31.4m) Management EBITDA up 11.7% to 39.2m (Q1 FY17 35.1m) Adjusted EBITDA post securitisation interest decreased to 31.1 (Q1 FY17: 32.1m) 5

Group revenue progression Retail revenue Highlights m Q1 FY18 Q1 FY17 Variance % Retail revenue (sale of goods) 329.1 323.5 1.7% Clothing & Footwear revenue growth of 2.7% driven by double digit growth in Childrenswear and Sportswear C&F Electrical Seasonal Furniture & Homeware Electrical revenue grew 3.9% driven by Technology including consoles, mobiles and smart technology products Seasonal revenue grew 2.3% driven by Gifting, Toys and Beauty including cosmetics and fragrances YoY % Mix % +2.7% +3.9% +2.3% (11.6)% 36% 36% 14% 14% Furniture & Homeware revenue declined by 11.6% reflecting pressure on products with a higher price point as Very does not currently have a comparable interest free credit product to compete with leading furniture retailers Financial Services revenue m Q1 FY18 Q1 FY17 Variance % Interest Income 88.1 84.0 4.9% Other 12.8 14.5 (11.7)% FS revenue (rendering of services) 100.9 98.5 2.4% Interest income up 4.9% to 88.1m driven by Very. As a percentage of the debtor book, interest income increased by 0.1%pts to 5.6% Other financial services revenue reduction reflects lower admin fees Average debtor book grew 4.0% to 1,580.5m driven by revenue growth 6

Stable gross margin m Gross Profit and Gross Margin Rate Highlights 42.1% margin 181.2 41.5% margin 175.1 Q1 FY18 Gross margin rate increased 0.6%pts to 42.1% (Q1 FY17: 41.5%) driven by foreign exchange. Excluding this benefit gross margin rate was broadly in line with prior year Q1 FY18A Q1 FY17A Bad Debt and as % of Debtor Book As % of debtor book m 2.1% 2.2% Q1 FY18 Bad debt of 33.4m marginally lower than FY17 (Q1 FY17: 34.0m). Q1 FY18 Bad debt as a percentage of the debtor book decreased 0.1%pt to 2.1% 33.4 34.0 Q1 FY18A Q1 FY17A 7

Cost control continues Operating costs Highlights % of Revenue 33.4% 144m 34.1% 144m Total costs as a percentage of group revenue reduced by 0.7%pts to 33.4% reflecting: 21.2% 91.2m 21.5% 90.6m Administrative costs as a % of group revenue decreased by 0.3%pt to 21.2% driven by timing of marketing costs 12.2% 52.4m 12.6% 53.1m Distribution costs as a % of group revenue decreased by 0.4%pts to 12.2% reflecting improved items per parcel ratio generating lower parcel volumes Q1 FY18 Distribution expenses 1 Q1 FY17 Administrative expenses 2 Notes 1. Distribution expenses comprise distribution and fulfilment costs. 2. Administrative expenses comprise marketing, contact centres and head office costs, and other operating income. 8

Underlying cash outflow reflects capital expenditure timing Cash Flows Highlights ( millions) Q1 FY18 Q1 FY17 Adjusted EBITDA (post securitisation interest) 1 Net w orking capital movement: 31.1 32.1 Net working capital movement (post securitisation funding) reflects seasonal quarter 1 movements, broadly consistent with prior year Movement in inventories (30.2) (34.6) Movement in trade receivables 2 23.3 20.2 Movement in prepayments and other receivables 2 (5.2) 9.6 Movement in trade and other payables 3 34.7 33.1 Repayments of securitisation facility (25.6) (26.6) Capital expenditure increase over prior year was driven by the continuation of build and system integration testing for our New Customer Experience programme which is on track to roll-out in 2018 Net w orking capital m ovem ent (post securitisation funding) (3.0) 1.7 Pension contributions (5.0) (5.4) Underlying operating free cash flow 23.1 28.4 Capital expenditure (24.2) (11.9) Underlying free cash flow (1.1) 16.5 Notes 1. See page 5 for reported EBITDA to adjusted EBITDA post securitisation interest reconciliation. 2. Shown in aggregate as (Increase)/decrease in trade and other receivables in the Condensed Consolidated Interim Financial Statements. Difference against aggregate position reflects cash paid to parent company of 38.4m in Q1 FY18 and 9.0m in Q1 FY17. 3. Difference against Condensed Consolidated Interim Financial Statements of + 2.7m in Q1 FY18 and - 1.3m in Q1 FY17 reflects the exclusion of certain non-cash charges primarily relating to the foreign exchange impact on translation of trade creditors. 9

Summary Quarter 1 FY18 Summary Group revenue grew 1.9% to 430.0m (Q1 FY17: 422.0m) Very revenue up 10.2% to 294.1m (Q1 FY17: 266.8m) Littlewoods managed decline maintained - revenue down 12.4% to 135.9m (Q1 FY17: 155.2m) Interest income as a percentage of the debtor book increased 0.1%pts to 5.6% (Q1 FY17: 5.5%) Bad debt as a percentage of the debtor book reduced 0.1%pts to 2.1% (Q1 FY17: 2.2%) Gross margin up 0.6%pts to 42.1% (Q1 FY17: 41.5%) driven mainly by foreign exchange impact on translation of trade creditors and lower bad debt Reported EBITDA up 19.7% to 37.6m (Q1 FY17: 31.4m) Adjusted EBITDA post securitisation interest of 31.1m (Q1 FY17: 32.1m) Underlying free cash outflow of 1.1m (Q1 FY17: 16.5m inflow) reflecting higher capital expenditure 10

Appendix A: LTM KPIs LTM Revenue m 1,861.1 1,929.9 1,937.9 FY16A FY17A LTM Q1 FY18A LTM Reported EBITDA 12.4% margin 12.2% margin 12.5% margin m 230.5 236.4 242.7 FY16A FY17A LTM Q1 FY18A LTM Adjusted EBITDA post securitisation interest 10.4% margin 11.8% margin 11.7% margin m 194.1 228.4 227.4 FY16A FY17A LTM Q1 FY18A 12

Appendix B: Cash Flow Statement Cash Flow Statement ( millions) Q1 FY18 Q1 FY17 Adjusted EBITDA (post securitisation interest) 1 Net w orking capital movement: 31.1 32.1 Movement in inventories (30.2) (34.6) Movement in trade receivables 2 23.3 20.2 Movement in prepayments and other receiables 2 (5.2) 9.6 Movement in trade and other payables 3 34.7 33.1 Repayments of securitisation facility (25.6) (26.6) Net w orking capital m ovem ent (post securitisation funding) (3.0) 1.7 Pension contributions (5.0) (5.4) Underlying operating free cash flow 23.1 28.4 Capital expenditure (24.2) (11.9) Underlying free cash flow (1.1) 16.5 Interest paid (excluding securitisation interest) (6.1) (4.1) Income taxes paid 1.2 (0.7) Cash impact of exceptional items 4 (21.7) (9.5) Management fees (1.3) (1.3) Consultancy costs - (0.7) Costs associated w ith new brand launches - (5.0) Cash paid to the parent company (38.4) (9.0) Proceeds from finance lease draw dow ns 0.6 - Net decrease in cash and cash equivalents (66.8) (13.8) Notes 1. See page 5 for reported EBITDA to adjusted EBITDA post securitisation interest reconciliation. 2. Shown in aggregate as (Increase)/decrease in trade and other receivables in the Condensed Consolidated Interim Financial Statements. Difference against aggregate position reflects cash paid to parent company of 38.4m in Q1 FY18 and 9.0m in Q1 FY17. 3. Difference against Condensed Consolidated Interim Financial Statements of + 2.7m in Q1 FY18 and - 1.3m in Q1 FY17 reflects the exclusion of certain non-cash charges primarily relating to the foreign exchange impact on translation of trade creditors. 4. Includes customer redress cash impact of 19.5m in Q1 FY18 and 8.1m in Q1 FY17. 13

Appendix C: Pro Forma Net Leverage Pro Forma Net Leverage ( millions) Q1 FY18 FY17 Cash & Cash Equivalents 51.5 116.9 Existing Term Facilities (500.0) (500.0) Existing Revolving Credit Facility (60.0) (60.0) Other debt (12.8) (10.8) Total Gross Debt (excluding Securitisation) (572.8) (570.8) Total Net Debt (excluding Securitisation) (521.3) (453.9) Pro Forma adjustment to Net Debt (excluding Securitisation) 1 (8.1) (8.1) Pro Forma Total Net Debt (excluding Securitisation) (529.4) (462.0) LTM Adjusted EBITDA (post securitisation interest) 227.4 228.4 Pro Forma Net Leverage 2.3x 2.0x Notes 1. Reflects pro forma adjustment to net debt for estimated fees and expenses per Offering Memorandum page 58. 14

Appendix D: Securitisation Performance Covenants Key triggers and historical performance stable performance over economic cycles Defaults (3-month moving average) 2.00% 1.75% Trigger: 1.75% 1.50% 1.25% 1.00% 0.75% 0.50% 0.25% 0.00% Jun-11 Nov-11 Apr-12 Sep-12 Feb-13 Jul-13 Dec-13 May-14 Oct-14 Mar-15 Aug-15 Jan-16 Jun-16 Nov-16 Apr-17 Sep-17 1-5 months delinquency rates 5+ months delinquency rates 25.0% 22.5% 20.0% Trigger: 22.5% 12.0% 10.0% Trigger: 10.0% 17.5% 15.0% 8.0% 12.5% 6.0% 10.0% 7.5% 4.0% 5.0% 2.0% 2.5% 0.0% 0.0% 15

Appendix D: Securitisation Performance Covenants Key triggers and historical performance stable performance over economic cycles Dilutions Ratio 195% 170% Trigger: 175% (to be breached twice before triggered) 145% 120% 95% 70% 45% Jun-11 Nov-11 Apr-12 Sep-12 Feb-13 Jul-13 Dec-13 May-14 Oct-14 Mar-15 Aug-15 Jan-16 Jun-16 Nov-16 Apr-17 Sep-17 Payment Rate (3-month moving average) 11.0% 10.0% 9.0% 8.0% Trigger: 7.5% 7.0% 6.0% 5.0% Jun-11 Nov-11 Apr-12 Sep-12 Feb-13 Jul-13 Dec-13 May-14 Oct-14 Mar-15 Aug-15 Jan-16 Jun-16 Nov-16 Apr-17 Sep-17 16