0 September Hong Kong Jewellery & Gem Fair
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Survey Summary Total number of exhibitor 3,695 Total number of collected onsite survey 2,458 Onsite survey response rate 66.52% [2,458/3,695] Total number of online survey successfully sent out 3,568 Total number of collected online survey 274 Overall survey response rate 7.67% [274/3,568] Total number of collected survey (onsite + online) 2,577 (excl.155 duplicated) Overall response rate 69.74% [2,577/3,695] 2
Exhibitors in Theme Pavilions or Group Pavilions CEC Number of Respondents: 1,284 AWE Number of Respondents: 984 No. of respondents skipped: 201 No. of respondents skipped: 108 Silver Jewellery Hong Kong Pavilion International Fine Jewellery Packaging, Tools & Equipment Asian Fine Jewellery CORE PavilionCORE Fine Design Pavilion Other Finished Jewellery Antique & Vintage Jewellery International Premier Pavilion Designer Arena Pearl Jewellery Jewellery Accessories Fei Cui Gallery Bridal Jewellery Pavilion 3% 2% 2% 4% 3% 3% 5% 4% 6% 8% 8% 16% 22% 22% 0% 5% 10% 15% 20% 25% Gemstones Pavilion Diamond Pavilion 30% Pearls Pavilion 16% Fine Gem Pavilion 7% 0% 20% 40% 47% Amongst all theme pavilion at HKCEC, Silver Jewellery and Hong Kong Pavilion has the most exhibitors. Amongst all theme pavilion at AWE, Gemstones Pavilion has the most exhibitors. 3
Exhibitors in Theme Pavilions or Group Pavilions CEC Number of Respondents: 1,284 AWE Number of Respondents: 984 No. of respondents skipped: 201 No. of respondents skipped: 108 Hong Kong Pavilion Thailand China Japan Italy Taiwan Korea India Germany USA Turkey Poland Spain Singapore South Africa France Russia Portugal 6% 4% 2% 0.4% 0.4% 0.3% 0. 0. 10% 10% 36% Thailand 1 Hong Kong 8% Japan 7% China 4% India 4% Belgium 4% Taiwan 3% Italy 3% USA 3% Brazil 2% Germany 2% Sri Lanka Israel Colombia South Africa 0.5% 0% 5% 10% 15% 0% 10% 20% 30% 40% Amongst all group pavilion at HKCEC, Hong Kong Pavilion has the most exhibitors. Amongst all group pavilion at AWE, Thailand has the most exhibitors. 4
Exhibitors nature of business(es) Number of Respondents: 2,521 Number of Respondents: 2,439 No. of respondents skipped: 56 No. of respondents skipped: 40 Manufacturer/Supplier 72.6% 71.8% Importer 52.6% 53.5% Exporter 42.7% 41.5% Wholesaler 22.5% 19.6% Jewellery Designer 13.4% 14.4% Buying Agent 8. 8.7% Retailer 1.9% 1.5% Jewellery Trade Association 0.5% 0.8% Private Jewellery Collector 0.2% 0.4% Gem Laboratory / Gemologist 0.7% 0.7% Mail Order House / E-Tailer 0.6% 1. Gift Shop 0.3% 0.8% Department / Chain Store 0. 0.6% Publication 0.04% 0.3% 0% 20% 40% 60% 80% Manufacturer/Supplier, Importer and Exporter were the top three business nature among exhibitors. 5
Is your company a first-time participant in this exhibition? Number of Respondents: 2,369 Number of Respondents: 2,301 No. of respondents skipped: 208 No. of respondents skipped: 178 9% [224] 8% [179] 9 [2,145] 92% [2,148] First-time Repeated First-time Repeated The September Fair was well established and have satisfactory exhibitor loyalty. This year, over 90% were returning exhibitor while 9% were first-time exhibitor. In order to maintain good quality service to exhibitors, we should ensure the repeated exhibitors and the first-time exhibitors this year will be properly served again in next edition. 6
Overall, how would you rate your satisfaction with your experience at September Hong Kong Jewellery & Gem Fair? (0 = Extremely dissatisfied; 10 = Extremely satisfied) Number of Respondents: 2,524 Number of Respondents: 2,439 No. of respondents skipped: 53 No. of respondents skipped: 40 25% 20% 15% 2[501] 20%[500] 15% [373] 17%[412] 16% [392] 15% [366] 14% [346] 14% [351] CSAT 5.55 CSAT 5.71 10% 8% [213] 8%[196] 5% 0% 3% [84] 3% [86] 2% [51] 5%[125] 3% [73] 4% [103] 8% [184] 8%[193] 4% [109] 4% [101] 0 1 2 3 4 5 6 7 8 9 10 4% [110] 4% [94] The satisfaction level among exhibitors was not as high as visitors. There was also a 0.16% drop comparing to. This may due to the air conditioning issue at AWE which pulled down the overall satisfaction rate. More than half of the exhibitors (53%) gave rating 6-10 in. 7
Satisfaction rating by exhibitors - Breakdown of the responses between First-time exhibitor and repeated exhibitor (0 = Extremely dissatisfied, 10 = Extremely satisfied) CSAT [First-time exhibitors] Response Count:521 5.40 CSAT [Repeated exhibitors] Response Count:1070 5.56 The customer satisfaction of returning exhibitors was slightly higher than that of first-time exhibitors. 52% of returning visitors gave rating 6-10, while 53% of the first-time exhibitors gave rating 6 10. 8
How did you learn about this exhibition? Number of Respondents: 2,213 Number of Respondents: 3,389 No. of respondents skipped: 364 No. of respondents skipped: 95 Organiser s email 23% 38% Word of mouth / Referral from industry friend 12% 30% Advertisement 16% 25% Organiser s website 14% 22% Organiser s printed mail Other (please specify): 8% 7% 12% 16% At other exhibitions 6% 4% Search Engine Social Media 4% 2% 6% 19% 0% 10% 20% 30% 40% The top 3 channels were Organiser s email, Word of mouth / Referral from industry friend and Advertisement. Most exhibitors learn about the September show from organizer s email. A 13% drop in Search Engine was recorded. Managing SEO or using Google adwords may help to bring the percentage up again. 9
How did you learn about this exhibition? - Types of Advertisement Number of Respondents: 523 Number of Respondents: 436 Trade publications 62% 73% Mass media 27% 30% Outdoor 1 14% 0% 20% 40% 60% 80% Despite of a 1 decrease from, Trade publications was still the top source of advertisement this year. Mass media ranked the second with a 3% drop comparing to. Outdoor promotion is still the least effective out of the three. 10
How did you learn about this exhibition? - Search Engine Number of Respondents: 252 Number of Respondents: 114 Google 74% 84% Yahoo 16% 22% Baidu Bing 6% 5% 3% 2% Sogou 3% 0% 20% 40% 60% 80% 100% Google remains a more dominant search engine in. 11
How did you learn about this exhibition? - Online Platform Number of Respondents: 2,604 Number of Respondents: 1,693 HKTDC.com 43% 66% JewelleryNetAsia.com 32% 48% Alibaba.com 14% 17% Others Globalsources.com 6% 8% 3% 4% BlueNile.com 2% 2% Polygon.net 0% 10% 20% 30% 40% 50% 60% 70% Same as last year, most exhibitors still learn the September show from HKTDC.com. 12
Did you use the fairs mobile app Mobile Buyer Guide? Number of Respondents: 2,386 Number of Respondents: 2,285 82% [1,960] 84% [1,921] 18% [426] 16% [364] User Non-user User Non-user 60% 40% 20% 0% 60% 40% 20% 0% How well did the MOBILE APP meet your needs 13% [54] 13% [46] 19% [69] 48% [174] 22% [92] 44% [183] How likely would you be to recommend this MOBILE APP to other attendees of the event? 16% [59] 12% [49] 12% [50] 10% [36] 1 [41] 5 4 3 2 1 13% [47] 26% [93] 2 [75] 46% [164] 44% [159] 13% [48] 13% [45] 12% [42] 10% [35] 5 4 3 2 1 Average rating 3.12 Average rating 3.12 Average rating 3.18 Average rating 3.16 More promotion for the mobile app is required as there were only 18% of the exhibitors are using the app. 22
Reason(s) for respondents who did not download the mobile app - Based on exhibitors who did not download the mobile app Number of Respondents: 1,496 Number of Respondents: 839 No. of respondents skipped: 1,081 No. of respondents skipped: 548 Not aware there was a mobile app 6 6 Not worth the effort to install the app 27% 28% Other Too difficult to download / install the app 1 10% 9% 7% Technical problems using the app 7% 7% No mobile device / mobile device didn t work with app 3% 4% 0% 20% 40% 60% 80% More promotion for the mobile app is required as over 60% of the Q6 respondents does not aware of the mobile app. 14
To what extents have your objectives for exhibiting this exhibition being achieved? (N/A ; 1 = Did not achieve at all ; 5 = Fully achieved) Number of Respondents: 2,282 No. of respondents skipped: 295 Response Count Consolidate contacts with buyers/ business partners 6% 7% 14% 35% 27% 10% 2,012 Collect market information 6% 7% 17% 39% 23% 8% 2,047 Brand-building 15% 9% 17% 33% 19% 7% 2,008 Launch new products 13% 10% 17% 33% 19% 7% 2,031 Explore new markets 9% 16% 26% 32% 14% 5% 2,089 Find franchisers partners / agents 30% 19% 19% 2 8% 3% 1,983 Find new buyers 2% 15% 25% 34% 17% 6% 2,236 0% 20% 40% 60% 80% 100% N/A 1 2 3 4 5 Exhibitors found that their objectives in Collect market information and Consolidate contacts with buyers/business partners was well achieved, followed by Find new buyers. 15
Objectives achievement level - Comparison of combining Ratings 4 & 5 [N/A ; 1 = Did not achieve at all ; 5 = Fully achieved] Number of Respondents: 2,282 Number of Respondents: 1,236 No. of respondents skipped: 295 No. of respondents skipped: 151 By Year Consolidate contacts with buyers/ business partners Collect market information 37% 35% 3 29% Brand-building 26% 24% Launch new products Find new buyers 19% 26% 22% 23% Explore new markets 18% 15% Find franchisers partners / agents 7% 10% 0% 20% 40% Exhibitors objective of Consolidate contacts with buyers/business partners had the highest achievement level this year, followed by Collect market information and Brand-building. 16
Objectives achievement level - Comparison of combining Ratings 4 & 5 [N/A ; 1 = Did not achieve at all ; 5 = Fully achieved] CEC Number of Respondents: 1,346 AWE Number of Respondents: 936 No. of respondents skipped: 139 No. of respondents skipped: 156 By Venue Consolidate contacts with buyers/ business partners 35% 39% Collect market information 29% 34% Launch new products 18% 3 Brand-building Find new buyers 27% 25% 23% 22% CEC AWE Explore new markets 16% 20% Find franchisers partners / agents 1 9% 0% 20% 40% Both HKCEC and AWE shares the highest achievement level on Consolidate contacts with buyers/ business partners with 39% and 35% respectively. Collect market information is the only achievement level which AWE is higher than HKCEC. 17
The organiser allows selected high net income consumers entrance to the exhibition. What do you think of this arrangement? Number of Respondents: 2,141 Number of Respondents: 2,107 No. of respondents skipped: 436 No. of respondents skipped: 372 No opinion 38% 42% Agree 47% 5 Not agree 1 1 0% 20% 40% 60% 38% exhibitors agreed the organiser allowed the selected high net income consumers entrance to the September Fair. Most of the respondents had no opinion on this question. 18
To what extent are you satisfied with the fair in the following aspects? [N/A ; 1 = Did not achieve at all ; 5 = Fully achieved] Number of Respondents: 2,266 No. of respondents skipped: 311 Response Count Move-in and move-out arrangement 5% 1 40% 30% 9% 5% 2,097 Official forwarding agent(s) 4% 10% 34% 24% 9% 18% Official stand contractor(s) 6% 14% 37% 27% 8% 6% Facilities and services of the exhibition centre 16% 15% 34% 25% 8% 3% Onsite service of organiser 10% 13% 38% 27% 9% 3% Pre-show service of organiser 8% 14% 39% 27% 9% 4% Visitor quality 10% 23% 40% 2 5% Visitor traffic 14% 25% 36% 20% 5% Business opportunities 10% 20% 40% 22% 6% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2,056 2,108 2,144 2,149 2,142 2,189 2,210 2,174 1 2 3 4 5 N/A Move-in and move-out arrangement with 90% rating 2-5 is the aspect which exhibitors are most satisfied with. Followed by Pre-show service of organiser with 89% rating 2-5. 19
Satisfaction level on the exhibition - Comparison of combining Ratings 4 & 5 [N/A ; 1 = Did not achieve at all ; 5 = Fully achieved] Number of Respondents: 2,266 Number of Respondents: 2,182 No. of respondents skipped: 311 No. of respondents skipped: 297 Onsite service of organiser Facilities and services of the exhibition centre Move-in and move-out arrangement Pre-show service of organiser Official stand contractor(s) Official forwarding agent(s) Business opportunities Visitor quality Visitor traffic 18% 25% 24% 24% 23% 28% 39% 40% 33% 40% 36% 39% 32% 39% 35% 37% 36% 33% 0% 10% 20% 30% 40% 50% Onsite service of organizer has the most satisfactory level amongst all aspects. Only a drop comparing to. 20
What are your plans for participating in this exhibition next year? Number of Respondents: 2,198 Number of Respondents: 2,187 No. of respondents skipped: 379 No. of respondents skipped: 292 86% 14% Will participate May participate Over 85% of the respondents will participate again in next edition. 86% 13% Will not participate 60% 80% 100% Preferences between booth sizes [Based on exhibitors who will participate the next edition] 100% 80% 60% 79% 76% Most of the respondents (79%) are looking for a booth of same size as. 40% 20% 0% 17% 18% 4% 6% Larger booth Same booth size Smaller booth size 21