Asia s Fashion Jewellery & Accessories Fair September Visitor Survey Report 1
Survey Summary Total number of visitors: 8,141 Invited online survey: 6,421 Completed online survey: 148 Overall online response rate: 2.30% 2
Nature of Business(es) Wholesaler 53% Retailer 33% Related Institute/Association 3% Publication 0% Manufacturer/Supplier 29% Mail Order House/ E- Tailer 3% Importer 41% Fashion Jewellery/Accessories Designer Exporter 18% 20% Department / Chain Store Buying Agent 9% 10% 0% 10% 20% 30% 40% 50% 60% : No of people answered: 148 No of people skipped: 0 3
Are you visiting this exhibition for the first time? No 67% Yes 33% No 54% Yes 46% : No of people answered: 148 No of people skipped: 0 : No of people answered: 272 No of people skipped: 0 4
How did you learn about this exhibition? Online media Search engine 13% 13% 13% 13% Invitation from Exhibitor 29% 28% Word of mouth/ Referral from industry friend Organiser's printed mail 4% 6% 45% 53% Organiser's email 10% 19% Organiser's Website 6% 14% Advertisement At other exhibitions 4% 3% 6% 29% 0% 10% 20% 30% 40% 50% 60% : No. of People Answered: 49 No. of People skipped: 99 : No. of People Answered: 272 No. of People skipped: 0 *Visitor may tick more than one answer, so the total percentage is larger than 100% 5
How did you learn about this exhibition? Our Advertisement in the media below: Outdoor advertising 8% 14% Trade publications 57% 83% Mass media 33% 43% 0% 20% 40% 60% 80% 100% : No. of People Answered: 12 No. of People skipped: 136 : No. of People Answered: 7 No. of People skipped: 265 6
Which was the major product you sourced for? Fashion jewellery 81% 77% Fashion jewellery materials 35% 50% Fashion accessories 25% 18% Display & Packaging 22% 30% 0% 20% 40% 60% 80% 100% : No. of People skipped: 0 Respondents may take more than one options. Fashion jewellery remains the major kind of products that visitors source for : No. of People Answered: 272 No. of People skipped: 0 7
Fashion accessories you source for: Headwear Hangbags, wallets and purse 34% 46% 44% 46% Hair accessories 53% 51% Fashion watches 47% 54% Belts 28% 26% 0% 10% 20% 30% 40% 50% 60% : No. of People Answered: 32 No. of People skipped: 116 Respondents may take more than one options. : No. of People Answered: 39 No. of People skipped: 233 8
To what extent do you think your objectives for visiting this exhibition have been achieved? Collection marketing information 23% 47% 20% 5% 6% Consolidate contacts with suppliers / business partners 22% 45% 13% 8% 12% Seek new suppliers 21% 49% 22% 6% 2% Place orders 18% 47% 20% 7% 8% Seek franchisers / principals 4% 18% 22% 7% 49% Source new products 25% 50% 20% 3% 3% 0% 20% 40% 60% 80% 100% Fully achieved Fair well achieved Not quite achieved Did not achieve at all Not applicable : No. of People Skipped: 0 9
To what extent do you think your objectives for visiting this exhibition have been achieved? (Comparison of & : Fully achieved + Fairly well achieved ) Collection marketing information Consolidate contacts with suppliers / business partners 70% 67% 68% 80% Seek new suppliers Place orders 47% 70% 67% 65% Seek franchisers / principals 22% 23% Source new products 75% 70% 0% 20% 40% 60% 80% 100% : No. of People skipped: 0 : No. of People Answered: 272 No. of People skipped: 0 10
To what extent are you satisfied with the exhibitors on the following? Registration experience 39% 51% 7% 3% Onsite information, services, signage and decoration, etc 37% 53% 7% 2% Pre-fair information from the organiser 35% 57% 6% 1% Exhibit price 18% 55% 24% 3% Exhibit range 24% 62% 14% 0% Quality of exhibitors 28% 66% 6% 0% Quantity of exhibitors 37% 50% 13% 0% Service of exhibitors 26% 65% 9% 0% 0% 20% 40% 60% 80% 100% Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all : No. of People Skipped: 0 11
To what extent are you satisfied with the exhibitors on the following? (Comparison of & : Extremely satisfied + Quite satisfied ) Registration experience Onsite information, services, signage and decoration, etc Pre-fair information from the organiser Exhibit price Exhibit range Quality of exhibitors Quantity of exhibitors Service of exhibitors 73% 66% 90% 85% 91% 87% 93% 81% 87% 85% 94% 92% 87% 90% 91% 86% 0% 20% 40% 60% 80% 100% : No. of People skipped: 0 : No. of People Answered: 272 No. of People skipped: 0 12
Please give an overall rating for your participation in this exhibition. (10 = ExcelIent ; 1 = Very Poor) 40% 35% 30% Average score: 7.61 28% 25% 20% 15% 10% 14% 12% 20% 15% 21% 21% Average score: 7.64 24% 16% 13% 5% 0% 4% 1% 5% 1% 1% 0% 2% 0% 10 9 8 7 6 5 4 3 2 1 0% 0% No. of People Skipped: 0 No. of People Answered: 272 No. of People Skipped: 0 13
How likely are you to recommend future at this event to your colleagues/peers? (10=Very likely; 1 = Not at all likely) 40% 35% 30% 25% 20% 15% 10% 5% 0% Average score: 7.9 27% Average score: 8.01 26% 22% 21% 16% 18% 15% 17% 11% 11% 6% 2% 1% 1% 1% 4% 1% 10 9 8 7 6 5 4 3 2 0% 1 2% 0% No. of People Skipped: 0 No. of People Answered: 272 No. of People Skipped: 0 14
40% 35% 30% 25% 20% 15% 10% How likely are you to recommend future at this event to your colleagues/peers? (10=Very likely; 1 = Not at all likely) (comparison of & ) 5% 0% 27% 26% 16% 15% 22% 21% 18% 17% 11% 11% 6% 4% Average score: 8.0 NPS: 24% Average score: 7.9 NPS: 21% 2% 1% 2% 1% 1% 0% 1% 0% 10 9 8 7 6 5 4 3 2 1 Formula for calculating NPS (Net Promoter Score): NPS = Promoters (% rating 9 and 10) - Detractors (% rating 0-6) 15
How important are the following to you in your planning to visit the exhibition? Invitation from the organiser 39% 44% 13% 4% Invitation from your suppliers exhibiting at the exhibition 24% 49% 22% 5% Making appointment with your exhibitor before the exhibition 17% 40% 32% 11% Meeting other visitors at the exhibition 18% 32% 32% 18% What products will be exhibited 49% 43% 6% 2% Who will be exhibiting at the exhibition 45% 45% 7% 3% 0% 20% 40% 60% 80% 100% Extremely important Quite important Not quite important Not important at all No. of People Skipped: 0 16
How important are the following to you in your planning to visit the exhibition? (Comparison of & : Extremely important + Quite important ) Invitation from the organiser 83% 84% Invitation from your suppliers exhibiting at the exhibition 73% 78% Making appointments with your exhibitor before the exhibition Meeting other visitors at the exhibition 57% 62% 51% 57% What products will be exhibited 92% 95% Who will be exhibiting at the exhibition 90% 85% No. of People Answered: 272 0% 20% 40% 60% 80% 100% 17
Please tick the fashion jewellery exhibition that you rate most important for your company 9FJ 63.5% 63.0% 3FJ 16.0% 27.0% Macef, Italy (September) 1.4% Eclat de Mode/ Bijorhca, France (January) Other exhibition EuroBijoux & Accessories, Spain (May) India Handicrafts & Gifts Fair (October) Manila F.A.M.E., the Philippines (October) 3.4% 4.0% 2.0% 3.0% 2.0% 0.0% 0.7% 2.0% 0.0% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% No. of People Skipped: 0 No. of People Answered: 272 No. of People Skipped: 0 In, visitors chose three fairs they rated most. 9FJ (63.5%) is the first choice of the most important fashion jewellery exhibitions. 3FJ (27%) are the second choice of the most important fashion jewellery exhibitions. *Respondents may tick more than one option. 18
What are your future interests with regards to UBM Asia s Fashion Jewellery & Accessories exhibitions? No 7% No 7% Yes 93% Yes 93% : No. of People skipped: 0 : No. of People Answered: 272 No. of People skipped: 0 19
What are your future interests with regards to UBM Asia s Fashion Jewellery & Accessories exhibitions? Exhibiting 9FJ14 8% 18% 3FJ14 9% 15% 0% 5% 10% 15% 20% No. of People Answered: 135 No. of People Skipped: 13 No. of People Answered: 246 No. of People Skipped: 26 9FJ14 3FJ14 Visiting 82% 85% 92% 91% 75% 80% 85% 90% 95% 20