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TABLE OF CONTENTS ABOUT PRIVATE CAPITAL MARKETS ASSOCIATION OF CANADA 3 PREMIER LEVEL CORPORATE PARTNERSHIP 5 CORPORATE PARTNERSHIPS AT A GLANCE 6 ANNUAL PRIVATE CAPITAL MARKETS CONFERENCE & 8 PRIVATE CAPITAL MARKETS AWARDS CONTINUING EDUCATION PROGRAMS 11 EDUCATIONAL WEBINARS & WORKSHOPS 12 WEBSITE ONLINE 13 PRIVATE CAPITAL MARKETS MAGAZINE 14 MEMBERSHIP 15 Prices are subject to change without notice. All sponsorship levels are subject to 13% HST. 2 www.pcmacanada.com info@pcmacanada.com
ABOUT PRIVATE CAPITAL MARKETS ASSOCIATION OF CANADA INTRODUCTION Since 2002, the Private Capital Markets Association of Canada (PCMA) has brought together exempt market dealers, exempt market product issuers, and professional advisers to the private capital market. The PCMA is the leading national industry voice for the private capital markets to securities regulators, government agencies, media, and other sectors of the capital markets. our industry who come together to support the PCMA, drive its agenda and ensure the PCMA serves the unique interests of Canada s private capital markets. Belonging to the PCMA makes a statement that you are committed to your profession and the highest standards of business conduct. Join Canada s largest private capital markets community at www.pcmacanada.com The purpose of the PCMA is to: of exempt market dealers, exempt market issuers and industry professionals to securities regulators, government, industry associations, media, the capital markets and the public. OUR MEMBERS The membership of the PCMA is comprised of over Firms registered as exempt market dealers with securities regulators in one or more jurisdictions across Canada and the Exempt market issuers; Professional advisers, service providers accountants, compliance advisers, shareholder advisers, corporate communications advisers, investment professionals and others. Assist members with understanding their regulatory responsibilities through industry publications, Provide regulatory updates to assist our members in staying ahead of regulatory change, and the tools to adapt and succeed in our regulatory environment. Ensure the highest standards of business conduct amongst our members across Canada. Increase public and industry awareness of the important role of Canada s private capital markets. Provide valuable membership services and cost saving opportunities to our members. Stay Current Stay Connected 1.877.363.3632 info@pcmacanada.com www.pcmacanada.com Community Networking and business opportunities for our members across Canada. Private Capital Markets Association of Canada www.pcmacanada.com info@pcmacanada.com 3
A WORD FROM OUR PARTNERS BMG supports the PCMA as it helps our business to remain compliant and abreast of changes in the marketplace and regulatory landscape. Our membership enables networking, and exposes us to EMD registrants and a vast variety of highly skilled individuals and services across the exempt market. support a strong and healthy future for the exempt market and for our businesses. The work that the PCMA does ensures that our industry has a clear and effective voice and that regulations remain reasonable and allow us to stay compliant with the obligations of an exempt market registrant. Bullion Management Group Inc. MNP LLP and MNP Corporate Finance Inc. recognize the importance of thriving private capital markets both PCMA s focus on educating, strengthening and growing awareness of the importance of private capital markets across Canada is very aligned with MNP. We are committed to contributing our expertise for the issuers, dealers or industry professionals. We contribute thought leadership through articles published in the PCMA s Private Capital markets magazine and education leadership through the PCMA s CFO Financial Regulatory across Canada. We are proud to participate in the PCMA s annual conference and its Deal of the Year Awards. MNP s decision to be a Founding Sponsor of the PCMA demonstrates our leadership and our commitment to the development of vibrant private capital markets. reputable strategic partner in the private capital markets, PCMA offers the industry insights and tools to help you navigate the complexities of this fast changing market. The PCMA annual conference, educational programs and regional events provide great networking opportunities. Demonstrating your commitment to PCMA is demonstrating your commitment to your own clients; providing them with knowledge and a platform to educate and advocate on their behalf. MNP Corporate Finance Inc. 4 www.pcmacanada.com info@pcmacanada.com
PREMIER LEVEL CORPORATE PARTNERSHIP Premier Partner $30000 Entire Year-Round Promotion and Recognition Recognition as Partner on distinctive signage at all major events and annual conference Recognition on PCMA Awards event-day signage and on-screen visuals Speaking opportunity at PCMA s major events and annual conference (as available) Judging panel spot on PCMA Awards Committee Opportunity to introduce a speaker by a member of your executive team (various PCMA events, as available) Opportunity to distribute marketing materials or promotional items in the delegate kits at various PCMA events (as available) Complimentary invitation(s) to the annual conference including VIP Reception and Cocktail Party Preferred rate for PCMA educational seminars and networking events Distribution of thought leadership webinar/ paper/ special research to PCMA Members Recognition as sponsor in PCMA webinars approved by the PCMA, catering & travel expenses covered by Sponsor, PCMA to assist with logistics and marketing) Logo recognition (bottom of the home page) with hyperlink to your company website Banner ad (left side on the home page) Logo recognition on PCMA s website with hyperlink to your company website dedicated sponsors page Advertisement banner on PCMA s Membership Directory Recognition on the Featured Member spot at www.pcmacanada.com Complimentary advertising: full page ad (ad provided by Partner) Complimentary advertising: full page ad inside front or back cover (as available, ad provided by Partner) Digital pop up ad & video placement (ad & video provided by Partner) Logo recognition in PCMA electronic communications (minimum 12 issues/year) Advertisement banner in PCMA electronic communications Opportunity to send your company blast email to the PCMA database and be recognized through PCMA social media Logo recognition in PCMA Member Handbook sent to each new and renewing individual member
CORPORATE PARTNERSHIPS AT A GLANCE ONE YEAR TERM MEMBERSHIP FEES CREDIT RECOGNITION AT MAJOR EVENTS & ANNUAL CONFERENCE PREMIER PARTNER $30000 LEAD PARTNER $20000 CAPITAL PARTNER $10000 AFFILIATE $5000 1 year 1 years 1 year 1 year Recognition as a Partner on distinctive signage at all major events and annual conference Recognition on PCMA Awards event-day signage and on-screen visuals Speaking opportunity at PCMA s major events and annual conference (as available) Company Spotlight (10 minute) Panel or Breakout Speaker Judging panel spot on PCMA Awards Committee x2 x1 x1 Opportunity to introduce a speaker by a member of your executive team (various PCMA events, as available) Panel or Breakout Speaker Opportunity to distribute marketing materials or promotional items in the delegate kits at various PCMA events (as available) PREFERRED INVITATIONS & REGISTRATIONS Complimentary invitation(s) to the annual conference including VIP Reception and Cocktail Party x16 x8 x4 Preferred rate for PCMA educational seminars and networking events THOUGHT LEADERSHIP 20% discount 15% discount Distribution of thought leadership webinar/ paper/ special research to PCMA Members Recognition as sponsor in PCMA webinars be approved by the PCMA, catering & travel expenses covered by Sponsor, PCMA to assist with logistics and marketing) ADVERTISING OPPORTUNITIES - PCMA WEBSITE 10% discount Logo recognition (bottom of the home page) with hyperlink to your company website 1 year 1 year 1 year Banner ad (left side on the home page) 1 year 6 months 3 months Logo recognition on PCMA s website with hyperlink to your company website dedicated PCMA sponsors page 2 years 2 years 1 year 1 year Advertisement banner on PCMA s Membership Directory 1 year 6 months 3 months Recognition on the Featured Member spot at www.pcmacanada.com ADVERTISING OPPORTUNITIES - PCMA MAGAZINE Complimentary advertising: full page ad (ad provided by Partner) x2 x2 x1 Complimentary advertising: full page ad inside front or back cover (as available, ad provided by Partner) Digital pop up ad & video placement (ad & video provided by Partner) x2 x2 x1 ADVERTISING OPPORTUNITIES - PCMA ELECTRONIC COMMUNICATIONS Logo recognition in PCMA electronic communications (minimum 12 issues/year) Advertisement banner in PCMA electronic communications x6 x3 x1 x1 Opportunity to send your company blast email to the PCMA database and be recognized through PCMA social media x4 x3 x2 x1 ADVERTISING OPPORTUNITIES - PCMA MEMBER HANDBOOK Logo recognition in PCMA Member Handbook sent to each new and renewing individual member As a PCMA Partner, you will receive an exceptional value for one entire year such as recognition at all PCMA major events and publications. This is the great way to reach key decisionmakers in the private capital markets industry. As a Partner, you can use a specially designed PCMA Partner logo on your website and in electronic and print publications. Our goal is to help you succeed in your business. Please contact us to discuss how we can tailor a package to meet info@pcmacanada.com or 1.877.363.3632. 6 www.pcmacanada.com info@pcmacanada.com
A WORD FROM OUR PARTNERS Portland strongly believes in supporting the PCMA as the national voice of Canada s private capital markets and its support of private capital market activity and exempt market dealers. Robust capital markets are essential to the growth and sustainability of the Canadian economy. The PCMA plays a key role in building awareness of the importance of the private capital markets across Canada. We are committed to supporting an association that strives to sustain entrepreneurial businesses and encourages the creation of wealth for Canadian investors. We are happy to be a Founding Sponsor and to participate in PCMA activities and lobbying efforts. Portland s mission is to democratize opportunities for wealth creation by providing access to quality private and public offerings investor. We feel that the PCMA is very aligned with Portland s mission. The PCMA provides a great opportunity for members to network with like-minded professionals in an environment that encourages education, networking and thought leadership. efforts to increase awareness of the private capital markets and to actively participate in the various dialogues surrounding the many issues involving the private markets. Portland Investment Counsel The PCMA has proven to be an effective national voice for Canada s private capital markets. It has demonstrated a clear track record of representing the interests of exempt market participants to securities regulators, government, industry associations, the capital markets and the public. The PCMA is well positioned with relationships across Canada to assist Knightswood with greater understanding of its clients regulatory responsibilities and providing timely and informative regulatory updates. Knightswood introduction opportunities. The PCMA is a professional association that works hard for its members to ensure there is a responsible and proper representation of the interest of private capital market participants. Knightswood Financial Corp www.pcmacanada.com info@pcmacanada.com 7
ANNUAL PRIVATE CAPITAL MARKETS CONFERENCE & PRIVATE CAPITAL MARKETS AWARDS Since its inception in 2012, the PCMA Private Capital Markets Conference has earned a reputation for pragmatic, insightful presentations that attracts a broad base of professionals eager to learn about new developments in the private capital markets including exempt This usually sold out event culminates with the presentation of the PCMA Private Capital Markets Awards. In 2012, the PCMA launched these national awards for private capital deals across Canada - the only national industry awards for exempt market issuers, dealers and professionals that promote best practices and high standards of conduct in the private capital markets. The PCMA believes in celebrating the success stories of the private capital markets and honouring the professionals behind those successes. We will continue each year to build and awards across the industry. The conference attracts over 300 entrepreneurs, exempt market dealers, issuers, professionals in the exempt market and corporate and venture capital investors, lawyers and investment bankers, and key senior regulators. The conference videos are posted on the website and social media. It was a pleasure to speak at the 4th Annual Private Capital Markets Conference organized by the Private Capital Markets Association of Canada. Our Government s top priority is creating jobs, growth, and long-term prosperity. A vibrant, liquid and competitive capital market is central to achieving that goal - and private markets are an integral part. So we share the same goal as the PCMA: harnessing capital markets as the engine of Canadian prosperity. Hon. Joe Oliver, former Canada s Minister of Finance at the PCMA Annual Private Capital Markets Conference, May 19, 2015 I believe that a powerful combination of regulatory reforms, technological tools and market initiatives are about to bring important changes to our markets, especially for small companies, entrepreneurs and investors who are comfortable with the risk involved in participating in new ideas. This is an exciting time to be involved in private markets, whether as a buyer, seller, intermediary or regulator. We must all work together to realize the great potential of these changes in a way that is positive for all participants. Howard Wetston, former Chair of the Ontario Securities Commission at the PCMA Annual Private Capital Markets Conference, June 2, 2014 The Canadian economy depends on strong businesses for employment, economic of capital as companies grow and expand we need to do everything possible to ensure there is a robust funding source ready to support those businesses. The private capital markets are essential for businesses that may not want to be public companies or are simply not yet ready to enter the public markets. Failure to support and grow our private capital markets will hurt Canadian businesses and limit our ability to grow as an economy and a country and those consequences are scary. Private capital has been critical to my business and to my career in business I want Canadians to understand the importance of strong private capital markets. John Risley, President and CEO, Clearwater Fine Foods at the PCMA Annual Private Capital Markets Conference, June 2, 2014 I am very excited to be part of this year s PCMA Annual Private Capital Markets Conference. The Exempt Market plays a vital role in providing investors with access to private and alternative investments. Our collective mission should be the democratization of these opportunities so that the average investor has an opportunity to build a Michael Lee-Chin, Founder and Chairman, Portland Investment Counsel at the PCMA Annual Private Capital Markets Conference, May 2, 2013 8 www.pcmacanada.com info@pcmacanada.com
ANNUAL PRIVATE CAPITAL MARKETS CONFERENCE & PRIVATE CAPITAL MARKETS AWARDS Level/Benefits Official recognition as Sponsor of PCMA Annual Private Capital Markets Conference & Private Capital Markets Awards by the conference Master of Ceremonies Title Sponsor $20000 Gold $15000 Silver $10000 Bronze $5000 VIP & Cocktail Reception $4000 Lunch $3500 Breakout Session $3000 Complimentary invitations to the conference and cocktail party & VIP seating 16 8 6 4 3 Corporate Table (8 people): Members $3000 [Early Bird $2800] Non Members $3400 [Early Bird $3200] Individual Tickets: Members $499 [Early Bird $399] Non Members $599 [Early Bird $499] Exhibitor Booth: $2500 Display Table: $2000 (+ 1 complimentary ticket) Additional tickets for table or booth $399 Speaking opportunity as moderator or panelist Breakfast $1500 Networking Break $1000 Opportunity to introduce or to thank the keynote speaker by a member of your executive team Opportunity to present an award at the conference (first come, first serve basis) Logo representation (with weblink) on the event website page name only name only Prominent in-room logo representation on screen and name representation on promotional materials including press release, invitation and event program. Logo representation on attendees name badge name only name only Official recognition as Sponsor at the event Your logo on the delegate bag Opportunity to distribute marketing materials or promotional items in the delegate bag Opportunity to be featured in one PCMA webcast (Discussion topic will be confirmed) Complimentary exhibitor booth space (inside the main ballroom) One-time use of authorized delegate list within ten days of the event (blast email to be sent by the PCMA) Dedicated tweets on PCMA social media x20 x15 x10 x5 x4 x3 x1 x1 x1 Complimentary membership for one year plus listing in Membership Directory at www.pcmacanada.com Full page advertisement in the PCMA magazine Private Capital Markets (ad provided by Sponsor) Full page advertisement on outside back cover in Event Publication (ad provided by Sponsor) x2 x2 x1 x1 Half Page Half Page Prominent logo on front cover in Event Publication Full page ad in Event Publication (ad provided by Sponsor) 9
A WORD FROM OUR PARTNERS WeirFoulds has been a founding supporter of the PCMA from the start. In 2002, Morley Salmon the PCMA s Founding Chair, approached our Firm to get behind the idea of the first and truly national organization to represent the interests of Exempt Market Dealers (then Limited Market Dealers). We incorporated the PMCA as a not-for-profit corporation on a pro bono basis and have enthusiastically provided various levels of pro bono support to the organization since 2002. It was a natural evolution for WeirFoulds to provide hard dollar financial support as a Founding Sponsor, to enable the PCMA to continue to flourish under the capable Executive and Board leadership that are currently in place. The private capital markets are the largest and most dynamic source of capital in Canada, dwarfing all other sources of funding, including the public markets - it s where the action is. Private capital markets are constantly evolving, the most recent example being TSX s embrace through its Private Markets initiatives. The PCMA offers networking opportunities for EMD s, issuers and those organizations who support and advise them, professional and educational development, government and regulatory advocacy, industry affiliation to support professionalism to the marketplace, as well as deal origination and syndication opportunities. The benefits are significant, and for a relatively modest investment. We hope many more firms join us in supporting the important work of the PCMA and find their own way to benefit from the tremendous opportunities it can offer. WeirFoulds LLP A word from our partner, McLeod Law LLP. The PCMA is integral to the private markets industry, taking on the role as educator, connector and advocate for its members. With continual changes occurring in the securities regulations, it is vital to have a well-respected organization serving the needs of dealers, issuers and industry professionals in any jurisdiction across the country. McLeod Law LLP is proud to be a founding sponsor of the PCMA and contribute to the learning and development of Canada s exempt market. 10 www.pcmacanada.com info@pcmacanada.com
CONTINUING EDUCATION PROGRAMS PCMA believes that building an educational infrastructure to help private capital markets professionals, their CFOs, CCO s, UDP s and dealing representatives succeed is a key priority for private capital industry. We hear from our members across Canada that there are few in-depth learning opportunities focused on the exempt market and how to successfully operate as dealers and issuers in this unique market. Putting the resources of our membership and our national PCMA CFO Education Series: Regulatory Financial Reporting Program Education Series across Canada Lead Sponsor ($6000) Partner ($3000) tailored to the exempt market industry. The sessions include an overview of the private reporting challenges, focusing on income taxes, broker warrants and thinly traded securities, underwriting revenue recognition, related party transactions and constructive obligations. PCMA Compliance Education Series The securities regulators have been conducting compliance reviews of exempt market including suspension of registration. Complimentary membership for one year plus listing in Membership Directory at www.pcmacanada.com Invitations to the seminars and cocktail party for each of the events Opportunity to provide a subject matter expert Logo representation (with weblink) on the event website page Prominent in-room logo representation on screen and name representation on promotional materials including press release, invitation and seminar program. Logo representation on attendees name badge Opportunity to distribute marketing materials or promotional items in the delegate kits 4 2 Dedicated tweets on PCMA social media x10 x5 Advertisement in the PCMA magazine (ad provided by Sponsor) x2 x1 The PCMA Compliance Program addresses the responsibilities of a Chief Compliance compliance, and legal professionals. Exempt market dealers (EMDs) Investment Funds and Mortgage Funds CFOs, CMAs, CAs Controllers Finance professionals and auditors in the exempt market services to EMDs www.pcmacanada.com info@pcmacanada.com 11
EDUCATIONAL WEBINARS & WORKSHOPS PCMA WEBINAR ONLINE WORKSHOP Sponsor a PCMA webinar or a series of online workshops. Your company s name and logo will be featured in all webinar promotions and in the archived version of the webinar at www.pcmacanada.com and the PCMA YouTube channel. Your company s slide with a short description and your logo will be presented at the beginning and end of webinar. Price: Members: $1500 per webinar Non Members: $2500 per webinar FEATURE & HOST YOUR OWN WEBINAR Produce and sponsor your own webinar. The PCMA will promote your company and webinar as a valuable resource to the PCMA audience and will host this free webinar on its website at www.pcmacanada.com and promote it through email and social media. Discussion topic Price: Members: $1000 per webinar Non Members: $2000 per webinar PCMA has a reputation as a leading industry voice in the private capital/exempt markets. Help PCMA build an educational infrastructure to help EMDs, dealing representatives and issuers succeed in their business. The webinars will be available across Canada and will be permanently hosted at www.pcmacanada.com (3000+ visitors/month) 12 www.pcmacanada.com info@pcmacanada.com
WEBSITE ONLINE WEBSITE BANNER ADS - HOME PAGE The PCMA works very hard to protect the reputation and regulatory capabilities of private capital/exempt market participants and ensure they continue to play a significant role in the Canadian private capital markets. The PCMA online advertising is a special service provided to help you build brand awareness, grow your business and share your capabilities across the industry. Limited website banner ads are available and only for PCMA Members Advertising Options Price Description Banner ad (bottom of the home page) 1 month x $3000 Sidebar banner ad (left side of the home page) 1 month x $2500 Banner ad size: 1125 w x 90 h pixels Sidebar banner ad: 272 w x 90 h pixels File type: PNG only File size: 72 dpi Colour: RGB only Linking URL: an active URL must be provided Driving 3000 + visitors monthly with: Events Calendar Social Media Posts Private Capital Markets News and more! www.pcmacanada.com info@pcmacanada.com 13
PRIVATE CAPITAL MARKETS MAGAZINE The PCMA s national industry magazine Private Capital Markets is published bi-annually and features commentary from the leaders in the private capital market. The magazine is distributed to entrepreneurs, exempt market dealers and issuers, advisers, legal, accounting, compliance, private equity, venture capital, and investment professionals and key regulators across Canada. It is a available on a leading edge digital publishing platform which enables access to a searchable library of all previous and current articles. In every issue: Trends on improving efficient access to investment opportunities and protection for investors in the private capital markets Alternative capital raising exemptions Capital raising tools and strategies for issuers and companies Understanding the regulatory environment and what it means for issuers, dealers and investors Regulatory updates and compliance advice for dealers and issuers Submission Deadlines Spring Issue: March 1 Fall Issue: September 1 Advertising Options and Prices Members Non Members Description Full Page Half Page $600 $400 $800 $600 Full page size: 8.5 in x 11 in Half page size: Horizontal: 8.5 in x 5.5 in Vertical: 5 in x 11 in Spread: 17 in x 11 in Spread $1300 $1800 File type: PDF, eps (font converted to outlines) File size: 300 dpi, bleed.128, crop marks Colour: CMYK only Linking URL: an active URL must be provided Digital Pop Up Ad (pop up image on a certain page of the digtal magazine) Digital Front Cover Band (image/band that goes across the front cover of the digital magazine) Video Placement (advertisement, promo video, interview etc.) $500 $700 Digital pop up ad size: 500 w x 300 h pixels Digital front cover band size: 500 w x 175 h pixels $800 $1000 Image type:.jpg,.gif, animated.gif Linking URL: an active URL must be provided $1500 $2000 File Size: 100 MB maximum and under 4 minutes Video should include at least ONE extra second of play as clipping may occur Video Format: h264 File name should have no spaces, use underscore (_) instead of spaces New Issue Email Ad Placement $1200 $1500 Include your company ad in the email alerting people about the new issue of the magazine Ad size: 600 w x 90 h pixels File type: PNG only 14 www.pcmacanada.com info@pcmacanada.com
MEMBERSHIP Membership in the PCMA means contributing to a strong national voice for private capital markets professionals including exempt market professionals. The PCMA membership also means great benefits for you and your firm access to exclusive FIB and E&O insurance programs at group discount rates, full access to the PCMA website resources and publications, networking with other Members, and accessing the PCMA events, conferences and continuing education opportunities. Every PCMA member is featured in the PCMA Membership Directory at www.pcmacanada.com, which helps to promote your business amongst the key business decision makers. New and renewal annual membership rates: Exempt Market Dealer - corporate membership (up to 3 individuals) Issuer of Exempt Market Products - corporate membership (up to 3 individuals) Exempt Market Professionals - corporate or personal membership (up to 3 individuals) (advisers to exempt market dealers e.g. legal, accounting, compliance) Additional Individual Dealing Representative $750 + tax $750 + tax $950 + tax $99 + tax MEMBERSHIP BENEFITS National industry voice for exempt market professionals Exclusive Insurance Programs Regulatory & Compliance Guidance Regulatory News & Updates Continuing Education Tuition, Event & Service Discounts Private Capital Markets Awards Private Capital Markets Magazine Networking Opportunities The PCMA is focused on strengthening and growing the private capital markets to ensure robust capital raising opportunities across Canada. The Canadian private capital markets provide investors with the opportunity to participate in investment offerings and structures outside of publicly traded vehicles and tap into the types of offerings typically reserved for large, institutional investors. develop some of the most critical and entrepreneurial industries across Canada and is an important contributor to creating jobs and wealth for Canadians. www.pcmacanada.com info@pcmacanada.com 15
Stay Current Stay Connected 1.877.363.3632 info@pcmacanada.com www.pcmacanada.com Community Private Capital Markets Association of Canada