The InsurTech Revolution What it means for your business model 7 ways to generate better referrals Trending up: Fee-based FIAs How to properly structure Indexed Universal Life
Historically, Life & Health producers have looked to traditional trade publications within the insurance space for news and information to help grow their book of business. With the major media companies eliminating their editorial support for the vertical, a tremendous information void has developed. For the past 10 years, Insurance Forums has remained the largest online media outlet for the insurance producers, RIAs, and financial advisors. As Insurance Forums membership grows beyond 80,000 producers, the void left by the print media is becoming more evident. Many Insurance Forums registered users have shared their interest in having a publication that provides producer and agency practical development content much like the venerable Life Insurance Selling magazine that was published for 87 years. To this end, Insurance Forums is launching a print publication in early 2018, to compliment our online content and discussions to further address the ongoing needs of independent producers. Custom curated from the most educated and growth oriented producers in the industry. Includes producers who have earned the industry s leading designations, such as CLU, CHFC, CEBS, CFP and RIA. Insurance Selling magazine will share field-tested sales strategies directly from top producers and industry subject matter experts, cover every aspect of the insurance industry through in-depth case studies and producer profiles. With an initial circulation of 30,000, the soon-to-be publication s mission will be to provide producers with the tools and information on products, trends and services necessary to excel in the rapidly changing environment they work within. Simply put, the information in every issue has a definite and distinct purpose: to inspire producers and build their book of business. INSURANCE SELLING 2
Targeting Producers who primarily sell Life Insurance, Annuities, Health Insurance and Employee Benefits Circulation 30,000 35,000* *Based on USPS verified audit LIMRA predicts by 2022, only 33% of all life insurance policies will be purchased directly by consumers. The remaining 67% of policies will continue to be written by producers. This is the audience that needs Insurance Selling magazine. Producers Continue to Dominate Life Insurance Production DIRECT PRODUCER SOLD 16 % 18 % 23 % 29 % 33 % 84 % 82 % 77 % 71 % 67 % 1998 2004 2010 2016 2022 *LIMRA Study Reveals Americans Buying Life Insurance Directly from Insurers INSURANCE SELLING 3
Audience targeting: Agency executives account for 95 % of readership Insurance Forums readership profile How many years have you been in the insurance industry: Less than 5 30.4 % What license or accreditation do you have: 5 to 10 24.4 % 100 % 83 % 10 to 20 20.1 % 20 or more 25.2 % Life Health Licensed Certified Life Underwriter (CLU) Insurance Forums readership profile Projected audience using CLU match with Insurance Forums database INSURANCE SELLING 4
Experienced Editorial Vision Insurance Selling magazine s editorial content will be directed by former Life Insurance Selling Editor and current Insurance Forums Executive Editor Brian Anderson. It will feature regular columns and articles from an experienced team of well-known industry experts to deliver the kind of peer-to-peer, field-tested market insight insurance producers need to stay on top of an ever-changing market. Meet the team behind Insurance Selling Publisher John K. Moore John K. Moore is the President of AdCom Media Services in St. Louis. He previously served as the Publisher of Life Insurance Selling magazine, and also as Group Publisher of the Property/Casualty Group at ALM Media, LLC, overseeing leading brands including PropertyCasualty360.com, National Underwriter PC, Claims, Tech Decisions and American Agent & Broker. Editor-in-Chief Brian Anderson Brian Anderson is the Executive Editor and Managing Director of Insurance Forums, and will serve as Editor in Chief of Insurance Selling magazine. A well-connected veteran insurance and financial services industry journalist, he has served as the Editor of Life Insurance Selling and Senior Market Advisor magazines, was Co-Managing Editor of National Underwriter Life & Health, and was also part of the team that developed the LifeHealthPro website. Contributing Editor & Columnist Charles K. Hirsch, CLU Charles K. Hirsch, CLU, is contributing editor for Insurance Forums and Insurance Selling magazine. He is also the president of Hirsch Communications Consulting, LLC, a communications consulting operation in Florissant, Mo. For many years, Chuck was the Editor and Publisher of Life Insurance Selling magazine, and has published several of the leading industry magazines in the life insurance and property/casualty markets. Columnist David A. Saltzman, RHU, DIA David A. Saltzman, RHU, DIA wrote the popular To Your Good Health column for many years in Life Insurance Selling magazine and its successor, National Underwriter Life & Health. In addition to being a popular platform speaker, David hosts the highly acclaimed weekly ShiftShapers Podcast, featuring innovators who are shaping the shifts in the insurance industry. He is a former president of The National Association of Health Underwriters and recipient of the organization s Harold R. Gordon Memorial Award. INSURANCE SELLING 5
Columnist Sheryl Moore Indexed products expert Sheryl Moore is President and CEO of Moore Market Intelligence in Des Moines, Iowa. She is also the founder and creator of several competitive intelligence tools, including Wink s AnnuitySpecs and LifeSpecs tools, as well as Wink s Sales & Market Report. Her research and articles are regularly featured in a variety of insurance trade media, and she also works closely with state and federal regulators to aid in their understanding of indexed products. Columnist Kim Magdalein Kim Magdalein is an advisor with 30 years in the industry. He was named as one of the top advisors in the country by Senior Market Advisor magazine. He wrote the popular Better Prospecting column for Life Insurance Selling and later NU Life & Health, and has published a book on the topic of prospecting. After bringing in over $100,000,000 into a practice, in 5 years, he left that to his partner in 2008. Kim has owned Seminars For Less for 15 years, and is a founder. Contributing Editor Emily Holbrook Freelance writer and editor Emily Holbrook is the Editor of Insurance Forums Women s Insurance Network website and newsletter, and will be a contributor to Insurance Selling magazine. She is a former Editor-in-Chief of NU Life & Health and Retirement Advisor magazine. She has covered the financial, risk management and insurance industries for more than a decade. Emily now owns her own writing, editing and content strategy company, Red Label Writing. Contributing Writer Daniel Williams Freelance journalist Daniel leverages his extensive experience as an award-winning writer and editor to articulate the broad issues facing diverse industries including insurance and financial services. He is the former Editor-in-Chief of Retirement Advisor magazine (formerly Senior Market Advisor), and also served as the emcee and content director for the Advisor Network Summit events in Las Vegas. President Sam Melamed Having been an independent insurance producer, Insurance Forums Founder and President Sam Melamed knows how important community is for helping individuals succeed in the insurance profession. More than a decade ago, he took it upon himself to build Insurance Forums from the ground up a platform for open dialog, a place for sharing success stories and finding resources for growing a book of business. By identifying a real need, hundreds of thousands of insurance producers have come together, organically growing the site into the largest online insurance community. Senior Vice President Pam Sheehan Pam Sheehan is an intuitive business development leader with expertise in channel development and market penetration, excelling at aligning core business with client needs, revenue, and growth goals to enhance ROI. With extensive experience in marketing and monetizing of print and digital publishing, she strives to connect insurance professionals with the businesses supporting the market. INSURANCE SELLING 6
Inaugural issue January 2018 2018 Insurance Selling Editorial Calendar MONTH AD CLOSE MATERIALS DUE MAIN THEME/FOCUS FEATURE TOPICS January/ February 11-14-2017 11-21-2017 The InsurTech Revolution Universal Life; Disability Insurance; Annuities March 2-2-2018 2-9-2018 Life Insurance in Tax Planning Term Life; Final Expense; Senior Market April 3-2-2018 3-9-2018 The High Net Worth Market Estate Planning; Employee Benefits; Long Term Care Insurance May 4-3-2018 4-9-2018 Disability Insurance (DIAM) Critical Illness Insurance; Whole Life; Life Settlements June 5-2-2018 5-9-2018 Annuities Medicare Supplements; Hybrid Products; Health Insurance July/ August 6-8-2018 6-15-2018 Reaching the Millennial/ Middle Market Advanced Markets; Term Life; Women s Market September 8-3-2018 8-10-2018 Life Insurance Awareness Whole, UL, term; Prospecting October 9-3-2018 9-10-2018 InsurTech Disruptors Tech profiles; Women s market November 10-3-2018 10-10-2018 Long Term Care Awareness LTCI; AEP prep; Med Supps December 11-2-2018 11-9-2018 DOL Fiduciary Rule DOL Rule implementation prep; 2018 preview INSURANCE SELLING 7
Insurance Selling Advertising Rates: FREQUENCY 1X 3X 6X 10X Full Page $ 4,715 $ 4,550 $ 4,102 $ 3,866 2/3 Page $ 3,979 $ 3,840 $ 3,462 $ 3,263 1/2 Page $ 3,301 $ 3,185 $ 2,871 $ 2,706 1/3 Page $ 2,263 $ 2,184 $ 1,969 $ 1,856 Premium Positions: Back Cover: Full Page 4/C Only +20% Inside Front Cover: Full Page 4/C Only +15% Inside Back Cover: Full Page 4/C Only +10% Upfront Pages: Full Page 4/C Only +15% Consecutive Pages: 4/C Only +15% High Impact Ad Opportunities Belly Bands Cover Wraps/Tip Ons French Door Gatefolds Inserts Polybag Inserts Post-it Notes AD SIZES BLEED TRIM 2 Page Spread 16 x 10.75 15.75 x 10.5 Full Page 8.125 x 10.75 7.875 x 10.5 2/3 Page NA 4.5 x 9.625 1/2 Page (Horizontal) NA 6.875 x 4.625 1/2 Page (Island) NA 4.5 x 6.5 1/3 Page (Vertical) NA 2.125 x 9.625 1/3 Page (Square) NA 4.4375 x 4.625 Ad Space deadline for inaugural January 2018 issue: November 14, 2017 Ad Materials deadline: November 21, 2017 Insurance Selling Contacts: EDITORIAL Brian Anderson Executive Editor Phone: 303-221-4800 Email: Brian@InsForums.com ADVERTISING Pam Sheehan Senior Vice President Phone: 720-227-9348 Email: Pam@InsForums.com AD MATERIALS Kara Day Director of Client Campaigns Phone: 785-317-3622 Email: Kara@InsForums.com John K. Moore Publisher Director of Integrated Media Phone: 636-220-2289 Email: John@InsForums.com INSURANCE SELLING 8