APPLICATIONS OF ECONOMIC DATA Spring Data Users Workshop April 2004 Tony Sylvester Bureau of Business and Economic Research University of New Mexico (505) 277-7062 tsylvstr@unm.edu 1
EXAMPLES: 1. Create a county level profile of business and employment 2. Identify industries that may have a competitive advantage 3. Estimate the sales of a grocery store and an area s expenditures at grocery stores 2
EXAMPLE 1: PROFILING EMPLOYMENT AND BUSINESSES IN SANTA FE COUNTY 3
Business and Employment Profile What industries are important employers in Santa Fe County? What are the characteristics of the establishments in this industry? How have employment and establishments in this industry changed over time? 4
SANTA FE COUNTY EMPLOYMENT, ANNUAL PAYROLL, AND NUMBER OF ESTABLISHMENTS, 2001 1 NAICS Code Sector Employees Annual Payroll ($1,000) Establishments Total 44,482 1,204,599 4,730 11 Forestry/fishing/hunting/ag. support 20-99 D 8 21 Mining 54 1,889 9 22 Utilities 232 9,577 9 23 Construction 4,025 111,849 608 31-33 Manufacturing 1,342 37,493 170 42 Wholesale trade 1,533 57,818 187 44-45 Retail trade 9,068 199,944 904 48-49 Transportation & warehousing 353 8,923 57 51 Information 1,201 41,564 106 52 Finance and Insurance 1,838 96,321 222 53 Real estate & rental & leasing 1,050 31,078 221 54 Professional, scientific & tech. serv. 2,459 115,533 565 55 Mgt. of companies & enterprises 264 7,973 35 56 Admin, support, wst. mgt, remediation 1,858 40,271 220 61 Educational services 1,727 44,591 98 62 Health care & social assistance 5,826 187,395 403 71 Arts, entertainment & recreation 1,598 42,226 126 72 Accommodation & food service 7,386 109,660 339 81 Other serv. (exc. public admin.) 2,538 56,735 384 95 Auxiliaries 20-99 D 3 99 Unclassified establishments 69 1,724 56 Source: County Business Patterns, 2001. 1 - paid employees for the pay period including March 12. 5
SANTA FE COUNTY: DISTRIBUTION OF EMPLOYEES 1 NAICS Code Sector Employees Percent of ttl. Emp. Total 44,482 100.0% 11 Forestry/fishing/hunting/ag. support 20-99 D 21 Mining 54 0.1% 22 Utilities 232 0.5% 23 Construction 4,025 9.0% 31-33 Manufacturing 1,342 3.0% 42 Wholesale trade 1,533 3.4% 44-45 Retail trade 9,068 20.4% 48-49 Transportation & warehousing 353 0.8% 51 Information 1,201 2.7% 52 Finance and Insurance 1,838 4.1% 53 Real estate & rental & leasing 1,050 2.4% 54 Professional, scientific & tech. serv. 2,459 5.5% 55 Mgt. of companies & enterprises 264 0.6% 56 Admin, support, wst. mgt, remediation 1,858 4.2% 61 Educational services 1,727 3.9% 62 Health care & social assistance 5,826 13.1% 71 Arts, entertainment & recreation 1,598 3.6% 72 Accommodation & food service 7,386 16.6% 81 Other serv. (exc. public admin.) 2,538 5.7% 95 Auxiliaries 20-99 D 99 Unclassified establishments 69 0.2% Source: County Business Patterns, 2001. 1 - paid employees for the pay period including March 12. 6
DISTRIBUTION OF EMPLOYEES: SANTA FE COUNTY, NEW MEXICO, AND US, 2001 1 Percent of ttl Employees Santa NAICS Code Sector Fe County New Mexico United States Total 100.0% 100.0% 100.0% 11 Forestry/fishing/hunting/ag. support D 0.1% 0.2% 21 Mining 0.1% 2.6% 0.4% 22 Utilities 0.5% 1.0% 0.6% 23 Construction 9.0% 8.3% 5.6% 31-33 Manufacturing 3.0% 6.7% 13.9% 42 Wholesale trade 3.4% 3.9% 5.3% 44-45 Retail trade 20.4% 16.1% 12.9% 48-49 Transportation & warehousing 0.8% 2.4% 3.3% 51 Information 2.7% 2.8% 3.3% 52 Finance and Insurance 4.1% 4.5% 5.4% 53 Real estate & rental & leasing 2.4% 1.8% 1.8% 54 Professional, scientific & tech. serv. 5.5% 5.5% 6.2% 55 Mgt. of companies & enterprises 0.6% 1.5% 2.5% 56 Admin, support, wst. mgt, remediation 4.2% 6.4% 7.9% 61 Educational services 3.9% 1.7% 2.3% 62 Health care & social assistance 13.1% 14.7% 12.6% 71 Arts, entertainment & recreation 3.6% 2.5% 1.5% 72 Accommodation & food service 16.6% 12.6% 8.7% 81 Other serv. (exc. public admin.) 5.7% 4.9% 4.7% 95 Auxiliaries D 0.3% 0.9% 99 Unclassified establishments 0.2% 0.1% 0.1% Source: U.S. Department of Commerce, Bureau of the Census, County Business Patterns, New Mexico, 2001. 1 - paid employees for the pay period including March 12. 7
SANTA FE COUNTY RETAIL EMPLOYMENT: DISTRIBUTION AND CHANGE, 1998-2001 1 Santa Fe County NAICS Change 98-01 Code Description Emplys Percent Number Percent 44 Retail trade 9,068 100.0% 485 5.7% 441 Motor vehicle & parts dealers 791 8.7% -76-8.8% 442 Furniture & home furnishing stores 523 5.8% 31 6.3% 443 Electronics & appliance stores 261 2.9% 81 45.0% 444 Bldg material & garden equip & supp dealers 831 9.2% 297 55.6% 445 Food & beverage stores 1,698 18.7% 331 24.2% 446 Health & personal care stores 503 5.5% 21 4.4% 447 Gasoline stations 280 3.1% 24 9.4% 448 Clothing & clothing accessories stores 1,031 11.4% -70-6.4% 451 Sporting goods, hobby, book & music stores 545 6.0% 0 0.0% 452 General merchandise stores 1,249 13.8% -133-9.6% 453 Miscellaneous store retailers 1,159 12.8% -19-1.6% 454 Nonstore retailers 197 2.2% -2-1.0% Source: U.S. Department of Commerce, Bureau of the Census, County Business Patterns, New Mexico, 1998 and 2001. 1 - paid employees for the pay period including March 12. 8
SANTA FE COUNTY RETAIL ESTABLISHMENTS BY EMPLOYMENT-SIZE CLASS, 2001 Employment-size Class NAICS Code Description Total Estab. 1-4 5-9 10-19 20-49 50-99 100-249 250 + 44 Retail trade 904 456 233 127 57 16 14 1 441 Motor vehicle & parts dealers 48 16 7 13 7 5 0 0 442 Furniture & home furnishing stores 70 33 19 12 6 0 0 0 443 Electronics & appliance stores 28 10 10 6 1 1 0 0 444 Bldg material/garden equip/supp dealers 61 17 24 11 6 2 1 0 445 Food & beverage stores 63 20 10 14 8 5 6 0 446 Health & personal care stores 42 17 15 5 3 0 2 0 447 Gasoline stations 36 13 14 6 3 0 0 0 448 Clothing & clothing accessories stores 193 108 56 23 6 0 0 0 451 Sporting goods, hobby, book/music stores 60 25 20 9 5 1 0 0 452 General merchandise stores 16 4 1 1 2 2 5 1 453 Miscellaneous store retailers 247 168 51 18 10 0 0 0 454 Nonstore retailers 40 25 6 9 0 0 0 0 Source: U.S. Department of Commerce, Bureau of the Census, County Business Patterns, New Mexico, 2001. 9
SANTA FE COUNTY RETAIL SECTOR DERIVED MEASURES: EMPLOYEES PER ESTABLISHMENT, PAYROLL PER EMPLOYEE AND PAYROLL PER ESTABLISHMENT, 2001 Derived Measures NAICS Establishments Ttl Annual Payroll Code Description Emplys ($1,000) 44 Retail trade 9,068 904 199,944 441 Motor vehicle & parts dealers 791 48 30,553 442 Furniture & home furnishing stores 523 70 12,915 443 Electronics & appliance stores 261 28 5,954 444 Bldg material/garden equip/supp dealers 831 61 20,552 445 Food & beverage stores 1,698 63 34,358 446 Health & personal care stores 503 42 7,855 447 Gasoline stations 280 36 3,872 448 Clothing & clothing accessories stores 1,031 193 19,341 451 Sporting goods, hobby, book/music stores 545 60 6,999 452 General merchandise stores 1,249 16 20,488 453 Miscellaneous store retailers 1,159 247 31,444 454 Nonstore retailers 197 40 5,613 Emps per Estab Payroll per Emp Payroll per Estab 10.0 $22,049 $221,177 16.5 $38,626 $636,521 7.5 $24,694 $184,500 9.3 $22,812 $212,643 13.6 $24,732 $336,918 27.0 $20,234 $545,365 12.0 $15,616 $187,024 7.8 $13,829 $107,556 5.3 $18,759 $100,212 9.1 $12,842 $116,650 78.1 $16,404 $1,280,500 4.7 $27,130 $127,304 4.9 $28,492 $140,325 Source: U.S. Department of Commerce, Bureau of the Census, County Business Patterns, New Mexico, 2001. 10
EXAMPLE 2: IDENTIFYING INDUSTRIES WITH A COMPETITIVE ADVANTAGE 11
Pull Factors: This example compares sales per dollar of income in Raton to sales per dollar of income in New Mexico: TGR Raton / Raton Income TGR NM / NM Income Income Decennial Census Receipts Taxable Gross Receipts (TGR) from NM Taxation and Revenue 12
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Income Data: TOTAL HOUSEHOLD INCOME New Mexico City of Raton 1999 30,910,633,800 102,377,700 Source: U.S. Bureau of the Census, Census of Population and Housing, 1990 (STF-3) and 2000 (SF-3). 14
GRT per dollar of Income TAXABLE GROSS RECEIPTS: NEW MEXICO AND RATON, 1999 1999 Taxable Gross Receipts SIC Sector New Mexico Raton Total All Industries 30,157,467,803 106,723,084 Agriculture 64,110,247 D Mining 806,558,050 D Contract Construction 3,636,106,724 11,125,123 Manufacturing 835,755,453 1,548,054 T.C.U. 1,993,037,118 5,557,692 Wholesale 1,412,701,206 1,652,279 Retail 11,466,341,056 51,381,338 F.I.R.E 766,226,639 1,753,071 Sercives 9,020,118,673 29,852,218 Government 113,034,476 D Non-classified 43,448,061 D D - Not discosed. Source: New Mexico Taxation and Revenue Department, Rpt. 80. 15
TAXABLE GROSS RECEIPTS PER DOLLAR OF HOUSEHOLD INCOME: NEW MEXICO AND RATON, 1999 New Mexico City of Raton Taxable Gross Receipts 30,157,467,803 106,723,084 Household Income ($) 1 30,910,633,800 102,377,700 TGR PER $HH INCOME SIC Sector New Mexico Raton Total All Industries 0.98 1.04 Agriculture 0.00 #VALUE! Mining 0.03 #VALUE! Contract Construction 0.12 0.11 Manufacturing 0.03 0.02 T.C.U. 0.06 0.05 Wholesale 0.05 0.02 Retail 0.37 0.50 F.I.R.E 0.02 0.02 Sercives 0.29 0.29 Government 0.00 #VALUE! Non-classified 0.00 #VALUE! Source: New Mexico Taxation and Revenue Department, Rpt. 80. 1 - U.S. Bureau of the Census, Census of Population and Housing, 1990 (STF-3) and 2000 (SF-3). 16
Calculate Pull Factor TAXABLE GROSS RECEIPTS PER DOLLAR OF HOUSEHOLD INCOME AND PULL FACTORS: NEW MEXICO AND RATON, 1999 TGR PER $HH INCOME SIC Sector New Mexico Raton Pull Factor Total All Industries 0.98 1.04 1.07 Agriculture 0.00 #VALUE! #VALUE! Mining 0.03 #VALUE! #VALUE! Contract Construction 0.12 0.11 0.92 Manufacturing 0.03 0.02 0.56 T.C.U. 0.06 0.05 0.84 Wholesale 0.05 0.02 0.35 Retail 0.37 0.50 1.35 F.I.R.E 0.02 0.02 0.69 Sercives 0.29 0.29 1.00 Government 0.00 #VALUE! #VALUE! Non-classified 0.00 #VALUE! #VALUE! 17
PULL FACTORS BY INDUSTRY, CITY OF RATON VERSUS NEW MEXICO, 1999 From Taxable Gross Receipts per Dollar of Income Total All Industries Contract Construction Manufacturing T.C.U. Wholesale Retail F.I.R.E Sercives 0.0 0.5 1.0 1.5 2.0 Some sectors not shown due to disclosure. Pull Factor Source of Data: NM Taxation and Revenue Dept Rpt 80 and 1990 and 2000 Decennial Census. UNM Bureau of Business and Economic Research, 2003. 18
RETAIL SECTOR PULL FACTORS, CITY OF RATON VERSUS NEW MEXICO, 1999 From Taxable Gross Receipts per Dollar of Income Retail Total Building Materials Hardware Gen Merch Stores - No Dept Department Stores Retail Food Stores Motor Vehicle Dealers Gasoline Stations Misc Veh & Auto Acc Dealers Apparel & Accessory Stores Furniture & Appliance Stores Eating & Drinking Places Liquor By the Drink Misc. Retailers 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 Some retail subsectors not shown due to disclosure. Source of Data: NM Taxation and Revenue Dept Rpt 80 and 2000 Decennial Census. UNM Bureau of Business and Economic Research, 2003. Pull Factor 19
PULL FACTORS BY INDUSTRY, CITY OF RATON VERSUS NEW MEXICO, 1989 AND 1999 From Taxable Gross Receipts per Dollar of Income Total All Industries 1999 1989 Contract Construction Manufacturing T.C.U. Wholesale Retail F.I.R.E Sercives 0.0 0.5 1.0 1.5 2.0 Pull Factor Some sectors not shown due to disclosure. Source of Data: NM Taxation and Revenue Dept Rpt 80 and 1990 and 2000 Decennial Census. UNM Bureau of Business and Economic Research, 2003. 20
40,000,000 COLFAX COUNTY TOTAL RETAIL GROSS RECEIPTS TAX BY QUARTER, 1990-2002 35,000,000 30,000,000 1997.3 1998.3 1999.3 2000.3 2001.3 25,000,000 20,000,000 1990.3 1991.3 1992.3 1993.3 1994.3 1995.3 1996.3 15,000,000 10,000,000 5,000,000 0 Source of Data: NM Taxation and Revenue Dept Rpt 80. UNM Bureau of Business and Economic Research, 2003. 21
EXAMPLE 3: ANALYSIS OF A NEW (HYPOTHETICAL) RETAIL FOOD STORE IN ARTESIA 22
Retail Food Store in Artesia Estimate the sales of a new 30,000 sq. ft. grocery store Estimate the expenditures made by the Artesia area at grocery stores Place the new store into existing Artesia 23
Data used: Economic Census Geographic Area Series and Retail Trade Merchandise Line Sales Decennial Census population and income data Bureau of Economic Analysis income data Consumer Price Index Consumer Expenditure Survey Gross Receipts Tax data 24
Estimating Sales: Floor space (given) / total floor space per employee = number of employees at establishment Number of employees at establishment X sales per employee = establishment sales in 1997 Establishment sales in 1997 X increase in consumer prices = establishment sales (2002) 25
NAICS 44511 - SUPERMARKETS AND OTHER GROCERY RETAILERS EXCEPT CONVENIENCE STORES, FLOOR SPACE CHARACTERISTICS, NEW MEXICO, 1997 Geographic Area Name Number of establishments Sales ($1,000) Total floor space (1000 sq ft) Sales per Employee ($000) Total Floor Space Per Estab. Derived Total Floor Space per Emp. 1 New Mexico 315 1,934,821 6,199 162.7 19,679 521.4 Source: US Census Bureau, Retail Trade: Miscellaneous Subjects: Floor Space By Selected Kind Of Business: 1997. Number of establishments Sales ($000) Derived Measures Sales per Employee ($000) Number of Sales Per Employees Geographic Area Name employees Estab ($000) Per Estab New Mexico 315 1,934,821 11,889 6,142.3 37.7 162.7 Albuquerque, MSA 93 733,447 4,420 7,886.5 47.5 165.9 Rest of State 222 1,201,374 7,469 5,411.6 33.6 160.8 Source: Economic Census, US Census Bureau, Retail Trade: Geographic Area Series: 1997 1 - calculated using data from the Geographic Area Series and Miscellaneous Subjects Report. 26
Estimating Total Establishment Receipts Establishment Total Floorspace (Sq. Ft.) 30,000 Divided by: Total Floorspace (Sq. Ft.) per Employee 521.4 Equals: Employees at Establishment 57.5 Multiplied by: Receipts ($000) per Employee (1997) $160.8 Equals: Total Establishment Receipts ($000) (1997) $9,254.7 27
Inflating Receipts Total Establishment Receipts ($000) (1997) $9,254.7 Multiplied by: Change in Consumer Price Index 1 7/97-9/03 CPI July 1997 160.5 July 2002 180.1 Change 1.12 Change in Cosumer Price Index 1.12 Equals: Estimated Total Establishment Receipts ($000) 2002 $10,384.8 1 - Consumer Price Index - All Urban Consumers (CPI-U), Monthly Data - Not Seasonally Adjusted, All items, U.S. City Average http://www.unm.edu/~bber/econ/us-cpi.htm 28
Estimating Expenditures at Grocery Stores Expenditures to be estimated include: Household expenditures on food Expenditures on non-food items Sales to other businesses 29
Which Households? 30
INFLATING ARTESIA CCD INCOME FROM 1999 TO 2002: Artesia CCD Aggregate Income, 1999 ($) $225,067,800 Increase in income, 1999-2001, Eddy County 1999 2001 Change Total Personal Income ($000) $1,032,922 $1,152,742 0.12 Artesia CCD Estimated Aggregate Income (2001) $251,175,893 Increase in income, 2001-2002, New Mexico 2001 2002 Change Total Personal Income ($000) $42,260,462 $44,351,507 0.05 Estimated Total Personal Income 2002 Artesia CCD Estimated Aggregate Income (2002) $263,604,061 1 - US Census Bureau, Decennial Census, SF3, 2000. 2 - Bureau of Economic Analysis, Table SA1-3, 2003. 31
www.bls.gov/cex/home.htm 32
Table 2. Income before taxes: Average annualexpenditures and characteristics, Consumer Expenditure Survey, 2001 Complete reporting of income a/ Total Less $5,000 $10,000 $15,000 $20,000 $30,000 $40,000 $50,000 $70,000 complete than to to to to to to to and Item reporting $5,000 $9,999 $14,999 $19,999 $29,999 $39,999 $49,999 $69,999 over Number of consumer units (in thousands)... 88,735 4,100 6,829 8,099 7,014 12,075 10,508 8,737 12,480 18,892 Income before taxes b/ (mean)... $47,507 $1,666 $7,675 $12,380 $17,282 $24,494 $34,456 $44,418 $58,943 $113,978 Income after taxes b/ (mean)... $44,587 $1,528 $7,678 $12,388 $17,086 $23,924 $33,047 $42,362 $55,572 $104,685 Average annual expenditures... $41,395 $20,517 $16,625 $20,642 $25,028 $28,623 $35,430 $40,900 $50,136 $76,124 Food... 5,662 3,497 3,051 3,406 3,763 4,499 5,071 5,904 6,851 9,066 Food at home... 3,253 1,974 2,101 2,210 2,524 2,904 3,136 3,488 3,742 4,565 Cereals and bakery products... 481 296 313 340 376 436 450 501 543 683 Cereals and cereal products... 166 109 119 120 137 151 156 183 180 226 Bakery products... 314 187 194 220 239 285 294 318 362 456 Meats, poultry, fish, and eggs... 869 553 594 599 729 821 883 910 974 1,145 Beef... 264 161 174 168 219 268 277 268 295 347 Pork... 188 131 144 148 173 179 189 185 204 236 Other meats... 107 63 75 67 83 103 115 108 120 145 Poultry... 159 97 101 120 129 135 150 170 200 212 Fish and seafood... 114 75 72 67 92 100 114 135 116 165 Eggs... 37 27 29 28 32 37 39 44 39 41 Dairy products... 352 198 211 218 274 315 334 378 410 513 Fresh milk and cream... 146 97 98 103 126 136 145 163 161 188 Other dairy products... 207 100 113 115 148 179 189 215 249 325 Fruits and vegetables... 545 332 357 395 439 501 527 572 603 754 Fresh fruits... 167 108 115 120 132 154 151 171 186 238 Fresh vegetables... 168 100 103 124 133 152 173 178 184 233 Processed fruits... 121 76 80 86 102 113 117 123 134 167 Processed vegetables... 88 48 59 65 72 82 86 100 100 116 Other food at home... 1,007 596 627 658 707 831 941 1,127 1,212 1,470 Sugar and other sweets... 122 75 86 76 93 108 105 141 141 176 Fats and oils... 89 57 71 70 67 79 90 98 104 113 Miscellaneous foods... 482 276 277 311 315 393 454 556 584 717 Nonalcoholic beverages... 273 169 181 187 211 223 261 294 334 381 Food prepared by consumer unit on out-of-town trips... 41 20 13 14 21 29 31 39 49 82 Food away from home... 2,409 1,523 950 1,195 1,238 1,595 1,935 2,415 3,109 4,501 Alcoholic beverages... 386 385 186 223 249 227 326 412 436 695 Housing... 13,120 7,307 6,021 7,472 8,305 9,525 11,006 12,248 15,356 23,622 33
Estimating Expenditures on Retail Food Average Annual Expenditures on Food at Home, 2001 Total Complete Reporting, All Income Categories Income before taxes $47,507 Food at home 3,253 Portion of income spent on food at home 6.8% Income Categories $15,000 - $19,999 14.6% $30,000 - $39,999 11.8% $70,000 + 4.0% Source: Bureau of Labor Statistics, Consumer Expenditure Survey, Table 2, Income Before Taxes, 2001. 34
Estimating Expenditures on Retail Food Artesia CCD: Estimated Expenditures on Retail Food, 2002 Artesia CCD Estimated Aggregate Income, 2002 1 $263,604,061 Multiplied by: Portion of income spent on food at home 0.068 Equals: Estimated Household Expenditures on Retail Food $18,050,056 1-1999 income from 2000 Decennial Census inflated by increase in personal income (Bureau of Economic Analysis) in Eddy County (1999-01) and New Mexico (2001-2002). 35
Non-Food Expenditures at Retail Food Stores - Merchandise Line Sales NAICS 4451: Grocery Stores, New Mexico, 1997 Number of establish ments Sales of estabs w/line ($1000) Ln sls as % of sls of est w/ln Ln sls as% of tot sls of NAICS Sales ML code Meaning of Merchandise line (ML) code ($1,000) 0 All merchandise lines 460 X 2,030,390 X 100.0 100 Groceries & other foods for human consumption off the premises 460 2,030,390 1,436,604 70.8 70.8 120 Meals, unpackaged snacks, sandwiches, & nonalcoholic beverages 129 128,644 16,045 12.5 0.8 140 Packaged liquor, wine, & beer 207 1,578,372 112,684 7.1 5.6 150 Cigars, cigarettes, tobacco, & smokers' accessories 401 1,969,585 73,875 3.8 3.6 160 Drugs, health aids, & beauty aids 411 1,988,790 117,124 5.9 5.8 180 Soaps, detergents, & household cleaners 377 1,933,081 53,614 2.8 2.6 190 Paper & related products 387 1,952,060 55,915 2.9 2.8 200 Men's wear 25 3,721 36 1.0 Z 220 Women's, juniors', & misses' wear 22 1,653 17 1.0 Z 260 Footwear 30 82,753 145 0.2 Z 270 Sewing, knitting, & needlework goods 29 82,390 131 0.2 Z 380 Kitchenware & home furnishings 42 171,578 1,676 1.0 0.1 420 Books 29 129,152 653 0.5 Z 440 Photographic equipment & supplies 13 108,253 658 0.6 Z 460 Toys, hobby goods, & games 27 9,770 47 0.5 Z 600 Hardware, tools, & plumbing & electrical supplies 50 116,728 370 0.3 Z 620 Lawn, garden, farm equipment, supplies, cut flowers, etc 74 842,385 7,096 0.8 0.3 720 Automotive fuels 56 63,060 13,645 21.6 0.7 730 Automotive lubricants 149 237,550 1,664 0.7 0.1 800 Pets, pet foods, & pet supplies 216 819,574 15,929 1.9 0.8 850 All other merchandise 238 740,550 14,247 1.9 0.7 9810 All other merchandise 261 1,449,341 86,284 6.0 4.3 9900 Nonmerchandise receipts, excluding sales & other taxes 221 1,070,787 21,841 2.0 1.1 Source: Economic Census, Merchandise Line Sales, Retail Trade Subject Series, 1997. 36
Total Household Expenditure at Grocery Stores Estimating Non-food Expenditures at Retail Food Stores Artesia CCD Estimated Household Expenditures on Retail Food (2002) 18,050,056 Sales of food for off premisis consumption as percent of Grocery Store Sales 1 0.71 Total Household Expenditures (food and non-food) in Grocery Stores 25,510,616 1 - Economic Census, Merchandise Line Sales, Retail Trade Subject Series, New Mexico, 1997. 37
Sales to Other Businesses Retail Trade: Class of Customer by Kind of Business, U.S.: 1997 1997 NAICS code Description % Sls to general public % Sls to other* % Sls to builders/ contractors % Sls to retailers/ wholesalers 4451 Grocery stores 99.2% 0.8 0.0 0.0 * includes sales to the general public, builder and contractors, retailers and wholesalers for resale, institutional, industrial, commercial, and farm users; and government) Source: Economic Census, Retail Trade: Miscellaneous Subjects: Class of Customer by Kind of Business: 1997. 38
Total Estimated Expenditures (general public and businesses) to Grocery Stores by Area 2002 Artesia CCD Estimated Sales to Households $25,510,616 Sales to Others 0.8 Estimated Total Expenditures at Grocery Stores $25,716,347 39
Tying it all together Taxable gross receipts as percent of sales (NM Grocery Stores, 1997) 92% Multiplied by: Estimated total expenditures of the Artesia CCD at grocery stores $25,716,347 Equals: Estimated gross receipts generated by Artesia CCD for grocery stores $23,709,516 Minus: Actual Taxable Gross Receipts Generated by Artesia Grocery Stores (2002) $20,530,979 Equals: Uncaptured sales gross receipts $3,178,537 Minus: Estimated gross receipts generated by new establishment $9,574,427 Estimated sales compared to estimated expenditures (taxable gross receipts) -6,937,254 40
Thanks!! 41