INDIA INFRASTRUCTURE FINANCE COMPANY LIMITED ( a Government of India Enterprises) 18 & 20, HT House, K G Marg, New Delhi

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INDIA INFRASTRUCTURE FINANCE COMPANY LIMITED ( a Government of India Enterprises) 18 & 20, HT House, K G Marg, New Delhi-110001 Applications are invited from reputed INS accredited Advertising/PR agencies for Empanelment with IIFCL. Interested parties may download the detailed Terms & Conditions and the Application Performa from our website www.iifcl.org. Last date for submission of the applications is 09-07-2012 latest by 1500 hrs. on the addressed mentioned above. Tender fee (Non-refundable) of Rs. 1,000/- is to be submitted with the application, in the form of DD/Pay order payable at Delhi. Dy. General Manager (GAD)

INDIA INFRASTRUCTURE FINANCE COMPANY LIMITED A Govt. of India Enterprises 08 TH Floor, HT House, 18 & 20, Kasturba Gandhi Marg, New Delhi-110001 Telephone-011 23730223/23730234 EXPRESSION OF INTEREST EMPANELMENT OF ADVERTISING/PR AGENCIES India Infrastructure Finance Company Limited (IIFCL), intends to empanel four to six Advertising/PR agencies for which invites sealed Expression of Interest (EOI) from the interested Advertising/PR Agencies, which can provide complete solutions for the publicity of IIFCL along with Corporate Communication requirements of IIFCL through Creative Artworks, Media Planning, Media Buying etc. and suggest Strategy & Execution for various Media Releases. The schedule for the Tendering Process is as follows: Sr. Process Date Time No. 1. Issue of EOI 19-06-2012 10.00 Hrs. 1. Pre-Bid Meeting 29-06-2012 16.00 Hrs. 2. Last Date of submission 09-07-2012 15.00 Hrs. 3. Opening of Technical Bids 09-07-2012 15.30 Hrs. The Agencies short listed in the Technical Bids will be called to make a presentation before the committee of IIFCL on the date & time given by the IIFCL.

Pre-qualification criteria for Empanelment of Advertisement/PR Agencies (i) (ii) (iii) (iv) Reputed Advertising Agencies, having a full fledged office in Delhi/New Delhi with minimum staff strength of 10. Minimum Annual Turnover of Rs. 10.00 crores in the last 3 years (i.e. 2009-10, 2010-11 and 2011-12). Latest Audited Balance Sheet is to be provided. Agencies should have been in existence for the last 5 years i.e. the date of incorporation of the Ad/PR Agency should not be later than 1 st April, 2007. However, more weightage will also be given for their earlier existence/establishment in the field. The agency should have sufficient experience in working with financial institutions in Private & Public sector. More weightage will be given to bidders who have worked for Banking/Financial Sector/Govt./State Govts. Terms & Conditions for Empanelment (a) The Agency should not have been disqualified/blacklisted by RBI, IBA and/or by any other Nationalized Bank. A declaration by the agency is to be enclosed. (b) The agency should have full fledged office in Delhi having independent media and creative facilities to plan & execute campaigns. (c) The agency should have accreditation with the Indian Newspaper Society (INS) as on 31 st March, 2012. The self attested accreditation certificate should be enclosed along with the application. (d) The agency should have the resource to handle multi-media, multilingual publicity campaigns, with proficiency, Hindi translator and proof reading facilities in major Indian languages. (e) The agency should be able to offer comprehensive communication services like development of corporate identity aids, exhibitions, advertisement campaigns for the Press and electronic media etc. (f) The agency should be able to meet a diversity of communication requirements at short notice. (g) The agency may be required to make Advertising/Publicity plans for the IIFCL in consultation with the officials of IIFCL.

(h) The agency will be required to provide Designs, Artworks, for campaigns and other publicity materials and scripts for Video, jingles for Radio, Ad films etc. (i) The allocation of work is the sole discretion of the IIFCL. (j) No advance payment will be made to Agency for carrying out campaigns or preparing artwork, designs etc. (k) The approval of creative work submitted by the Empanelled Advertising Agency for the IIFCL would be the sole discretion of the IIFCL. The IIFCL reserves the right to accept or reject any creative art work at its sole discretion. No charges will be paid to the agency for their unapproved work. (l) No charges will be paid for preparing artwork, designs, processing, adaptations, etc. for print media advertisements released through the agency. (m) Artwork/Commercials once selected will be the property of the IIFCL and it can be repeatedly used in different media like print, outdoor, electronics etc. without seeking permission from the concerned Advertising Agency or paying any commission. Agency has to provide the original soft copy of the open file to the IIFCL. The agency cannot use the concept artwork, picture, film and jingle for other clients once the IIFCL selects it. IIFCL reserves the right to make necessary modification in the selected Artwork, concept or film. (n) All applicable taxes including Income tax etc. will be deducted at source from the final bill as required under Income Tax Act. (o) The IIFCL reserve the right to terminate the services of the Agency at any point of time, without assigning any reason. (p) The IIFCL reserve the right to reject all or any application/proposal without assigning any reason. (q) Conditional or Incomplete Applications for empanelment are liable to be rejected.

SUBMISSION OF TENDER APPLICATIONS FOR EMPANELMENT OF AD/PR AGENCIES The applications must be submitted in sealed cover, super scribed Application for Empanelment of Advertising/PR Agency addressed to the Dy. General Manager (GAD), IIFCL, 08 th Floor, 18 & 20, HT House, Kasturba Gandhi Marg, New Delhi-110001. The applicants are required to submit a non-refundable Tender Fee of Rs. 1,000/-(Rupees One Thousand only) by Demand Draft or Pay order of any Nationalized Bank favouring India Infrastructure Finance Company Limited, payable at Delhi/New Delhi. The tender document may be obtained either from the office of the IIFCL by submitting a Demand Draft/Pay order as per address mentioned above or may be downloaded from the website of IIFCL. The empanelled agencies are required to submit an interest free Earnest Money Deposit of Rs. 1,00,000/- (Rupees One Lakh only) by Demand Draft or Pay order of any Nationalized Bank favouring India Infrastructure Finance Company Limited, payable at Delhi/New Delhi. The Earnest Money of the Agency/Agencies empanelled with IIFCL will be retained by the IIFCL as security deposit till the continuation of their empanelment. The applicants should submit their Bank s RTGS details. The applicants are required to submit their applications along with detailed company profile as per the format enclosed (ANNEX-II) and all the necessary documents as proof along with EOI. The agency should comply the KYC norms and attach the copies of the following in support of them: Proof of Address PAN Card Articles of Association and Commencement of Business Certificate (In case of Company)

DOCUMENTS TO BE SUBMITTED ALONGWITH APPLICATION FORM Copies of Audited Balance Sheet for 2009-10, 2010-11 and 2011-12. Self attested Accreditation certificate of INS Copy of PAN Card and Service Tax registration certificate Copy of Registration/Trade Certificate Certificates from the reputed organizations for which the agency has worked earlier. Bank s RTGS details SELECTION PROCEDURE FOR EMPLOYMENT OF ADVERTISING/PR AGENCIES The applications received from agencies will be opened in presence of the representatives of the agencies on 09-07-2012 at 3.30 P.M. Short listing of the agencies will be done on the basis of criteria given above Short listed agencies will be evaluated on the basis of an internally developed sub-criteria and will be asked to make a presentation to the Committee of the IIFCL on the date, time and place given by the IIFCL. No charges will be paid/reimbursed by the IIFCL to any agency, for making the presentation. The Agency/agencies selected by the IIFCL will be informed accordingly. Any dispute arising will be subject to the jurisdiction of the courts at Delhi.

ON AGENCY LETTER HEAD (ANNEX-II) Application for Empanelment of Advertising Agencies To The Dy. General Manager (GAD) India Infrastructure Finance Company Limited 18 & 20, H T House, K G Marg, New Delhi-110001 With reference to the EOI dated 18-06-2012, we unconditionally agree to abide by the Terms & Conditions specified therein. The brief profile of the firm/ company is as follows: (A) Basic firm/company s details Name of the company: 1. Name of the Proprietor/Partners/ Directors 2. Authorized Contact Person 3. Contact Details Tel. No. FAX No. Mobile No. 4. Address E-mail 5. Date of Establishment

(B) Financial Details ( In lakhs of Rupees) Sr. Heads 2009-10 2010-11 2011-12 No. 1. Turn over 2. Net Worth (C) Details of Staff Department Total No. of Staff CREATIVE CLIENT SERVICE SUPPORT STAFF T O T A L (D) ACCREDITATION DETAILS AGENCY Indian Newspaper Society DATE All India Radio, if any Doordarshan, if any

(E) CLIENTALE (i) Public Sector 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 (ii) Private Sector 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

(F) Documents enclosed in compliance of KYC Norms Proof of Address PAN Card Article of Association/Commencement of Business Certificate(In case of company) (G) OTHER DETAILS Income Tax No. Sales Tax No. VAT No. Service Tax No. Nature of Main Activities (H) The RTGS Details of the Bank Name of the Bank Name of the Branch Bank Account No. IFSC Code Type of Account PAN No. (I) Details of Demand Draft/Pay order For Tender Fee DD/Pay Order No. Amount Rs. 1,000/- Dated Bank Branch

We hereby declare that the information provided above is true to best of our knowledge and also confirm that we have not been disqualified or blacklisted by any of the institutions or agencies. (Signature of the Authorized person) Seal of the firm & Date