Participating. Insurance. You deserve more. You deserve Canada Life

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Participating Insurance You deserve more. You deserve Canada Life

Canada Life is a Canadian leader for participating life insurance. For more than a century, we ve helped Canadians, generation after generation, leave their very own legacy. You buy life insurance so the people and things you care about are protected when you re gone. You buy Canada Life participating life insurance because you deserve more. Past. We ve never left your side we ve continually offered participating life insurance since 1848. Present. Our experience coupled with our strength and stability support our participating account and investment decisions. Future. We believe in participating life insurance we re committed to the product and our clients.

Our past A history of distributing dividends 2008 financial crisis 1930 Great Depression 1945 End of Second World War 1970 Vietnam War 1981 1981 Recession 1914 First World War 1939 Second World War 1957 1957 Recession 1974 Oil Crisis (1974-1975) 2001 Downturn following Sept. 11 The strength, stability and security of our participating life insurance means we ve distributed policyowner dividends during every economic downturn and turbulent historical event for more than a century. That includes the 2008 global financial crisis. Canada Life had 302 thousand participating life insurance policies in force as of Dec. 31, 2017 (includes former New York Life and Crown Life policies). In 2017, total participating policyowner dividends, including the Canada Life closed block were $211 million In 2017, participating policyowner insurance payouts (also called death claims) totalled $118 million

Our present Why you can be confident in Canada Life Canada Life is one of the strongest insurance companies in North America and is a leader for participating life insurance in Canada. With one of the largest participating accounts in Canada, as measured by assets, Canada Life s total participating account assets, including surplus, were $5.9 billion at Dec. 31, 2017. A larger account: Strengthens our risk diversification Increases economies of scale Gives us access to larger investments Today our participating account assets stand strong at $5.9 billion 1 An experienced and successful investment team With more than 170 years in the participating life insurance market, Canada Life has built knowledgeable teams and winning investment strategies that provide the strength and stability to back our participating account. To manage the participating account assets, we draw upon a team of nearly 500 people, including experienced investment managers, with a proven history of steady, consistent returns. As a Canada Life participating policyowner you benefit from our economies of scale, with an asset management expense of 0.068%, compared to some types of investments which can have higher expenses. Canada Life believes in an active, long-term asset management style and does its own underwriting and due diligence of investment opportunities. We manage for stability we prioritize high-quality assets We manage from a position of strength we have a diversified portfolio We manage with in-house expertise we have professional managers leading all asset classes Asset mix conservative with a long-term focus The company s asset and liability management group monitors the overall asset mix. It guides investment activity within the parameters of the investment policy, approved by the board of directors. The managers of the specific asset classes such as bonds, mortgages and equities, including real estate manage the buying and selling of actual assets in the portfolio, within specified parameters. Meet Brian Allison, Executive Vice President and Chief Investment Officer As executive vice-president and chief investment officer, Brian Allison is responsible for the overall management of invested assets and investment operations for Great-West Life, London Life and Canada Life. These responsibilities include investment management subsidiaries GWL Realty Advisors Inc. and GLC Asset Management Group Ltd. When choosing investments, our team of experienced investment managers breakdown our portfolio according to these guidelines. Cash and equivalents 0-5% Bonds and private placements 40-75% Mortgages 15-40% Real estate 0-15% Common stock 5-20% Preferred stock 0-5% Cash and equivalents 6.8% Fixed-income 73.8% Mortgage holdings 20.0% Public bond holdings 48.6% Private placement holdings 5.2% Equity investments 19.4% Real estate 5.5% Common stock 13.9% 88-2326C 1 Sources: Canada Life participating life insurance financial facts, canadalife.com.

Conservative means quality and stability When it comes to investing, Canada Life is conservative, and with conservatism comes quality and stability. Canada Life focuses on retaining high-quality assets. While it s true that higher risk assets generally have higher returns (to compensate for the additional risk), we believe it s important to hold high-quality assets in the participating account because: Participating life insurance is a long-term product We take a careful approach to our investing, which allows us to honour our commitments to policyowners. We constantly monitor the markets We only buy assets if they provide an attractive return based on the risk we take on. Spotlight Private placements Mortgage Real estate Private placements are bond investments made through private agreements with borrowers. They are grouped into three main categories: Lease finance Mid-market and other corporate credit Infrastructure C2C Power CF Fairview Mall Toronto 555 Robson, Vancouver These investments potentially provide higher returns than other types of fixed-income investments. All private placements: Go through a disciplined credit process Are thoroughly researched, underwritten and actively managed by an investment management team specializing in private placements Wind farm development company, 14.5 year term/amortization Attractive yield spread for BBB-rated credit CF Fairview mall is the dominant enclosed regional shopping centre with 180 tenants Fixed-income Centrally located in downtown Vancouver Fully renovated, 100% leased properties with 10 years of lease term Equity investments The ratings speak for themselves Rating agency But don t just take our word for it. Our standing with financial rating agencies across North America remains stable. The same was true during the 2008 financial crisis. This reputation is due to our conservative risk profile and stable earnings track record. A+ AA A.M. Best Company Fitch Ratings Aa3 Moody s Investors Service AA Standard & Poor s Rating Service AA DBRS Limited Highest ratings for rating agencies: A.M. Best Company: A++, A+ both considered superior ratings, Fitch Ratings: AAA, Moody s: Aaa, Standard & Poor s: AAA, DBRS Limited: AAA. Source: A.M. Best Company, Fitch Ratings, Moody s Investors Service, Standard & Poor s Rating, DBRS Limited Rating, as of March 2018. Ratings are subject to change without notice. For current Canada Life ratings and financial strength, see the About us section on canadalife.com.

Our future We ll be there for you When you buy participating life insurance, it s about coverage for the long-term. We take this commitment seriously and that s why we have a long-term focus to ensure continued success in the future. Teams and strategies with you in mind When you buy a participating life insurance policy from Canada Life, you get more than just life insurance protection. As a Canada Life client, you re connected to the most comprehensive support network in Canada. This team includes insurance specialists, accountants and tax experts who can work together with your trusted financial professionals to tailor the right solution for you. Your relationship with us doesn t begin and end with your purchase. Your advisor is there to help you develop a financial plan that serves you today, and for the rest of your life. It s why you can be confident with your decision to buy not only participating life insurance, but Canada Life participating life insurance. You deserve more from your insurance company. You deserve Canada Life. Throughout this document numbers may have been rounded. Performance data is provided for illustrative purposes only and represents past performance, which is not necessarily indicative of future performance. Information provided is current as of August 2018. In Quebec, advisor refers to a financial security advisor for individual insurance and segregated funds policies and to a group insurance and/or group annuity plans advisor for group products.

Helping people achieve more TM Canada Life and design and Helping people achieve more are trademarks of The Canada Life Assurance Company. 46-11176-08/18