1. Favorability of Roseanne Do you have a favorable or an unfavorable opinion of Roseanne Barr? Very favorable 9% 10% 9% 12% 8% 10% 8% 10% 1% 15% 5% Somewhat favorable 21% 25% 17% 14% 22% 22% 24% 24% 6% 19% 15% Somewhat unfavorable 18% 18% 18% 16% 18% 18% 18% 17% 19% 19% 16% Very unfavorable 34% 31% 36% 28% 30% 34% 41% 33% 53% 16% 33% Not sure 19% 17% 21% 30% 21% 16% 8% 15% 21% 31% 30% Totals 101% 101% 101% 100% 99% 100% 99% 99% 100% 100% 99% Unweighted N (994) (432) (562) (145) (270) (378) (201) (741) (103) (93) (57) Very favorable 9% 7% 7% 19% 1% 18% 9% 9% 14% 10% 8% 9% 12% Somewhat favorable 21% 10% 23% 33% 7% 39% 20% 24% 21% 15% 26% 21% 18% Somewhat unfavorable 18% 19% 16% 20% 16% 19% 17% 17% 24% 16% 16% 18% 20% Very unfavorable 34% 54% 25% 18% 69% 15% 32% 39% 32% 41% 31% 35% 25% Not sure 19% 11% 29% 10% 7% 10% 22% 12% 9% 18% 18% 17% 24% Totals 101% 101% 100% 100% 100% 101% 100% 101% 100% 100% 99% 100% 99% Unweighted N (994) (354) (386) (254) (370) (336) (428) (296) (140) (190) (233) (378) (193) 1
2. Watch Roseanne Did you watch any of the new episodes of Roseanne that aired this year? Yes, more than one episode 23% 23% 24% 24% 20% 27% 21% 28% 9% 16% 14% Yes, just one episode 10% 10% 11% 11% 9% 11% 10% 9% 8% 21% 9% No 62% 64% 60% 58% 64% 58% 69% 60% 78% 48% 71% Not sure 4% 3% 6% 6% 6% 4% 0% 2% 5% 15% 5% Totals 99% 100% 101% 99% 99% 100% 100% 99% 100% 100% 99% Unweighted N (994) (432) (562) (145) (270) (378) (201) (740) (103) (93) (58) Yes, more than one episode 23% 19% 25% 26% 14% 30% 22% 28% 27% 25% 31% 18% 24% Yes, just one episode 10% 11% 9% 13% 15% 12% 11% 10% 9% 11% 9% 11% 10% No 62% 68% 58% 58% 69% 58% 62% 61% 64% 55% 56% 67% 64% Not sure 4% 2% 7% 3% 2% 0% 5% 1% 0% 9% 4% 3% 2% Totals 99% 100% 99% 100% 100% 100% 100% 100% 100% 100% 100% 99% 100% Unweighted N (994) (354) (386) (254) (370) (336) (428) (296) (140) (191) (233) (377) (193) 2
3. Represented people like you How well did you feel that Roseanne represented people like you? Asked of those who have watched at least one episode Very well 20% 22% 17% 10% 18% 22% 27% 22% 11% Somewhat well 35% 34% 36% 52% 36% 29% 27% 37% 28% Not very well 19% 22% 17% 28% 25% 15% 12% 19% 30% Not well at all 21% 14% 27% 10% 17% 24% 31% 17% 23% Not sure 5% 8% 3% 0% 3% 10% 3% 5% 9% Totals 100% 100% 100% 100% 99% 100% 100% 100% 101% Unweighted N (345) (148) (197) (44) (84) (149) (68) (271) (22) (36) (16) Very well 20% 8% 24% 27% 6% 33% 24% 18% 10% 20% 19% 24% 12% Somewhat well 35% 22% 39% 45% 17% 49% 25% 41% 54% 29% 33% 33% 48% Not very well 19% 20% 19% 19% 20% 8% 24% 17% 16% 26% 22% 11% 23% Not well at all 21% 42% 14% 5% 53% 3% 22% 17% 16% 22% 21% 27% 8% Not sure 5% 7% 5% 4% 4% 7% 5% 6% 3% 3% 6% 4% 8% Totals 100% 99% 101% 100% 100% 100% 100% 99% 99% 100% 101% 99% 99% Unweighted N (345) (112) (136) (97) (113) (140) (157) (103) (45) (74) (87) (125) (59) 3
4. Reasons for watching Why did you watch Roseanne this year? Select all that apply. Asked of those who have watched at least one episode The show supports President Trump 17% 21% 14% 19% 7% 15% 31% 20% 10% I always liked it 46% 39% 53% 36% 51% 49% 46% 47% 40% It is very funny 39% 39% 39% 30% 46% 40% 40% 41% 37% People were talking about it 25% 27% 23% 26% 24% 22% 30% 25% 27% I saw ads for it 19% 19% 18% 24% 21% 17% 14% 14% 23% Something else 8% 5% 10% 5% 10% 8% 8% 8% 5% None of the above 4% 4% 3% 0% 1% 4% 9% 3% 5% Unweighted N (347) (149) (198) (44) (85) (149) (69) (273) (22) (36) (16) The show supports President Trump 17% 5% 19% 29% 0% 36% 11% 23% 22% 16% 21% 19% 11% I always liked it 46% 50% 45% 42% 46% 43% 44% 53% 38% 49% 48% 50% 33% It is very funny 39% 33% 40% 43% 26% 51% 36% 47% 34% 44% 44% 37% 29% People were talking about it 25% 24% 19% 35% 30% 31% 22% 21% 45% 32% 18% 20% 33% I saw ads for it 19% 21% 20% 13% 24% 14% 22% 17% 6% 13% 13% 17% 35% Something else 8% 7% 7% 9% 11% 8% 8% 6% 9% 10% 6% 9% 6% None of the above 4% 3% 5% 2% 6% 4% 6% 0% 0% 3% 1% 6% 4% Unweighted N (347) (112) (136) (99) (113) (142) (157) (104) (46) (74) (88) (126) (59) 4
5. Racist tweet In a recent tweet, Roseanne Barr said that former Obama adviser Valerie Jarrett was a cross between the Muslim Brotherhood and Planet of the Apes. Jarrett is African-American. Do you think this tweet: Was racist 59% 55% 63% 56% 64% 63% 50% 56% 87% 49% 56% Was NOT racist 20% 26% 14% 21% 16% 16% 29% 23% 2% 25% 15% Not sure 21% 19% 22% 23% 20% 20% 21% 21% 11% 26% 28% Totals 100% 100% 99% 100% 100% 99% 100% 100% 100% 100% 99% Unweighted N (993) (431) (562) (145) (270) (378) (200) (740) (103) (92) (58) Was racist 59% 80% 54% 36% 91% 31% 61% 64% 53% 66% 61% 58% 54% Was NOT racist 20% 10% 19% 38% 2% 45% 18% 19% 34% 11% 20% 22% 25% Not sure 21% 9% 27% 26% 6% 24% 21% 18% 13% 22% 19% 20% 21% Totals 100% 99% 100% 100% 99% 100% 100% 101% 100% 99% 100% 100% 100% Unweighted N (993) (355) (387) (251) (370) (334) (430) (295) (138) (191) (233) (377) (192) 5
6. Decision to cancel ABC canceled Roseanne based on Roseanne Barr s comments. Do you think that was the right or wrong decision? Right decision 51% 47% 56% 55% 52% 50% 49% 46% 83% 41% 56% Wrong decision 31% 34% 27% 22% 26% 33% 41% 37% 5% 28% 22% Not sure 18% 19% 17% 23% 22% 17% 10% 17% 12% 31% 22% Totals 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% Unweighted N (993) (431) (562) (146) (270) (377) (200) (739) (103) (93) (58) Right decision 51% 79% 41% 27% 85% 21% 49% 56% 53% 59% 50% 49% 50% Wrong decision 31% 10% 36% 54% 7% 65% 29% 30% 40% 25% 33% 31% 32% Not sure 18% 11% 23% 19% 8% 14% 22% 14% 7% 15% 17% 20% 19% Totals 100% 100% 100% 100% 100% 100% 100% 100% 100% 99% 100% 100% 101% Unweighted N (993) (354) (387) (252) (370) (334) (430) (294) (139) (192) (233) (377) (191) 6
7. Roseanne s rights Do you think ABC s decision was: Asked of those who think ABC made the wrong decision A violation of Roseanne Barr s right to free speech 64% 60% 68% 45% 52% 67% 78% 66% Wrong, but NOT a violation of Roseanne Barr s right to free speech 30% 36% 24% 45% 43% 26% 18% 29% Not sure 6% 4% 8% 10% 5% 6% 3% 5% Totals 100% 100% 100% 100% 100% 99% 99% 100% Unweighted N (315) (164) (151) (31) (66) (132) (86) (268) (6) (25) (16) A violation of Roseanne Barr s right to free speech 64% 32% 66% 70% 70% 65% 71% 45% 64% 67% 62% 65% Wrong, but NOT a violation of Roseanne Barr s right to free speech 30% 62% 27% 25% 24% 29% 25% 44% 29% 29% 30% 33% Not sure 6% 6% 7% 5% 5% 6% 3% 11% 7% 5% 8% 2% Totals 100% 100% 100% 100% 99% 100% 99% 100% 100% 101% 100% 100% Unweighted N (315) (31) (147) (137) (29) (209) (139) (89) (48) (60) (80) (120) (55) 7
Interviewing Dates May 29-30, 2018 Target population Sampling method Weighting U.S. citizens, aged 18 and over. Respondents were selected from YouGov s opt-in Internet panel using sample matching. A random sample (stratified by gender, age, race, education, geographic region, and voter registration) was selected from the 2014 American Community Study. Voter registration was imputed from the November 2014 Current Population Survey Registration and Voting Supplement. The sample was weighted based on gender, age, race, education, 2012 and 2016 Presidential votes. The weights range from 0.201 to 6.538, with a mean of one and a standard deviation of 0.879. Number of respondents 1000 Margin of error Survey mode Questions not reported ± 4.1% (adjusted for weighting) Web-based interviews 47 questions not reported. 8