Asia s Fashion Jewellery & Accessories Fair September Visitor Survey Report 1
Survey Summary Total number of visitor 7,501 Total number of online survey successfully sent out 4,875 Total number of collected online survey 153 Overall survey response rate 3.1% [153/4,875] Schedule: The date of online survey started 26 September The date of reminder sent 3 October The date of online survey closed 10 October The date of submission of the report 28 October 2
Nature of Business(es) Number of Respondents: 151 Number of Respondents: 126 Publication 1% Related Institute / Association 1% 6% Mail Order-House / E-Tailer 6% 4% Fashion Jewellery / Accessories Designer 21% 2 Department / Chain Store 7% 11% Retailer Buying Agent 19% 37% 36% Wholesaler 4 48% Exporter 19% 29% Importer 37% 40% Manufacturer/Supplier 29% 35% 0% 10% 20% 30% 40% 50% 60% 3
Q1. Are you visiting this exhibition for the first time? Number of Respondents: 151 Number of Respondents: 124 3 [50] 3 [41] 67% [101] 67% [83] First-time Repeated First-time Repeated The percentage remains unchanged for first-time visitors and repeated visitors. 4
Q2. Have you upgraded your visitor badge for Trade Buyer ID? Number of Respondents: 150 Number of Respondents: 122 4 [64] 47% [57] 5 [65] 57% [86] Yes No Yes No More people have upgraded their visitor badge to TBID because we have introduced the TBID privilege programme. It may increase their intention to recommend TBID to their colleagues and friends (Q2.1). 5
Q2.1. Have you upgraded your visitor badge for Trade Buyer ID? Number of Respondents: 85 With Trade Buyer ID, visiting the Fair is convenient No 4% Yes 96% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Number of Respondents: 85 Number of Respondents: 53 I will recommend to my peers No 7% Yes 9 98% 0% 20% 40% 60% 80% 100% 6
Q3. Overall, how would you rate your satisfaction with your experience at Asia s Fashion Jewellery & Accessories Fair September? (0 = Extremely dissatisfied, 10 = Extremely satisfied) Number of Respondents: 149 Number of skipped: 4 30% Number of Respondents: 120 Number of skipped: 11 28% Average Rating 7.43 25% 20% 19% 2 Average Rating 6.91 15% 10% 11% 1 10% 10% 15% 10% 10% 5% 0% 1% 1% 1% 0% 1% 0% 0% 0 1 2 3 4 5 6 7 8 9 10 Visitors gave a better rating to 9FJ16 compared to last year. The CSAT score shows that visitors are satisfied with the Fair in general. 7
Q4. How likely would you be to attend Asia s Fashion Jewellery & Accessories Fair September again in the future? Number of Respondents: 149 Number of skipped: 4 90% 80% 70% 60% Number of Respondents: 116 Number of skipper: 15 78% Average Rating 8.13 Average Rating 7.83 50% 40% 30% 38% 30% 20% 10% 0% 18% 16% 15% 10% 11% 16% 8% 9% 4% 1% 1% 0% 1% 0% 0% 5% 1% 0 1 2 3 4 5 6 7 8 9 10 The Loyalty score has also improved this year. The responses shows a progressive increase in rating. It shows that they are likely to return to 9FJ in the future. In, visitors are indecisive whether or not to attend again (peak at 5). 8
Q5. How likely are you to recommend Asia s Fashion Jewellery & Accessories Fair September to a friend or colleague? Number of Respondents: 148 Number of skipped: 5 30% Number of Respondents: 114 Number of skipped: 48 25% 25% 26% 20% 2 18% 17% 15% 10% 11% 10% 8% 9% 5% 5% 6% 0% 1% 1% 1% 1% 1% 0% 0% 0 1 2 3 4 5 6 7 8 9 10 9
Q5.1. How likely are you to recommend Asia s Fashion Jewellery & Accessories Fair September to a friend or colleague? Number of Respondents: 148 Number of skipped: 5 Scale # of respondents Ratings Breakdown % 0 1 1% 1 1 1% 2 1 1% 3 2 1% 4 2 1% 5 15 10% 6 12 8% 7 14 9% 8 37 25% 9 25 17% 10 38 26% Detractors 2 Passives 34% Promoters 4 NPS 20 A positive NPS is recorded in 9FJ16, it reflects that visitors are willing to promote the Fair through word of mouth. It also shows that visitors are satisfied with 9FJ16 in general. 10
Q6a. How did you learn about this exhibition? Number of Respondents: 146 Number of Respondents: 113 Organiser s email Word of mouth / Referral from industry friend 20.4% 32.9% 31.0% 34.9% Advertisement 7.1% 17.1% Organiser s printed mail 10.6% 17.1% Organiser s website At other exhibitions 8.8% 8.8% 14.4% 17.1% Search engine 9.6% 10.6% Social media Others 0% 7.5% 6. 8.9% 0% 5% 10% 15% 20% 25% 30% 35% 40% Social media is a new option in. Others include : regular buyers of 9FJ, they get this information from suppliers website. Organiser s emails, referral and word of mouth are the main reasons the visitors learn about 9FJ. 11
Q6a.1. How did you learn about this exhibition? [Based on visitors who learnt about the fair from advertisement] Number of Respondents: 69 Number of Respondents: Mass media 4 49. Trade publications 56.5% 60% 0% 10% 20% 30% 40% 50% 60% 70% We have been placing both online and offline advertisement in trade media than mass media. 12
Q7. To what extent have your objectives for visiting in this exhibition been achieved? (N/A ; 1 = Did not achieve at all ; 5 = Fully achieved) Number of Respondents: 128 Consolidate contacts with suppliers/ business partners 5% 21% 27% 2 11% Collect market information 26% 34% 1 Place orders 9% 18% 25% 18% 17% Source new products 16% 26% 34% 20% Seek franchisors / principals 10% 15% 11% 7% 7% 50% Find new suppliers 14% 30% 2 2 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1 (Did not achieve at all) 2 3 4 5 (Fully achieved) N/A The visitors came to 9FJ mainly to meet source new products (54%), consolidate contacts with suppliers/business partners (50%), and collect market information (47%). 13
Q7.1. To what extent have your objectives for visiting in this exhibition been achieved? (N/A ; 1 = Did not achieve at all ; 5 = Fully achieved) Number of Respondents: 128 Number of Respondents: 100 Comparison of combining responses of Rating 4 and Rating 5 Consolidate contacts with suppliers/ business partners 55% 50% Collect market information 47% 58% Place orders Source new products 40% 4 54% 54% Seek franchisors / principals 19% 14% Find new suppliers 4 45% 0% 10% 20% 30% 40% 50% 60% 70% Source new products, consolidate contacts and collect market information are the top three objectives that the buyers achieved in 9FJ. We can also see an increase in place orders and find new suppliers. 14
Q8. To what extent are you satisfied with the fair in the following aspect? (N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied) Number of Respondents: 126 Number of Respondents: 99 Registration experience 5% 8% 21% 3 28% Onsite information, services, signage and decoration, etc. 16% 2 38% 17% 1% Service from the Organiser 4% 1 25% 3 2 Pre-fair information from the organiser 14% 27% 29% 26% Exhibit price 5% 40% 2 6% Exhibit range 10% 35% 30% 21% 1% Service of exhibitors 30% 3 21% 1% Quantity of exhibitors 4% 8% 25% 3 29% Quality of exhibitors 1% 11% 27% 39% 21% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1 (Not satisfied at all) 2 3 4 5 (Extremely satisfied) N/A Visitors are impressed by the quantity of exhibitors(6), registration experience(61%), and followed by the quality of exhibitors (60%). 15
Q8.1. To what extent are you satisfied with the fair in the following aspect? (N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied) Number of Respondents: 126 Number of Respondents: 99 Comparison of combining responses of Rating 4 and Rating 5 Registration experience 41% 61% Onsite information, services, signage and decoration, etc. 54% 55% Service from the Organiser 54% 55% Pre-fair information from the organiser 58% 55% Exhibit price Exhibit range 34% 36% 55% 51% Service of exhibitors 54% 59% Quantity of exhibitors Quality of exhibitors 6 58% 60% 69% 0% 10% 20% 30% 40% 50% 60% 70% 80% Compared to, there is a significant increase in satisfaction of the registration experience. The visitors are also satisfied with the onsite signage and services provided. 16
Q9. How important are the following to you in your planning to visit this exhibition? (N/A ; 1 = Not important at all ; 5 = Extremely important) Number of Respondents: 124 Number of Respondents: 98 Networking opportunities 6% 9% 2 31% 18% 14% Making appointment with the exhibitors before the exhibition 1 20% 26% 19% 10% What products will be exhibited 1% 6% 2 31% 37% Who will be exhibiting at the exhibition 8% 2 36% 27% 4% Invitation from your suppliers exhibiting at the exhibition 11% 27% 27% 27% 5% Invitation from the organiser 9% 19% 31% 35% 0% 20% 40% 60% 80% 100% 1 (Not important at all) 2 3 4 5 (Extremely important) N/A Exhibits category (68%) and Invitation from organiser (66%) are very important to our visitors. Who will exhibit at the fair (7) ranked third. 17
Q9.1. How important are the following to you in your planning to visit this exhibition? (N/A ; 1 = Not important at all ; 5 = Extremely important) Number of Respondents: 124 Number of Respondents: 98 Comparison of combining responses of Rating 4 and Rating 5 Networking opportunities 44% 49% Making appointment with the exhibitors before the exhibition 50% 45% What products will be exhibited Who will be exhibiting at the exhibition 74% 68% 69% 6 Invitation from your suppliers exhibiting at the exhibition 54% 67% Invitation from the organiser 66% 75% 0% 10% 20% 30% 40% 50% 60% 70% 80% Apart from sourcing and making orders at 9FJ, networking with other industry professional is important. This is demonstrated by the increase percentage of networking opportunities. 18
Q10. Please select the exhibition(s) you rate most important for your company to visit. Number of Respondents: 124 Number of Respondents:98 9FJ 57. 60. 3FJ 25.0% 23.5% Other exhibition Eclat de Mode/ Bijorhca, France (January) Euro Bijoux Collection/ BISUTEX, Spain (September) Homi Milano, Italy (January) (Formerly named as Macef, Italy) Indian Handicrafts & Gifts Fair (February) Manila F.A.M.E, the Philippines (April) 8.1% 4.1% 3. 2.0% 3. 3.1% 1.6% 3.1% 1.6% 3.1% 0.0% 1.0% 0% 10% 20% 30% 40% 50% 60% 70% 9FJ is the most important fair for our visitors. Other exhibitions included MegaShow, TDC fair, fair in Bangkok, and Canton fair. 19