THE ATTRACTIVENESS OF EUROPE MICHAEL COLLINS, CEO INVEST EUROPE
2018 Survey Results are now available 2
Europe has become more attractive as an investment destination
The attractiveness of Europe: investment outlook Global investors views on Europe s attractiveness as an investment destination over the past five years Global investors more likely to invest in Europe in the next five years 90% Global investors Say that Europe has become a more attractive investment destination 58% 88% 2017 2018 60% 78% 2017 2018 2/5 Chinese investors Say that Europe s attractiveness has increased because of a decrease in the appeal of the US Source: ComRes: Global Investment Decision Makers Survey 2018/Invest Europe 4
The attractiveness of Europe: leading drivers of investment Europe is seen as the global leader in finance and insurance, energy and the environment, and biotech and healthcare Finance & insurance Energy & environment Biotech & healthcare 5
The attractiveness of Europe: leading drivers of investment 80% Global investors rate sustainability and the environment as important issues Global investors position Europe ahead of the USA and China on its commitment to sustainability and the environment US EUR China 6
The attractiveness of Europe: leading drivers of investment Europe leads other markets in nearly all areas, particularly sustainability and the environment, and transport infrastructure 50% 48% 47% 45% 44% 42% 42% 41% 27% 30% 32% 9% 35% 36% 38% 41% 24% 23% 22% 27% 22% 23% 22% 19% Commitment to sustainability and the environment Transport infrastructure Regulatory climate Rule of law and corruption prevention Availability of high-skilled workforce Taxation levels Innovation & entrepreneurship Efficient capital markets 40% 40% 40% 39% 39% 37% 35% 35% 37% 38% 34% 33% 31% 43% 28% 37% 25% 23% 28% 29% 32% 21% 38% 30% Availability of government incentives Access to global markets Political stability Social stability Labour flexibility China USA Europe IT infrastructure Availability of low-skilled workforce Level of economic growth Source: ComRes: Global Investment Decision Makers Survey 2018/Invest Europe 7
The attractiveness of Europe: leading drivers of investment Europe is seen as a strong performer in an increasing number of areas Access to global markets Taxation levels Labour flexibility Innovation & entrepreneurship Efficient capital markets Source: ComRes: Global Investment Decision Makers Survey 2018/Invest Europe 8
The attractiveness of Europe: leading drivers of investment Leading to record amounts of VC activity in 2017 6.4bn 6.4bn Investment by European VC firms reached a 10-year high in 2017 Innovation & entrepreneurship 7.7bn 7.7bn Fundraising by European VC firms reached its secondhighest level since 2007 Source: ComRes: Global Investment Decision Makers Survey 2018/Invest Europe 9
Europe s strong ranking for its political and social stability and regulatory environment has declined in 2018
Europe s stability and regulatory environment Europe s stability remains a key relative strength 40% 34% 28% 2018 2017 China USA Europe 11
Europe s stability and regulatory environment but the perception of Europe as both politically and socially stable has dropped significantly since 2017 50% 50% 40% 39% 2017 2018 2017 2018 Politically stable Socially stable 12
Europe s regulatory environment Don t know Stability of the regulatory environment 82% is important to investors, particularly to those in China Not at all important Not very important Neither important nor unimportant Fairly important Very important 81% 76% 82% 74% 97% 49% 31% 51% 25% 47% 35% 45% 29% 29% 68% Global investors Say that stability of the regulatory environment is important when making investment decisions UK France Germany USA China How investors ranked its importance 13
Investors have a range of policy priorities in order for Europe to maintain its strong appeal
Policy priorities Priorities for improvement in the years to come Investment in innovation Closer integration of EU capital markets Developing the single market Strong integration of the Eurozone Regulatory stability 15