We Are Your Industry Association.

PCMA PARTNERSHIP OPPORTUNITIES 2019 We Are Your Industry Association. Our goal is to help you succeed in your business.

TABLE OF CONTENTS ABOUT PRIVATE CAPITAL MARKETS ASSOCIATION OF CANADA 3 PREMIER LEVEL CORPORATE PARTNERSHIP 5 CORPORATE PARTNERSHIPS AT A GLANCE 6 ANNUAL PRIVATE CAPITAL MARKETS CONFERENCE & 8 PRIVATE CAPITAL MARKETS AWARDS CONTINUING EDUCATION PROGRAMS 11 EDUCATIONAL WEBINARS & WORKSHOPS 12 WEBSITE ONLINE 13 PRIVATE CAPITAL MARKETS MAGAZINE 14 MEMBERSHIP 15 Prices are subject to change without notice. All sponsorship levels are subject to 13% HST. 2

INTRODUCTION ABOUT THE PRIVATE CAPITAL MARKETS ASSOCIATION OF CANADA Since 2002, the Private Capital Markets Association of Canada PCMA) has brought together exempt market dealers, exempt market product issuers, and professional advisers to the private capital market. The PCMA is the leading national industry voice for the private capital markets to securities regulators, government agencies, media, and other sectors of the capital markets. Our strength is our membership. We are a community of small and large firms including individuals from across our industry who come together to support the PCMA, drive its agenda and ensure the PCMA serves the unique interests of Canada s private capital markets. Belonging to the PCMA makes a statement that you are committed to your profession and the highest standards of business conduct. Join Canada s largest private capital markets community at www.pcmacanada.com The purpose of the PCMA is to: Be the effective national voice of Canada s private capital markets and represent the interests of exempt market dealers, exempt market issuers and industry professionals to securities regulators, government, industry associations, media, the capital markets and the public. Assist members with understanding their regulatory responsibilities through industry publica tions, educational opportunities and connections to complience, regulatory, finance and legal resources. OUR MEMBERS The membership of the PCMA is comprised of over 300 member firms including: Firms registered as exempt market dealers with securities regulators in one or more jurisdictions across Canada and the dealing representitives of those firms; Exempt market issuers; Professional advisers, service providers to the exempt market including law firms, accountants, compliance advisers, shareholder advisers, corporate communi cations advisers, investment professionals and others. Provide regulatory updates to assist our members in staying ahead of regulatory change, and the tools to adapt and succeed in our regulatory environment. Ensure the highest standards of business conduct amongst our members across Canada. Increase public and industry awareness of the important role of Canada s private capital markets. Provide valuable membership services and cost saving opportunities to our members. Networking and business opportunities for our members across Canada. 3

A WORD FROM OUR PARTNERS Exempt Edge and Olympia Trust supports the PCMA as it helps our business to remain abreast of changes in the marketplace and regulatory landscape. Our membership enables networking, and exposes us to EMD registrants and a vast variety of highly skilled individuals and services across the exempt market. By supporting the PCMA, firms and issuers support a strong and healthy future for the exempt market. The work that the PCMA does ensures our industry has a clear and effective voice. Olympia Trust Compay & Exempt Edge PCMA Premier Partner MNP LLP and MNP Corporate Finance Inc. recognize the importance of thriving private capital markets both PCMA s focus on educating, strengthening and growing awareness of the importance of private capital markets across Canada is very aligned with MNP. We are committed to contributing our expertise for the issuers, dealers or industry professionals. We contribute thought leadership through articles published in the PCMA s Private Capital markets magazine and education leadership through the PCMA s CFO Financial Regulatory across Canada. We are proud to participate in the PCMA s annual conference and its Deal of the Year Awards. MNP s decision to be a Founding Sponsor of the PCMA demonstrates our leadership and our commitment to the development of vibrant private capital markets. reputable strategic partner in the private capital markets, PCMA offers the industry insights and tools to help you navigate the complexities of this fast changing market. The PCMA annual conference, educational programs and regional events provide great networking opportunities. Demonstrating your commitment to PCMA is demonstrating your commitment to your own clients; providing them with knowledge and a platform to educate and advocate on their behalf. MNP Corporate Finance Inc. 4

PREMIER LEVEL CORPORATE PARTNERSHIP Premier Partner $30000 Entire Year-Round Promotion and Recognition BENEFITS Speaking opportunity at PCMA s major events and a conference (as available) Opportunity to introduce a speaker by a member of your executive team (various PCMA events, as available) Distribution of thought leadership through 2 (two) national webinars executed by the PCMA. Recognition as Partner on distinctive signage at all major events Recognition at PCMA Awards event Opportunity to present an award at a conference (first come, first serve basis) Opportunity to distribute marketing materials or promotional items in the delegate kits at various PCMA events (as available) Ticket(s) to the annual conference including Reception Recognition as sponsor in PCMA webinars approved by the PCMA, catering & travel expenses covered by Sponsor, PCMA to assist with logistics and marketing) PCMA to assist with promotion of your brand and products Full page ad (ad provided by Partner) in event program. Full page ad inside front or back cover (as available, ad provided by Partner) in industry magazine, The Private Investor. Logo recognition in PCMA electronic communications Opportunity to send your company blast email to the PCMA database and be recognized through PCMA social media Logo recognition in PCMA Member Handbook sent to each new and renewing individual member 5

CORPORATE PARTNERSHIPS AT A GLANCE ONE YEAR TERM MEMBERSHIP FEES CREDIT RECOGNITION AT MAJOR EVENTS PREMIER PARTNER $30000 (2 max) LEAD PARTNER $20000 (2 max) CAPITAL PARTNER $10000 AFFILIATE $5000 1 year 1 years 1 year 1 year Recognition as a Partner on distinctive signage at all major events Speaking opportunity at PCMA s major events (as available) Company Spotlight (10 minute) Opportunity to introduce a speaker by a member of your executive team (various PCMA events, as available) Panel or Breakout Speaker Panel or Breakout Speaker Opportunity to distribute (1) marketing materials or promotional items in the delegate kits at various PCMA events (as available) SPECIAL EVENTS Tickets to conference including Reception x16 x8 x4 Preferred rate for PCMA educational seminars and networking events THOUGHT LEADERSHIP 20% discount 15% discount Distribution of thought leadership webinar/ paper/ special research to PCMA Members Recognition as sponsor in PCMA webinars covered by Sponsor, PCMA to assist with promotion be approved by the PCMA, catering & travel expenses ADVERTISING OPPORTUNITIES - PCMA WEBSITE 10% discount Carousel banner ad with hyperlink to your company on front page of PCMA website 1 year 6 months 3 months Advertisement banner on PCMA s Membership Directory 1 year 6 months 3 months Recognition on the Featured Member spot in industry newletter, PCMA E-News Brief ADVERTISING OPPORTUNITIES - PCMA MAGAZINE Full page ad (ad provided by Partner) x2 x2 x1 Full page ad inside front or back cover (as available, ad provided by Partner) Preferred rate for digital pop up ad (ad provided by Partner) x1 x1 x1 ADVERTISING OPPORTUNITIES - PCMA ELECTRONIC COMMUNICATIONS As a PCMA Partner, you will receive exceptional value for one entire year such as recognition at all PCMA major events and publications. This is the great way to reach key decisionmakers in the private capital markets industry. As a Partner, you can use a specially designed PCMA Partner logo on your website and in electronic and print publications. Our goal is to help you succeed in your business. Please contact us to discuss how we can tailor a package to meet info@pcmacanada.com or 1.877.363.3632. Logo recognition in PCMA electronic communications Opportunity to send your company blast email to the PCMA database and be recognized through PCMA social media x2 x1 x1 ADVERTISING OPPORTUNITIES - PCMA MEMBER HANDBOOK Logo recognition in PCMA Member Handbook sent to each new and renewing individual member 6

A WORD FROM OUR PARTNERS Portland strongly believes in supporting the PCMA as the national voice of Canada s private capital markets and its support of private capital market activity and exempt market dealers. Robust capital markets are essential to the growth and sustainability of the Canadian economy. The PCMA plays a key role in building awareness of the importance of the private capital markets across Canada. We are committed to supporting an association that strives to sustain entrepreneurial businesses and encourages the creation of wealth for Canadian investors. We are happy to be a Founding Sponsor and to participate in PCMA activities and lobbying efforts. Portland s mission is to democratize opportunities for wealth creation by providing access to quality private and public offerings investor. We feel that the PCMA is very aligned with Portland s mission. The PCMA provides a great opportunity for members to network with like-minded professionals in an environment that encourages education, networking and thought leadership. efforts to increase awareness of the private capital markets and to actively participate in the various dialogues surrounding the many issues involving the private markets. Portland Investment Counsel 7

Since its inception in 2012, the PCMA Private Capital Markets Conference has earned a reputation for pragmatic, insightful presentations that attracts a broad base of professionals eager to learn about new developments in the private capital markets including exempt ANNUAL PRIVATE CAPITAL MARKETS CONFERENCE & PRIVATE CAPITAL MARKETS AWARDS We're cutting red tape and unnecessary trade barriers to make Ontario the best place to invest and create good jobs. What is critical to accomplishing these goals, is creating a globally competitive, efficient and strong capital markets regulatory system that attracts investments from around the world, streamlines capitalraising for businesses, and protects investors from financial system risk and misconduct. Victor Fedeli, Ontario Minister of Finance, 2018 Fall Economic Statement This usually sold out event culminates with the presentation of the PCMA Private Capital Markets Awards. In 2012, the PCMA launched these national awards for private capital deals across Canada - the only national industry awards for exempt market issuers, dealers and professionals that promote best practices and high standards of conduct in the private capital markets. The PCMA believes in celebrating the success stories of the private capital markets and honouring the professionals behind those successes. We will continue each year to build and It was a great opportunity to get in front of this audience and talk about what we are doing which is building a new common regulator for Canada's capital markets. It's important to be here in this positive upbeat enviroment networking and sharing ideas. Kevan Cowan, Chief Executive Officer at Capital Markets Authority Implementation Organization, PCMA Private Capital Markets Conference, April 2017. The PCMA conference is important because our private capital markets are growing in Canada and they are becoming a very important part certainly of our investment industry and so it's important to bring together the businesses that are in this space, the people that are looking to capital raise and how we might address some of the investor protection awards across the industry. concerns that we have as a regulator. Pat Chaukos, Ontario Securities Commission, Deputy Director of OSC Launch The conference attracts over 300 entrepreneurs, exempt market dealers, issuers, professionals in the exempt market and corporate I am very excited to be part of this year s PCMA Annual Private Capital Markets Conference. The Exempt Market and venture capital investors, lawyers and investment bankers, and key senior regulators. The conference videos are posted on the website and social media. Pad at the PCMA Private Capital Markets Conference, April 2017. plays a vital role in providing investors with access to private and alternative investments. Our collective mission should be the democratization of these opportunities so that the average investor has an opportunity to build a portfolio profile similar to the most successful institutional and affluent investor. Michael Lee-Chin, Founder and Chairman, Portland Investment Counsel at the PCMA Annual Private Capital Markets Conference, April, 2017 8

ANNUAL PRIVATE CAPITAL MARKETS CONFERENCE (EASTERN & WESTERN) & PRIVATE CAPITAL MARKETS AWARDS Level/Benefits Title Sponsor $25000 Gold $15000 Silver $10000 Bronze $5000 VIP & Cocktail Reception $4000 Lunch $3500 Breakout Session $3000 Breakfast $1500 Networking Break $1000 Official recognition as Sponsor of Private Capital Markets Conference & Private Capital Markets Awards by the conference Master of Ceremonies Tickts to the conference and cocktail party & VIP seating 16 8 6 4 3 Speaking opportunity as moderator or panelist Opportunity to introduce or to thank the keynote speaker by a member of your executive team Opportunity to present an award at the conference (first come, first serve basis) Logo representation (with weblink) on the event website page name only name only Prominent in-room logo representation on screen and name representation on promotional materials including press release, invitation and event program. Logo representation on attendees name badge name only name only Official recognition as Sponsor at the event Logo on delegate bag, personalized conference wifi password, logo on mic-flash (title sponsor logo) Opportunity to distribute marketing materials or promotional items in the delegate bag Opportunity to be featured in one PCMA webinar (Discussion topic will be confirmed) Exhibitor booth space (premium location)(first come, first serve basis) One-time use of authorized delegate list within ten days of the event (blast email to be sent by the PCMA) Dedicated tweets on PCMA social media (text provided by sponsor) x5 x4 x3 x2 x1 x1 x1 x1 x1 Membership for one year plus listing in Membership Directory at www.pcmacanada.com Advertisement in the PCMA magazine The Private Investor (ad provided by Sponsor) Full page advertisement on outside back cover in Event Publication (ad provided by Sponsor) 1 Full Page Half Page Half Page Half Page Preferred Pricing Preferred Pricing Prominent logo on front cover in Event Publication Full page ad in Event Publication (ad provided by Sponsor) 9

A WORD FROM OUR PARTNERS WeirFoulds has been a founding supporter of the PCMA from the start. In 2002, Morley Salmon the PCMA s Founding Chair, approached our Firm to get behind the idea of the first and truly national organization to represent the interests of Exempt Market Dealers (then Limited Market Dealers). We incorporated the PMCA as a not-for-profit corporation on a pro bono basis and have enthusiastically provided various levels of pro bono support to the organization since 2002. It was a natural evolution for WeirFoulds to provide hard dollar financial support as a Founding Sponsor, to enable the PCMA to continue to flourish under the capable Executive and Board leadership that are currently in place. The private capital markets are the largest and most dynamic source of capital in Canada, dwarfing all other sources of funding, including the public markets - it s where the action is. Private capital markets are constantly evolving, the most recent example being TSX s embrace through its Private Markets initiatives. The PCMA offers networking opportunities for EMD s, issuers and those organizations who support and advise them, professional and educational development, government and regulatory advocacy, industry affiliation to support professionalism to the marketplace, as well as deal origination and syndication opportunities. The benefits are significant, and for a relatively modest investment. We hope many more firms join us in supporting the important work of the PCMA and find their own way to benefit from the tremendous opportunities it can offer. WeirFoulds LLP A word from our partner, McLeod Law LLP. The PCMA is integral to the private markets industry, taking on the role as educator, connector and advocate for its members. With continual changes occurring in the securities regulations, it is vital to have a well-respected organization serving the needs of dealers, issuers and industry professionals in any jurisdiction across the country. McLeod Law LLP is proud to be a founding sponsor of the PCMA and contribute to the learning and development of Canada s exempt market. 10

PCMA CONTINUING EDUCATION SERIES PCMA believes that building an educational infrastructure to help private capital markets professionals, their CFOs, CCO s, UDP s and dealing representatives succeed is a key priority for private capital industry. We hear from our members across Canada that there are few in-depth learning opportunities focused on the exempt market and how to successfully operate as dealers and issuers in this unique market. Putting the resources of our membership and our national Regulatory Financial Reporting Program Lead Sponsor ($10000) Partner ($5000) tailored to the exempt market industry. The sessions include an overview of the private Education Series across Canada Complimentary membership for one year plus listing in Membership Directory at www.pcmacanada.com reporting challenges, focusing on income taxes, broker warrants and thinly traded securities, underwriting revenue recognition, related party transactions and constructive obligations. PCMA Compliance Education Series The securities regulators have been conducting compliance reviews of exempt market including suspension of registration. The PCMA Compliance Program addresses the responsibilities of a Chief Compliance Invitations to the seminars and cocktail party for each of the events Opportunity to provide a subject matter expert Logo representation (with weblink) on the event website page Prominent in-room logo representation on screen and name representation on promotional materials including press release, invitation and seminar program. Logo representation on attendees name badge Opportunity to distribute marketing materials or promotional items in the delegate kits 4 2 Dedicated tweets on PCMA social media (text provided by sponsor) x5 x2 Advertisement in the PCMA magazine (ad provided by Sponsor) x2 x1 compliance, and legal professionals. Exempt market dealers (EMDs) Investment Funds and Mortgage Funds CFOs, CMAs, CAs Controllers Finance professionals and auditors in the exempt market services to EMDs 11

EDUCATIONAL WEBINARS & WORKSHOPS PCMA WEBINAR ONLINE WORKSHOP Sponsor a PCMA webinar or a series of online workshops. Your company s name and logo will be featured in all webinar promotions and in the archived version of the webinar at www.pcmacanada.com and the PCMA YouTube channel. Your company s slide with a shortdescription and your logo will be presented at the beginning and end of webinar. Price: Members: $1500 per webinar Non Members: $2500 per webinar FEATURE & HOST YOUR OWN WEBINAR Produce and sponsor your own webinar. The PCMA will promote your company and webinar as a valuable resource to the PCMA audienceand will host this free webinar on its website at www.pcmacanada.com and promote it through email and social media. Discussion topic should be confirmed with the PCMA ahead of time. Price: Members: $1000 per webinar Non Members: $2000 per webinar PCMA has a reputation as a leading industry voice in the private capital/exempt markets. Help PCMA build an educational infrastructure to help EMDs, dealingrepresentatives and issuers succeed in their business. The webinars will be available across Canada and will be permanently hosted at www.pcmacanada.com (3000+ visitors/month) 12

WEBSITE ONLINE WEBSITE BANNER ADS - HOME PAGE The PCMA works very hard to protect the reputation and regulatory capabilities of private capital/exempt market participantsand ensure they continue to play a significant role in the Canadian private capital markets. The PCMA online advertising is aspecial service provided to help you build brand awareness, grow your business and share your capabilities across the industry. Limited website banner ads are available and only for PCMA Members! Advertising Options Price Description Banner ad (bottom of the home page) 1 month x $3000 Sidebar banner ad (left side of the home page) 1 month x $2500 Banner ad size: 1125 w x 90 h pixels Sidebar banner ad: 272 w x 90 h pixels File type: PNG only File size: 72 dpi Colour: RGB only Linking URL: an active URL must be provided Driving 3000+ visitors monthly with: Events Calendar Social Media Posts Private Capital Markets News and more! 13

PRIVATE CAPITAL MARKETS MAGAZINE The PCMA s national industry magazine, The Private Investor, is published bi-annually and features commentary from the leaders in the private capital market. The magazine is distributed to entrepreneurs, exempt market dealers and issuers, advisers, legal, accounting,compliance, private equity, venture capital, and investment professionals and key regulators across Canada. It is a available on a leadingedge digital publishing platform which enables access to a searchable library of all previous and current articles. In every issue: Trends on improving efficient access to investment opportunities and protection for investors in the private capital markets Alternative capital raising exemptions Capital raising tools and strategies for issuers and companies Understanding the regulatory environment and what it means for issuers, dealers and investors Regulatory updates and compliance advice for dealers and issuers Submission Deadlines Spring Issue: March 1 Fall Issue: September 1 Advertising Options and Prices Members Non Members Description Full Page Half Page $700 $500 $875 $625 Full page size: 8.5 in x 11 in + add.125 bleed on all sides & crop marks Half page size: Horizontal: 8.5 in x 5.5 in Vertical: 5 in x 11 in + add.125 bleed on all sides Spread: 17 in x 11 in + add.125 bleed on all sides & crop marks Spread $1300 $1800 File type: PDF, eps (font converted to outlines) File size: 300 dpi, bleed.125, crop marks Colour: CMYK only Centre Spread $2500 N/A Linking URL: an active URL must be provided Dimensions: 17 x 11 + add.125 bleed on all sides & crop marks Inside Front Cover $1500 N/A Dimensions: 8.5 x 11 + add.125 bleed on all sides & crop marks Inside Back Cover $1500 N/A Dimensions: 8.5 x 11 + add.125 bleed on all sides & crop marks Outside Back Cover $2000 N/A Dimensions: 8.5 x 11 + add.125 bleed on all sides & crop marks Digital Pop Up Ad (pop up image on a certain page of the digtal magazine) Digital Front Cover Band (image/band that goes across the front cover of the digital magazine) $500 $700 Digital pop up ad size: 500 w x 300 h pixels Digital front cover band size: 500 w x 175 h pixels $800 $1000 Image type:.jpg,.gif, animated.gif Linking URL: an active URL must be provided New Issue Email Ad Placement $1200 $1500 Include your company ad in the email alerting people about the new issue of the magazine Ad size: 600 w x 90 h pixels File type: PNG only 14

PCMA MEMBERSHIP Membership in the PCMA means contributing to a strong national voice for private capital markets professionals including exempt market professionals. The PCMA membership also means great benefits for you and your firm access to exclusive FIB and E&O insurance programs at group discount rates, full access to the PCMA website resources and publications, networking with other Members, and accessing the PCMA events, conferences and continuing education opportunities. Every PCMA member is featured in the PCMA Membership Directory at www.pcmacanada.com, which helps to promote your business amongst the key business decision makers. New and renewal annual membership rates are as follows: Exempt Market Dealer, MIE, Angel Investors, Venture Capitalist - corporate membership (up to 3 individuals) $750 + tax Issuer of Exempt Market Products - corporate membership (up to 3 individuals) $750 + tax Exempt Market Professionals (Financial Industry Marketing Firm, Compliance Firm, Consulting Firm) - corporate or personal membership (up to 3 individuals) (advisers to exempt market dealers e.g. legal, accounting, compliance) Additional Individual Dealing Representative $950 + tax $99 + tax MEMBERSHIP BENEFITS National industry voice for exempt market professionals Exclusive Insurance Programs Regulatory & Compliance Guidance Regulatory News & Updates Continuing Education Tuition, Event & Service Discounts Private Capital Markets Awards Private Capital Markets Magazine The PCMA is focused on strengthening and growing the private capital markets to ensure robust capital raising opportunities across Canada. The Canadian private capital markets provide investors with the opportunity to participate in investment offerings and structures outside of publicly traded vehicles and tap into the types of offerings typically reserved for large, institutional investors. develop some of the most critical and entrepreneurial industries across Canada and is an important contributor to creating jobs and wealth for Canadians. Networking Opportunities 15

STAY CURRENT STAY CONNECTED info@pcmacanada.com www.pcmacanada.com www.pcmacanadaconferenceandawards.com