Promoting Longer-Term Investment by Retail Investors

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Promoting Longer-Term Investment by Retail Investors Non-pension financial savings product case study Ole Leonard Stæhr, Executive advisor, Wealth Management 20 March 2018 CEPS-ECMI Task force ASSET ALLOCATION IN EUROPE: What challenges and opportunities lie ahead?

EU: Do we have a problem with household financial assets? Total financial assets of households in the EU-28 were equivalent to 227.1 % of GDP in 2016. Total financial assets have increased annually by 2.6% during 2006-16 Total financial assets of households for the EU-28, breakdown in % for 2016, by financial instrument: Deposits constitute 30% of asset allocation in households 350.0 300.0 250.0 200.0 150.0 100.0 50.0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 EU-28 EA-19 Belgium Bulgaria Czech Republic Denmark Germany Estonia Ireland Greece Spain France Croatia Italy Cyprus Latvia Lithuania Luxembourg Hungary Malta Netherlands Austria Poland Portugal Romania Slovenia Slovakia Finland Sweden United Kingdom 40% 0% 3% 25% 30% 2% 0% Currency and deposits Debt securities Loans Equity and investment fund shares Insurance, pensions and standardised guarantees Financial derivatives and employee stock options Other accounts receivable/ payable Source: http://ec.europa.eu/eurostat/statistics-explained/index.php/households_-_statistics_on_financial_assets_and_liabilities 2

EU: Are we heading in the right direction? Currency and deposits, % of total financial assets, 2006 versus 2016 for 22 of the EU-28 countries 70 7 60 50 15 40 30 20 10 2006 2016 Source: https://data.oecd.org/hha/household-financial-assets.htm#indicator-chart 3

EU: We have a challenge with activating household savings placed in deposits Currency and deposits as % of total financial assets of households for the EU-28, breakdown for 2016: The lowest allocation to deposits was 13.6% versus the highest amounted to 65.8% 70.0% 65.8% 60.0% 50.0% 40.0% 30.0% 16.1% in 2012 30.3% 33.1% 20.0% 10.0% 13.6% 16.4% 0.0% Source: Own calculations based on Eurostat data 4

Transforming household savings through financial intermediates into investments Selection of key success factors for funnelling household savings into investments Income level Savings rate Wealth (Total financial assets) Household savings Taxation of financial assets Level of taxation Complexity of taxation Financial innovation and households Academic papers have used survey data to illustrate that richer and more educated households are both more likely to participate in risky financial markets, and to participate more aggressively; These findings are compatible with the idea that less sophisticated households are uncomfortable with risky investment opportunities and fail to take advantage of them; and The findings are consistent with greater risk aversion among poorer households and the existence of fixed costs for stock market investing Barriers to learning Non-formal and informal learning Formal learning Financial literacy Relevance of financial product Product components Comparability Simplicity Costs Thus it is an important task for EU to actively encourage the development of innovative financial products that make decision making easier for unsophisticated households, and to understand the circumstances under which financial regulation may be a necessary part of consumer protection (e.g. concentration of investments) 5 Sources: C. Carroll, "Portfolios of the Rich", in L. Guiso, M. Haliassos, and T. Jappelli eds. Household Portfolios, MIT Press (2002), J. Heaton and D. Lucas, "Portfolio Choice and Asset Prices: The Importance of Entrepeneurial Risk", Journal of Finance 55, pp. 1163-98 (2000) and J. Campbell, Household, Institutions, and Financial Markets, NBER Number 2 (2007)

Food for thought coming from the top of Europe 7 Swedish Nobel prize winners in literature 1% of Sweden s waste goes to Rubbish dump 189,000 kilo of crayfish caught in 2015 56 days of daylight in summer 10 million in Sweden 2,252,544 IKEA meatball eaten every day 1,644 hours is the number of hours an average Swede works a year 86% of Swedes live in cities 95,700 lakes in Sweden 100,000 Swedish moose hunted every year 52% of energy comes from renewables 480 days of paid parental leave Source: https://sweden.se/p3/ 6 Sweden A Scandinavian nation with thousands of coastal islands and inland lakes, along with vast boreal forests and glaciated mountains

Non-pension financial savings product called The Investment Savings Account The ISK Tax wrapper Legislation with aim to encourage greater retail investor participation in capital market through savings accounts with tax advantages. These tax wrapper examples are ISA in UK (1999), ISK in Sweden (2012), ISK in Norway (2017) and ESA in Denmark (2019) Public finance ISK introduced with the aims to make savings simpler and more favourable and make it easier for consumers to save in shares and funds. The special template taxation model compared to conventional taxation calculated to impact the public finances negatively with SEK 2.0bn long-term. The GDP in 2015 447bn Investments Investment assets in an ISK are limited to the following securities: 1) Financial instruments that are admitted to trading on a regulated market or an equivalent market outside the EEA; 2) Financial instruments traded on a trading platform in the EEA; and 3) Units in investment funds (fund units) Taxation Taxation is simple and low. Taxation is related to government borrowing rate encouraging risk taking 7

The magnitude of the ISK product concept Number of ISK: # ISK accounts and # of citizens with ISK account ISK market coverage: # of citizens with ISK account relative to Swedish population 2,500,000 2,000,000 2,305,051 1,853,192 20.00% 18.00% 16.00% 15.60% 18.91% 1,500,000 14.00% 12.00% 1,000,000 10.00% 8.00% 8.13% 500,000-222,664 210,895 2012 2013 2014 2015 2016 # ISK # citizens with ISK 6.00% 4.00% 2.00% 0.00% 4.73% 2.21% 2012 2013 2014 2015 2016 Source: www.skatteverket.se Source: Population data from World Bank; 2015 data used for 2016 http://www.google.dk/publicdata/explore?ds=d5bncppjof8f9_&met_y=sp_pop_totl&idim= country:swe:nor:fin&hl=en&dl=en 8

Comparability: The transparency of things Public ISK web-page Comparability parameters between all product providers on web-page 100 90 80 70 60 50 64 69 79 A web-page has been constructed in corporation between public institutions and industry organisations: Consumer Agency, Financial Supervision Authority, Bankers Association, Investment Fund Association and Securities Dealers Association Household Level of Internet access in 2016 in % 85 85 86 92 92 93 94 94 97 ISK account costs Discretionary investment management option Investment options for 4 asset categories (funds, equities, structured products and cash) # of funds available split into internal and external The management fee price range for external funds and associated transaction costs grouped into 5 categories The management fee for internal funds and associated transaction costs grouped into 5 categories Other costs (custody account, personal service etc.) Interest on cash holdings Restrictions (e.g. max. # of funds, minimum investment) Costs associated with transfer of ISK to another market participant Source: http://ec.europa.eu/eurostat/statistics-explained/index.php/internet_access_and_use_statistics_-_households_and_individuals http://www.konsumenternas.se/spara/olika-sparformer/om-investeringssparkonton/jamfor-investeringssparkonto-isk 9

SEK Millions The asset allocation in ISK The Swedish Tax Agency (Skatteverket) does not collect: The total wealth in the ISK; and The composition of assets in the ISK The asset allocation data is scattered among the financial institutions offering ISK Asset allocation in ISK Market proxy 2.8% 2.7% 2015 21.7% 2016 21.6% A market proxy for asset allocation in the ISK market is calculated: Data from a top 5 bank in Sweden forms the basis for the market proxy The market proxy shows insignificant allocation to cash Adjusting the ISK portfolio through the online bank of the ISK provider is market standard 75.5% Equity & SP Funds Cash 200,000 150,000 100,000 50,000 0 75.7% Equity & SP Funds Cash Asset allocation in ISK Investment funds end 2017 37% 49% 11% Equity Balanced Bond Money market 1% 2% 0% Hedge funds Other 60% 50% 40% 30% 20% 10% 0% 10 Source: http://www.fondbolagen.se/statistik--index/fondsparande-och-fondformogenhet-efter-kategori/

To be or not to be a country with ISK! The easy question The long list of difficult questions Make it possible EU- ISK Local ISKs Complementary EU regime (Product passport) i.e. 29 th Regime? Safeguarding (Segregation, compensation schemes etc.)? Uniform thresholds (Minimum and maximum for yearly savings)? Taxation (Rules and level, transfer accounts between provides in different jurisdictions etc.)? Comparability (Web-page, language etc.)? Account type and investment options (equity savings or investment savings account)? Asset allocation rules (Concentration versus diversification)? EU model (Infrastructure, process, systems etc.)? Diversification of household portfolio or ISK isolated if only household savings Comparability Simple taxation model Taxation rewarding risk taking No ceiling on savings (annual or total amount) in ISK Eliminate inefficient savings vehicles (take-out through reduced taxation benefits or eliminate product regulation)? Source: M. Huertas, Capital Markets Union and the Need for Greater Retail Investor Participation in Financial Markets, Vol.31 Journal of International Banking Law & Regulation, Issue 9, (2016) 11

Thank you! Ole Leonard Stæhr, Executive advisor https://www.linkedin.com/in/oleleonardstaehr/ ole.stahr@nordea.com