INDIGO BOOKS & MUSIC INC. (TSX: IDG)

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.. 9... Portsmouth Equity Research November 5, 2009. INDIGO BOOKS & MUSIC INC. (TSX: IDG) eresearch Corporation and Portsmouth Equity Research have agreed to collaborate in the distribution of research reports and analyst articles. eresearch and Portsmouth Equity Research share a common mission: to provide their Subscribers and the investing public with quality investment research analysis, both written corporate research and insightful analyst articles, by ensuring that the research is a credible resource that investors can rely on. eresearch was established in 2000 as Canada's first equity issuer-sponsored research organization. Our various research packages allow corporate management to choose the form of research coverage that best meets their company s needs. Portsmouth Equity Research is a new source for insightful retail-oriented research, aiming to bring to investors attention under-followed companies with good fundamentals and whose shares are selling at attractive parameters. eresearch Corporation is pleased to provide a Portsmouth Equity Research Initiating Report on: Indigo Books & Music Inc. (TSX: IDG). Bob Weir, CFA Managing Director, Research Services, eresearch Corporation November 5, 2009 Note: Information and opinions expressed in Portsmouth Equity Research reports and presented on the eresearch Corporation web-site are those of the contributing author and are provided in good faith and without legal responsibility. No representations, express or implied, are made by eresearch Corporation as to the accuracy, completeness, or correctness of this research. Such information and opinions expressed are as of the date of publication, and are subject to change without notice. Neither eresearch Corporation nor Portsmouth Equity Research accepts any liability whatsoever for any direct or indirect loss resulting from any use of the research or the information it contains. Further, eresearch Corporation offers no opinion, express or implied, on the commentary herein, nor does it endorse the views and opinions expressed in this research report, which are those of Portsmouth Equity Research only. eresearch Corporation Page 1 56 Temperance Street, Suite 501 Toronto, ON M5H 3V5 www.eresearch.ca

INDIGO BOOKS & MUSIC INC. November 2009 The Value Perspective October 30, 2009 www.portsmouthequity.com INDIGO BOOKS & MUSIC INC. TSX: IDG Price (November 5, 2009): $13.25 52-Week High-Low: $14.49 - $10.51 Shares O/S: 24.54 million Market Cap: $325.2 million THE COMPANY Headquartered in Toronto, Canada, Indigo Books and Music ( Indigo ) is Canada s largest book retailer with 246 stores as of September 2009, and an online business at chapters.indigo.ca. The store count includes 91 superstores, and 153 small format stores located in 10 provinces and 1 territory. Indigo employs more than 6,500 people. Superstores represent the majority of revenue with 70.5% of sales coming from these locations. Small format stores and the website represent 16.2% and 9.9% of sales, respectively. Customer service at these stores is top-notch and the stores are always bustling with shoppers. Based on the 5-year average of earnings per share, Indigo s market valuation is 10.78 times earnings. The price to book value ratio is 1.7 indicating a premium over net asset value. The 5-year average return on equity is 21.2%. Portsmouth Equity Research Page 2

INDIGO BOOKS & MUSIC INC. October 2009 BUSINESS PROFILE Indigo generates revenues through the sale of books, music, toys and other items. The retail operations include superstores (Chapters, Indigo, and World s Biggest Bookstore) and small stores (Coles, Indigo, Indigospirit, SmithBooks, and, The Book Company). Indigo also has an online presence, chapters.indigo.ca. The company has a focused strategy to ensure they are a enjoyable experience for consumers and that the physical store offering remains rich and compelling while offering new products and services to meet the needs of booklovers. PERFORMANCE 2005-2009 Since fiscal 2005, revenues have increased by an average of 3.8% per year. As of September 2009, Superstores, Small Stores, and chapters.indigo.ca generated 70.3%, 16.2% and 9.7% of total sales, respectively. Comparable Same Store Sales Growth has averaged 3.8% at Superstores and 2.3% at Small Stores. Operating Earnings have grown a cumulative 64% since fiscal 2005 an average of 12.8% per year. The operating margin has averaged 7.1% and has steadily improved from 5.6% in fiscal 2005 to 7.7% in fiscal 2009. Portsmouth Equity Research Page 3

INDIGO BOOKS & MUSIC INC. November 2009 Likewise, cash flows from operations have increased 144% since fiscal 2005 averaging nearly 3 times capital expenditure requirements. Indigo s ability to generate more cash from operations than needed for growth has contributed to a significant reduction in long-term debt outstanding. Total debt in fiscal 2005 was $39.3 million or 44% of equity. At the end of fiscal 2009, total debt was $5 million or 2% of equity. Successful operations have also ballooned Indigo s cash balance from $10.1 million (2.5% of assets) to $92.2 million (19% of assets). In turn, management introduced a $0.10 per share quarterly dividend for fiscal 2010 beginning to return cash to shareowners. Indigo purchases much of their book inventory from publishers at a discount from the Canadian list price. These list prices are often determined several months in advance and therefore, exchange rate fluctuations are not reflected in the Canadian list price. In 2007, the rapid appreciation of the Canadian made Indigo s products look expensive relative to American products and customers responded negatively. Management countered with price discounts for consumers bringing prices closer to their U.S. counterparts. Today, a similar trend is emerging. The rapid depreciation of the USD in recent months suggests that Indigo may once again need to offer promotional discounts to consumers, who have the option of purchasing from U.S. retailers, either online or in-store. This suggests an impact on holiday season (Q3) earnings, which contribute more than 80% to overall profitability. The Canadian book market is an estimated $2.8 billion dollar industry. VALUE ANALYSIS Based on the current market price of $12.85 per share, the trailing 12-month PE is 11.27. If we expand this analysis to include the 5-year average of earnings from 2005 to 2009, Indigo is valued at 10.78 times earnings. FY09 FY08 FY07 FY06 FY05 Net Income (M) 30.6 52.8 30 25.3 11.7 EPS 1.215 2.079 1.194 1.016 0.483 The average PE ratio is useful for ironing out the ups and downs of the business cycle, including all special charges good and bad. It emphasizes multi-year performance as opposed to recent performance. Currently, the TSX is trading at approximately 21 times earnings. We like, of course, that Indigo has had no earnings deficit in the past 5 fiscal years. However, there has been significant variation in the level of earnings, which reflects sensitivity to consumer behaviour and cyclical trends. For any company, minimum per share growth in earnings of 30% over 5 years is attractive at least in terms of sustainability. Indigo has grown quite significantly in recent years and it is prudent to expect that this is not sustainable in the long run. Earnings have nearly tripled since fiscal 2005 representing average annual growth of 32%. Portsmouth Equity Research Page 4

INDIGO BOOKS & MUSIC INC. October 2009 This can also be reflected in the return on equity calculation, which has averaged 21.2% over the last 5 years compared with 13.81% in the trailing 12-months. The latter figure is closer to a reasonable number we would expect moving forward. As of September 2009, the current equity value per share was $9.25 and the net tangible asset value was $7.38 per share. Comparing these with the market value of $12.85 per share, the price to book ratios are 1.4 and 1.7, respectively. More than 60% of tangible assets are cash, accounts receivable and inventories. The reader may attribute the premium to a well-known brand and/ or Indigo s position as Canada s leading national book retailer. At the end of fiscal 2009, Indigo introduced a quarterly dividend of $0.10 per share. The dividend represents an annual yield of 3.1% based on the recent market close. Ideally, we like current assets to be at least twice current liabilities. In Indigo s case, current assets are 1.3 times current liabilities as of September 30, 2009. However, net current assets ($72.8 million) are sufficiently higher than long-term debt ($4 million). As highlighted earlier, the capital structure has changed significantly since fiscal 2005. Total debt has been reduced from $39.3 million in fiscal 2005 (44% of equity) to $4 million (2% of equity), sufficiently better than our total debt to total capital maximum of 50%. Buoyed by high returns on equity, the equity value per share has increased from $4.77 in fiscal 2005 to $9.25 as of September 2009. In recent years, earnings from operations have been quite sufficient to cover interest expenses and, from 2005 to 2009, the amount of money required for capital expenditures has averaged 36% of cash flow from operations. This suggests minimal requirements for debt or equity financing to fund growth. INVESTMENT CONSIDERATIONS 1. Strengths Introduction of dividend; significant cash on hand (>15% of assets as of Sept. 2009); Low price relative to 5-year average of earnings; Only National retailer in Canada and the largest; Good balance sheet: low debt, sufficient working capital. 2. Challenges Expectation that earnings growth will slow-down; Exchange rate risk in the short-run; Short-dividend history; Highly dependent on holiday shopping season (Q3), when >80% of earnings generated. 3. Risks Economic environment: A decline in consumer spending could have a material impact on earnings; Dependence on the holiday season, which, in fiscal 2009, generated 35% of sales and more than 80% of earnings; Competition from specialty bookstores, independent bookstores, department stores, and other retailers; Foreign exchange risk due to currency fluctuations between Canadian and US dollar. Portsmouth Equity Research Page 5

INDIGO BOOKS & MUSIC INC. November 2009 OTHER INFORMATION Gerry Schwartz, President & CEO, owns majority control: 17.2 million shares, or about 70%; In fiscal 2009, Indigo opened 2 Pistachio stores, an eco-friendly paper, gift, and apothecary concept; The company also launched shortcovers.com, providing readers with access to books, newspapers, magazines and blogs on their digital devices; Has a 50% interest in Calendar Club of Canada, an operator of seasonal kiosks and year-round stores selling calendars, games and gifts; Merged with Chapters in 2001; Earlier this year, acquired a company from major shareholder Gerry Schwartz for $2.9 million in exchange for $23.1 million of tax losses, which will reduce future income tax expense; In fiscal 2009, repurchased shares worth $2.5 million; Did not renew its $30 million line of credit, which expired October 15, 2009; and Website: www.chapters.indigo.ca DISCLAIMER The views expressed in this commentary are those of the author and do not represent a recommendation to buy, sell or hold a particular security. Readers should consider their current financial needs, objectives, and situation before considering purchasing any security profiled in our reports. All information is publicly available data from annual and quarterly reports, management presentations, and financial websites. The author takes reasonable care to ensure the information is accurate, reliable and complete but cannot guarantee historical performance will continue into the future. The author does not make any performance guarantee and is not liable for any losses or damages Portsmouth Equity Research Portsmouth provides independent equity research focusing on North American businesses. Our research offers an insightful and thorough approach to investment commentary. The views expressed in this commentary are those of the author and do not represent a recommendation to buy, sell or hold a particular security. All of the information in this report is publicly available data from annual and quarterly reports and various financial websites. Portsmouth Equity Research Page 6