ECHO tourism STAT istics. Performance Report on Québec City Tourist Industry

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1 Performance Report on Québec City Tourist Industry DECEMBER 2014 YEAR 2014

2 Designed and produced by: Marc Giguère and Michel Goupil Development, Strategy and Planning Division For information or comments, please contact: Marc Giguère Tel: extension 5404 Fax: Michel Goupil Tel: extension 5406 Fax: Thank you to all our partners and collaborators Caution The statistics and analyses presented in this document are produced according to the information available at the time of production. Modifications could be made to subsequent publications. 2

3 HIGHLIGHTS - YEAR ,0% INCREASE IN AGREGATE INDEX IN DECEMBER, YEAR-TO-DATE INDEX IS INCREASING BY 0,9%, FOR ALL YEAR MOST OF ALL SECTORS HAD INCREASING OF THEIR ACTIVITY Index (*) Index (*) % Change Total tourist activity - aggregate index (**) December 100,0 101,0 1,0% Annual 100,0 100,9 0,9% Lodging - room occupancy evolution index December 100,0 103,3 3,3% Annual 100,0 102,7 2,7% Sites and attractions - admissions evolution index December 100,0 80,3-19,7% Annual 100,0 99,1-0,9% Retail stores - transactions evolution index December 100,0 111,8 11,8% Annual 100,0 105,0 5,0% Restaurant indus. - meals served evolution index December 100,0 100,9 0,9% Annual 100,0 98,1-1,9% Accesses Accesses % Change QCT Web site - number of user accesses December ,5% Annual ,8% (*) The monthly base index of 100 is equal to the ratio between the of results (number of rooms occupied, number of meals served, etc.) obtained from a sample taken during the month or over a given period and the of results obtained from the same sample during the same month or given period of the base year. The base year chosen for the current index is The example below illustrates the equation: (the of rooms occupied in January of year X / the of rooms occupied in January 2007) X 100. If the index is superior to 100, the number of rooms occupied has increase with reference to the base year. (**) The monthly aggregate index is obtained through weighting the four leading sectors of tourist activity. The weighting mode is explained in detail in the publication on the page presenting the index. This publication also includes the following statistics: Leading monthly statistics on the hotel industry and bed and breakfast. Enplaned passengers index at Jean-Lesage international Airport. International tourists entered in Canada by Québec boundaries. A forecast of upcoming events and conventions held in the region. Socio-economic and demographic information on the region. A short profile of the tourists visiting our region, notably where they are from, the length of their stay, their expenditures and their activities. ÉCHO tourism STAT istics is also available on the Bureau's Web site: 3

4 MONTHLY TOURISM PERFORMANCE INDICATORS ( 2013 = 100) DECEMBER Index Index % Var. TOTAL TOURIST ACTIVITY Aggregate index of tourist activity (1) January 100,0 97,5-2,5% February 100,0 100,3 0,3% March 100,0 91,2-8,8% April 100,0 104,9 4,9% May 100,0 103,7 3,7% June 100,0 105,4 5,4% July 100,0 99,8-0,2% August 100,0 101,5 1,5% September 100,0 101,2 1,2% October 100,0 102,9 2,9% November 100,0 98,6-1,4% December 100,0 101,0 1,0% = Aggregate index of tourist activity: (2013=100) 2014 Year-to-date 100,0 100,9 0,9% Annual 100,0 100,9 0,9% (1) Obtained by weighting the indexes for "Lodging" (43,6%), "Restaurant Industry" (36,5%), "Sites and Attractions" (9,9%) and "Boutiques/Retail Stores" (10,0%) based on the results of the survey on the breakdown of expenditures incurred by tourists who visited the Québec City region, performed by Statistics Canada (CITIES 2012 Project). The index enables measuring the monthly and seasonal variations of regional tourist activity. LODGING Room occupancy evolution index (2) 4 to 39 rooms December 100,0 84,7-15,3% Year-to-date 100,0 96,1-3,9% Annual 100,0 95,5-4,5% 40 to 199 rooms December 100,0 99,3-0,7% Year-to-date 100,0 104,8 4,8% Annual 100,0 104,4 4,4% IN BRIEF AGGREGATE INDEX OF TOURIST ACTIVITY DECEMBER: 1 POINT INCREASE YEAR TO DATE: 1 POINT INCREASE LODGING DECEMBER: 3 POINT INCREASE YEAR-TO-DATE: 3 POINT INCREASE 200 rooms or more December 100,0 117,0 17,0% Total Year-to-date 100,0 103,0 3,0% Annual 100,0 103,9 3,9% January 100,0 98,6-1,4% February 100,0 101,0 1,0% March 100,0 97,8-2,2% April 100,0 100,6 0,6% May 100,0 105,9 5,9% June 100,0 102,0 2,0% July 100,0 104,4 4,4% August 100,0 104,8 4,8% September 100,0 105,1 5,1% October 100,0 103,0 3,0% November 100,0 101,4 1,4% December 100,0 103,3 3,3% = Lodging performance: (2013=100) Room occupancy evolution index 2014 Year-to-date 100,0 102,7 2,7% Annual 100,0 102,7 2,7% (2) Performed at all hotel establishments (approximately 200). The index enables measuring the monthly and seasonal variations in the number of occupied rooms. Source : QCT, Strategy, Planning and Developpement Division 4

5 MONTHLY TOURISM PERFORMANCE INDICATORS ( 2013 = 100) DECEMBER 2014 (cont.) Index Index % Var. IN BRIEF SITES AND ATTRACTIONS Admissions evolution index (1) SITES AND ATTRACTIONS DECEMBER: 20 POINT DECREASE YEAR-TO-DATE: 1 POINT DECREASE Indoor activities December 100,0 82,4-17,6% Year-to-date 100,0 101,7 1,7% Annual 100,0 100,8 0,8% Sites and attractions performance: (2013=100) Admissions evolution index Outdoor activities Total December 100,0 77,5-22,5% Year-to-date 100,0 97,1-2,9% Annual 100,0 95,7-4,3% January 100,0 90,6-9,4% February 100,0 100,6 0,6% March 100,0 77,9-22,1% April 100,0 105,6 5,6% May 100,0 104,8 4,8% June 100,0 106,3 6,3% July 100,0 99,7-0,3% August 100,0 105,3 5,3% September 100,0 99,9-0,1% October 100,0 108,9 8,9% November 100,0 94,6-5,4% December 100,0 80,3-19,7% Year-to-date 100,0 99,1-0,9% Annual 100,0 99,1-0,9% = (1) Based on the number of paying and non-paying entrance fees taken from 60 regional sites and attractions. The index enables measuring monthly and seasonal attendance variations. IN BRIEF BOUTIQUES/RETAIL STORES DECEMBER: 12 POINT INCREASE YEAR-T0-DATE: 5 POINT INCREASE BOUTIQUES/RETAIL STORES Transactions evolution index (2) January 100,0 105,1 5,1% February 100,0 97,4-2,6% March 100,0 66,7-33,3% April 100,0 125,5 25,5% May 100,0 106,9 6,9% June 100,0 117,5 17,5% July 100,0 103,5 3,5% August 100,0 108,8 8,8% September 100,0 95,0-5,0% October 100,0 112,7 12,7% November 100,0 104,3 4,3% December 100,0 111,8 11,8% Year-to-date 100,0 105,0 5,0% Annual 100,0 105,0 5,0% = Boutiques/Retail stores performance: (2013=100) Transactions evolution index 2014 (2) Based on the number of transactions performed at 40 boutiques/retail stores located in the Old-Québec and Lower Town areas. The index enables measuring the monthly and seasonal variations of clients. Source : QCT, Strategy, Planning and Developpement Division 5

6 MONTHLY TOURISM PERFORMANCE INDICATORS ( 2013 = 100) DECEMBER 2014 (cont.) RESTAURANT INDUSTRY Meals served evolution index (1) Index Index % Var. IN BRIEF RESTAURANT INDUSTRY DECEMBER: 1 POINT INCREASE YEAR-TO-DATE: 2 POINT DECREASE Restaurants - 1 to 99 seats December 100,0 102,5 2,5% Year-to-date 100,0 97,4-2,6% Annual 100,0 98,2-1,8% 110 Restauration performance: (2013=100) Meals served evolution index Restaurants seats or more Total December 100,0 100,6 0,6% Year-to-date 100,0 97,6-2,4% Annual 100,0 98,0-2,0% = January 100,0 96,1-3,9% February 100,0 100,3 0,3% March 100,0 93,7-6,3% April 100,0 104,1 4,1% May 100,0 99,8-0,2% June 100,0 105,8 5,8% July 100,0 93,4-6,6% August 100,0 94,5-5,5% September 100,0 98,5-1,5% October 100,0 98,6-1,4% November 100,0 94,9-5,1% December 100,0 100,9 0,9% Year-to-date 100,0 98,1-1,9% Annual 100,0 98,1-1,9% (1) Based on the number of meals served in 47 restaurants of the region. The index enables measuring the monthly and seasonal variations of clients. IN BRIEF BED & BREAKFAST DECEMBER: 7 POINT INCREASE YEAR-TO-DATE: 11 POINT INCREASE BED & BREAKFAST Occupancy rate evolution (1) January 15,4 17,9 16,2% February 30,8 29,7-3,6% March 19,9 24,6 23,6% April 26,1 31,4 20,3% May 34,8 41,6 19,5% June 35,4 42,8 20,9% July 46,8 52,7 12,6% August 61,2 61,1-0,2% September 49,6 49,6 0,0% October 41,6 34,3-17,5% November 15,8 27,3 72,8% December 26,9 28,8 7,1% % Bed & Breakfast Occupancy rate evolution Year-to-date 34,2 38,0 11,1% Annual 34,2 38,0 11,1% (1) Based on occupancy rate of 10 Bed & Breakfast of the region. Source : QCT, Strategy, Planning and Developpement Division 6

7 MONTHLY TOURISM PERFORMANCE INDICATORS ( 2013 = 100) DECEMBER 2014 (end) Index Index % Var. JEAN-LESAGE INTERNATIONAL AIRPORT Enplaned passengers index IN BRIEF JEAN-LESAGE INTERNATIONAL AIRPORT DECEMBER: 4 POINT INCREASE YEAR-TO-DATE: 8 POINT INCREASE Domestic flights December 100,0 115,2 15,2% Year-to-date 100,0 115,4 15,4% Annual 100,0 115,4 15,4% Airport activity performance: (2013=100) Enplaned passengers index Transborder and international flights Total December 100,0 94,3-5,7% Year-to-date 100,0 99,1-0,9% Annual 100,0 98,6-1,4% = January 100,0 107,7 7,7% February 100,0 101,6 1,6% March 100,0 103,6 3,6% April 100,0 110,7 10,7% May 100,0 107,6 7,6% June 100,0 106,3 6,3% July 100,0 108,2 8,2% August 100,0 111,5 11,5% September 100,0 112,1 12,1% October 100,0 111,6 11,6% November 100,0 111,8 11,8% December 100,0 104,2 4,2% Year-to-date 100,0 107,7 7,7% Annual 100,0 107,7 7,7% 2014 IN BRIEF CRUSES - PORT OF QUÉBEC NOVEMBER: 5 POINT DECREASE YEAR-T0-DATE: 14 P0INT INCREASE CRUSES - PORT OF QUÉBEC Visitors evolution index (passengers and crew members) January 0,0 0,0 February 0,0 March 0,0 April 0,0 May 0,0 June 85,7 July 80,5 August 65,5 September 87,6 October 72,5 November 0,0 December 0,0 Year-to-date 0,0 0,0 Annual 82,8 Source : QCT, Strategy, Planning and Developpement Division 7

8 TOTAL TOURIST ACTIVITY MONTHLY TOURISM PERFORMANCE INDICATORS ( 2007 = 100) SUMMARY Aggregate index of tourist activity Index Index Index Index Index Index Index January 98,0 96,2 104,1 103,6 100,4 91,6 89,3 February 105,7 95,5 102,7 95,9 98,5 93,7 94,0 March 102,9 98,3 105,3 95,2 96,5 101,7 92,8 April 103,9 100,5 107,5 102,9 94,4 90,1 94,5 May 109,6 94,6 96,9 93,9 94,7 91,4 94,8 June 106,4 92,9 96,5 94,7 93,6 91,0 95,9 July 111,8 101,2 101,6 99,3 95,0 94,1 93,9 August 115,5 105,5 100,3 95,7 95,3 96,6 98,0 September 106,3 97,3 98,1 100,4 95,9 91,6 92,7 October 106,8 93,9 96,2 96,6 94,2 94,7 97,4 November 101,5 97,0 95,7 99,1 97,8 96,0 94,7 December 97,4 99,1 106,2 106,5 101,4 98,3 99,3 Year-to-date 106,8 97,8 100,2 98,1 95,8 93,9 94,7 Annual 106,8 97,8 100,2 98,1 95,8 93,9 94,7 LODGING Room occupancy evolution index Index Index Index Index Index Index Index January 94,4 95,8 104,6 101,2 103,9 95,9 94,6 February 106,1 94,3 101,0 96,4 99,9 95,2 96,1 March 108,9 96,7 102,9 99,7 100,1 103,2 100,9 April 113,1 100,5 108,3 106,4 100,9 102,0 102,6 May 113,1 88,1 94,3 95,2 99,6 92,8 98,3 June 108,6 92,7 98,0 97,7 99,8 94,3 96,2 July 113,2 104,7 104,4 101,1 99,4 96,1 100,3 August 115,2 106,6 104,5 98,9 99,5 99,4 104,2 September 110,5 102,1 104,4 107,3 102,1 96,5 101,4 October 111,1 92,7 91,8 94,1 98,7 96,0 98,9 November 106,7 93,5 98,3 102,6 101,7 100,9 102,3 December 103,2 102,3 110,5 112,7 109,6 104,5 107,9 Year-to-date 109,5 97,9 101,6 100,6 100,9 97,7 100,3 Annual 109,5 97,9 101,6 100,6 100,9 97,7 100,3 SITES AND ATTRACTIONS Admissions evolution index Index Index Index Index Index Index Index January 97,9 86,9 107,8 97,4 98,3 89,0 80,6 February 100,7 94,3 105,2 90,1 94,6 91,6 92,2 March 84,6 91,5 98,9 73,3 76,0 93,1 72,5 April 82,4 84,4 89,7 90,9 80,8 68,8 72,6 May 102,4 99,5 89,5 88,9 87,9 91,1 95,5 June 102,5 87,7 89,4 86,0 91,4 91,5 97,3 July 104,0 89,0 89,9 87,1 89,7 89,4 89,1 August 110,5 93,1 82,4 81,4 89,5 87,2 91,8 September 105,9 80,9 82,7 84,7 91,7 92,7 92,6 October 112,6 93,4 94,3 97,9 99,3 112,4 122,4 November 86,1 88,3 85,2 82,5 103,9 85,7 81,1 December 78,9 83,6 97,4 88,1 101,0 95,3 76,5 Year-to-date 100,1 89,9 91,7 86,4 90,6 90,5 89,7 Annual 100,1 89,9 91,7 86,4 90,6 90,5 89,7 The best index of the period Source : QCT, Strategy, Planning and Developpement Division 8

9 MONTHLY TOURISM PERFORMANCE INDICATORS ( 2007 = 100) SUMMARY (end) BOUTIQUES/RETAIL STORES Transactions evolution index Index Index Index Index Index Index Index January 92,8 91,7 112,5 103,4 94,1 77,1 81,0 February 123,9 113,8 125,2 102,7 110,9 112,8 109,9 March 111,0 112,7 129,1 91,0 102,3 126,7 84,5 April 109,8 117,6 120,1 103,1 96,0 83,1 104,3 May 127,3 96,7 96,5 89,0 89,1 93,2 99,6 June 111,7 89,5 94,7 86,2 80,7 83,9 98,6 July 126,2 101,8 100,8 95,8 86,2 89,0 92,1 August 131,4 104,2 98,4 90,9 82,8 87,7 95,4 September 122,2 98,7 100,0 96,4 92,5 88,4 84,0 October 110,7 102,4 103,4 97,2 96,3 94,0 105,9 November 112,3 114,8 93,6 99,5 97,9 110,4 115,1 December 97,9 110,1 104,5 107,0 97,3 104,0 116,3 Year-to-date 118,8 102,4 102,4 95,2 90,5 92,4 97,0 Annual 118,8 102,4 102,4 95,2 90,5 92,4 97,0 RESTAURANT INDUSTRY Meals served evolution index Index Index Index Index Index Index Index January 104,2 101,0 99,9 108,7 98,5 91,1 87,5 February 101,6 92,1 97,7 95,2 94,4 87,2 87,5 March 98,3 98,2 103,4 97,4 96,6 95,5 89,5 April 96,8 100,6 108,5 102,0 90,1 84,0 87,4 May 102,1 101,0 102,7 95,3 92,2 89,3 89,1 June 103,1 95,8 97,3 96,1 90,4 88,8 94,0 July 108,3 100,3 101,8 101,7 93,6 94,5 88,3 August 112,9 108,3 101,1 97,3 95,5 98,6 93,2 September 96,5 95,8 94,2 97,7 90,6 86,0 84,7 October 98,4 93,1 100,4 99,2 86,6 87,8 86,6 November 96,4 99,0 96,3 99,8 91,0 89,1 84,6 December 95,3 96,7 104,0 104,2 92,6 89,9 90,7 Year-to-date 101,9 98,9 100,5 99,3 92,6 90,6 88,9 Annual 101,9 98,9 100,5 99,3 92,6 90,6 88,9 JEAN-LESAGE INTERNATIONAL AIRPORT Enplaned passengers index Index Index Index Index Index Index Index January 115,3 124,0 133,9 162,4 159,3 164,7 177,4 February 119,8 125,6 133,2 153,4 157,2 160,0 162,6 March 118,4 128,0 143,7 169,7 175,2 183,3 189,9 April 111,2 105,1 136,2 147,1 148,2 161,5 178,8 May 118,8 108,9 124,1 130,0 134,0 140,9 151,6 June 127,9 114,3 130,9 138,4 145,4 148,0 157,3 July 140,2 136,1 152,1 168,2 173,0 188,1 203,5 August 126,7 127,0 139,0 151,0 154,0 169,7 189,2 September 116,8 113,7 144,0 148,3 153,6 150,2 168,4 October 101,1 106,8 128,0 124,4 139,6 133,0 148,4 November 98,4 98,2 115,0 131,9 125,7 139,1 155,5 December 106,1 118,9 137,0 157,2 157,7 169,0 176,1 Year-to-date 116,3 117,3 134,7 148,8 152,3 159,1 171,4 Annual 116,3 117,3 134,7 148,8 152,3 159,1 171,4 The best index of the period Source : QCT, Strategy, Planning and Developpement Division 9

10 ENTRIES, RE-ENTRIES VIA PROVINCE OF QUÉBEC BORDERS ONE OR MORE NIGHT TRIP United States Overseas Total / / /2013 Variation % Variation % Variation % ENTRIES (TOURISTS) January ,7% ,6% ,5% February ,1% ,7% ,8% March ,4% ,2% ,4% April ,2% ,1% ,3% May ,7% ,0% ,8% June ,6% ,0% ,1% July ,1% ,3% ,1% August ,6% ,4% ,3% September ,8% ,0% ,3% October ,1% ,0% ,1% November ,8% ,9% ,2% December Year-to-date ,6% ,0% ,8% RE-ENTRIES (CANADIANS) January ,8% ,4% ,9% February ,1% ,9% ,5% March ,8% ,3% ,6% April ,8% ,7% ,5% May ,5% ,5% ,2% June ,6% ,0% ,3% July ,0% ,8% ,5% August ,4% ,9% ,9% September ,5% ,4% ,2% October ,4% ,6% ,3% November ,9% ,0% ,5% December Year-to-date ,9% ,9% ,2% TOURISTIC SURPLUS (DEFICIT) January ,9% ,1% ,3% February ,3% ,5% ,7% March ,0% ,2% ,9% April ,6% ,9% ,1% May ,7% ,3% ,4% June ,0% ,7% ,8% July ,2% ,5% ,4% August ,5% ,1% ,3% September ,4% ,5% ,9% October ,0% ,5% ,6% November ,0% ,6% ,3% December Year-to-date ,2% ,2% ,5% Source : Statistics Canada, International travel, cat # PIF 10

11 LODGING STATISTICS - QUÉBEC CITY AND AREA DECEMBER 2014 Warning: Following regulation changes introduced by Tourisme Québec concerning the status of tourist residences, the results from year 2014 cannot be compared to those of previous years Number of rooms 4 to to Total % Var % Var % Var % Var January Available rooms ,1% ,6% ,8% ,4% Occupancy rate 29,1 27,3 28,9 5,9% 45,4 41,5 44,9 8,2% 47,3 45,1 44,7-0,9% 43,2 40,4 42,0 4,0% Average price 105,30 $ 101,70 $ 100,20 $ -1,5% 109,80 $ 114,60 $ 113,50 $ -1,0% 126,50 $ 133,50 $ 127,00 $ -4,9% 115,50 $ 120,60 $ 116,40 $ -3,5% February Available rooms ,7% ,8% ,4% ,5% Occupancy rate 36,8 39,0 39,0 0,0% 58,7 58,6 64,1 9,4% 64,0 64,9 68,9 6,2% 56,5 57,5 61,1 6,3% Average price 119,80 $ 121,30 $ 107,20 $ -11,6% 111,60 $ 118,90 $ 117,90 $ -0,8% 136,70 $ 135,30 $ 140,30 $ 3,7% 121,90 $ 125,60 $ 125,00 $ -0,5% March Available rooms ,1% ,3% ,3% ,9% Occupancy rate 32,4 34,2 31,6-7,6% 51,5 56,6 60,0 6,0% 53,7 55,3 60,0 8,5% 48,7 52,4 54,4 3,8% Average price 118,90 $ 100,00 $ 101,50 $ 1,5% 110,30 $ 112,00 $ 115,30 $ 2,9% 128,70 $ 130,10 $ 136,30 $ 4,8% 118,10 $ 117,60 $ 120,30 $ 2,3% April Available rooms ,5% ,3% ,7% ,9% Occupancy rate 27,7 29,8 30,5 2,3% 48,9 49,2 55,1 12,0% 48,5 51,3 60,3 17,5% 45,1 46,7 52,0 11,3% Average price 95,30 $ 81,50 $ 86,80 $ 6,5% 109,00 $ 107,50 $ 109,80 $ 2,1% 127,20 $ 130,60 $ 131,80 $ 0,9% 114,30 $ 113,70 $ 115,40 $ 1,5% May Available rooms ,0% ,8% ,5% ,5% Occupancy rate 38,5 41,8 40,9-2,2% 65,6 63,5 68,4 7,7% 65,6 62,1 71,2 14,7% 60,3 58,5 64,0 9,4% Average price 95,60 $ 100,50 $ 102,70 $ 2,2% 112,80 $ 115,00 $ 117,40 $ 2,1% 144,50 $ 141,40 $ 150,70 $ 6,6% 122,80 $ 123,40 $ 127,80 $ 3,6% June Available rooms ,1% ,4% ,0% ,5% Occupancy rate 47,8 47,3 47,5 0,4% 69,0 70,0 72,3 3,3% 72,7 69,1 73,5 6,4% 66,0 65,3 68,0 4,1% Average price 112,30 $ 108,30 $ 108,80 $ 0,5% 131,30 $ 131,60 $ 122,50 $ -6,9% 157,60 $ 161,20 $ 158,40 $ -1,7% 138,10 $ 138,80 $ 133,50 $ -3,8% July Available rooms ,7% ,5% ,0% ,7% Occupancy rate 58,1 60,2 63,0 4,7% 72,5 73,9 79,0 6,9% 77,8 75,8 80,3 5,9% 71,6 71,9 76,5 6,4% Average price 119,10 $ 122,10 $ 129,50 $ 6,1% 143,40 $ 137,60 $ 148,90 $ 8,2% 174,30 $ 171,60 $ 178,20 $ 3,8% 151,10 $ 147,00 $ 156,70 $ 6,6% August Available rooms ,1% ,3% ,5% ,5% Occupancy rate 63,1 66,0 71,1 7,7% 78,6 82,1 87,8 6,9% 82,4 86,1 89,4 3,8% 76,9 80,3 85,3 6,2% Average price 118,90 $ 130,10 $ 128,70 $ -1,1% 138,30 $ 143,50 $ 148,90 $ 3,8% 172,00 $ 167,90 $ 186,10 $ 10,8% 146,60 $ 150,00 $ 158,90 $ 5,9% September Available rooms ,3% ,3% ,1% ,9% Occupancy rate 49,1 50,8 52,5 3,3% 73,3 69,9 76,7 9,7% 73,5 72,5 74,5 2,8% 68,7 67,2 71,5 6,4% Average price 107,60 $ 113,80 $ 126,30 $ 11,0% 134,40 $ 135,40 $ 137,40 $ 1,5% 174,50 $ 167,10 $ 185,30 $ 10,9% 144,20 $ 143,30 $ 152,80 $ 6,6% October Available rooms ,2% ,7% ,2% ,8% Occupancy rate 42,2 46,1 46,0-0,2% 64,1 63,7 67,4 5,8% 69,1 69,4 70,9 2,2% 61,8 62,3 64,7 3,9% Average price 108,10 $ 106,40 $ 107,30 $ 0,8% 120,40 $ 120,80 $ 126,10 $ 4,4% 171,70 $ 163,80 $ 175,70 $ 7,3% 138,00 $ 135,30 $ 142,30 $ 5,2% November Available rooms ,8% ,6% ,3% ,3% Occupancy rate 30,1 30,0 28,8-4,0% 50,0 52,0 49,3-5,2% 52,1 55,9 61,0 9,1% 47,4 49,6 50,1 1,0% Average price 78,60 $ 86,00 $ 85,90 $ -0,1% 109,60 $ 112,30 $ 112,40 $ 0,1% 128,70 $ 133,20 $ 142,90 $ 7,3% 113,60 $ 118,10 $ 123,00 $ 4,1% December Available rooms ,5% ,5% ,9% ,9% Occupancy rate 31,4 32,6 30,8-5,5% 46,4 47,3 47,7 0,8% 51,2 49,4 55,1 11,5% 45,6 45,4 47,3 4,2% Average price 119,20 $ 108,60 $ 118,50 $ 9,1% 111,50 $ 112,70 $ 119,80 $ 6,3% 136,10 $ 138,60 $ 150,80 $ 8,8% 126,70 $ 121,90 $ 131,60 $ 8,0% Year-to-date average Available rooms ,8% ,4% ,3% ,9% Occupancy rate 41,1 42,7 43,3 1,4% 60,4 60,8 64,5 6,1% 63,2 63,0 67,7 7,5% 57,8 58,2 61,7 6,0% Average price 110,12 $ 110,08 $ 112,76 $ 2,4% 118,07 $ 123,97 $ 126,60 $ 2,1% 151,61 $ 150,33 $ 159,12 $ 5,8% 131,72 $ 131,93 $ 136,76 $ 3,7% Annual average Available rooms ,8% ,4% ,3% ,9% Occupancy rate 41,1 42,7 43,3 1,4% 60,4 60,8 64,5 6,1% 63,2 63,0 67,7 7,5% 57,8 58,2 61,7 6,0% Average price 110,12 $ 110,08 $ 112,76 $ 2,4% 118,07 $ 123,97 $ 126,60 $ 2,1% 151,61 $ 150,33 $ 159,12 $ 5,8% 131,72 $ 131,93 $ 136,76 $ 3,7% Québec City and Area Lodging performance Occupancy rate Lodging performance Average price 90 % $ Source : Institut de la statistique du Québec (special QCT compilation) 11

12 LODGING STATISTICS - QUÉBEC CITY DECEMBER 2014 Warning: Following regulation changes introduced by Tourisme Québec concerning the status of tourist residences, the results from year 2014 cannot be compared to those of previous years Number of rooms 4 to to Total % Var % Var % Var % Var January Available rooms ,2% ,2% ,1% ,0% Occupancy rate 28,5 27,1 31,6 16,6% 45,6 43,3 46,1 6,5% 47,0 45,2 45,4 0,4% 44,1 42,1 44,1 4,8% Average price 85,10 $ 69,00 $ 81,50 $ 18,1% 104,70 $ 107,20 $ 109,50 $ 2,1% 124,40 $ 132,20 $ 125,10 $ -5,4% 111,20 $ 115,50 $ 112,60 $ -2,5% February Available rooms ,1% ,3% ,8% ,2% Occupancy rate 38,0 38,2 40,8 6,8% 61,7 61,9 65,3 5,5% 63,4 64,6 69,6 7,7% 59,4 60,1 63,8 6,2% Average price 94,40 $ 96,10 $ 97,80 $ 1,8% 110,20 $ 113,80 $ 115,20 $ 1,2% 135,60 $ 135,20 $ 139,00 $ 2,8% 119,30 $ 122,10 $ 123,10 $ 0,8% March Available rooms ,1% ,2% ,9% ,9% Occupancy rate 33,0 36,2 33,6-7,2% 55,6 59,4 61,8 4,0% 53,3 55,1 61,0 10,7% 51,8 54,8 57,6 5,1% Average price 82,10 $ 84,40 $ 90,90 $ 7,7% 108,70 $ 108,60 $ 113,00 $ 4,1% 127,20 $ 127,90 $ 132,90 $ 3,9% 113,80 $ 113,70 $ 117,60 $ 3,4% April Available rooms ,3% ,2% ,7% ,6% Occupancy rate 33,3 35,9 38,9 8,4% 54,0 54,5 56,7 4,0% 51,5 53,4 62,6 17,2% 50,4 51,7 56,3 8,9% Average price 85,80 $ 86,90 $ 89,50 $ 3,0% 109,20 $ 106,10 $ 108,30 $ 2,1% 127,30 $ 131,10 $ 131,90 $ 0,6% 114,40 $ 114,70 $ 115,60 $ 0,8% May Available rooms ,6% ,1% ,8% ,8% Occupancy rate 47,1 51,5 52,2 1,4% 69,9 67,7 72,0 6,4% 67,6 64,1 73,6 14,8% 66,0 63,7 69,9 9,7% Average price 94,60 $ 98,30 $ 104,20 $ 6,0% 111,90 $ 115,20 $ 115,80 $ 0,5% 145,50 $ 142,10 $ 151,80 $ 6,8% 124,00 $ 125,20 $ 128,40 $ 2,6% June Available rooms ,2% ,6% ,1% ,5% Occupancy rate 53,3 57,0 57,8 1,4% 73,8 74,0 74,9 1,2% 74,6 71,0 75,0 5,6% 71,3 70,6 72,6 2,8% Average price 111,40 $ 114,70 $ 120,90 $ 5,4% 117,50 $ 116,30 $ 122,60 $ 5,4% 159,40 $ 162,40 $ 160,00 $ -1,5% 133,60 $ 133,70 $ 136,50 $ 2,1% July Available rooms ,1% ,1% ,2% ,2% Occupancy rate 66,3 67,7 74,5 10,0% 79,1 80,8 82,9 2,6% 80,0 78,0 82,4 5,6% 77,7 78,0 81,6 4,6% Average price 126,00 $ 125,20 $ 135,10 $ 7,9% 134,80 $ 130,80 $ 143,70 $ 9,9% 176,20 $ 173,50 $ 180,00 $ 3,7% 150,50 $ 146,20 $ 156,90 $ 7,3% August Available rooms ,3% ,6% ,0% ,2% Occupancy rate 71,6 74,8 82,2 9,9% 85,7 87,3 91,1 4,4% 84,3 87,9 91,1 3,6% 83,3 85,8 90,0 4,9% Average price 120,40 $ 133,70 $ 136,80 $ 2,3% 134,50 $ 139,30 $ 145,90 $ 4,7% 174,30 $ 169,80 $ 188,70 $ 11,1% 147,30 $ 150,20 $ 161,00 $ 7,2% September Available rooms ,5% ,5% ,1% ,5% Occupancy rate 58,9 62,4 64,4 3,2% 77,0 74,7 80,2 7,4% 75,1 72,5 76,6 5,7% 73,9 72,2 76,9 6,5% Average price 115,20 $ 122,40 $ 128,40 $ 4,9% 124,80 $ 125,60 $ 128,10 $ 2,0% 177,20 $ 167,10 $ 188,00 $ 12,5% 142,90 $ 141,20 $ 150,40 $ 6,5% October Available rooms ,9% ,9% ,3% ,8% Occupancy rate 54,6 56,8 56,5-0,5% 70,2 68,4 70,9 3,7% 71,8 71,1 73,0 2,7% 68,7 67,8 69,8 2,9% Average price 114,00 $ 109,30 $ 115,20 $ 5,4% 119,80 $ 120,60 $ 125,50 $ 4,1% 173,10 $ 165,80 $ 177,40 $ 7,0% 140,50 $ 137,50 $ 144,80 $ 5,3% November Available rooms ,6% ,3% ,6% ,7% Occupancy rate 37,2 38,5 36,3-5,7% 53,7 54,3 52,2-3,9% 54,7 57,7 62,8 8,8% 52,1 53,7 54,5 1,5% Average price 79,20 $ 83,60 $ 89,30 $ 6,8% 108,10 $ 111,80 $ 111,40 $ -0,4% 129,00 $ 133,60 $ 143,50 $ 7,4% 114,10 $ 118,50 $ 123,80 $ 4,5% December Available rooms ,5% ,9% ,1% ,5% Occupancy rate 35,0 38,3 34,5-9,9% 48,2 49,6 49,4-0,4% 51,6 50,0 56,2 12,4% 47,9 48,3 50,2 3,9% Average price 86,70 $ 95,00 $ 110,20 $ 16,0% 111,50 $ 111,90 $ 113,70 $ 1,6% 132,00 $ 135,50 $ 148,40 $ 9,5% 118,00 $ 119,40 $ 127,30 $ 6,6% Year-to-date average Available rooms ,5% ,5% ,5% ,3% Occupancy rate 47,0 49,3 50,9 3,2% 64,5 64,7 67,0 3,6% 64,6 64,1 69,4 8,3% 62,3 62,5 65,8 5,3% Average price 104,65 $ 107,58 $ 114,43 $ 6,4% 118,07 $ 119,13 $ 123,38 $ 3,6% 152,24 $ 150,74 $ 159,79 $ 6,0% 130,23 $ 130,64 $ 136,48 $ 4,5% Annual average Available rooms ,5% ,5% ,5% ,3% Occupancy rate 47,0 49,3 50,9 3,2% 64,5 64,7 67,0 3,6% 64,6 64,1 69,4 8,3% 62,3 62,5 65,8 5,3% Average price 104,65 $ 107,58 $ 114,43 $ 6,4% 118,07 $ 119,13 $ 123,38 $ 3,6% 152,24 $ 150,74 $ 159,79 $ 6,0% 130,23 $ 130,64 $ 136,48 $ 4,5% Québec City Lodging performance Occupancy rate Lodging performance Average price 100% $ Source : Institut de la statistique du Québec (special QCT compilation) 12

13 Québec City and Tourism LODGING STATISTICS - SOLDED ROOMS DECEMBER 2014 Warning: Following regulation changes introduced by Tourisme Québec concerning the status of tourist residences, the results from year 2014 cannot be compared to those of previous years Québec City Green belt Québec City and Area % Var % Var % Var January Daily ,1% ,7% ,9% Monthly ,5% ,9% ,4% February Daily ,3% ,9% ,5% Monthly ,6% ,1% ,3% March Daily ,0% ,7% ,2% Monthly ,0% ,5% ,2% April Daily ,8% ,2% ,7% Monthly ,6% ,5% ,6% May Daily ,6% ,2% ,9% Monthly ,7% ,5% ,9% June Daily ,5% ,8% ,0% Monthly ,5% ,9% ,0% July Daily ,8% ,3% ,4% Monthly ,8% ,4% ,4% August Daily ,1% ,7% ,8% Monthly ,1% ,6% ,8% September Daily ,9% ,8% ,0% Monthly ,0% ,8% ,1% October Daily ,7% ,7% ,6% Monthly ,8% ,3% ,0% November Daily ,2% ,6% ,5% Monthly ,1% ,4% ,4% December Daily ,3% ,2% ,4% Monthly ,3% ,3% ,3% Average year-to-date Daily ,0% ,6% ,8% Average annual Daily ,0% ,6% ,8% Average annual Monthly ,0% ,3% ,8% Total annual ,0% ,3% ,8% Lodging performance Solded rooms evolution Québec City Green belt Source : Institut de la statistique du Québec (special QCT compilation) 13

14 QUÉBEC CITY TOURISM WEB SITE Number of user accesses Number of pages viewed % Var % Var January ,4% ,5% February ,0% ,5% March ,5% ,4% April ,3% ,7% May ,4% ,6% June ,5% ,3% July ,2% ,6% August ,4% ,0% September ,0% ,6% October ,4% ,2% November ,4% ,2% December ,5% ,6% Year-to-date ,8% ,4% Total ,8% ,4% Source : QCT, Google analytics Web site trafic WEB SITE USER ACCESSES DECEMBER: 35,5% INCREASE YEAR-TO-DATE: 12,8% INCREASE Ratio pages viewed / access to site December Total annual 2013 : 3,8 pages 4,0 pages 2014 : 3,4 pages 4,0 pages For site access (bars), read left scale For consulted files (lines), read right scale 14

15 BUSINESS TRAVEL - SOLDED ROOMS Data collected monthly from 44 hotels of the region representing near rooms DECEMBER 2014 Monthly datas Réunions et congrès d'affaires Affaires individuel Total % Var % Var %Var January ,4% ,0% ,2% February ,0% ,7% ,9% March ,3% ,1% ,0% April ,7% ,5% ,3% May ,5% ,9% ,0% June ,9% ,7% ,7% July ,9% ,5% ,8% August ,3% ,1% ,5% September ,4% ,0% ,5% October ,8% ,9% ,4% November ,2% ,8% ,7% December ,5% ,4% ,5% Year-to-date ,8% ,6% ,5% Total ,8% ,6% ,5% Business travel Solded rooms evolution Conventions Individuals Source : Association hôtelière de la région de Québec (special QCT compilation) 15

16 RÉGION'S SOCIOECONOMIC STATISTICS DECEMBER 2014 Québec City and Area Province of Québec Canada Nov Dec %cha Nov Dec %cha Nov Dec %cha Population over 15 years old ('000) 655,2 655,6 0,1% 6 762, ,8 0,0% , ,0 0,1% Labor force ('000) 444,4 441,2-0,7% 4 369, ,8-0,3% , ,4-0,1% Employment ('000) 421,3 417,4-0,9% 4 036, ,7-0,2% , ,6 0,0% Unemployment ('000) 23,1 23,8 3,0% 332,9 325,1-2,3% 1 278, ,8-0,5% Unemployment rate (%) 5,2 5,4 3,8% 7,6 7,5-1,3% 6,6 6,6 0,0% Consumer price index (2002=100) 121,8 124,5 2,2% 121,6 124,3 2,2% 123,0 125,9 2,4% Source : Statistics Canada, CANSIM II BRIEF DEMOGRAPHIC PROFILE ROAD DISTANCE TO QUÉBEC CITY AND AREA QUÉBEC CITY AND AREA POPULATION AREA Montreal 253 Ottawa 453 Québec City ,3 Boston 761 Toronto 798 La Cité-Limoilou ,2 New York 863 Les Rivières ,6 Philadelphia 995 Sainte-Foy-Sillery- Halifax 1043 Cap-Rouge ,0 Detroit 1194 Charlesbourg ,8 Washington 1295 Beauport ,3 Chicago 1621 La-Haute-Saint-Charles ,4 L'Ancienne-Lorette ,0 Saint-Augustin-de-Desmaures ,0 RCM of La Côte-de-Beaupré ,2 RCM of L'Île-d'Orléans ,8 RCM of Portneuf ,7 RCM of La Jacques-Cartier ,1 TOTAL ,1 Source : Statistics Canada, 2011 Census TEMPERATURES Average Average (30 years) 2013 C C Source : Transport Quebec Primary sector Other services 0,8% 15,4% Educational services 6,6% January Daily minimum -17,6-17,5 Source : Statistics Canada, Labour force survey Daily maximum -7,9-5,9 July Daily minimum 13,4 13,8 Daily maximum 25,0 26,0 Jobs linked to tourist activity in 2012 KM Breakdown of employment by industry Québec City and Area Trade 14,6% Health care and social assistance 14,8% Manufacturing sector 13,3% Finance 7,5% Professional, scientific and tech. services 7,9% Accomodation, food services 8,0% Public administration 11,1% PRECIPITATIONS Direct jobs Indirect jobs Annual average-rain (mm) 1230,3 1246,2 Total (full time equivalents) Source : Environment Canada Source : Institut de la statistique du Québec 16

17 OVERVIEW OF TOURISTS WHO VISITED QUÉBEC CITY IN 2012 ( Results of this survey are updated annually) Tourists: Origin Total Total expenditures (person-visits) number of nights (in CDN dollars) '000 % '000 % '000 $ % Province of Québec ,2% ,7% ,1% Rest of Canada 407 8,7% ,8% ,6% Total-Canada ,9% ,5% ,7% United States 416 8,9% ,3% ,9% Overseas 436 9,3% ,2% ,4% Total ,0% ,0% ,0% Visit Average expenditures duration Average expenditures per visit (nights) per night $ $ Province of Québec 169,97 1,98 85,84 Rest of Canada 407,03 3,32 122,65 Total-Canada 194,38 2,12 91,61 United States 509,35 3,10 164,14 Overseas 499,28 4,49 111,11 Total 242,59 2,43 99,87 Same-day visitors Origin Total expenditures (person-visits) (in CDN dollars) '000 % '000 $ % Province of Québec ,5% ,0% Rest of Canada 30 0,4% ,1% Total-Canada ,9% ,3% United States 38 0,5% ,4% Overseas 40 0,6% ,3% Total ,0% ,0% Visitors: ,0% ,0% Définitions: Visitor: Any person who is passing through the region and whose residence is located outside of an 40-km radius Tourist: Visitor staying at least one night in the region Same-day visitor: Visitor not staying overnight. Source : Statistics Canada, CITIES 2012 Project (special QCT compilation) 17

18 OVERVIEW OF TOURISTS WHO VISITED QUÉBEC CITY IN 2012 (cont.) ( Results of this survey are updated annually) Visit Quarter (distribution of persons-travels) I (winter) II (spring) III (summer) IV (fall) % % % % Province of Québec 18,6 20,7 34,8 25,8 Rest of Canada 8,9 18,8 44,8 27,5 Total-Canada 17,6 20,5 35,9 26,0 United States 9,6 22,5 45,8 22,0 Overseas 10,5 22,2 51,6 15,7 Total 16,2 20,9 38,2 24,7 Primary Purpose of trip Visiting friends Pleasure Business or relatives Others % % % % Province of Québec 36,3 9,6 50,8 3,3 Rest of Canada 52,2 15,1 24,8 7,9 Total-Canada 38,0 10,2 48,0 3,8 United States 76,5 9,2 10,7 3,6 Overseas 61,6 10,6 25,9 1,9 Total 43,6 10,1 42,7 3,6 Accommodation Commercial Private Not specified % % % Province of Québec 43,7 56,3 0,0 Rest of Canada 66,6 33,4 0,0 Total-Canada 47,5 52,5 0,0 United States 72,2 11,0 16,8 Overseas 44,2 39,3 16,5 Total 49,7 45,6 4,7 Source : Statistics Canada, CITIES 2012 Project (special QCT compilation) 18

19 OVERVIEW OF TOURISTS WHO VISITED QUÉBEC CITY IN 2012 (cont.) ( Results of this survey are updated annually) Average expenditures Food & Vehicule operation Accomodation beverage (incl. rental) $ % $ % $ % Province of Québec 46,80 $ 27,5% 53,55 $ 31,5% 28,50 $ 16,8% Rest of Canada 174,20 $ 42,8% 120,96 $ 29,7% 48,24 $ 11,9% Total-Canada 59,91 $ 30,8% 60,50 $ 31,1% 30,53 $ 15,7% United States 221,68 $ 43,5% 138,57 $ 27,2% 44,67 $ 8,8% Overseas 209,95 $ 42,1% 113,11 $ 22,7% 56,59 $ 11,3% Total 84,15 $ 34,7% 70,62 $ 29,1% 33,67 $ 13,9% Total - pleasure 123,13 $ 38,5% 89,84 $ 28,1% 36,05 $ 11,3% Total - business 184,19 $ 47,6% 98,47 $ 25,5% 41,13 $ 10,6% Total - visiting friends/relative 23,61 $ 18,7% 42,73 $ 33,9% 28,84 $ 22,9% Recreation & entertainment Others TOTAL $ % $ % $ % Province of Québec 12,37 $ 7,3% 28,75 $ 16,9% 169,97 $ 100,0% Rest of Canada 28,58 $ 7,0% 35,05 $ 8,6% 407,03 $ 100,0% Total-Canada 14,04 $ 7,2% 29,40 $ 15,1% 194,38 $ 100,0% United States 45,73 $ 9,0% 58,70 $ 11,5% 509,35 $ 100,0% Overseas 47,42 $ 9,5% 72,21 $ 14,5% 499,28 $ 100,0% Total 19,11 $ 7,9% 35,04 $ 14,4% 242,59 $ 100,0% Total - pleasure 30,31 $ 9,5% 40,53 $ 12,7% 319,86 $ 100,0% Total - business 7,43 $ 1,9% 55,42 $ 14,3% 386,64 $ 100,0% Total - visiting friends/relative 10,13 $ 8,0% 20,90 $ 16,6% 126,21 $ 100,0% Primary transportation mode Car Airplane Bus Rail commercial % % % % Province of Québec 94,1 0,9 2,8 0,3 Rest of Canada 59,8 19,5 4,2 7,0 Total-Canada 90,4 2,9 3,0 1,0 United States 47,5 3,8 16,2 1,8 Overseas 37,2 10,0 18,2 6,1 Total 77,5 4,0 6,8 1,9 Ship/Boat Other Not stated % % Province of Québec 0,0 1,9 Rest of Canada 0,0 9,5 Total-Canada 0,0 2,7 United States 8,1 22,6 Overseas 4,5 24,0 Total 1,7 8,1 Source : Statistics Canada, CITIES 2012 Project (special QCT compilation) 19

20 OVERVIEW OF TOURISTS WHO VISITED QUÉBEC CITY IN 2012 (end) ( Results of this survey are updated annually) Visit Quarter by origin (person-visits) I (winter) II (spring) III (summer) ('000) % ('000) % ('000) % Province of Québec ,0% ,7% ,7% Rest of Canada 36 4,7% 77 7,8% ,1% Total-Canada ,7% ,5% ,8% United States 40 5,2% 94 9,6% ,6% Overseas 46 6,0% 97 9,9% ,5% Total ,0% ,0% ,0% IV (fall) TOTAL ('000) % ('000) % Province of Québec ,6% ,2% Rest of Canada 112 9,7% 407 8,7% Total-Canada ,3% ,9% United States 91 7,9% 416 8,9% Overseas 68 5,9% 436 9,3% Total ,0% ,0% Visit Quarter by origin (person-visits) comparative I (winter) II (spring) III (summer) ('000) % ('000) % ('000) % ,0% ,8% ,2% ,8% ,0% ,2% ,9% ,3% ,8% ,7% ,0% ,1% ,2% ,9% ,2% IV (fall) TOTAL ('000) % ('000) % ,9% ,0% ,0% ,0% ,0% ,0% ,1% ,0% ,7% ,0% Source : Statistics Canada, CITIES 2012 Project (special QCT compilation) 20