ECHO tourism STAT istics. Performance Report on Québec City Tourist Industry

Transcription

1 Performance Report on Québec City Tourist Industry MARCH 2013

2 Designed and produced by: Marc Giguère and Michel Goupil Development, Strategy and Planning Division For information or comments, please contact: Marc Giguère Tel: extension 5404 Fax: Michel Goupil Tel: extension 5406 Fax: Thank you to all our partners and collaborators Caution The statistics and analyses presented in this document are produced according to the information available at the time of production. Modifications could be made to subsequent publications. 2

3 HIGHLIGHTS - MARCH ,8% INCREASE IN AGREGATE INDEX IN MARCH, YEAR-TO-DATE INDEX IS INCREASING BY 0,8%, AFTER THREE MONTH MOST OF ALL SECTORS HAD INCREASING OF THEIR ACTIVITY Index (*) Index (*) Index (*) % Change Total tourist activity - aggregate index (**) March 95,2 96,5 105,0 8,8% Year-to-date 97,9 98,3 99,0 0,8% Lodging - room occupancy evolution index March 99,7 100,1 103,2 3,1% Year-to-date 98,9 101,1 98,1-3,0% Sites and attractions - admissions evolution index March 73,3 76,0 93,1 22,5% Year-to-date 85,5 88,4 91,5 3,5% Retail stores - transactions evolution index March 91,0 102,3 126,7 23,9% Year-to-date 99,2 103,2 106,5 3,2% Restaurant indus. - meals served evolution index March 97,4 96,6 104,6 8,3% Year-to-date 100,0 96,4 100,3 4,0% Accesses Accesses Accesses % Change QCT Web site - number of user accesses March ,3% Year-to-date ,8% (*) The monthly base index of 100 is equal to the ratio between the of results (number of rooms occupied, number of meals served, etc.) obtained from a sample taken during the month or over a given period and the of results obtained from the same sample during the same month or given period of the base year. The base year chosen for the current index is The example below illustrates the equation: (the of rooms occupied in January of year X / the of rooms occupied in January 2007) X 100. If the index is superior to 100, the number of rooms occupied has increase with reference to the base year. (**) The monthly aggregate index is obtained through weighting the four leading sectors of tourist activity. The weighting mode is explained in detail in the publication on the page presenting the index. This publication also includes the following statistics: Leading monthly statistics on the hotel industry and bed and breakfast. Enplaned passengers index at Jean-Lesage international Airport. International tourists entered in Canada by Québec boundaries. A forecast of upcoming events and conventions held in the region. Socio-economic and demographic information on the region. A short profile of the tourists visiting our region, notably where they are from, the length of their stay, their expenditures and their activities. ÉCHO tourism STAT istics is also available on the Bureau's Web site: 3

4 MONTHLY TOURISM PERFORMANCE INDICATORS ( 2007 = 100) MARCH Index Index Index % Var. TOTAL TOURIST ACTIVITY Aggregate index of tourist activity (1) January 103,6 100,4 94,7-5,7% February 95,9 98,5 97,0-1,5% March 95,2 96,5 105,0 8,8% April 102,9 94,4 May 93,9 94,7 June 94,7 93,6 July 99,3 95,0 August 95,7 95,3 September 100,4 95,9 October 96,6 94,2 November 99,1 97,8 December 106,5 104, = Aggregate index of tourist activity: (2007=100) Year-to-date 97,9 98,3 99,0 0,8% Annual 98,1 96,0 (1) Obtained by weighting the indexes for "Lodging" (43,7%), "Restaurant Industry" (35,5%), "Sites and Attractions" (10,8%) and "Boutiques/Retail Stores" (10,0%) based on the results of the survey on the breakdown of expenditures incurred by tourists who visited the Québec City region, performed by Statistics Canada (CITIES 2007 Project). The index enables measuring the monthly and seasonal variations of regional tourist activity. LODGING Room occupancy evolution index (2) 4 to 39 rooms March 85,6 97,9 94,9-3,1% Year-to-date 84,1 94,7 90,5-4,4% Annual 90,7 92,4 40 to 199 rooms March 101,8 102,8 107,3 4,4% Year-to-date 100,5 104,1 99,4-4,5% Annual 107,5 109,0 IN BRIEF AGGREGATE INDEX OF TOURIST ACTIVITY MARCH: 9 POINT INCREASE YEAR TO DATE: 1 POINT INCREASE LODGING MARCH: 3 POINT INCREASE YEAR-TO-DATE: 3 POINT DECREASE 200 rooms or more March 100,7 96,7 99,1 2,5% Total Year-to-date 101,5 99,1 97,8-1,3% Annual 95,9 94,3 January 101,2 103,9 95,9-7,7% February 96,4 99,9 95,2-4,7% March 99,7 100,1 103,2 3,1% April 106,4 100,9 May 95,2 99,6 June 97,7 99,8 July 101,1 99,4 August 98,9 99,5 September 107,3 102,1 October 94,1 98,7 November 102,6 101,7 December 112,7 109, = Lodging performance: (2007=100) Room occupancy evolution index Year-to-date 98,9 101,1 98,1-3,0% Annual 100,6 100,9 (2) Performed at all hotel establishments (approximately 245). The index enables measuring the monthly and seasonal variations in the number of occupied rooms. Source : QCT, Strategy, Planning and Developpement Division 4

5 MONTHLY TOURISM PERFORMANCE INDICATORS ( 2007 = 100) MARCH 2013 (cont.) SITES AND ATTRACTIONS Admissions evolution index (1) Index Index Index % Var. IN BRIEF SITES AND ATTRACTIONS MARCH: 23 POINT INCREASE YEAR-TO-DATE: 4 POINT INCREASE Indoor activities March 75,1 89,2 89,6 0,4% Year-to-date 86,4 93,7 88,9-5,1% Annual 91,1 91,7 Sites and attractions performance: (2007=100) Admissions evolution index Outdoor activities Total March 71,5 64,0 96,3 50,5% Year-to-date 84,9 84,7 93,3 10,2% Annual 80,9 89,4 January 97,4 98,3 89,0-9,5% February 90,1 94,6 91,6-3,2% March 73,3 76,0 93,1 22,5% April 90,9 80,8 May 88,9 87,9 June 86,0 91,4 July 87,1 89,7 August 81,4 89,5 September 84,7 91,7 October 97,9 99,3 November 82,5 103,9 December 88,1 101,0 Year-to-date 85,5 88,4 91,5 3,5% Annual 86,4 90, = (1) Based on the number of paying and non-paying entrance fees taken from 49 regional sites and attractions. The index enables measuring monthly and seasonal attendance variations. IN BRIEF BOUTIQUES/RETAIL STORES MARCH: 24 POINT INCREASE YEAR-T0-DATE: 3 POINT INCREASE BOUTIQUES/RETAIL STORES Transactions evolution index (2) January 103,4 94,1 77,1-18,1% February 102,7 110,9 112,8 1,7% March 91,0 102,3 126,7 23,9% April 103,1 96,0 May 89,0 89,1 June 86,2 80,7 July 95,8 86,2 August 90,9 82,8 September 96,4 92,5 October 97,2 96,3 November 99,5 97,9 December 107,0 97, = Boutiques/Retail stores performance: (2007=100) Transactions evolution index Year-to-date 99,2 103,2 106,5 3,2% Annual 95,2 90,5 (2) Based on the number of transactions performed at 18 boutiques/retail stores located in the Old-Québec and Lower Town areas. The index enables measuring the monthly and seasonal variations of clients. Source : QCT, Strategy, Planning and Developpement Division 5

6 MONTHLY TOURISM PERFORMANCE INDICATORS ( 2007 = 100) MARCH 2013 (cont.) RESTAURANT INDUSTRY Meals served evolution index (1) Index Index Index % Var. IN BRIEF RESTAURANT INDUSTRY MARCH: 8 POINT INCREASE YEAR-TO-DATE: 4 POINT INCREASE Restaurants - 1 to 99 seats March 100,8 94,0 107,6 14,5% Year-to-date 103,9 101,3 107,5 6,1% Annual 116,9 119,5 115 Restauration performance: (2007=100) Meals served evolution index Restaurants seats or more March 97,2 96,8 104,4 7,9% Year-to-date 99,8 96,1 99,9 4,0% Annual 97,8 91, = Total January 108,7 98,5 99,8 1,3% February 95,2 94,4 96,5 2,2% March 97,4 96,6 104,6 8,3% April 102,0 90,1 May 95,3 92,2 June 96,1 90,4 July 101,7 93,6 August 97,3 95,5 September 97,7 90,6 October 99,2 86,6 November 99,8 91,0 December 104,2 101,3 Year-to-date 100,0 96,4 100,3 4,0% Annual 99,3 93, (1) Based on the number of meals served in 40 restaurants of the region. The index enables measuring the monthly and seasonal variations of clients. IN BRIEF BED & BREAKFAST MARCH: 13 POINT INCREASE YEAR-TO-DATE: 4 POINT DECREASE BED & BREAKFAST Occupancy rate evolution (1) January 13,0 23,7 15,5-34,6% February 23,0 28,7 31,9 11,1% March 19,5 18,6 21,0 12,9% April 17,3 24,9 May 24,5 39,6 June 42,7 46,7 July 66,2 61,6 August 61,5 63,9 September 51,7 55,0 October 36,5 36,5 November 16,0 18,8 December 23,2 29,0 % Bed & Breakfast Occupancy rate evolution Year-to-date 18,4 23,7 22,8-3,8% Annual 33,6 38,6 (1) Based on occupancy rate of 22 Bed & Breakfast of the region. Source : QCT, Strategy, Planning and Developpement Division 6

7 MONTHLY TOURISM PERFORMANCE INDICATORS ( 2007 = 100) MARCH 2013 (end) Index Index Index % Var. JEAN-LESAGE INTERNATIONAL AIRPORT Enplaned passengers index IN BRIEF JEAN-LESAGE INTERNATIONAL AIRPORT MARCH: 5 POINT INCREASE YEAR-TO-DATE: 3 POINT INCREASE Domestic flights March 134,9 138,6 141,1 1,8% Year-to-date 131,1 134,5 140,8 4,7% Annual 125,7 129,8 Airport activity performance: (2007=100) Enplaned passengers index Transborder and international flights Total March 203,6 211,0 224,6 6,4% Year-to-date 192,4 193,3 197,9 2,4% Annual 192,4 195,2 January 162,4 159,3 164,7 3,4% February 153,4 157,2 160,0 1,8% March 169,7 175,2 183,3 4,6% April 147,1 148,2 May 130,0 138,3 June 138,4 145,4 July 168,2 173,0 August 151,0 154,0 September 148,3 153,6 October 124,4 139,6 November 131,9 125,7 December 157,2 157,7 Year-to-date 161,8 164,0 169,4 3,3% Annual 148,8 152, = IN BRIEF CRUSES - PORT OF QUÉBEC NOVEMBER: 5 POINT DECREASE YEAR-T0-DATE: 14 P0INT INCREASE CRUSES - PORT OF QUÉBEC Visitors evolution index (passengers and crew members) January 0,0 0,0 0,0 February 0,0 0,0 March 0,0 0,0 April 0,0 0,0 May 0,0 0,0 June 85,7 105,0 July 80,5 103,4 August 65,5 100,8 September 87,6 106,9 October 72,5 102,5 November 0,0 0,0 December 0,0 0,0 Year-to-date 0,0 0,0 0,0 Annual 82,8 106,8 Source : QCT, Strategy, Planning and Developpement Division 7

8 TOTAL TOURIST ACTIVITY Aggregate index of tourist activity MONTHLY TOURISM PERFORMANCE INDICATORS ( 2002 = 100) SUMMARY Index Index Index Index Index Index Index Index Index Index Index January 110,3 106,5 112,4 113,1 116,7 114,4 112,3 121,4 120,7 116,9 110,2 February 101,3 101,7 103,6 99,4 99,5 105,4 95,1 102,1 95,4 98,0 96,5 March 93,6 92,6 89,7 92,8 93,0 95,7 91,3 97,8 88,3 89,5 97,4 April 99,3 103,4 100,9 101,1 104,3 108,5 104,9 112,0 107,2 98,4 May 95,9 98,9 95,1 99,3 102,9 112,9 97,1 99,5 96,5 97,3 June 96,6 97,5 100,2 95,4 101,5 107,8 94,1 97,8 96,0 94,9 July 87,3 97,1 100,3 93,4 95,9 107,4 97,1 97,4 95,2 91,1 August 93,5 95,8 94,0 94,2 98,5 114,0 104,2 98,9 94,3 94,0 September 90,9 100,9 98,0 99,5 101,5 107,9 98,8 99,5 101,8 97,2 October 97,4 108,1 103,1 103,9 105,5 112,8 98,9 101,5 101,8 99,3 November 100,0 102,4 99,0 109,5 110,4 112,0 107,0 105,7 109,3 107,8 December 91,6 97,2 97,3 102,9 103,5 100,6 102,5 109,7 110,0 107,9 Year-to-date 101,7 100,3 100,0 99,6 101,4 105,2 99,6 107,1 100,8 101,2 102,0 Annual 94,8 99,1 98,6 98,7 101,3 108,2 99,1 101,5 99,4 97,3 LODGING Room occupancy evolution index Index Index Index Index Index Index Index Index Index Index Index January 115,1 112,1 122,7 119,6 125,3 118,3 120,1 131,1 126,8 130,2 120,2 February 103,1 93,7 102,0 101,7 101,4 107,6 95,7 102,5 97,8 101,3 96,5 March 96,0 94,0 92,0 94,4 97,8 106,5 94,6 100,7 97,6 98,0 101,0 April 101,0 101,4 111,3 103,0 105,4 119,2 106,0 114,3 112,2 106,4 May 95,8 98,6 98,5 106,7 110,0 124,4 96,9 103,7 104,7 109,5 June 94,1 97,6 103,2 98,6 103,4 112,3 95,9 101,4 101,1 103,2 July 85,1 98,7 101,1 94,1 95,8 108,4 100,3 100,0 96,8 95,2 August 92,7 95,1 94,2 95,2 96,9 111,6 103,2 101,1 95,6 96,2 September 89,4 102,1 98,2 100,5 97,4 107,6 99,4 101,7 104,5 99,5 October 98,1 112,1 106,7 106,8 109,0 121,1 101,0 100,0 102,5 107,5 November 103,6 108,8 110,4 115,3 117,1 124,9 109,4 115,0 120,1 119,0 December 91,9 100,9 98,4 106,4 104,9 108,3 107,3 115,9 118,2 114,9 Year-to-date 104,7 99,9 103,3 103,3 105,8 109,8 101,2 108,7 104,7 107,0 103,8 Annual 95,6 100,7 101,9 101,9 103,6 113,4 101,4 105,3 104,2 104,5 SITES AND ATTRACTIONS Admissions evolution index Index Index Index Index Index Index Index Index Index Index Index January 97,2 113,0 114,5 120,7 120,8 118,3 105,0 130,3 117,8 118,9 107,6 February 101,3 142,9 131,3 116,7 126,0 126,9 118,8 132,6 113,5 119,2 115,4 March 73,9 86,1 87,4 80,1 88,6 75,0 81,2 87,8 65,1 67,5 82,7 April 98,8 122,8 97,0 102,8 119,0 98,1 100,5 106,8 108,2 96,2 May 102,7 100,5 95,2 87,9 88,3 90,4 87,9 79,0 78,4 77,5 June 98,3 98,2 102,8 94,4 100,7 103,2 88,3 90,0 86,6 92,1 July 83,5 89,3 97,3 89,7 87,2 90,7 77,6 78,4 76,0 78,3 August 94,1 94,6 98,9 92,4 104,0 114,9 96,9 85,8 84,8 93,3 September 85,4 94,7 93,8 88,1 102,7 108,8 83,1 84,9 86,9 94,1 October 89,3 100,6 88,2 97,0 96,7 108,9 90,3 91,2 94,3 95,6 November 96,5 113,0 85,6 113,6 108,4 93,3 95,7 92,4 89,4 112,6 December 101,4 109,0 115,7 113,3 114,4 90,3 95,7 111,5 100,9 115,6 Year-to-date 90,8 114,0 107,1 100,8 107,5 98,8 96,1 109,1 90,1 93,2 96,5 Annual 91,7 105,4 100,1 95,8 101,2 101,3 91,0 92,8 87,4 91,7 The best index of the period Source : QCT, Strategy, Planning and Developpement Division 8

9 BOUTIQUES/RETAIL STORES Transactions evolution index MONTHLY TOURISM PERFORMANCE INDICATORS ( 2002 = 100) SUMMARY (end) Index Index Index Index Index Index Index Index Index Index Index January 128,1 116,7 113,3 115,5 122,7 113,9 112,5 138,0 126,8 115,4 94,5 February 123,0 118,3 102,1 105,8 92,1 114,1 104,7 115,2 94,5 102,1 103,8 March 107,3 112,6 101,3 100,8 84,9 94,2 95,6 109,6 77,3 86,9 107,7 April 104,6 120,0 98,0 114,2 98,0 107,6 115,2 117,6 100,9 93,9 May 88,6 110,6 95,5 102,4 97,1 123,6 93,9 93,7 86,4 86,5 June 85,2 101,8 95,0 86,8 96,2 107,5 86,1 91,1 82,9 77,6 July 88,7 102,4 100,3 94,7 97,0 122,4 98,8 97,8 92,9 83,6 August 92,8 103,8 92,8 101,4 103,0 135,3 107,3 101,3 93,6 85,3 September 83,6 96,2 86,3 95,6 86,2 105,3 85,1 86,2 83,1 79,8 October 84,4 96,1 88,0 90,9 73,4 81,3 75,2 76,0 71,4 70,8 November 93,9 89,1 84,3 93,4 80,1 90,0 92,0 75,0 79,7 78,4 December 93,6 89,6 88,5 92,0 98,6 96,5 108,6 103,1 105,6 96,0 Year-to-date 119,4 115,9 104,9 106,8 98,1 107,4 104,3 119,6 96,8 100,7 103,9 Annual 91,4 100,8 92,7 96,4 92,1 109,4 94,3 94,3 87,7 83,4 RESTAURANT INDUSTRY Meals served evolution index Index Index Index Index Index Index Index Index Index Index Index January 103,1 94,4 98,2 101,9 102,8 107,1 103,9 102,8 111,7 101,2 102,5 February 92,9 94,9 97,8 89,3 91,2 92,7 84,0 89,1 86,8 86,1 88,0 March 92,5 86,9 84,2 92,2 90,5 89,0 88,9 93,6 88,2 87,5 94,8 April 95,9 95,3 89,6 94,3 100,4 97,2 101,0 109,0 102,5 90,5 May 96,1 95,4 90,7 92,4 99,9 102,0 100,9 102,6 95,1 92,0 June 102,4 95,8 97,0 94,0 100,7 103,8 96,5 97,9 96,7 91,0 July 90,9 95,9 100,1 93,1 98,3 106,5 98,6 100,1 100,0 92,0 August 94,4 94,7 92,6 91,4 97,7 110,3 105,8 98,8 95,0 93,3 September 96,6 102,6 102,3 102,8 110,7 106,8 106,1 104,3 108,2 100,3 October 102,6 108,6 107,4 106,1 113,0 111,2 105,2 113,4 112,0 97,8 November 98,2 94,9 92,5 105,5 111,2 107,2 110,1 107,0 111,0 101,2 December 87,8 91,1 93,0 98,5 99,7 95,0 96,4 103,6 103,8 100,9 Year-to-date 96,2 92,1 92,2 92,3 94,8 96,3 92,3 95,2 95,6 92,2 95,9 Annual 95,8 96,0 95,7 96,1 100,9 102,8 99,7 101,4 100,2 94,1 JEAN-LESAGE INTERNATIONAL AIRPORT Enplaned passengers index Index Index Index Index Index Index Index Index Index Index Index January 124,1 130,9 156,1 143,3 176,1 203,0 218,2 235,7 285,7 280,3 289,8 February 119,3 124,3 145,9 144,3 161,3 193,2 202,5 214,9 247,3 254,5 259,1 March 123,2 124,5 141,3 154,1 164,6 195,1 210,9 236,8 279,7 288,9 302,2 April 105,9 131,2 146,7 155,2 174,9 194,5 183,8 238,2 257,3 259,4 May 87,4 109,7 106,3 113,1 122,6 145,7 133,6 152,2 159,5 169,7 June 100,4 107,1 114,4 109,1 119,9 153,4 137,1 157,0 166,0 174,5 July 87,2 106,9 120,4 99,2 114,8 160,9 156,2 174,6 192,9 198,5 August 93,0 103,8 103,3 101,4 113,0 143,2 143,6 157,2 170,9 174,3 September 97,2 106,7 109,3 112,5 115,2 134,6 131,1 166,0 171,0 177,2 October 93,0 112,7 125,1 123,6 132,5 134,0 141,5 169,7 164,8 184,9 November 103,7 119,7 118,3 125,5 160,6 158,0 157,7 184,7 211,7 201,8 December 103,6 118,3 112,8 138,3 161,1 170,9 191,6 220,9 253,4 254,2 Year-to-date 122,1 126,4 147,5 147,4 167,0 196,9 210,3 228,8 270,2 274,0 283,0 Annual 102,5 115,5 124,0 125,2 140,7 163,6 164,9 189,5 209,2 214,6 The best index of the period Source : QCT, Strategy, Planning and Developpement Division 9

10 ENTRIES, RE-ENTRIES VIA PROVINCE OF QUÉBEC BORDERS ONE OR MORE NIGHT TRIP United States Overseas Total / / /2012 Variation % Variation % Variation % ENTRIES (TOURISTS) January ,7% ,2% ,7% February ,7% ,7% ,1% March April May June July August September October November December Year-to-date ,2% ,2% ,6% RE-ENTRIES (CANADIANS) January ,8% ,0% ,8% February ,3% ,5% ,0% March April May June July August September October November December Year-to-date ,3% ,9% ,6% TOURISTIC SURPLUS (DEFICIT) January ,8% ,1% ,3% February ,4% ,1% ,3% March April May June July August September October November December Year-to-date ,1% ,6% ,0% Source : Statistics Canada, International travel, cat # PIF 10

11 LODGING STATISTICS - QUÉBEC CITY AND AREA MARCH 2013 Number of rooms 4 to to Total % Var % Var % Var % Var January Available rooms ,2% ,8% ,0% ,3% Occupancy rate 25,5 29,1 27,3-6,2% 43,1 45,4 41,5-8,6% 47,7 47,3 45,1-4,7% 41,5 43,2 40,4-6,5% Average price 113,10 $ 105,30 $ 101,70 $ -3,4% 105,40 $ 109,80 $ 114,60 $ 4,4% 111,00 $ 126,50 $ 133,50 $ 5,5% 108,40 $ 115,50 $ 120,60 $ 4,4% February Available rooms ,5% ,0% ,0% ,1% Occupancy rate 34,0 36,8 39,0 6,0% 59,4 58,7 58,6-0,2% 67,1 64,0 64,9 1,4% 57,4 56,5 57,5 1,8% Average price 107,00 $ 119,80 $ 121,30 $ 1,3% 112,40 $ 111,60 $ 118,90 $ 6,5% 137,00 $ 136,70 $ 135,30 $ -1,0% 121,90 $ 121,90 $ 125,60 $ 3,0% March Available rooms ,2% ,1% ,5% ,1% Occupancy rate 29,7 32,4 34,2 5,6% 51,1 51,5 56,6 9,9% 55,9 53,7 55,3 3,0% 49,0 48,7 52,4 7,6% Average price 101,80 $ 118,90 $ 100,00 $ -15,9% 106,70 $ 110,30 $ 112,00 $ 1,5% 128,00 $ 128,70 $ 130,10 $ 1,1% 114,30 $ 118,10 $ 117,60 $ -0,4% April Available rooms Occupancy rate 29,7 27,7 50,0 48,9 53,6 48,5 47,6 45,1 Average price 95,90 $ 95,30 $ 103,50 $ 109,00 $ 123,10 $ 127,20 $ 110,20 $ 114,30 $ May Available rooms Occupancy rate 30,9 38,5 59,0 65,6 68,0 65,6 56,8 60,3 Average price 92,30 $ 95,60 $ 114,00 $ 112,80 $ 148,80 $ 144,50 $ 125,70 $ 122,80 $ June Available rooms Occupancy rate 43,4 47,8 66,7 69,0 72,6 72,7 63,8 66,0 Average price 109,40 $ 112,30 $ 123,90 $ 131,30 $ 156,10 $ 157,60 $ 134,00 $ 138,10 $ July Available rooms Occupancy rate 60,1 58,1 75,7 72,5 74,6 77,8 72,4 71,6 Average price 124,20 $ 119,10 $ 140,60 $ 143,40 $ 172,80 $ 174,30 $ 148,90 $ 151,10 $ August Available rooms Occupancy rate 62,4 63,1 77,1 78,6 82,3 82,4 76,0 76,9 Average price 121,40 $ 118,90 $ 139,10 $ 138,30 $ 163,40 $ 172,00 $ 145,30 $ 146,60 $ September Available rooms Occupancy rate 50,7 49,1 72,4 73,3 79,7 73,5 70,8 68,7 Average price 113,00 $ 107,60 $ 133,10 $ 134,40 $ 165,70 $ 174,50 $ 141,80 $ 144,20 $ October Available rooms Occupancy rate 41,6 42,2 59,6 64,1 65,3 69,1 58,2 61,8 Average price 101,50 $ 108,10 $ 116,80 $ 120,40 $ 160,00 $ 171,70 $ 131,00 $ 138,00 $ November Available rooms Occupancy rate 30,4 30,1 49,1 50,0 54,2 52,1 47,6 47,4 Average price 94,40 $ 78,60 $ 107,60 $ 109,60 $ 129,10 $ 128,70 $ 114,60 $ 113,60 $ December Available rooms Occupancy rate 31,7 31,4 47,8 46,4 50,6 51,2 45,9 45,6 Average price 128,10 $ 119,20 $ 112,90 $ 111,50 $ 136,90 $ 136,10 $ 123,70 $ 126,70 $ Year-to-date average Available rooms ,0% ,9% ,2% ,9% Occupancy rate 29,6 32,8 33,3 1,5% 50,9 51,7 52,0 0,6% 56,6 54,8 54,8 0,0% 49,0 49,4 49,9 1,0% Average price 107,00 $ 115,34 $ 108,28 $ -6,1% 108,35 $ 110,64 $ 115,16 $ 4,1% 126,37 $ 131,02 $ 133,00 $ 1,5% 115,30 $ 118,72 $ 121,28 $ 2,2% Annual average Available rooms Occupancy rate 39,7 41,1 59,3 60,4 64,3 63,2 57,4 57,8 Average price 110,81 $ 110,12 $ 120,47 $ 118,07 $ 147,30 $ 151,61 $ 129,29 $ 131,72 $ Québec City and Area Lodging performance Occupancy rate Lodging performance Average price 90 % $ Source : Institut de la statistique du Québec (special QCT compilation) 11

12 LODGING STATISTICS - QUÉBEC CITY MARCH 2013 Number of rooms 4 to to Total % Var % Var % Var % Var January Available rooms ,5% ,0% ,0% ,9% Occupancy rate 26,2 28,5 27,1-4,9% 45,8 45,6 43,3-5,0% 48,2 47,0 45,2-3,8% 44,4 44,1 42,1-4,5% Average price 78,10 $ 85,10 $ 69,00 $ -18,9% 103,40 $ 104,70 $ 107,20 $ 2,4% 109,00 $ 124,40 $ 132,20 $ 6,3% 103,90 $ 111,20 $ 115,50 $ 3,9% February Available rooms ,0% ,6% ,0% ,0% Occupancy rate 37,2 38,0 38,2 0,5% 62,7 61,7 61,9 0,3% 66,8 63,4 64,6 1,9% 61,0 59,4 60,1 1,2% Average price 87,60 $ 94,40 $ 96,10 $ 1,8% 111,00 $ 110,20 $ 113,80 $ 3,3% 135,50 $ 135,60 $ 135,20 $ -0,3% 119,70 $ 119,30 $ 122,10 $ 2,3% March Available rooms ,7% ,8% ,0% ,2% Occupancy rate 32,2 33,0 36,2 9,7% 55,8 55,6 59,4 6,8% 56,4 53,3 55,1 3,4% 53,2 51,8 54,8 5,8% Average price 78,30 $ 82,10 $ 84,40 $ 2,8% 105,30 $ 108,70 $ 108,60 $ -0,1% 125,20 $ 127,20 $ 127,90 $ 0,6% 111,40 $ 113,80 $ 113,70 $ -0,1% April Available rooms Occupancy rate 36,7 33,3 55,1 54,0 55,7 51,5 53,1 50,4 Average price 78,90 $ 85,80 $ 102,90 $ 109,20 $ 123,10 $ 127,30 $ 109,10 $ 114,40 $ May Available rooms Occupancy rate 42,2 47,1 64,6 69,9 70,6 67,6 63,9 66,0 Average price 94,00 $ 94,60 $ 109,60 $ 111,90 $ 149,90 $ 145,50 $ 125,10 $ 124,00 $ June Available rooms Occupancy rate 54,6 53,3 73,4 73,8 75,8 74,6 71,8 71,3 Average price 112,70 $ 111,40 $ 111,80 $ 117,50 $ 157,00 $ 159,40 $ 130,00 $ 133,60 $ July Available rooms Occupancy rate 69,0 66,3 82,7 79,1 77,7 80,0 79,0 77,7 Average price 122,80 $ 126,00 $ 133,00 $ 134,80 $ 173,90 $ 176,20 $ 147,00 $ 150,50 $ August Available rooms Occupancy rate 75,3 71,6 83,3 85,7 85,0 84,3 82,9 83,3 Average price 119,50 $ 120,40 $ 135,30 $ 134,50 $ 164,70 $ 174,30 $ 144,70 $ 147,30 $ September Available rooms Occupancy rate 62,5 58,9 78,5 77,0 81,7 75,1 77,6 73,9 Average price 111,60 $ 115,20 $ 123,90 $ 124,80 $ 167,90 $ 177,20 $ 140,00 $ 142,90 $ October Available rooms Occupancy rate 51,9 54,6 64,7 70,2 67,6 71,8 64,1 68,7 Average price 101,90 $ 114,00 $ 116,50 $ 119,80 $ 161,80 $ 173,10 $ 133,10 $ 140,50 $ November Available rooms Occupancy rate 36,9 37,2 53,6 53,7 57,0 54,7 52,8 52,1 Average price 90,10 $ 79,20 $ 108,60 $ 108,10 $ 129,30 $ 129,00 $ 115,50 $ 114,10 $ December Available rooms Occupancy rate 35,8 35,0 51,1 48,2 51,2 51,6 49,3 47,9 Average price 88,60 $ 86,70 $ 108,90 $ 111,50 $ 134,00 $ 132,00 $ 117,10 $ 118,00 $ Year-to-date average Available rooms ,4% ,8% ,0% ,4% Occupancy rate 31,9 33,1 33,7 1,8% 54,4 54,1 54,6 0,9% 56,8 54,4 54,6 0,4% 52,6 51,6 52,1 1,0% Average price 81,78 $ 87,50 $ 84,33 $ -3,6% 106,71 $ 108,07 $ 110,05 $ 1,8% 124,25 $ 129,47 $ 131,83 $ 1,8% 112,20 $ 115,04 $ 117,21 $ 1,9% Annual average Available rooms Occupancy rate 47,6 47,0 64,3 64,5 66,1 64,6 62,9 62,3 Average price 102,70 $ 104,65 $ 116,11 $ 118,07 $ 147,65 $ 152,24 $ 127,46 $ 130,23 $ Québec City Lodging performance Occupancy rate Lodging performance Average price 100% $ Source : Institut de la statistique du Québec (special QCT compilation) 12

13 Québec City and Tourism LODGING STATISTICS - SOLDED ROOMS MARCH 2013 Québec City Green belt Québec City and Area % Var % Var % Var January Daily ,2% ,5% ,7% Monthly ,2% ,6% ,7% February Daily ,8% ,5% ,4% Monthly ,0% ,3% ,1% March Daily ,4% ,3% ,1% Monthly ,4% ,2% ,1% April Daily Monthly May Daily Monthly June Daily Monthly July Daily Monthly August Daily Monthly September Daily Monthly October Daily Monthly November Daily Monthly December Daily Monthly Average year-to-date Daily ,3% ,7% ,7% annual Total year-to-date Monthly ,8% ,7% ,4% annual Lodging performance Solded rooms evolution Québec City Green belt Source : Institut de la statistique du Québec (special QCT compilation) 13

14 QUÉBEC CITY TOURISM WEB SITE Number of user accesses Number of pages viewed % Var % Var January ,9% ,5% February ,1% ,9% March ,3% ,4% April May June July August September October November December Year-to-date ,8% ,6% Total Source : QCT, Google analytics Web site trafic WEB SITE USER ACCESSES MARCH: 28,3% INCREASE YEAR-TO-DATE: 20,8% INCREASE Ratio pages viewed / access to site March Year-to-date 2012 : 3,6 pages 3,3 pages 2013 : 3,8 pages 3,4 pages For site access (bars), read left scale For consulted files (lines), read right scale 14

15 BUSINESS TRAVEL - SOLDED ROOMS Data collected monthly from 38 hotels of the region representing near rooms MARCH 2013 Monthly datas Conventions Individuals Total % Var % Var %Var January ,4% ,2% ,2% February ,0% ,0% ,7% March ,0% ,3% ,8% April May June July August September October November December Year-to-date ,7% ,9% ,4% Total Business travel Solded rooms evolution Conventions Individuals Source : Association hôtelière de la région de Québec (special QCT compilation) 15

16 RÉGION'S SOCIOECONOMIC STATISTICS MARCH 2013 Québec City and Area Province of Québec Canada Feb Mar %cha Feb Mar %cha Feb Mar %cha Population over 15 years old ('000) 645,5 645,8 0,0% 6 671, ,7 0,1% , ,2 0,1% Labor force ('000) 443,8 447,9 0,9% 4 356, ,2-0,1% , ,6-0,1% Employment ('000) 423,2 428,1 1,2% 4 036, ,8-0,4% , ,9-0,3% Unemployment ('000) 20,6 19,7-4,4% 320,3 334,4 4,4% 1 332, ,7 3,2% Unemployment rate (%) 4,6 4,4-4,3% 7,4 7,7 4,1% 7,0 7,2 2,9% Consumer price index (2002=100) 120,8 122,1 1,1% 120,8 121,8 0,8% 121,7 122,9 1,0% Source : Statistics Canada, CANSIM II BRIEF DEMOGRAPHIC PROFILE ROAD DISTANCE TO QUÉBEC CITY AND AREA QUÉBEC CITY AND AREA POPULATION AREA Montreal 253 Ottawa 453 Québec City ,3 Boston 761 Toronto 798 La Cité-Limoilou ,2 New York 863 Les Rivières ,6 Philadelphia 995 Sainte-Foy-Sillery- Halifax 1043 Cap-Rouge ,0 Detroit 1194 Charlesbourg ,8 Washington 1295 Beauport ,3 Chicago 1621 La-Haute-Saint-Charles ,4 L'Ancienne-Lorette ,0 Saint-Augustin-de-Desmaures ,0 RCM of La Côte-de-Beaupré ,2 RCM of L'Île-d'Orléans ,8 RCM of Portneuf ,7 RCM of La Jacques-Cartier ,1 TOTAL ,1 Source : Statistics Canada, 2006 Census TEMPERATURES Average Average (30 years) 2012 C C Source : Transport Quebec Primary sector Other services 0,8% 15,4% Educational services 6,6% January Daily minimum -17,6-16,3 Source : Statistics Canada, Labour force survey Daily maximum -7,9-5,5 July Daily minimum 13,4 13,4 Daily maximum 25,0 26,3 Jobs linked to tourist activity in 2010 KM Breakdown of employment by industry Québec City and Area Trade 14,6% Health care and social assistance 14,8% Manufacturing sector 13,3% Finance 7,5% Professional, scientific and tech. services 7,9% Accomodation, food services 8,0% Public administration 11,1% PRECIPITATIONS Direct jobs Indirect jobs Annual average-rain (mm) 1230,3 1106,2 Total (full time equivalents) Source : Environment Canada Source : Institut de la statistique du Québec 16

17 OVERVIEW OF TOURISTS WHO VISITED QUÉBEC CITY IN 2011 ( Results of this survey are updated annually) Tourists: Origin Total Total expenditures (person-visits) number of nights (in CDN dollars) '000 % '000 % '000 $ % Province of Québec ,0% ,5% ,5% Rest of Canada 396 8,1% ,5% ,1% Total-Canada ,1% ,9% ,7% United States ,7% ,1% ,4% Overseas ,2% ,0% ,0% Total ,0% ,0% ,0% Visit Average expenditures duration Average expenditures per visit (nights) per night $ $ Province of Québec 166,18 1,98 85,56 Rest of Canada 392,67 3,29 125,57 Total-Canada 189,93 2,11 91,92 United States 620,66 3,31 185,75 Overseas 450,14 4,99 82,71 Total 254,78 2,45 104,18 Same-day visitors Origin Total expenditures (person-visits) (in CDN dollars) '000 % '000 $ % Province of Québec ,8% ,5% Rest of Canada 62 0,9% ,1% Total-Canada ,7% ,4% United States 37 0,5% ,2% Overseas 56 0,8% ,3% Total ,0% ,0% Visitors: ,0% ,0% Définitions: Visitor: Any person who is passing through the region and whose residence is located outside of an 40-km radius Tourist: Visitor staying at least one night in the region Same-day visitor: Visitor not staying overnight. Source : Statistics Canada, CITIES 2011 Project (special QCT compilation) 17

18 OVERVIEW OF TOURISTS WHO VISITED QUÉBEC CITY IN 2011 (cont.) ( Results of this survey are updated annually) Visit Quarter (distribution of persons-travels) I (winter) II (spring) III (summer) IV (fall) % % % % Province of Québec 21,4 25,9 31,7 21,0 Rest of Canada 17,5 28,0 30,5 23,9 Total-Canada 21,0 26,1 31,6 21,3 United States 12,4 24,2 45,3 18,1 Overseas 7,7 27,1 52,0 13,2 Total 18,8 26,0 35,1 20,1 Primary Purpose of trip Visiting friends Pleasure Business or relatives Others % % % % Province of Québec 34,0 11,2 50,3 4,5 Rest of Canada 41,9 26,6 30,8 0,7 Total-Canada 34,8 12,8 48,3 4,1 United States 74,7 12,2 9,9 3,2 Overseas 62,4 9,1 26,9 1,6 Total 41,9 12,4 41,9 3,8 Accommodation Commercial Private Not specified % % % Province of Québec 38,7 61,3 0,0 Rest of Canada 46,4 53,6 0,0 Total-Canada 40,0 60,0 0,0 United States 78,2 9,0 12,8 Overseas 35,4 47,5 17,1 Total 44,4 50,4 5,2 Source : Statistics Canada, CITIES 2011 Project (special QCT compilation) 18

19 OVERVIEW OF TOURISTS WHO VISITED QUÉBEC CITY IN 2011 (cont.) ( Results of this survey are updated annually) Average expenditures Food & Vehicule operation Accomodation beverage (incl. rental) $ % $ % $ % Province of Québec 44,45 $ 26,7% 59,83 $ 36,0% 25,06 $ 15,1% Rest of Canada 143,32 $ 36,5% 123,52 $ 31,5% 76,68 $ 19,5% Total-Canada 54,81 $ 28,9% 66,52 $ 35,0% 30,47 $ 16,0% United States 300,46 $ 48,4% 156,70 $ 25,2% 44,35 $ 7,1% Overseas 169,19 $ 37,6% 112,59 $ 25,0% 52,68 $ 11,7% Total 88,73 $ 34,8% 79,34 $ 31,1% 33,80 $ 13,3% Total - pleasure 130,47 $ 40,1% 93,67 $ 28,8% 33,73 $ 10,4% Total - business 183,52 $ 47,4% 107,92 $ 27,9% 42,63 $ 11,0% Total - visiting friends/relative 23,63 $ 15,9% 58,14 $ 39,2% 31,33 $ 21,1% Recreation & entertainment Others TOTAL $ % $ % $ % Province of Québec 11,23 $ 6,8% 25,61 $ 15,4% 166,18 $ 100,0% Rest of Canada 22,41 $ 5,7% 26,74 $ 6,8% 392,67 $ 100,0% Total-Canada 12,40 $ 6,5% 25,73 $ 13,5% 189,93 $ 100,0% United States 51,07 $ 8,2% 68,08 $ 11,0% 620,66 $ 100,0% Overseas 45,84 $ 10,2% 69,84 $ 15,5% 450,14 $ 100,0% Total 19,13 $ 7,5% 33,78 $ 13,3% 254,78 $ 100,0% Total - pleasure 31,44 $ 9,7% 35,67 $ 11,0% 324,98 $ 100,0% Total - business 16,48 $ 4,3% 36,91 $ 9,5% 387,46 $ 100,0% Total - visiting friends/relative 8,64 $ 5,8% 26,57 $ 17,9% 148,31 $ 100,0% Primary transportation mode Car Airplane Bus Rail commercial % % % % Province of Québec 88,2 0,8 7,7 1,2 Rest of Canada 61,3 29,7 2,1 1,9 Total-Canada 85,5 3,7 7,1 1,3 United States 42,3 1,9 18,9 3,7 Overseas 37,1 8,8 20,3 5,2 Total 72,3 4,3 10,7 2,2 Ship/Boat Other Not stated % % Province of Québec 0,4 1,7 Rest of Canada 0,7 4,3 Total-Canada 0,4 2,0 United States 4,6 28,6 Overseas 5,9 22,7 Total 1,8 8,7 Source : Statistics Canada, CITIES 2011 Project (special QCT compilation) 19

20 OVERVIEW OF TOURISTS WHO VISITED QUÉBEC CITY IN 2011 (end) ( Results of this survey are updated annually) Visit Quarter by origin (person-visits) I (winter) II (spring) III (summer) ('000) % ('000) % ('000) % Province of Québec ,2% ,7% ,1% Rest of Canada 69 7,5% 111 8,7% 121 7,0% Total-Canada ,7% ,4% ,1% United States 65 7,1% ,0% ,9% Overseas 39 4,2% ,6% ,0% Total ,0% ,0% ,0% IV (fall) TOTAL ('000) % ('000) % Province of Québec ,0% ,0% Rest of Canada 95 9,6% 396 8,1% Total-Canada ,6% ,1% United States 96 9,7% ,7% Overseas 66 6,7% ,2% Total ,0% ,0% Visit Quarter by origin (person-visits) comparative I (winter) II (spring) III (summer) ('000) % ('000) % ('000) % ,2% ,6% ,9% ,0% ,8% ,2% ,8% ,0% ,2% ,9% ,3% ,8% ,7% ,0% ,1% IV (fall) TOTAL ('000) % ('000) % ,3% ,0% ,9% ,0% ,0% ,0% ,0% ,0% ,1% ,0% Source : Statistics Canada, CITIES 2011 Project (special QCT compilation) 20