Managed Trading Services. Your doorway to a successful sports betting future
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- Giles Barton
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1 Managed Trading Services Your doway to a successful spts betting future
2 Managed Trading Services Ready to significantly improve your sptsbook operations? Flexibility is key Whether you re new to the spts betting industry a veteran in the market Betradar s Managed Trading Services (MTS) can help take your business to a new level of success. Join over 100 bookmakers from all tiers and utilise MTS unique market capabilities to boost your operations and drive higher margins and turnover whilst minimising your business risks. Being adaptable is one of Managed Trading Services ce strengths. Its modular setup from top to bottom lets you customise the service to your specific requirements and circumstances. And, as your business develops, so does MTS; giving you the flexibility to granularly adapt the service at any time, in any respect, to any changing condition. What makes MTS unique! THE ONLY PROVIDER WITH FULL VALUE CHAIN CONTROL INDUSTRY-LEADING PRE-MATCH & LIVE DATA Get a full turnkey solution including a cuttingedge spts betting & gaming platfm Full Trading get a bespoke sptsbook administration managed by MTS Don t struggle with different providers! With MTS you can enjoy an unrivalled, fully compatible 360 service. Everything provided from a single source All services created and controlled in-house Highest quality and reliability guaranteed UNRIVALLED MODULAR RISK & LIABILITY MANAGEMENT With MTS you receive market-leading modular risk, liability and player management, fully configured to your needs. Granular, dynamic and highly customisable In-depth player profiling and clustering Risk strategy implementation, player and agent risk management While competits claim to be market leaders, we wk with irrefutable facts. Our data is used by over 50 percent of the global bookmaker industry We are Official Data Partner of the NBA, NFL, NHL, ITF, ESL, PDC, EPFL, and me We provide the broadest, fastest and most reliable spts & odds coverage HIGHEST COMFORT AND SECURITY FOR YOUR BUSINESS When you are successful, so are we it s why we re fully committed to providing the best possible suppt to get your spts betting business up and running. Full flexibility shape your business exactly to your needs Highest business comft offering a fully managed sptsbook Utmost security f your entire operations Integrate all MTS services into your own existing platfm any third party system Pick and choose the parts of MTS that help you best improve your existing business Customise the risk and liability management of your business strategies and CONFIGURATION RISK MANAGEMENT Configure the setup of spts, tournaments, events and player profiles on a granular level and Change and adapt all settings whenever you want to meet new business conditions STAY FLEXIBLE Integrated Trading trade your own sptsbook utilising MTS full capabilities TRADING BUSINESS MODELS Selective Trading outsource the trading of selected spts and tournaments Choose Risk Sharing to reduce your exposure to risk, spreading it with MTS Choose Return Guarantee to gain greatest financial security f your operations Combine both business models when utilising Surplus Trading to maximise your success Managed Trading Services 2 / 3
3 Create your own bespoke sptsbook Turn your vision into reality Managed Trading Services helps you create a truly compelling and fully bespoke sptsbook, while enjoying the utmost financial and operational security right from the start. You can create your entire business around MTS and have an unprecedented trading and risk management service already in place. You can then assemble your sptsbook components the way you want whether provided by Betradar any third party differentiating you from the market with your own unique sptsbook business. Another convenient way to set up your own business is to utilise our holistic turnkey solution, which includes all the services you need to kick start and run a competitive sptsbook from scratch. As the only service provider in the industry that controls the entire value chain of spts betting services in-house, we can provide a second-tonone 360 solution that guarantees highest quality, compatibility, and perfmance. KEY BENEFITS FOR YOU Confidently start your own unique business getting all necessary services from the industry leader PLATFORM SPORTS DATA Fully fledged gaming and spts betting platfm, covering all channels any subcomponent integrated with your internal third-party solution. Industry-leading spts ptfolio covering 400,000 matches per year with capabilities to complement it with your own bespoke content. TRADING RISK & LIABILITY MANAGEMENT Optimised and bespoke sptsbook trading managed by MTS with the flexibility to hand it over to your responsibility. High-perfming risk and customer management tailed to your operational needs, utilising industry-largest data base. LIVE SPORTS STREAMS BETTING ENTERTAINMENT Dedicated live streaming solution providing over 40,000 live events during on- and offpeak hours 365 days a year being the industry s largest ptfolio. Highly entertaining spts content presenting histical and live data via flexible API ready-made all-in-one solutions tailed to your needs. MARKETING SERVICES BUSINESS SECURITY Full suppt of your marketing and sponsship activities to significantly boost your marketing investment returns. Utmost security f your entire business with our market-unique Fraud Detection Service and optimised sales models. Gain a strong cpate identity tailing all services exactly to your needs Be competitive from day one having the most comprehensive coverage in place Drive your business where you want being fully flexible in your operational processes Enjoy utmost business security getting operational and financial safeguards Managed Trading Services 4 / 5
4 Full Trading Solution Trading that focuses on your objectives Stay in control With our Full Trading Solution (FTS), you receive first-class sptsbook administration without investing heavily in highly qualified in-house trading teams and technology. Managed Trading Services operates your sptsbook trading, including the entire ticketing, trading and risk management in the most efficient and cost-effective way. Our trading experts use proprietary, leading-edge live trading tools in combination with advanced liquidity trading algithms and machine-learning processes to maximise our trading perfmance. Administering your entire sptsbook with Managed Trading Services doesn t mean relinquishing control. We provide you with a fully bespoke trading and risk management solution that matches with your operational target agreements. And whenever your targets change, we adapt our trading strategies to drive your turnover! All ensuring that you can provide your customers with an unrivalled betting experience while keeping yourself ahead the competition. KEY BENEFITS OF FTS Drive your business utilising MTS outstanding trading tools and expertise Minimise your sptsbook risks getting safeguarded by our high-perfming risk and liability management Save with substantial investments required f highly-qualified trading teams and technology Keep your business structures streamlined with everything managed in the solution s backend Differentiate from the competition by customising your trading as you want Optimised pricing and customised trading strategies Traded to your specific margin and risk parameters Bespoke pricing capability enables price differentiation between operats Suppted by dedicated trading tools and proprietary quantitative mathematical algithms Utilising highly automated processes to improve speed and efficiency Guarantees utmost operational security through our fully incpated and unique Fraud Detection System Executed by highly experience trader teams from leading bookmakers Offers highest financial security through market-exclusive business models 3, billion annual turnover active clients geographical regions covered million active players per month million tickets per month million selections per month MTS Capabilities (as of December 2018) Managed Trading Services 6 / 7
5 Integrated Trading Solution Unlock your full trading potential Get full access to highly sophisticated Tools and Algithms Enhance your sptsbook operations with our Integrated Trading Solution (ITS) and take advantage of the whole spectrum of Managed Trading Services capabilities. You retain full control of your in-house operations and keep the flexibility to differentiate from the market wherever you want. CTRL Your trading flo wks independently alongside MTS, using the same cutting-edge tools and highly automated processes in a fully integrated and totally flexible manner. Able to interact in real time with our MTS traders, your operats can combine our expertise with theirs, and optimise your trading efficiency and output. Real-time updates through lightning-fast odds extraction techniques ideal f quick comparison and alerting Create, publish and trade your own content whenever you want Comprehensive Market Moniting and Match-up features with manifold additional functionalities and many me... KEY BENEFITS OF ITS Generate higher profits leveraging MTS capabilities and pricing algithms Expand your ptfolio create your own bespoke content integrate any third-party content* Be first to market be fully flexible in publishing your content, whenever you want LIVE TRADING TOOL (BETPAL) Benefit from MTS expertise use our proprietary algithms to create and trade your own odds Effective, simultaneous management of multiple matches within one interface Enhance customer satisfaction through maximised coverage, lower ticket rejection and granular player profiling Capability to run fully automated trading by switching it to Betradar s in-house trading (even while the match is running) MTS Integrated Trading Solution Environment Complete flexibility in your trading operations, detached from Betradar s live coverage and odds ITS me... Bookmaker MTS Trader and many Betradar Coverage * Ctrl BetPal Live Moniting 3rd Party Coverage PROPRIETARY PRICING ALGORITHMS Via Ctrl and BetPal you can create your + In-house Content own individual spts betting content Optimised prices, improved margins and turnover utilising MTS algithms (even f events not covered by Betradar) Access to a new generation of liability-driven prices, developed using AI-derived mathematical logic, and exclusive MTS Risk Managers (MTS Console) access to the industry s largest bookmaker database Ticket Administration Bet acceptance, rejection, reoffer, Surplus Trading Ability to integrate and use your own price models Player-Profile Infmation Player-Profile Infmation Bookmaker Sptsbook MTS Full Trading Clients *The integration of data from third parties requires the permission of these parties. This approval should fm part of the negotiations between the operat and the data supplier. Managed Trading Services 8 / 9
6 Selective Trading Solution Lower your costs and increase your profitability Risk and Liability Management Let us deal with the risks Our Selective Trading Solution (STS) enables you to outsource your trading and risk management on selected spts tournaments. Whether you re facing capacity bottlenecks want to leverage our trading experience in certain spts (e.g. espts, cricket water polo), you can rely on MTS expertise. This means you can focus on your ce spts and the most followed leagues, knowing that MTS will manage all other events in the most effective and efficient way to your specific margins and risk parameters. Combined with our market-exclusive business model Return Guarantee, you can increase your coverage, lower your costs and improve your profitability. Thanks to a close collabation with our clients, and the resulting unique access to industry infmation, we have developed a service that reflects the pooled expertise of hundreds of market professionals and their operational requirements. Thus, you can leverage the most flexible and effective risk, liability and player management service in the market regardless of your chosen trading model. MTS manages your complete betting lifecycle, providing full ticket validation based on event/market status, event/market/customer liability allowance, and dynamic approaches to live betting time delays all delivered under different product set ups (Risk Sharing, Return Guarantee, Surplus Trading). KEY BENEFITS OF STS Increased turnover outsourcing spts where you face limited trading experience Improved profitability outsourcing spts and leagues with low cost-benefit ratios Reduced bottlenecks outsourcing labour-intensive leagues and tournaments Enhanced customer satisfaction maximising your coverage of spts and leagues Lowered costs temparily outsource trading during off-peak hours in development KEY BENEFITS Improved risk management through advanced analysis processes and in-depth player profiling Optimised pricing calculation via liability-driven odds and AI-derived algithms Increased efficiency and accuracy through machine-learning processes and automated adaption of risk parameters Utmost flexibility keeping full manual and granular control on all processes and configurations Enhanced customer satisfaction with lower ticket rejection and fine-tuned player configuration (e.g., live time delay and VIP treatment) Profitability on spt level Profitability on tournament level Options f Trading Soccer Tennis Top tier & 2nd tier Greece 3rd League Group 5 Tournaments extending over time ATP / WTA, Challengers Bookmaker In-House Selective Trading on league basis Selective Trading on temparily basis Bookmaker In-House MTS Console Highly improved risk management through advanced analysis processes and me reliable situation ratings Improved player profiling, leveraging from MTS database, resulting in the most reliable Customer Confidence Fact Process automation, such as adaption of ratings and Customer Confidence Facts leading to enhanced management ITF Selective Trading on federation basis and many me... Cricket, Table Tennis and any other spt... Hypothetical situation of a bookmaker s trading operations - and how MTS could suppt him Selective Trading, if the bookmaker wants to completely outsource these spts USING INTEGRATED TRADING SOLUTION, BOOKMAKERS GET THEIR OWN MTS CONSOLE APPLICATION. Managed Trading Services 10 / 11
7 Business Models Turn fixed costs into variables Surplus Trading Improve your customer s betting experience With Managed Trading Services you can minimise completely eliminate financial and operational risks as well as increase your turnover and profitability by choosing the business model that fits you best. Surplus Trading is a special service offered by MTS that enables you to strengthen your competitiveness with zero risk by removing restrictions on your maximum liability. This means you can accept me bets offer higher maximum stakes per bet and provide your customers with an improved betting experience. RETURN GUARANTEE IS AN INDUSTRY-EXCLUSIVE BUSINESS MODEL offered by MTS that eliminates any market risks to your business operations. MTS bears 100% of the risk f every ticket, enabling you to remove any restrictions you would traditionally place upon limits. Your guaranteed return is measured by a certain percentage of your odds key, based on a ticket-by-ticket settlement. KEY BENEFITS Improved user experience through lower ticket rejection rates Increased sptsbook competitiveness offering higher maximum stakes on bets Leverage at no risk MTS handles all tickets exceeding your liability limitations Leverage at no costs Surplus Trading is completely free of charge UPSIDE RETURN GUARANTEE at the same time you can enjoy the benefit of a locked-in result, without any risk, whilst still benefitting from the upside of sharing the margin in excess of the guaranteed return. Max. stakes per ticket a bookmaker can offer Volume of tickets a bookmaker can accept until his own liability limitation is reached RISK SHARING IS A MODEL THAT ENABLES YOU TO REDUCE EXPOSURE TO RISK by sharing it with MTS. The business model is based on a revenue share and is calculated as a percentage of your hold with a minimum monthly fee. You then have greater planning security f your operations, knowing that your risk costs are optimised and losses are jointly bne by MTS. BOOKMAKER S LIABILITY LIMIT Volume of additional tickets, a bookmaker could accept at no risk on behalf of MTS No. of tickets a bookmaker can accept With Surplus Trading, Managed Trading Services accepts tickets that exceed your sptsbook s liability limitation. Tickets, which would generally be rejected, are fully managed MTS responsibility and thus, are completely risk free f you. Put simply, when a punter has a winning ticket, MTS pays out the liability. All ensuring a great experience f your customers and a competitive boost f you. Managed Trading Services 12 / 13
8 Contacts Do you require a live demonstration? Then please let us know. We are me than happy to address your enquiries. Contact us a sales@betradar.com Headquarters Our valuable clients Sptradar AG Feldlistrasse 2 CH-9000 St. Gallen, Switzerland Office: Fax: Customer Suppt suppt@betradar.com Let s boost your operations now: mts.betradar.com Our strategic partnerships SPORTSBOOK SOFTWARE Solutions Managed Trading Services 14 /15
9 Follow Sptradar on social media Copyright 2019 Sptradar AG betradar is a brand of sptradar
Managed Trading Services
Managed Trading Services for medium and large operators Realise the maximum potential of your business Platform agnostic and fully customisable The sports betting industry is becoming increasingly complex
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